All Posts By

Keenan McCarthy

Lights, Camera, Engagement!

By | Client Content, Client Showcase, Digital Media, Gossip Genie Blog, Helpful Information, Social Media, Social Media Spotlight, Videography, What's Trending, Words of Advice | No Comments

It’s no coincidence that every time you scroll down your newsfeed, you are immediately inundated with videos. The secrets out, video content reigns supreme as the best way to generate engagement for a brand. According to a report from HubSpot43% of people want to see more video content from marketers. Even better, 51.9% of marketing professionals worldwide name video as the type of content with the best ROI (Source: HubSpot).

However, that doesn’t mean spamming your audience with low effort videos is the answer to your engagement woes. The key to getting the audience’s attention is producing eye-catching, professional shots that highlight the best aspects of your brand. That’s where Gossip Genie comes in!

Bring your brand to life with the video production services offered at Gossip Genie! Here is just a sample of our work that has helped spark conversations, drive traffic, and reenergize the newsfeeds of our clients.

ANNOUNCEMENTS – Creating a powerful announcement video helps create valuable buzz surrounding your product or event.


Posted by Vision Expo on Wednesday, December 6, 2017

PRODUCT & EVENT SHOWCASES – Highlight specific initiatives or products with a montage of visually stimulating shots.


Posted by Matt’s Cookie Company on Monday, June 19, 2017

COVER VIDEOS – Welcome customers and keep them on your page with a reel of your brands best work.


Posted by Café Turino Italian Style Espresso on Wednesday, August 23, 2017

Holidays – Capitalize on unique social media holidays with time-sensitive, easily digestible videos.


Every day is #NationalSunglassesDay at Vision Expo!

Register for Vision Expo West 2017 to see all the latest sunnies, sunwear fashion trends, and cutting-edge lens technology:

Brand Specific Holidays – Create your own brand-centric hashtag and spread the word with a short, energetic video.

Frame Friday

The aisles of Vision Expo East will soon be a veritable fashion runway, featuring the latest eyewear trends under one roof! Featured frames: Lafont (Booth G723), Costa Sunglasses (Booth 1853), State Optical Co. (Booth G823), and Matsuda (Booth U503). #FrameFriday #VisionExpo

Register for Vision Expo East for FREE here:

If you want to elevate your brand’s social media presence with video, contact us today.

Building A Better Brand – Gifs

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It’s no secret that one of the keys to growing and maintaining a social audience is creating engaging, eye-catching content. In the age of immediate gratification, your brand only has a few seconds to attract users who are under a constant bombardment of content on their social feeds. No matter the size of your brand, a .gif is a unique way to cut through the clutter and quickly draw your audience to your page. The biggest advantage to a .gif is that it adds movement to a feed that is normally filled with static pictures and articles without forcing the user to wait for videos to load.

Although just a normal picture would look good enough to post as is, creating a chain of visually engaging images produces a fun and vibrant .gif that’s as easy to share as it is to view. Because of the eye-catching and creative animation, engagement usually sees a big boost in results. Whenever your brand has an exciting new product or addition, a.gif is also a surefire way to ensure maximum exposure.

Here’s a great example of a .gif Gossip Genie made to promote our client, Vienna Beef.

Gifs can also be an invaluable tool when it comes to announcing events, contests, and news. Generating results is more important than ever when you present your audience with a call-to-action. Using a .gif , like this one created for Vision Expo East 2016, helps bring your all important event announcement or registration post to the feeds of eager viewers ready to learn more or sign up.

Although its pronunciation is up for debate, its ability to quickly add a breath of fresh air into any brand’s page is not. The next time you get ready to take brand pictures, consider how you can incorporate your vision into a fun and exciting gif!

The Genies’ School of Life

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When I walked into Gossip Genie on my first day nearly 7 months ago, I had no idea what kind of crazy adventure I was getting myself into. With very little experience in the social media world prior to starting,  I knew that in order to succeed I had an interesting and unique challenge ahead. Little did I know, my journey to becoming a Genie would be more than just learning the ins and outs of social media, but it also meant that I was enrolled in The Genies’ School of Life.

From the beginning, the Genies have all helped me learn and grow in their own ways. Collectively, they’ve taught me things about life that I would never be exposed to without being thrown head first into such a dynamic work environment. I’m beyond grateful for the professional tools they’ve instilled me with, but these three ‘Genie School’ life lessons are things that will stay with me forever.

Being a guy in an office that is majority women offers some unique perspectives on life, especially in the relationship advice department. Being fairly new to the relationship thing, I definitely stumbled over some of the no-brainers that come with being a couple. The Genies have, more than once, used some tough love to help whip me into shape about everything from buying flowers to surprising your significant other. They aren’t afraid to tell you when you’re wrong, and that’s translated into a stronger relationship between my girlfriend and me.

Before starting at Gossip Genie, my idea of ‘treat yourself’ was going to Taco Bell. To be honest, it still is, but the Genies have slowly opened up a world of new experiences that have helped me redefine what it means to actually treat yourself. It’s become a daily occurrence for the Genies to introduce me to a new thing to enjoy. Whether it’s an artisanal cheese spread, wine tasting, or finally eating those donuts everyone talks about, the Genies never fail in showing me things that my normal routine kept me away from. I’ve come to appreciate how much they try to expose me to the finer things in life, and I’m always excited to see what the next day at Gossip Genie has in store for me.

I won’t lie, it was a little hard for me to get over telling people I worked for a company called Gossip Genie. Not because I was embarrassed by the name but because who I was when I started was the farthest thing from a ‘Genie.’ For the first month or so, I really struggled at embracing the unique dynamic our office had. It was hard to relate to celebrity gossip, skin care tips, and many of the more feminine things that came up. As most typical males would act in that kind of situation, I shied away from those topics and was a lot less involved in the office than I should’ve been. I knew something needed to change, so I slowly started to embrace my inner Genie. Looking back, the day I stopped being afraid of being a Genie was by far one of my most important days at Gossip Genie and one that allowed me to grow more in and out of the company.

Seven months ago, I would’ve never pictured myself decorating cakes, but it was actually a lot of fun. Seven months ago, I never would’ve thought I would know what my favorite wine is; turns out it’s riesling. Seven months ago, I never would’ve thought a group of strangers could have such an impact on how I view the world around me. Seven months ago, I never would’ve imagined I would be a Genie.

‘The Genies’ School of Life’ isn’t a place where you just get a diploma one day, it’s a constantly changing way of life. The last seven months have been an experience that I wouldn’t trade for anything, and after accepting a full-time position here last week, Gossip Genie is where I am proud to continue to learn and grow. I would like to extend a huge thank you to my teachers and fellow co-workers, and I’m excited to see what adventure Gossip Genie takes me on next!

The Highs And Lows Of Social Media In Professional Sports

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In 2017, it’s no shock that social media can make or break anything. From an embarrassing drunk tweet to a social media manager forgetting to switch accounts before accidentally posting on a national brand’s page, no one is immune to the ever vigilant and judgmental eye of social media.

The ruthlessness of internet mockery was never more clear than last night when the NFL made a controversial announcement that San Diego’s long-time football team would be moving back to Los Angeles. Shortly after the announcement, users quickly began to poke fun at the striking resemblance between the new Chargers’ logo and the iconic LA Dodgers’ logo.

(Here’s a side-by-side comparison – we’ll let you be the judge)

Aside from the usual memes spawned from a major company’s blunder, social media manager from other professional sports teams leapt at the opportunity to put aside their rivalries and come together to capitalize on the misfortune of the Chargers’ move.

Here are a few of our favorite examples of impromptu sports social done right!

The Dallas Stars followed the Chargers’ lead with a fresh ‘new logo’ that looked awfully similar to their sister football team’s logo.


The Sacramento Kings’ social team wasted no time poking fun at LA with this nod to the Lakers’ logo.


The LA Kings were out for blood with this reference to the St. Louis Rams moving back to LA, leaving St. Louis without any pro-football team. Bonus points to the social media manager who was also able to incorporate the current score of their game!

And our favorite interaction of them all comes from the Tampa Bay Lightning’s social team (who’s logo sports a recognizable lighting bolt) and the LA Dodgers, who were at the heart of this internet frenzy.

Everyone got a big kick out of the world’s top sport social media teams making a huge joke out of what should’ve been a joyous night for the Chargers’ organization. Unfortunately for the Chargers’ social media team, with numbers like 63k retweets and over 87k likes for a single tweet, it pays to be on the other end of the internet’s biggest joke!

2017 Social Media Resolutions

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The New Year is quickly approaching, and with it comes the chance to reflect on what goals you’d like to reach in 2017. Going to the gym, saving money, and watching less TV are some of the most common New Year’s resolutions, but at Gossip Genie, we are using 2017 as an opportunity to take our personal social media game to the next level!

If you’re looking for some New Year’s inspiration, the Genies shared their social media resolutions and how they plan to tackle them!

Resolution – I want to learn how to utilize more of Snapchat’s advanced features so I can increase my audience.

Solution – Snap more and have fun experimenting with everything Snapchat has to offer!

– As a photographer, I’ve committed one of the biggest social media cardinal sins and neglected my Instagram for months.

Solution – I plan to make a set schedule and post at least once a week. I’m hoping this will spur me to take better care of a vital social channel and get my brain in a more constant, creative mindset!

Resolution – My social media resolution is to finally start a blog. I keep telling myself I’m going to, but never get around to it. 2017 is the year!

Solution – I plan to stay on track by learning new skills that will help me be successful. Photography, photoshop, lettering – just to name a few.

Resolution – I want to post more on LinkedIn and leverage my network better. I also want to get into Snapchat!

Solution –  I’m going to share more social media articles I read and use the Gossip Genie blog to share content with my network.

Resolution – I want to post less on Snapchat and more on Twitter! Twitter is a great way for me to “build my brand” as a Social Media Director and stay up-to-date on the latest conversations around social media and my favorite shows/podcasts. Snapchat is a time suck for me, and I think I get too obsessed with always adding to my story. I don’t like when I feel addicted to a platform!

Solution – For Twitter, I will try my best to be more diligent to keep it in mind when big things are happening in social media. For Snapchat, I will try to be more in the moment instead of immediately recording things for my story.

Resolution – 3 posts per week on my personal blog!

Solution – Plan ahead! Make a personal content calendar full of blog ideas.

Resolution – My social media resolution is to pay closer attention to my personal social media. As a Social Media Manager, I should practice what I preach and make sure to not neglect my own channels.

Solution – I hope to be more conscientious of important events or news that might make a big impact in social media and capitalize on those periods of big engagement.

We hope some of these resolutions can help you set a social media goal for yourself! If you have your own resolution, we’d love to hear them!