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Multiple times a day, articles, blog posts, tweets and books are published that try to predict the future of social media. Analysts theorize the impact of social networking while statisticians provide us with astounding data to support these theories. My first-hand results are more compelling...

About 5 years ago, I remember picking up the Daily Cardinal (UW-Madison’s school newspaper) and on the cover was “The Latest Craze to Hit Madison.” This article was referring to Facebook. After reading about the academic intent of Facebook, to connect students with their peers...