Anthony Less

What makes you a great social media manager?

After graduating from DePaul University in 2011 with a degree in psychology and marketing, I combined my studies with my passion for the creativity of marketing by interning at a digital marketing agency and an experiential marketing firm where I was able to gain valuable experience in the marketing world.  Seeing the importance of social media in the marketing landscape, I landed at Gossip Genie in the summer of 2012 and have found my passion for creating and implementing strategic social media marketing campaigns for a wide-range of clients and industries. My main objective as a social media manager is to provide support and attention-to-detail for my clients through the development of a collaborative relationship by giving a voice to their goals and initiatives. I’m constantly inspired by the ability of social media to reach a wide audience and on a personal level, I use social media to stay up to date and connected!

5 Favorite things:

Spending time with my family and friends, developing new recipes in the kitchen, everything entertainment/pop-culture related, working out, and my favorite social network is Instagram.

Most amazing social media moment:
I always get a thrill out of covering live events on social media and translating the energy of the event into my posts to give followers the sense they are there alongside me.

Something random about yourself:
I have an identical twin brother.

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