All Posts By

Violet Marquardt

Why You Should Outsource Your Social Media Management

By | Social Media, Uncategorized, Words of Advice | No Comments

Deciding to market your brand on social media is an easy decision, however, deciding who should handle social for your company is not. In the end, it boils down to two choices: hiring an in-house social media manager or outsourcing to a social media marketing agency. How do you know which one is the right move?

Below are three reasons why outsourcing your social media might be the best choice for you and your business.

1. Skillset

Unless your business has the finances to hire a whole team, when you go the in-house route, you typically have one person running all of your social media endeavors. That means there is only one person to handle production, measuring and feedback. Additionally, one person might not have the skillset it takes to be successful on all platforms. Sure, they may be good on Facebook, but are they also skilled in creating video, writing blogs, graphic design, photography and more?

When you hire on an agency like Gossip Genie you’re getting a videographer, a photographer, an entire team of social media marketers and so much more. Not only is the years of experience magnified when you outsource, but you also gain a wider range of talent.

Furthermore, when you have an entire team working on your various accounts, it helps prevent a social media “burnout”. This burnout usually happens when there is only one person working on a company’s accounts. Soon, the content grows stale and engagement drops.

To put it simply, more people = more fresh ideas, more talent, more experience and more time to spend on your accounts engaging with customers. 

2. Cost

Money is a universal language, so let’s break down some numbers here. The average social media manager makes around $51,000 a year. This doesn’t include the cost of things like benefits, the time to train, any paid-time off and more. When you take these things into consideration, the cost skyrockets.

While every agency is different, outsourcing your social media management can be far less expensive! And, when you hire on a social media agency, you are hiring on a whole team of people to manage your social. More bang for your buck! To find out our costs for social media management, email us at info@gossipgenie.com.

3. Social Media Expertise

The only consistent thing about social media is that it is constantly changing and evolving! Social media agencies make sure to always stay on top of new trends and changes. From learning everything about Facebook’s new algorithm to learning the best time of day to post, these strategies allow us to help you get the best results on your social. Keeping up with all the changes across every platform can be difficult for one employee to do. It is a major time investment for one person! Often times, it is nearly impossible for an in-house marketer to do so because of this.

Ready to enhance your business’ social? Contact us to get started!

 

5 Reasons your brand should use Pinterest

By | Social Media | No Comments

Many businesses are weary about using Pinterest to market their brand when they shouldn’t be! In its simplest form, Pinterest acts like a giant mood board or photo album. This social bookmarking site allows users to ‘pin’ images they like. Since its inception in 2010, Pinterest has become one of the largest website traffic drivers in the world. Its popularity spans multiple generations and continues to rise. Still not convinced? Here are 5 reasons your brand should be utilizing Pinterest in its marketing efforts. 

1. Engaging with Users

With 100 million active users each month, Pinterest may not be as large as Facebook or Instagram, but it engages with users in a way that is completely its own. On Pinterest, users are heavily engaged, ‘pinning’  their thoughts and wishes on this site. 70% of users remain engaged on the platform by saving images and clicking-through. Even if your brand is unsure about joining Pinterest, you can include a Pin this button to the homepage of your website. If a user stumbles upon something they like, they can share it on Pinterest for all of their followers to see.

2. Targeting Female Users

Of all the social media channels, Pinterest holds the most female users. A 2014 study revealed that 70% of the platform’s users are female. If that’s who your target demographic is for your brand, then Pinterest is a no-brainer.

3. Link Clicks

We are bombarded with information online every single day. Because of this, things that are easier to digest, like photos, tend to perform the best. While most people think of Instagram as the prime visual social media tool, Pinterest takes the cake. Not only can you promote your brand with visually appealing images, but you can link these images to your website as well. Pinterest automatically creates links to the page from which you source the images, so you can garner engagement more easily.

4. Inspire Purchases

As previously mentioned, Pinterest acts as a giant mood board for consumers. So it should come to no surprise that this site is particularly good at promoting people to make purchases. If your brand is able to produce compelling images for this site, procuring more sales should be simple!

5. What’s trending

While the main goal of Pinterest is to be part of your audience’s wants and wishes, you can also use it to see what’s trending with your clients right now. You can have a first-person look into their mind (less creepy than it sounds). Pinterest gives you the unique opportunity to see what’s trending now, and use that information to market your brand.

How to make your small business stand out on social media

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If you operate a small business, competing with big brand names can seem a bit daunting. After all, they’ve got a large presence and a large budget to match. Thankfully, social media makes it easy for small businesses to gain some leverage!

Below I’ve compiled some ways your small business can gain the upper hand on social media.

1. Engage

Consumers are pretty good at pinpointing genuine brands versus brands that just care about sales. Small businesses that truly care about their customers can use social media to build lasting relationships and lifelong clients.

In order to stand out from the big guys, small businesses should utilize social media to build one-on-one relationships with customers. If you are actively engaging with your consumers on social media, they notice that! According to a survey conducted by Google, when people engage with a brand on a daily basis, they are more likely to make twice as many purchases from that company! All it takes is a few tweets and comments to build a committed fanbase.

2. Get Personal

Many large companies have entire teams of social media managers running their accounts. By virtue of this, a lot of the personal touches of the company are lost. If you’re a small businesses, chances are there’s only one person running your social media accounts. This makes it a lot easier to show the personality behind your brand! After all, people are more likely to purchase from a company that they feel connected to and trust!

Some great ways to get personal on social include sharing personal anecdotes, showing the ‘behind-the-scenes’ of your business and more!

3. Customer Service

According to BrightLocal, 88% of consumers trust online reviews as much as personal recommendations. It is critical to score great online reviews if you are trying to stand out from the big guys!

Even if you have a handful of reviews that aren’t positive, how you rectify the situation can speak volumes! People will notice if your company reaches out to disgruntled customers or not. After all, consumers just want to be heard and acknowledged, something a lot of big brands don’t do on social.

 

Still not sure how to make your small business stand out on social? Let Gossip Genie help! Find a full list of our services here.

Marketing Your Brand on Instagram

By | Social Media, Uncategorized, Words of Advice | One Comment

With over 800 million users on Instagram, it should come as no surprise that your business needs to be active on this social media platform. Throughout the years, Instagram has grown into an incredible platform to interact with potential customers and increase brand awareness.

Recently, I listened to a Social Pros podcast that has completely revolutionized the way I view Instagram. Within the first 15-minutes of the podcast I already had a page full of notes. It was life-changing. Below I’ve compiled a list of three things I learned from that podcast as well as tips and tricks I’ve picked up throughout the years.

1. Hashtags are everything!

If you’re going to use Instagram to market your product or service, you need to know where your target audience is hanging out. Researching hashtags that are relevant to your brand or your brand’s mission, is integral to Instagram success. This is how Instagram users will find your post and your page.

At the same time, it’s important to not just use the popular hashtags that all of your competitors are using. According to the Social Pros podcast, this is just going to attract your competitors. Additionally, it’s just going to get you engagement from a bunch of spam accounts – not potential customers. Unique hashtags are what will give you the most meaningful engagement.

2. Aesthetic, aesthetic, aesthetic!

I cannot stress this one enough. Visual content is processed 60,000 times faster than text so it is imperative that your images are both creative and inviting. The most successful Instagram accounts are ones that have consistent imagery throughout. Make sure all of your photos are promoting the same feel and message! This takes a bit of a creative eye, but with time, you’ll start to get a feel of what imagery does and does not work for your account. If you’re looking for a bit of inspiration, check out some of the images our Director of Social Media, Taryn, has taken recently for our clients!

3. Utilize Instagram Stories!

Instagram Stories are all over now and there are so many benefits of using this feature! First, you can stay on your followers’ minds. With Instagram stories, you can get away with posting more “average” looking content on a frequent basis, as your followers will be continuously checking back for more posts and tips.

Additionally, you can appear on your followers’ feeds more often! Knowing the algorithm is the key to social media success, and Instagram’s newest algorithm reduces the number of times you show up in a follower’s newsfeed. Instagram Stories allows you to appear at the top of the page once more increasing your Instagram exposure.

 

Which of these Instagram tips will you be incorporating into your social media strategy?

Why small businesses need social media

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For a lot of small businesses, the idea of joining social media can seem a bit daunting. After all, with big name competitors already having a large presence, it can feel impossible to catch up, see any business growth, and make a name for your business. Why bother, right?

Wrong!

Social media can move mountains for small businesses in a myriad of ways. Below I’ve compiled a list of reasons why your small business needs to curate its own online residence.

1. Engagement

One of the reasons people choose to work with small businesses is its personalized customer service. Social media is just another avenue where you can build relationships with each of your customers and any potential customers. In today’s modern world, most consumers flock to social media to seek assistance, ask questions or heap praise. While at first the engagement may be limited, Social Media Examiner has a few helpful tips to help you increase your engagement over time.

2. Marketing

Social media is the best free way you can market your business to the public. While some of you may still be mourning the death of print media, social media has the ability to spread your message to a wider audience for little to no cost. Additionally, having social media accounts will increase your SEO, or search engine optimization. A lot of search engines consider a brand’s social media presence when determining where businesses will fall on a search result’s page. You’ll be able to garner the attention a whole new slew of customers you otherwise would not be able to find.

3. Branding

Social media allows you to increase your brand awareness and loyalty. Since social media is so prevalent nowadays, it is going to be much easier for customers to find you and connect with your brand. Additionally, a study by The Social Habit found that 53% of consumers are more loyal to brands they follow via social media. 

4. Collaboration

There are other small businesses just like yours that would love to collaborate with you! Your collaboration can help promote your service as well as theirs. Additionally, you can connect with bloggers and other influencers who can then promote your business for you via their followers. In the end, there’s no limit to who you can reach and work with through social media!

5. Targeting

As mentioned in marketing, social medias such as Facebook and Instagram allow you to appeal to specific audiences. Not only will you be able to target your ads to people who live near your business, but also to any gender, age or enthusiast who might be appreciate your brand the most. There’s no limit to who you can reach via social media.

With all of these reasons to increase your business’ online presence, what is stopping you?

 

3 Things I’ve Learned as an Intern

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As of this past Monday, I have been a Social Media Intern for Gossip Genie for two weeks! Basically, I’m already an expert on all things social media and Genie-related. Just kidding — I am definitely no expert yet; however, through my internship at Gossip Genie, I’m on the right path!

Internships are a great resource to gain relevant work experience and develop upon any existing skill-sets you may have. Below, I’ve compiled a list of important tips and tricks to keep in mind if you’re either in the process of looking for an internship or about to start your first.

1. Don’t be afraid to ask questions!

I can’t stress this one enough. You’re at your internship to learn and grow in your chosen field and your employer (should) be more than happy to teach you! If you’re unsure of how to complete an assignment, or even just where the bathroom is, don’t be afraid to ask! Your employer would much rather take the 5 minutes to explain something to you than take even more time later on to have you redo the task.

2. Be an eager beaver! 

Coupled with asking questions, always ask for new assignments! One of the most important skill-sets you should be developing upon during your internship is taking initiative. If you ever have a free moment at work, ask for something new to work on! Not only will this impress your employer, but it will help you make the most of your time as an intern.

3. Social Media, Social Media, Social Media!

As a Social Media Intern, it’s only fitting that one of my tips had something to do with social media. This tip is especially important to keep in mind if you’re in the process of searching for a new internship or job. According to this article, 55% of job recruiters have reconsidered an applicant based on things they found on his or her social media pages. Some recruiters are picky enough to turn down applicants due to a few grammar errors on social media. Just keep in mind how you’re presenting yourself to the world and future employers on social media!