11 Weeks After My Loss

Posted by on Oct 7, 2014

Last night I spent 3 hours working on my books, cleaning up my P&L reports, organizing invoices and accounts receivable, reconciling deposits and just doing some general accounting tasks. In the past 11 weeks, I have presented large decks about social media analysis and strategy to new clients; I have crafted several scopes of work for ...

The Lesson All Brands Can Learn From DiGiorno’s Mistake

Posted by on Sep 11, 2014
The Lesson All Brands Can Learn From DiGiorno’s Mistake

DiGiorno is famous for their frozen pizzas, but they became the talk of the town on social media overnight for all the wrong reasons. The company inadvertently made a major social media mistake by participating in a controversial trending topic and failed to research its origins. The hashtag #WhyIStayed began trending on Twitter in response to ...

Should the Jam Sesh Continue?

Posted by on Sep 8, 2014
Should the Jam Sesh Continue?

  Music. Jams. Tunes. Jingles.   Whatever you prefer to call it, it’s a form of creativity that could perhaps stimulate creativity. Think about it. It’s this question: Does background music spark productivity and get creative juices flowing, or is it simply a distraction? It’s an interesting question to raise considering that listening to music ...

The Greatest Tweets of All Time

Posted by on Sep 3, 2014
The Greatest Tweets of All Time

As promised, I’ve returned with some of the greatest Tweets ever conceived, and let me tell you – it wasn’t easy putting together the concise list you’ll find below. But after spending the last two weeks delving into the deep, dark recesses of the Twitterverse, I’m confident that I have found the crème de la ...

You Don’t Have to ‘Like’ Me to Read This Blog Post

Posted by on Aug 21, 2014
You Don’t Have to ‘Like’ Me to Read This Blog Post

If you’re reading this blog post, you’re probably wondering why the weird title. And no, I’m not going to go all clickbait (pulling a bait and switch) on you and talk about something unrelated. But if you use Facebook for your business, you’ll shortly understand the blog post title’s significance other than to grab your ...

These Twitter Bios Will Inspire Your Own

Posted by on Aug 14, 2014
These Twitter Bios Will Inspire Your Own

Twitter might seem like a platform centered around limitation. Not only are you bound to 140 characters per tweet, but your personal bio only gets 160 characters. But that’s where Twitter’s seemingly limited approach to sharing becomes something of an art form. Below, you’ll find some of the most creative, witty and humorous Twitter bios out ...

#BabyLiberman

Posted by on Jul 15, 2014
#BabyLiberman

This past weekend I was lucky enough to be the recipient of the world’s best baby shower to honor the little man baking in my belly. If you didn’t already know, I am having a boy. This pink obsessed, sparkle enthusiast, Barbie loving, girly girl is having a little blue boy that will undoubtedly love ...

Prenups with a ‘No Social Media’ Clause

Posted by on Jul 14, 2014
Prenups with a ‘No Social Media’ Clause

Marriage. A term that centuries ago meant an act of new, strategic alliances, has transformed and has been redefined over the years. The offerings, defining features of a prenuptial marriage agreement are also evolving. Take the new social media prenup clause for example, which is an agreement that protects married couples or exes from a potential Internet ...

Community Managers, THIS Guide Was Made For You!

Posted by on Jun 26, 2014
Community Managers, THIS Guide Was Made For You!

“Sharing is caring” is a popular phrase in the social media industry; some use it from an outbound marketing perspective, but I on the other hand like to think of it as an endearing catchphrase that provides a great sense of solidarity amongst Community Managers alike as we share tips with one another. Managing a ...

Perch: An Easier Way To Spy On The Competition

Posted by on Jun 9, 2014
Perch: An Easier Way To Spy On The Competition

When diving into social media marketing, thorough self-evaluations are a necessity when assessing how a brand is perceived online – part of that assessment includes the vitality of competitors and how/where they’re headed. It’s not uncommon to see many of your favorite brands NOT using social media – the same can be said about small ...