Gossip Genie Blog

Instagram Accounts We ❤️

By | Gossip Genie Blog, Social Media | No Comments

Valentine’s Day may have passed, but our GG hearts are still aflutter. You know the drill: with fickle affections, we follow and unfollow many a brand and influencer. Yet, there are always one or two that we will devotedly double-tap ’til they post no-longer. I asked the Gossip Genie team to identify an account they truly ❤, and these were their answers:


@nois7 — He is a traveling photographer that is always stretching the boundaries with photography and digital editing. The seamless combination of his imagination and technical skills result in high-quality content. You will find yourself staring at his Instagram in awe for ages. #photographygoals


@food52 – I love to try new recipes in the kitchen, so I’m always scrolling their feed to gather cooking/baking inspo! They’re one of the best accounts to follow if you go crazy for photos of food, and they’re always creating really well-crafted, interesting Instagram stories.


@natgeotravel is my pick. This is a huge account, obviously, but that’s because they’re one of the best in the game and they’ve definitely earned their following! It’s on my bucket list to have one of my pictures featured on there one day. Wish me luck!


My favorite account to follow by far is @TribeHummus. Their content is super funny and they are always posting trendy things relevant to their brand. Whether it’s a trending meme, phrase, etc. They are killing the social media game. I follow them and I’ve never even tried their hummus!

*Pick up megaphone* *Holds it to your ear* WROONNGGGGGGG.

A post shared by Tribe Hummus (@tribehummus) on


The news makes me incredibly sad. Some days on social media, I feel inundated by messages that make me want to curl up into a ball and cry. Instead of completely avoiding the news, I’ve learned to follow more accounts that make me smile and put me in a better mood before putting my phone down. @MommasGoneCity is a blog that I’ve literally followed for several years (back when she had 3 kids, 1 dog and no cats!) but I need that comfort and joy more than ever. Her children (and animals) are so freaking adorable and I love the genuine messages she writes about sending love into this world. I also love that she’s raising an army of little feminists. Her posts never cease to put me in a better mood and I find myself checking her page every single day.

Me (Lizz):

My favorite account is similar to Anthony’s (great minds think alike!) 👉🏽 @jesseszewczyk. He’s the Food Editor at Buzzfeed NYC and I DROOL over his content every single day. Jesse’s not just blessed with amazing photography skills – his Instagram Story game is strong too. The food he makes looks so delicious, it literally brings a tear to my eye. He features recipe ideas to inspire foodie followers, and I use that inspo to help spark my own ideas for the many food-focused clients we run. A word of warning: don’t scroll too long on an empty stomach!

Now that you know our picks, tell us which accounts get your heart pounding! Let us know in the comments below 👇

The 5 Best Free Tools for Social Media Agencies

By | Gossip Genie Blog, Social Media, Social Media Advertising, Social Media Tips & Updates, Words of Advice | No Comments

We are always on the lookout for tools that are both friendly on our wallets and our precious time. Since we use our computers day in and day out and are constantly searching the Internet, we have come up with a list of 5 tools that help make our lives easier as social media managers. Oh, and did we mention that these tools are not only top-notch, but they also are free, free, free?

Let’s get to it — Here are our favorite 5 tools (click on each logo if you want to go to that site):

This is our holy grail for scheduling and approving content. Think of a world where you can schedule all of your content AND get it pre-approved by your client on ONE platform. Welcome, ContentCal. Although it is a relatively new platform, it is already light-years ahead of other scheduling platforms. ContentCal starts free and allows you to have 1 user and 1 calendar. Learn more about how much we ❤ ContentCal here.


Design made easy. If you don’t know how to use Photoshop, Adobe Illustrator, or other advanced editing tools, Canva is the tool for you. This platform allows you to make images and graphic designs from a blank slate or through pre-made templates. With Canva, you can take your designs to the next level.


We know this one may seem silly, but using Google Chrome is a life saver. Why? It lets you add Chrome extensions to your toolbar. This allows us to have easy access to the tools we use most often, which makes our life a tad bit easier. Are you curious what our favorite extensions are? Take a look here.


Do you want to run a contest/giveaway, but don’t know where to track and submit signups? This platform allows you create and promote contests, giveaways, landing pages, and so much more. With the ability to customize each feature to make your campaign exactly how you want it to be, ShortStack is an extremely useful tool. We use it on a daily basis for all of our clientele needs. Best of all? It starts out as free.


The list of tasks pile on until there is a mound-filled stack of, “Shoot, I forgot to do that” and “Crap, when is that due?” Does this sound like you? If your to-do list goes on and on and on and on (like ours does) and you have trouble remembering everything that needs to be done, Asana is a great tool for organization. Your team can stay on track with every goal or task that they have to complete. It allows you to create different projects, assign tasks to teammates, and it sends you daily reminders to your email with tasks that have upcoming due dates.


What are your favorite tools to use for social media? Let us know in the comments.

How To Beat the New Facebook News Feed Changes

By | Gossip Genie Blog, Helpful Information, Social Media, Social Media Spotlight | No Comments

This month, Mark Zuckerberg announced a major change to the Facebook News Feed, causing businesses to have to reconsider their social media strategy.

What happened?

To summarize what the changes are, Facebook is going to be shifting the focus of what people see in their News Feeds away from businesses and media outlets and back toward posts from friends and family. Acknowledging that Facebook’s original goal was to help people stay connected, Zuckerberg said, “public content — posts from businesses, brands, and media — is crowding out the personal moments that lead us to connect more with each other.

In today’s world, it’s hard not to agree that we should be going back to simpler times where our News Feed was populated with photos and sentiments from friends and family, not fake news and click bait. And this is definitely going to impact how brands and businesses use Facebook to interact with and reach new customers.

The good news? This means that the businesses and brands who continue to produce high-quality content will not only stand out, but thrive.

How can you beat it?

Facebook has 2 billion users and one of the most successful, hyper-targeted ad platforms in the digital space. Advertising on Facebook isn’t going anywhere, you just have to update your strategy.

So what can you do as a business to make sure you rise above these changes to the News Feed? Here are a few tips:

1. Create meaningful conversations about your brand

When posting, strive for genuine interaction with your posts. Asking open-ended questions about your brand or what your audience wants to see/values is a good place to start and can give you a pulse on what they’re interested in interacting with.

Stay away from engagement-bait type posts like “Like this” or “Tag someone.” Zuckerberg said, “People have told us that they dislike spammy posts on Facebook that goad them into interacting with likes, shares, comments, and other actions. For example, “LIKE this if you’re an Aries!” This tactic, known as “engagement bait,” seeks to take advantage of our News Feed algorithm by boosting engagement in order to get greater reach. So, starting this week, we will begin demoting individual posts from people and Pages that use engagement bait.”

Instead, ask questions that mean something to your audience and will prompt a genuine, meaningful response and discussion.

2. Create more video content

Video content is king on Facebook and will remain so in 2018. Facebook prioritizes video content in the News Feed with live video being prioritized even higher. Video should be central to your marketing strategy, including utilizing Facebook Live. As Zuckerberg stated, “We’ve seen people interact way more around live videos than regular ones.” Facebook Live is a great option because it usually generates a lot of conversation, which gets you seen in the News Feed. Regardless, your video content should be high quality and include content that your audience wants to see.

3. Create a strategic paid strategy to reach the right people

It’s time to start leveraging Facebook Ads and its wealth of targeting capabilities. Having a paid strategy will ensure that your audience sees your content. 

If you have a good social media strategy, you shouldn’t have much to worry about – the shift just means we have to get more in touch with those we want to reach. Again look at these Facebook News Feed changes as a fun challenge and rise to the occasion.

4. Explore Facebook Groups

Facebook Groups don’t work for every type of business, but if it makes sense for your brand they are a great way to build a community of people with common interests. In fact, Zuckerberg said that “the first changes you’ll see will be in News Feed, where you can expect to see more from your friends, family and groups,” which means group posts will be placed higher in the News Feed than regular posts. Groups take a longer time to develop than a regular Business Page but are worth it in the end.

Moral of the story: these Facebook changes are not the end of the world. As marketers, it’s always important to be adaptable; it’s the nature of our industry. While these changes may cause a slight decrease in reach or engagement, if you pivot your strategy they can end up being valuable changes in the long run. Zuckerberg noted that he expects “the time you do spend on Facebook will be more valuable. And if we do the right thing, I believe that will be good for our community and our business over the long term too.” We want our Facebook audiences to engage and interact with our posts because they find meaning in the content. With a renewed strategy, these new changes will just ensure the leads you get from Facebook are quality ones.

If you’re looking to update your social media strategy in 2018, contact us today!


Must Have Chrome Extensions

8 Coolest Chrome Extensions for Social Media Managers

By | Gossip Genie Blog, Helpful Information, Social Media | No Comments

Welcome to the genies’ ode to Chrome extensions. Like napkins when you eat, they’re not technically required, but keep things from getting messy in the long run.

Those in the social media space are no stranger to hectic processes. We download drives full of photos, craft copy for many brands at once, and scour the net for shareable content – all before lunchtime. If your New Year’s resolution is to become more organized, our top 8 favorite Chrome extensions may help you achieve it.
(Click the headers if you’d like to download each of the Chrome extensions below)


1. Bitly

The power of this link shortener knows no bounds. That’s why we use Bitly all day, every day (PS, this is #notspons)
Why we ❤️ it: Whether to make long URLs more digestible or to track clicks per link, Bitly does it all quickly and without fuss. Links can even be customized to increase viewer trust and clickthrough rates.
It’s particularly useful when you spend your day searching for photos of pufferfish.


2. Downloader for Instagram

When the Dinstagram extension stopped working with Chome, we weren’t sure another would be able to take its place. Luckily, Downloader for Instagram has become a reliable method to save UGC and keep for later use.
Why we ❤️ it: Images are automatically downloaded in high res (no more screenshots), so we’re sure to get the most out of the user content we discover.


3. Grammarly

My personal favorite, the Grammarly extension automatically checks for spelling and grammar issues as you type. The genies are pretty dang smart, but we’re not perfect.
Why we ❤️ it: Grammarly acts as a backup in case we misspell something while working on our fifth content calendar for the month. It’s also perfect for spellchecking important emails and other communications.


4. Figure it out

Gossip Genie is fortunate enough to have amazing clients not just all over the country, but all over the globe. We love working with our international brands, but scheduling can be daunting when new time zones are taken into consideration.
Why we ❤️ it: Besides sharing a name with one of the greatest 90s shows of all time, FIO allows us to add several different time-zones so we can monitor and make certain that we aren’t publishing our #MondayMorningMood post on a Tuesday afternoon.


5. Pinterest Save Button

Making lives easier since 2012. This one might seem obvious, but that’s just because it’s a necessity for those who run brand Pinterest accounts.
Why we ❤️ it: the Pinterest extension makes the pinning process as simple as 1-2-3! For content outside of the network, there is simply no better way to repin content directly onto the platform.


6. Evernote

Some brands produce all their own content. Others, like our educational technology client, find success in sharing industry-relevant news and articles. For these posts, Evernote Web Clipper is a vital extension.
Why we ❤️ it: Much more efficient than opening twenty tabs and better organized than bookmarking. It allows us to save, mark up, and sort articles for future use.


7. Loom

While the genies are lucky enough to work out of one central office, the Loom Chrome extension is a fantastic extension if your team is geographically diverse. It’s the next best thing to in-person communication.
Why we ❤️ it: Loom allows users to record or share their screen with anyone using only a generated link. From there, you can either type annotations and notes, or simply speak into the microphone. This is useful for client demonstrations that can’t be done via phone.


8. Chrome IG Story

There’s no stopping Instagram Stories in 2018, with more users and brands beginning to tackle the feature every day. Chrome IG Story allows users to download stories from Instagram (albeit without sound for now), for sharing or later use.
Why we ❤️ it: We often create IG stories for brands that would like to review them after the story has expired. With this extension, we can download the ones we’ve created, and attach them to client emails or save them to our desktop for review.


Are there any must-have extensions that we missed? Let us know in the comments below!

4 Very Sassy (and Very Funny) Brands on Twitter

By | Funny Photos, Gossip Genie Blog, Helpful Information, Social Media, What's Trending | No Comments

“Get out of the way world — We got our sassy pants on today.”

There are a few brands on social media that throw sass around like confetti. This doesn’t necessarily work for EVERY brand (at least not all the time), but some brands are able to crack jokes, add humor, and give a few burns to “trolls” and other competitors.

When used right, sass can be extremely powerful. When brands use this tactic and show this sort of personality, it entertains and intrigues the audience. It can go a long way when brands are original and show some emotion (you know be human) when communicating online. From one simple reply, a brand can raise its engagement tenfold, upsurge its organic reach, and generate buzz for a company. If you hit the jackpot, sometimes the posts can go viral.

We respect brands who have a little sass and a lot of fun. After all, who doesn’t love a good laugh? Here are some sassy posts from brands we know and love:

Wendy’s is a savage brand on Twitter and it completely embraces this persona. Whether it is calling people out for saying silly things or replying to tweets about its fast-food competitors, Wendy’s always has a snarky reply up its sleeve.

Tweet #1

Tweet #2

Vienna Beef
Vienna Beef is not shy to jump into a little quarrel but often does so with puns. This playful manner evokes a light-hearted feel, while still giving a few giggles and maintaining a professional impression.

Tweet #1

Tweet #2

You don’t have to be funny or cheeky all the time. Some brands take the limelight with trendy stories. Charmin did an excellent job taking advantage of the “Mad Pooper” public story (right up Charmin’s alley). This one tweet gained national traction, free publicity, and got at least 20 times more likes than an average Charmin tweet.

Moon Pie
Aside from Wendy’s who is snarky most of the time, Moon Pie takes the cake. This brand has recently upped its Twitter game and left fans with some good laughs. Typically replying with short, quippy responses, Moon Pie adds a little spice to your Twitter feed.

Tweet #1

Tweet #2

Again, this isn’t the right tone for every brand. However, don’t be shy to add a little humor to the mix. Consumers can get on board with brands who create trendy and funny content. Add some sass & you’ve got a pretty good recipe for success.

What brands on social media do you find hilarious?

Why You Should Work with Social Media Influencers

By | Gossip Genie Blog, Social Media, Uncategorized, What's Trending, Words of Advice | No Comments

Want to hear a statistic that I wasn’t at all surprised by? A recent study found that “70% of millennial consumers are influenced by the recommendations of their peers in buying decisions.” These results came from over 14,000 respondents in the US.

The same survey later reveals that “30% consumers are more likely to buy a product recommended by a non-celebrity blogger.” Consumers actually trust these social media influencers more than celebrities because they find them more relatable.

Why am I not surprised by this? Because we see this firsthand in our line of work every single day. We’ll be the first to tell you that social media users influence other social media users and, in turn, influence their shopping habits. 

We often notice that consumers are discovering our brands because their friends tag them in our posts. We always see an influx of new fans when influencers post on our behalf. We watch our pages grow and garner a stronger reputation and following because influencers and eager brand evangelists post on our behalf and tag us.

It’s for this reason that I absolutely always recommend that clients use our blogger outreach service. Not only do influencers typically share beautiful, curated photos of products, but they sing the brands praises to their army of loyal followers. I have no doubt that this kind of brand awareness eventually leads to an increase in sales.

In the month of November, the Gossip Genie team reached out to 35 online influencers and arranged 10 blogger collaborations.

As a result, their Instagram page gained in 100 new followers throughout the course of the month and received a total of 1,766 Likes and 82 comments. Additionally, the influencers reached a total 300,000 users on Instagram alone. Above all, Naot will now be able to use these photos in other marketing efforts, such as in their seasonal catalog and as collateral for their retail partners.

Still not convinced it was a great move for their brand? Take a look at some of the comments people left on these influencers photos:

In this instance, we reached out and thanked every person that commented and followed them on Instagram. Follow through is equally as important as the initial post, and we want consumers to see that we are responsive and appreciative.

If you aren’t yet allocating resources to an influencer marketing program, we highly encourage it. Click here to get in touch with us and learn more about our influencer outreach services.

Lights, Camera, Engagement!

By | Client Content, Client Showcase, Digital Media, Gossip Genie Blog, Helpful Information, Social Media, Social Media Spotlight, Videography, What's Trending, Words of Advice | No Comments

It’s no coincidence that every time you scroll down your newsfeed, you are immediately inundated with videos. The secrets out, video content reigns supreme as the best way to generate engagement for a brand. According to a report from HubSpot43% of people want to see more video content from marketers. Even better, 51.9% of marketing professionals worldwide name video as the type of content with the best ROI (Source: HubSpot).

However, that doesn’t mean spamming your audience with low effort videos is the answer to your engagement woes. The key to getting the audience’s attention is producing eye-catching, professional shots that highlight the best aspects of your brand. That’s where Gossip Genie comes in!

Bring your brand to life with the video production services offered at Gossip Genie! Here is just a sample of our work that has helped spark conversations, drive traffic, and reenergize the newsfeeds of our clients.

ANNOUNCEMENTS – Creating a powerful announcement video helps create valuable buzz surrounding your product or event.


Posted by Vision Expo on Wednesday, December 6, 2017

PRODUCT & EVENT SHOWCASES – Highlight specific initiatives or products with a montage of visually stimulating shots.


Posted by Matt’s Cookie Company on Monday, June 19, 2017

COVER VIDEOS – Welcome customers and keep them on your page with a reel of your brands best work.


Posted by Café Turino Italian Style Espresso on Wednesday, August 23, 2017

Holidays – Capitalize on unique social media holidays with time-sensitive, easily digestible videos.


Every day is #NationalSunglassesDay at Vision Expo!

Register for Vision Expo West 2017 to see all the latest sunnies, sunwear fashion trends, and cutting-edge lens technology:

Brand Specific Holidays – Create your own brand-centric hashtag and spread the word with a short, energetic video.

Frame Friday

The aisles of Vision Expo East will soon be a veritable fashion runway, featuring the latest eyewear trends under one roof! Featured frames: Lafont (Booth G723), Costa Sunglasses (Booth 1853), State Optical Co. (Booth G823), and Matsuda (Booth U503). #FrameFriday #VisionExpo

Register for Vision Expo East for FREE here:

If you want to elevate your brand’s social media presence with video, contact us today.

Genie Resolutions

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According to Business Insider, 80% of New Year’s resolutions fail by February. It’s hard to adopt a new habit which is what most resolutions consist of. In my opinion, it’s best to make a few small resolutions and build upon those. The less daunting, the more likely one is to follow through and keep building on it. A great way to compartmentalize resolutions is to make them for all areas of your life. Today, I am sharing resolutions from each of my colleagues.

Lizz’s resolution is solid and in my opinion attainable: “For the new year, I’d like to hit the ground running and land more clients in industries that I’m highly interested in, like the food/beverage space. Not only do we thrive in that arena, but we are also seeing such an explosion of interest in social media for food companies. There is so much potential for them to shine in 2018. I’d love to learn more about photography (even more than I’ve already learned from Taryn our fabulous photography expert), and I also can’t wait to continue to get closer to my team and enjoy the exciting year ahead as a Genie!”

Speaking of Taryn, her resolution is great because it’s very specific which makes it easier to visualize and attain. “I want to get my Facebook advertising certification and I want to successfully land 1-2 new businesses for Gossip Genie.”

Keenan gets specific which will help to better track his progress and we can all push him as he accomplishes his goals. “In 2018, I hope to add video to at least three current or new clients. I also hope to take a class to expand my knowledge of animating, editing and filming. My biggest professional goal for 2018 is to deliver a video that 2017 Keenan would be jealous of.”

Janelle has 3 goals which make up her professional resolution. “Get Gossip Genie publicized in the media, take a photography and photoshop class to learn new skills and techniques and sign a new client to Gossip Genie.”

Violet’s resolution is all about the visuals, “In 2018, I want to spend more time on creating meaningful visuals for my various social media channels. Photos, videos, and infographics continue to rise in popularity, so it’s important to hop on the bandwagon. A picture is truly worth a thousand words when it comes to social media.”

Anthony wants to expand his knowledge by continuing education classes and educational enrichment. “I want to start reading more and learning more about our industry to stay even more up to date on the latest trends. Social media and the marketing industry are always changing and sometimes it can seem like a hard task to keep up with the ever-changing trends. In 2018, I’m going to seek out more webinars, books, articles, podcasts, and workshops that can help keep me  (and my clients!) up to date. Personally and professionally in 2018, I want to take more risks and take more opportunities as they come up, including seeking out growth opportunities for Gossip Genie.”

As for me, my professional resolution is to focus on quality over quantity. I want to focus on the higher priority, bigger opportunities rather than trying to do everything that comes my way and spreading myself too thin. Per usual, I want to dedicate the majority of my time to business development in order to continue our year over year increase in revenue.

We would love to hear your resolution(s), please share in the comments below!

Wear Your Crown Like a Boss

By | Gossip Genie Blog, Helpful Information, Words of Advice | No Comments

Everyone has a different opinion about what constitutes a “great boss.” When asked what makes a great boss people will throw out characteristic traits: Positive. Honest. Communicative. Hard working. And to be honest, they’re all pretty generic. Of course employees want their boss to hold these characteristics — but to be a truly great boss, in my opinion, goes beyond that.

Truly amazing bosses lead. They’re personable. They inspire. They mentor. They draw the best from each individual on their team. They’re humble and give credit where credit is due. They are human and aren’t afraid to show it. They are who they are all of the time. They’re passionate and this makes everyone else want to be part of their team. Through their actions and dedication, they show the way.

Recently, our boss Jacqui posted a blog about Being a Boss. In the article she says, “Being a boss is defined by the person in the role and not the title” and we couldn’t agree more. Let me just explain a little bit about our boss, Jacqui. She is an entrepreneur, she is a wife, a mommy of two (both two and under), a good friend, family member, and host — and still shows up to work attentive and on top of her game. She is the definition of a BOSS WOMAN.

The Genies are fortunate to work for such an amazing boss like Jacqui. Our words won’t do her justice, but we thought we would attempt to explain what we love about her anyway (that’s what us social media managers do, after all).

Here is what the team has to say about Jacqui!

“From my days as a driving range attendant at a country club to working behind the counter in retail, I’ve experienced every type of boss imaginable. None have ever compared to Jacqui. Each and every day, Jacqui goes above and beyond to ensure we have the tools and skills to succeed. If we don’t, she is always ready to help guide us in the right direction. I owe a lot of my professional growth to her contagious confidence and drive to make Gossip Genie as good as it can be.”
– Keenan

“There are so many qualities about Jacqui that make her the best boss. I think that what it comes down to is the level of trust, openness, and respect she gives all of us. Jacqui actually CARES about you, genuinely. In the interview process, she goes so far to say, “The genies are like a little family” and she actually means it. She emphasizes a work-life balance and makes sure everyone feels welcome and has a “seat at the table.” She empowers everyone around her and has this quality about her, where everyone looks to her for guidance and reassurance. Jacqui will go to hell and back for the Genies — which makes you want to do your job even better, just to make her proud.”
– Janelle

“There are so many reasons why I love having Jacqui as a boss. For starters, she is kind, supportive, generous and funny– but that’s really just scratching the surface. The thing I appreciate most about working for Jacqui is that she believes in me more than any colleague ever has. Her complete and total faith in me not only shines through in client meetings, but in the way that she truly values my opinion and honest feedback. She sets a HIGH standard for my work and therefore, I am always pushing myself to be better so I can make her proud. And when difficult situations arise with clients, she absolutely always has my back. I tear up thinking about how lucky I am to work for Jacqui. I have learned so much from her grittiness, resilience, and ability to think 30 steps ahead. I am constantly amazed by her ability to handle everything  on her plate. There is no one else like her!”
– Taryn

“One amazing quality that stood out to me very soon after I began working for Jacqui was her genuine effort to get to know each and every one of her employees as people, outside of just their role at work. I haven’t had many bosses that I felt really took the time to understand my personality or get to know me like Jacqui has.  Her door is always open, and she sits down with us daily at lunch, asks us about our families, our hobbies, our weekend plans, etc. To me, this goes a long way to demonstrate Jacqui’s level of respect for us. She puts a lot of trust in the people that work for her, and as a GG team member, I appreciate this immensely. It motivates me to make her proud and to continue to achieve. All of these characteristics ultimately feed into Jacqui’s biggest strength as an employer: she encourages healthy work dynamics among her employees. I don’t view my team as competition, but rather as teammates to support, draw inspiration from, and ask for help when I need it. To me, this creates a team that thrives and innovates, rather than one that sucks energy from one another and generates toxicity. I feel like I can be my authentic self every day at work, and that I am appreciated and valued for it, due to the culture that Jacqui has fostered at Gossip Genie.”
– Lizz

“In the few short months I have worked with Jacqui she has provided me and the rest of the team with the tools necessary to excel. Without much experience or education, she hired me on and through her coaching I have learned more at Gossip Genie than I ever have at previous jobs. I can’t thank her enough for her guidance these past few months and for taking a chance on hiring me.”
– Violet

“A good boss provides you support and guidance yet gives you room to make mistakes. A good boss inspires you and pushes your limits beyond what you think you may be capable of. A good boss makes you want to push the boundaries of the company you work for and the opportunities that are available to you as an employee. A great boss does all of those things. Thanks, Jacqui, for being a great boss. Beyond employing me and allowing me to work in a job that I love, you have given me a voice when I needed one, guidance when I’ve been lost, and friendship when I’ve needed someone to lean on; invaluable things that can’t be measured by your performance as a boss but only by your character and generosity as a person.”
– Anthony

Jacqui will walk out of the room, but not before she leaves a little glitter on the way out. Bosses boss. Leaders lead. We’re lucky to have the latter. We love you, Jacqui.

#Mood: Why Mood Boards are a Must Have for your Brand

By | Gossip Genie Blog, Helpful Information | One Comment

Branding is all about consistency, consistency, consistency. Especially with the new year at our heels (which, can I just say, OMG what??), there’s no better time to think about refreshing your brand with a new focus and perspective. At Gossip Genie, we shine by helping businesses curate their vision. One way we do this for our clients is to create a mood board to capture the overall scope of each brand we manage. It’s unimaginably valuable to have someone constantly keeping an eye on your company’s public-facing image.

If you’re from outside the design space, a mood board can potentially be seen as unneccessary, and even a bit daunting. A good thing to keep in mind is that a mood board is essentially just visual brainstorming. There’s no better way to bring a team’s visions and ideas to life than to add imagery to them.

Here are a few things the genies keep in mind when creating a brand vision:

1. Word association

A good exercise to begin with is to jot down a list of words you hope consumers will associate with your brand. These are the thoughts and emotions that should spring to mind when followers view your content. If it’s an outdoor-themed business, you may generate words like “adventure, freedom, earthy, textured”. If it’s a food product, maybe “mouthwatering, decadent, creamy, aromatic”.

2. Visualize the vibe

Once you have your keywords narrowed down, begin collecting visuals from other brands that have the aesthetic you hope to achieve. There’s no shame in recognizing that there is a lot of inspo out there that can direct your own vision. Expand this by finding other images that add to the desired vibe of your brand. Collect them in one place. You should be able to pick up on an overarching visual theme, whether it be a focused color pallet, or a particular subject matter.

3. Get a second (and third) opinion

Once you’ve created your mood board, take it to a few fresh sets of eyes to get their perspective. Have them view the images without your list of keywords. Ask them to reveal the words and emotions that they feel when viewing your board. Do they match your vision? If so, success!

To close, feast your eyes on a few examples of how the Genies curate our client’s overall look to create a united, consistent, visually appealing social presence:

Vienna Beef Mood BoardInternational Vision Expo Mood Board

Naot Footwear Mood Board

Wigwam Socks Mood Board