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Anthony Less

Book Review: Gary Vaynerchuk’s “Jab, Jab, Jab, Right Hook”

By | Gossip Genie Blog, Social Media, Words of Advice | No Comments

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I recently read Gary Vaynerchuk’s book Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World. Vaynerchuk is a New York Times bestselling author and social media expert and his latest book is a blueprint of sorts for social media marketing strategies. It really makes you rethink how you market and sell to your customers. I would definitely say it’s a must-read for anyone working in marketing or social media and anyone who wants to understand the power of social media marketing. I particularly enjoyed the numerous examples of how companies like Dunkin’ Donuts and Lacoste have successfully (or unsuccessfully) used social media to market themselves.

Referring to the title, “jabbing” is creating content for consumers and engaging with customers to build relationships. The “right hook” is developing and implementing that next campaign that will produce profits and convert traffic to sales, easily showing a return on investment. In the book, Vaynerchuk explains how important it is to focus on not only developing high-quality content (jabbing) but truly engaging with customers and adapting your message across the various social media platforms (the right hook).

The main message in the book is that you need to emotionally invest in your customers for them to care about you. If you sell too hard on social media, people will ignore you, but if you support your community, they will want to do business with you. At Gossip Genie, we are continually developing relationships with our audiences and listening to what they have to say.

After reading the book, here are some quotes that stood out most to me as a social media manager:

On the power of social media: “It took thirty-eight years before 50 million people gained access to radios. It took television thirteen years to earn an audience that size. It took Instagram a year and a half.”

On social media marketing: “The incredible brand awareness and bottom-line profits achievable through social media marketing require hustle, heart, sincerity, constant engagement, long-term commitment, and most of all, artful and strategic storytelling.”

On Twitter: “It closes the six degrees of separation to one degree of separation”

On Facebook: “One out of every five page views in the United States is on Facebook!…On Facebook, the definition of great content is not the content that makes the most sales, but the content that people most want to share with others.”

On listening to the consumer: “I pride myself in listening. When you have people paying attention to you, your biggest job is to listen what they want. Deliver what your community wants. Social media has much more upside when you’re actually listening and responding and reacting.”

On followers: “It’s not how many followers you have, it’s how many care.”

On tapping into your market: “You’ve got to tell your story to the customer where the customer actually is…head-down, in their mobile device.”

On creating content: “Creating content that allows us to share our experiences, thoughts, and ideas in real time is becoming an intrinsic part of life in the twenty-first century.”

On the importance of context: “Today, getting people to hear your story on social media, and then act on it, requires using a platform’s native language, paying attention to context, understanding the nuances and subtle differences that make each platform unique, and adapting your content to match.”

On creating connections: “Your job is to create a connection. You can talk, talk, talk all day long and never make one honest, real connection with another human soul. But you’ve only got one real job online… and your job is to “create” a connection. Your job is to find the connection between you and that “one” follower at a time, heart-to-heart, soul-to-soul. If you focus on that one connection until it clicks and sticks, then others will watch, listen, and follow you, too. Your only real job is to find, create and nurture that one connection. Once connected, simply do it again… and again…”

On life: “Love your family, work super hard, live your passion.”

Are Teens Leaving Facebook? Does it matter?

By | Gossip Genie Blog, Social Media | No Comments

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When meeting with prospective clients, one of the most common questions I seem to hear is “Are younger people even using Facebook anymore?” They’re mostly referring to the recent study that came out that declared teens are leaving Facebook at an alarming rate for newer social media apps like Snapchat and Instagram.

First, let’s look at the numbers. 

According to iStrategyLabs, 25% fewer teens in the United States are using Facebook than they did in 2011. Those numbers, drawn from Facebook’s Social Advertising platform, which are presented in a chart comparing users from January 2011 and January 2014, show that the amount of teens on Facebook aged 13-17 has fallen 25.3%. Those in high school over the same period fell 58.9% and college students on Facebook decreased by 59.1% over the same period. iSL tracks users through Facebook’s advertising interface, in which advertisers can slice and dice segments of users and buy whatever audience demographics they want. In 2011, there were 13.1 million teens available for advertisers to target. This year, there are only 9.8 million users aged 13-17 available, iSL says.

(Source: Business Insider)

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But, does it matter?

While these numbers look alarming at first, when you compare them to Facebook’s overall dominance in the social media field, they hardly spell doom and gloom for the social networking giant.

Currently, there are 1.23 billion monthly active Facebook users in the world and 128 million daily active users in the United States. For advertisers, the coveted 18-34 demographic is still strongly active on Facebook, with 66% of 15-34 years old engaging daily on the social network.

The 25-34 age range is up 33%, the 35-54 demographic is up 41% and those ages 55+ on Facebook has increased by over 80% from 2011 to 2014. These are the age demographics that are ultimately buying into the businesses or products being advertised on Facebook. As a business and advertiser, to ignore these rising demographics (ultimately, the age of people making the purchasing decisions) would come at a significant loss.

(Source: Facebook User Stats)

Consider who are you advertising to. 

It all depends on who you are targeting on Facebook. Advertisers covet younger audiences because their taste in products are more malleable. But advertising on Facebook isn’t just about its massive reach with younger users. A big part of Facebook’s advertising is that it has so much information about its users to pull from that you can effectively target ads to those who will be responsive to the content.

At Gossip Genie, the conversion rate for most of our ads for our clients is close to or over 100% because of the specific targeting we are able to do through Facebook. If your target audience is solely younger teens, then maybe this decrease in users will matter to you, but it all depends on who you want to target. And while the 55+ plus crowd may not be as sought after by advertisers as the 18-34 age range, neither are the 13-17 year olds.

Also, consider the source.

The decline in teen users isn’t backed up by any actual Facebook numbers. They were pulled from the advertising platform on the site and therefore aren’t accurate predictors of actual Facebook user numbers.

On the company’s Q3 earnings call in October 2013, Facebook CFO David Ebersman said:

I want to say a few words about youth engagement on Facebook. As we’ve said previously, this is a hard issue for us to measure because self-reported age data is unreliable for younger users. So we’ve developed other analytical methods to help us estimate usage by age. Our best analysis on youth engagement in the U.S. reveals that usage of Facebook among U.S. teens overall was stable from Q2 to Q3. But we did see a decrease in daily users specifically among younger teens.

While there is definitely a decrease in younger users, there are no definitive numbers to back it up. And, according to a study done by Singapore and UK-based market research firm GlobalWebIndex, Facebook is still the dominant, most popular social network on the planet among teens with 67% more active teen users than the nearest competitor, YouTube, which is regularly used by 29% of 16 to 19-year-olds. Twitter is third most popular social network with 26% of 16 to 19-year-olds around the world using it on a monthly basis.

A shift in Facebook’s image.

Many suggest that Facebook’s fading cool factor with teens comes from the fact that the young teen demographic is the first group of people who’ve had their lives documented online from birth. They are keenly aware of their “digital footprint” and are looking for apps and sites where they can share content freely and privately (aka Snapchat where the image is gone in a few seconds or Instagram where their parents probably don’t have a presence).

Does that matter for Facebook advertising? A new report from Creative Arts Agency’s The Intelligence Group suggests that while young people might be using Facebook less than they used to, the social media giant might still be the best place for brands to target them.

The Intelligence Group found that a dominant 55% of the 900 millennials it polled said they would most prefer brands to communicate with them on Facebook rather than rivals YouTube, Twitter, Instagram, Pinterest, and Tumblr. Facebook’s next closest competitor in the poll was YouTube, which earned 20% of the vote.

Sure, younger teens may be heading to newer things like Instagram, the fastest growing social network, but there are only 150 million Instagram users compared to Facebook’s 1.23 billion. And don’t forget, Facebook owns Instagram now.

As long as you provide value, relevancy, great information, and something you can’t get elsewhere to your specific target market, your presence on Facebook is still hugely important to your brand.

Protein Bar Comes to Lincoln Park

By | Gossip Genie Blog, What's Trending | No Comments

We are so excited to have The Protein Bar in our neighborhood. What better way to fuel our hardworking team of fantastic community managers than with healthy options offered by The Protein Bar.

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Here’s what some of our team members had to say about our delicious meal from The Protein Bar:

Stephanie: “Sometimes I feel sluggish after I eat but I felt great after enjoying a Southwest salad from The Protein Bar! Not only is it healthy but it’s really tasty too. The portion size is quite big too which means plenty leftover for lunch the next day. I’m a fan!”

Elizabeth: “I first tried Protein bar at FFC in the West Loop and loved it so I was really excited to hear they opened a location so close to work in Lincoln park. The spinach and pesto bowl was really well-flavored and the perfect portion for lunch. I’ll definitely be ordering the South Acai’d smoothie again in the near future, I loved it!”

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Charles: “I might not be a child anymore, but that certainly didn’t stop me from enjoying the “KIDS-adilla,” a harmonious concoction of all-natural chicken and shredded cheddar with absolutely no veggies! #ForeverYoung”

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Anthony: “I went to the opening of Protein Bar’s Lincoln Park location and had a Buffalo Salad and Sears Sucker Smoothie. They were both so good I had to order them again! They did not disappoint.”

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Tara: “A major perk is that the Protein Bar is close to the Gossip Genie office. Having a healthy food place near base that everyone enjoys is a rare find, but we plan to take full advantage of it – the nutritious grub and blended drinks are just that good. I recommend the Buffalo Bar-rito!”

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Needless to say, the Genies are huge fans of Protein Bar!

The Use of Social Media in Police Investigations

By | Gossip Genie Blog, Social Media | No Comments

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The law has always fascinated me. My mom is a lawyer and ever since I was little, I was captivated whenever I overheard her discussing a case or going over a court case file. I was on the phone with her last night and she was asking about my job, trying to understand social media, because it is playing a major role in her current case. That prompted me to take a look at the current role of social media in crime investigations. Here is what I found:

The Facts

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LexisNexis conducted a study in 2012 aimed at better understanding the current role of social media in law enforcement investigations. Surveying over 1,200 federal, state, and local law enforcement professionals, they found that law enforcement “embraced social media as a key tool in pre-identifying and investigating criminal activity.” Here is what they found:

  • 4 out of 5 officers use social media for investigative purposes
  • When challenged, social media as evidence for search warrants holds up in court 87% of the time.
  • Facebook is the most used social media site for investigations, followed by YouTube and Twitter
  • 2/3 of the people surveyed believe that social media helps solve crimes more quickly

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Success of social media in police investigations

When a man was shot and killed in Fountain Inn, South Carolina last year, the police used his social media account to help indentify suspects, ultimately leading them to an arrest.

Source: USA Today, ‘Police fighting crime with tweets, posts

In Cincinnati, police initiated the largest criminal gang investigation and prosecution in the history of the Department by using social media to identify key members of a local street gang. In the end, they arrested 71 gang members after a 9-month investigation, highly influenced and aided by social media. Their use of “innovation and ingenuity in law enforcement” earned them an International Association of Chiefs of Police (IACP)/West Award for Excellence in Criminal Investigations.

Source: CNN, ‘Police embrace social media as crime-fighting tool

In New York, police and prosecutors pursued a digital trail of messages on Facebook and Twitter to indict members of an East Harlem gang tied to gun trafficking, shootings, and at least three murders. Using social media postings to build their case, police indicted 63 gang members. Mannhatan District Attorney Cryus Vance Jr. said, “These Facebook and Instagram postings are sometimes our most reliable evidence and they become our most reliable informants in identifying who’s in the gang. Gang members are Instagramming pictures of themselves with guns and cash. They are communicating about where to meet before they do something related to gang activities. They brag about what they’ve done after the fact. We see that again and again and again in these cases”

Source: Gangs using social media- and police are watching

Issue of Privacy?

In the case of Melvin Colon, issues of privacy were brought up. Colon is facing charges of murder along with weapon and narcotic-related charges. The suspected New York gang member posted public photos on Facebook that showed him flashing gang signs but made private more incriminating posts, including references to past violent crimes and threats against others.

After one of his Facebook friends agreed to give police access to Colon’s “private” information, and a federal judge ruled that Colon lost all claims to privacy when he shared those details with friends.

Many argue, as Colon’s attorney’s did, that his Facebook posts were protected under the Fouth Amendment, which shields people’s homes and effects against “unreasonable searches and seizures.” The judge disagreed, saying Colon forfeited any expectation of privacy when he shared online postings with friends. Meaning, the online world is no different than the online one when it comes to police investigations. Your friends can inform on you to the police in the offline world and detectives can go undercover to catch you, just as they can online using social media.

The flip side of the coin

Social media is clearly effective in helping police solve a crime but it can also be a hinderance. In Florida, two men are being charged with interfering in the case of a missing person after they began posting misleading information and content on social media to purposely mislead and divert investigating officers.

There also comes the issue of fake profiles. Is it right for officers to create fake Facebook profiles and Twitter accounts to investigate cases? The LexisNexis survey found that 83% of law enforcement officials said that they though it was ethical to create fake profiles for investigations. The police oftentimes pose as young girls to capture people for soliciting a minor to engage in sexual activities or they pose as a potential drug buyer in order to arrest individuals on drug crimes. That’s where the water gets murky and the lines between lawful investigation, ethics, and justice blur.

There is no doubt that there are many benefits to social media being used for police investigations. I believe any avenue should be pursued when a missing person can be found, lives can be saved, and justice can be served. And as an avid social media user, both personally and professionally, it is interesting to see how it can be used for such purposes and I’m interested to see how social media will adapt into the law enforcement culture in the future.

2013: A Year in Review

By | Gossip Genie Blog, Social Media, What's Trending | No Comments

As Tara looked ahead to the future of social media in 2014 and Jacqui reflected on Gossip Genie’s past year, I thought I would take a look at the trends and themes on social media in 2013.

Facebook in 2013

Facebook recently revealed the biggest trends of 2013, according to users of the social network.

The most talked about subject of 2013 was Pope Francis. In a world where Miley Cyrus seemed to be everywhere, it’s comforting to know more people were talking about the Pope, the election, Margaret Thatcher, and even the royal baby than a scantily clad pop star.

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The most checked-in place of 2013 in the US was Disneyland in California.

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The Top Life Event of 2013 was adding a relationship, getting engaged, or getting married. Ending a relationship ranked #4 on the list.

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The most talked-about topic in the US was the Super Bowl.

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 Twitter in 2013

Since last December 2012, Twitter added more than 30 million users. Here’s a look at the top retweeted tweets of 2013:

The most trending conversation on Twitter was Glee star Lea Michele’s public acknowledgment of her costar Corey Monteith’s death. Awarded the Golden Tweet of 2013, Twitter claims Michele’s tweet was retweeted more than 408,000 times.

 

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A recent tweet by Paul Walker’s staff announcing the actor’s tragic death was the second most retweeted tweet of the year, with more than 400,000 retweets.

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It wasn’t all sad news on Twitter. Niall Horan from boy band One Direction had the third most retweeted tweet of 2013 when he announced it was his 20th birthday.

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Instagram in 2013

On Instagram, New York City was the most Instagrammed city of 2013, followed by Bangkok, Thailand and Los Angeles.

Three of the top ten most photographed locations of 2013 were all located in New York City with Times Square, Central Park and The High Line each making the list.

The Most-Instagrammed Locations of 2013:

  1. Siam Paragon shopping mall, Bangkok, Thailand
  2. Times Square, New York
  3. Disneyland, California
  4. Bellagio Fountains, Las Vegas
  5. Disney World Florida
  6. Staples Center, Los Angeles
  7. Central park, New York
  8. Dodger Stadium, Los Angeles
  9. Suvarnabhumi Airport (BKK), Bangkok, Thailand
  10. The High Line, New York

Gossip Genie in 2013

2013 was a great year for Gossip Genie! We welcomed some great new clients, presented at Social Media Week in Chicago on the “ROI of Social Media,” and we welcomed great new additions to the team. Thanks to all who made 2013 a great year! We’re excited for what 2014 will bring!

A look at Gossip Genie’s 2013:

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Tricks of the Trade: Tips To Make Managing Social Media Accounts Easier

By | Gossip Genie Blog, Social Media | No Comments

Managing multiple social media accounts on a daily basis requires a lot of toggling between different browsers, platforms, applications, and sometimes even desktops.  Establishing systems and using the right tools can save your (and your laptop’s) sanity.

Here are some tips and tricks to make managing your social media accounts easier:

To search for a document easily: Download FoundApp.

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Sick of never being able to find anything on your crowded desktop or in your downloads folder? FoundApp simultaneously searches all basic file types on your computer, in your folders, Google Drive, and Gmail attachments- even ones you haven’t download yet. It also lets your preview the document in full so that you can make sure you found the right one. Then you can drag and drop it anywhere, right from the app.

To separate business and personal accounts: Create Google Chrome profiles 

You can create as many Google Chrome profiles as you need — one for work, personal use, or even one for each of your clients — and you’re free to toggle among multiple accounts at once. Each is fully customizable with account-specific bookmarks, Chrome apps, saved passwords and more.

To easily send documents between your phone and computer: Download DeskConnect

Hate sending pictures you want to post on Instagram to your email, then having to open the email and download and save the picture to your phone? DeskConnect will be your lifesaver. With DeskConnect, you can stop sending yourself endless emails with links and attachments. It makes it easier to send anything and everything between your devices.

To manage from your phone: Download Facebook Pages

This app will alert you to Facebook page activity that needs a timely response, and the functionality is more robust for page management than the regular Facebook app. You can have both apps on your mobile device- the regular Facebook app for personal use and the Facebook Pages Manager for business use.

To easily access your top sites: Download Google Chrome’s” X New Tab Page” App

“X New Tab Page” provides speed dials for your top sites and makes it easier to open installed Chrome apps. You can add all of the sites that you use on a daily basis to manage your accounts. That way, you don’t have to search through bookmarks or even type a URL address in. All of your top sites are just a click away. Here’s a look at my “X New Tab Page” that I also use as my homepage:

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To impress clients with a presentation: Use Prezi.

Prezi is much like PowerPoint or Apple’s Keynote. While PowerPoint is most people’s go-to program for putting together slides for a presentation, Prezi differentiates itself by providing a totally new way of designing a presentation. Instead of a presentation being arranged as a sequence of slides, with Prezi it’s arranged hierarchically so that the presenter can show an overview and then zoom in on areas to provide more detail. At Gossip Genie, we started using Prezi when we were invited to present at Social Media Week in Chicago. Although we were frustrated with it at times, it ended up being a great platform and now we use it when making any presentation to a client.

5 Reasons You Should Outsource Your Social Media Marketing Needs

By | Gossip Genie Blog, Social Media, Words of Advice | No Comments

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Many companies understand the importance of social media, but can’t seem to find the necessary time to devote to it. So when it comes down to allocating resources to social media marketing needs, many businesses turn to outsourcing. Rather than using in-house staff, they hire outside firms to manage their social profiles. Is this a good idea? Absolutely! And here’s why:

1. It gives you more time

Let’s face it, there’s just not enough time to do everything, and that’s OK. Do you really want to add one more thing to your to-do-list and run the risk of spreading yourself too thin? Without social media, you’re actually missing out on the opportunity to really push your business forward. Social media requires consistency and prompt attention on a daily basis; if you don’t have time for that, then it’s best to find someone who does. That leaves you free to focus on what you do best — your own work.

2. Puts it in the hands of the experts

Social media is constantly changing. At Gossip Genie, we are always keeping up with the best social media practices and latest tools and resources. As with anything else, hiring specialists means hiring people who know more about an area than you do. Gossip Genie is equipped to give you a leg up over the competition. After all, social media is what we do all day.

3. Can help you go beyond just brand exposure

Many businesses working knowledge of social media extends to brand exposure. But social media can generate a real ROI for your business. If you want to use social media for lead generation, it’s going to take more than just posting pictures. It takes time, expertise, and strategy. At Gossip Genie, we know where to find a business’ target market on social media and how to best interact with them. We know there are endless possibilities to generate leads through utilizing social media in the right way and that’s our ultimate goal for our clients.

4. You won’t lose control

Delegating anything means relinquishing a level of control. When you’re not the one updating your social networks, you aren’t the one with total control over what gets said. At Gossip Genie, we work with the client to take over the exact tone and message of the brand. If that means drafting posts for approval every time, we do it! We know that this is your brand and at the end of the day, our goal is to protect your brand’s identity.

5. You won’t lose the personal touch

At Gossip Genie, we take the time to research and understand our clients business inside and out so that we truly are an extension of the company or brand we are posting on behalf of. When you outsource your social media, it’s best to have a liaison or point of contact within the company and we encourage communication with them often. Outsourcing also allows the time and effort needed to respond to messages and comments in a timely and effective manner, further developing that personal touch a social media campaign should employ.

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Nielsen Announces Twitter TV Ratings

By | Gossip Genie Blog, Social Media, What's Trending | No Comments

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Back in April, I wrote a blog post on the way social media is changing the way we watch television.

I asked the question: Will networks catch on to the importance of social media and rely more on popularity on social networks than on Nielsen ratings?

It seems I’m a fortune-teller, because Nielsen just formally announced an agreement with Twitter to create the “Nielsen Twitter TV Rating,” an industry-standard metric that is based entirely on Twitter data.

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Nielsen said, “As the experience of TV viewing continues to evolve, our TV partners have consistently asked for one common benchmark from which to measure the engagement of their programming.” It seems that one common benchmark is social media, specifically Twitter.

As I reported back in April, 80% of Smartphone and tablet owners use their devices while watching TV and 51% of those who post on social media while watching TV do so to connect with others who might also be watching the same thing. They’re tweeting, commenting, and talking live as the events unfold during a broadcast, a notable change in how we’re experiencing television series in the age of social networking.

A recent show that broke out on social media was “Breaking Bad,” whose finale was the most tweeted about show in Twitter history with 1.24 million tweets sent during the finale.

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How exactly are they going to measure a TV audience through Twitter?

The new ratings will measure activity—the number of people tweeting about television programs, and reach—the number of people who actually view those tweets.

This new measure comes just days after Twitter released its public S-1 filing, showing fast revenue growth, but a lack of profitability. This new ratings system could help Twitter grow its revenue in one key area: partnerships with traditional media companies, which is an area that Twitter said in its S-1 filing has promising growth prospects.

My concern: Twitter activity doesn’t necessarily mean huge ratings for a show. Despite the fact that CBS shows such as “The Big Bang Theory” and “NCIS” regularly draw more than 20 million viewers a week and are the top-rated shows on TV, they don’t break the list of the top 10 most tweeted about shows on Twitter. In fact, they don’t even come close.

It’s important to consider age demographics as well, considering many people who are tweeting are in the 18-34 demographic, whereas CBS viewers tend to skew on the older side. I’m sure that accounts for the fact that “Vampire Diaries” and the Miley Cyrus documentary cracked the top 10 on this week’s Nielsen’s Twitter ratings.

It will be interesting to follow both the traditional Nielsen viewer’s ratings and the new Twitter ratings each week to see how they align.

The next question is, will it have any impact on a networks decision to cancel or pick-up a show?

Many shows are cancelled because they don’t have enough viewers based on Nielsen ratings, but what if social media chatter could change the fate of your favorite shows at risk of cancellation?

Teaching an Old Dog New Tricks: Seniors Adopting Social Media at a Growing Rate

By | Funny Photos, Gossip Genie Blog, Social Media | No Comments

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My grandma called me the other day and asked me if I got her invitation on “The Link.”

Confused for a second, I asked, “What’s that, grandma?”

“The Link, where I can see what you do for the “Genie!”

“Do you mean LinkedIn, grandma?”

“That’s what I said, the LinkIn.”

So my grandma is now on “The LinkIn,” better know as LinkedIn to those of you who are more social media savvy than my 75-year-old grandma, which I’m assuming is 99.9% of the people reading this post. My grandma has been a realtor for over 30 years and just started a new position at a new real estate firm. Per the request of her employer, she set up a LinkedIn account to stay “hip” in the current real estate market. Who says you can’t teach an old dog new tricks?

As it turns out, senior citizens in the U.S. are the fastest growing social media adopters. This year, 43% of Americans over 65 use at least one social networking site, compared with 26% in 2010 and 1% in 2008.

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Source: http://www.statista.com/topics/1164/social-networks/chart/1347/social-network-usage-in-the-us/

Personally, I think it’s great that senior citizens are adopting social media. In fact, new studies have even shown that social media can support the healthiness of older people and that “with the rise of user-friendly devices such as tablets and other web-enabled devices, older adults now engage in social media, such as online social networks, discussion boards, and online forums, more frequently.”

Learning to use Facebook has also been shown to sharpen the mental abilities of adults over 65. According to a study, older adults, after learning to use Facebook, performed about 25 percent better on memory tasks. It was also reported that being active on Facebook gave a boost to their cognitive performance and made them feel more socially connected.

While senior citizens are certainly starting to use social media on a more frequent basis, that doesn’t mean they’re necessarily good at it! Here are a few social media fails, mostly by grandparents.

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And I know this isn’t social media related, but it’s definitely my favorite example of older generations using technology to stay connected to the ones they love. In this video, these two grandparents sent out an adorably uncoordinated toast to their son for his wedding. Just watch!

For older generations, I’m sure it’s hard to adapt to the rapidly changing technology and ever-evolving social networks that dominate the Internet, popular culture, and, what my grandma is finding out, the workforce.

Major props to all of the senior citizens and grandparents on social media! Add me on “LinkIn!”