Author: Anthony Less

Netflix is well known for using data-driven marketing to come up with more intelligent and focused recommendations to keep you watching. Recently, they conducted a study that goes beyond just what movies and TV shows you like. Their study, “The Power of an Image,” sought to...

It's February and love is in the air as Valentine's Day approaches. Whether you're planning an extravagant celebration with a loved one or staying in with Netflix, it's hard to ignore the romantic holiday, especially on social media. If you're a brand or small business, it's...

In a historic day for equality in America, major brands are taking to social media to voice their support for the Supreme Court’s ruling that the Constitution guarantees a right to same-sex marriage in all 50 states. By mid-afternoon today, the hashtag #LoveWins has already been used 2.24M times...