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4 Very Sassy (and Very Funny) Brands on Twitter

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“Get out of the way world — We got our sassy pants on today.”

There are a few brands on social media that throw sass around like confetti. This doesn’t necessarily work for EVERY brand (at least not all the time), but some brands are able to crack jokes, add humor, and give a few burns to “trolls” and other competitors.

When used right, sass can be extremely powerful. When brands use this tactic and show this sort of personality, it entertains and intrigues the audience. It can go a long way when brands are original and show some emotion (you know be human) when communicating online. From one simple reply, a brand can raise its engagement tenfold, upsurge its organic reach, and generate buzz for a company. If you hit the jackpot, sometimes the posts can go viral.

We respect brands who have a little sass and a lot of fun. After all, who doesn’t love a good laugh? Here are some sassy posts from brands we know and love:

Wendy’s is a savage brand on Twitter and it completely embraces this persona. Whether it is calling people out for saying silly things or replying to tweets about its fast-food competitors, Wendy’s always has a snarky reply up its sleeve.

Tweet #1

Tweet #2

Vienna Beef
Vienna Beef is not shy to jump into a little quarrel but often does so with puns. This playful manner evokes a light-hearted feel, while still giving a few giggles and maintaining a professional impression.

Tweet #1

Tweet #2

You don’t have to be funny or cheeky all the time. Some brands take the limelight with trendy stories. Charmin did an excellent job taking advantage of the “Mad Pooper” public story (right up Charmin’s alley). This one tweet gained national traction, free publicity, and got at least 20 times more likes than an average Charmin tweet.

Moon Pie
Aside from Wendy’s who is snarky most of the time, Moon Pie takes the cake. This brand has recently upped its Twitter game and left fans with some good laughs. Typically replying with short, quippy responses, Moon Pie adds a little spice to your Twitter feed.

Tweet #1

Tweet #2

Again, this isn’t the right tone for every brand. However, don’t be shy to add a little humor to the mix. Consumers can get on board with brands who create trendy and funny content. Add some sass & you’ve got a pretty good recipe for success.

What brands on social media do you find hilarious?

The Cultural Phenomenon of Pokemon Go

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Pokemon Go is taking the world by storm. Since the app launched on iOS and Android on July 6, it has become the most downloaded app in both Apple and Android app stores, surpassing Tinder, Twitter and Snapchat in downloads and active users and has generated an estimated $14.04 million in revenue since its release, according to SuperData Research.

It also recently became the biggest mobile game in history, surpassing Candy Crush.

Needless to say, it has become nothing less than a cultural sensation in the blink of an eye.

Here are some things to know about the game, including how you can use it to market your business.

How does the game work?
The augmented reality game uses your phone’s GPS and camera to find virtual Pokémon creatures in your neighborhood. The app tracks user location and uses notable real-life landmarks as “Pokéstops” where players can collect Poké Balls and capture Pokémon. So instead of catching Pokémon in the traditional digital landscape, players are forced to get off their couches and explore the real world to capture Pokémon and engage in virtual battles. As players move around they encounter different Pokémon depending on the time and their location.

How can you use it to market your business?

Figuring out whether your business is a PokeStop (where players can collect rewards) or Gym (where players team up to defend their territory) is the first thing you should do. PokeStops and Gyms attract foot traffic without any effort. You can easily advertise your business as a PokeStop or Gym through social media, which is what a lot of business are doing to drive traffic into their stores.

This Utah-based clothing store used Instagram to get people to come into their store:

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For businesses that are not benefiting from naturally occurring Pokétraffic, there are other opportunities to attract users of the app into your stores. One of the items available for purchase in the game is a ‘lure module’.

Lure modules attract Pokémon to a particular Pokéstop for 30 minutes, and it will affect the area around a Pokéstop too of approximately a 500 metre radius. If your business falls within those bounds, purchasing a Lure Module during some of your downtime might just increase your Pokésales and maybe net you some Poké returning customers.

This Pittsburgh food market dropped a lure and offered a discount on their menu items:

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Also, New York pizzeria L’inizio Pizza Bar saw sales rocket up 75 percent this weekend after its manager, Sean Benedetti, spent $10 to have a dozen Pokemon lured to the location, according to the New York Post.

Here’s a look at some funny Pokemon Go memes that have taken over social media:

pokemon-go-has-evolved-into-a-lot-of-memes-32-photos-16Screen Shot 2016-07-13 at 2.19.14 PM

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Social Media Tricks You Should Be Using

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Social Media Tricks (2)

In the world of social media, features come and go as often as middle school relationships. This quick turnover of features, propelled by a corporate desire to find the next big thing first, makes it difficult to stay on top of what’s available at any given moment. So, I wanted to share with you some of my favorite (lesser known) features on each platform so you can start using them as well.

Facebook: Save Button

Awhile back, Facebook incorporated a save button on their site. This button easily enables users to hold onto any links, videos or photos that they’d like to look at later. By having them all in one place, you save the time and energy it would take to dig them up again.

Using this feature is extremely simple. The next time you come across content you’d like to save, click the light gray arrow in the top right corner of the post. Then, select the ‘Save post’ button, and Facebook will keep it bookmarked for you. To access it again, simply navigate to your ‘Saved’ folder, which is available in the left-hand toolbar on desktop and in the dropdown menu in the app.


This feature is an excellent one to teach your grandparents, parents and other non-tech savvy relatives. You’ll definitely stop hearing “Hold on! Where is that video I wanted to show you again?” as often.

Instagram: Post Notifications

With Instagram’s chronological order, posts by close friends easily get lost in the abyss of models eating granola on beaches, bloggers living more exciting lives than you and humor accounts referring to everything as ‘savage’ or ‘bae.’ However, a lot of users don’t realize that you can actually set-up notifications for when your favorite accounts post a new photo. This way, seeing the content you care about is simpler than ever.

To set-up post notifications, navigate to the particular account you care about, press the three dots in the top right corner and then select ‘Turn on Post Notifications.’ Now, you don’t have to manually search for your friends’ accounts if you’re interested in seeing their latest posts.


Stalking your crush just got taken to a new level.

LinkedIn: View Recent Activity

I hate LinkedIn – this is no secret. One of my biggest complaints about the platform was that finding content created by my connections felt nearly impossible. Unless I happened to be online when a post was published, I was completely out of luck. I recently discovered, though, that there is a way to view this content directly from a connection’s account.

To view recent activity by a connection or prospective connection, you must first navigate to their page. Then, click the down arrow next to the ‘Send a message’ button, and select ‘View recent activity.’


It’s about time, LinkedIn. About time.

Snapchat: QR Codes

I just discovered this trick last week although (apparently) most people already know about Snapchat’s QR code function. For those of you like me, however, you should know that you can now add friends on Snapchat without needing their username or phone number.

Instead, you pull up your unique Snapchat code (which can be found by clicking the tiny yellow ghost on the camera screen) and holding a friend’s phone over it, with the app camera open. Your friend’s phone will then read the code and automatically add you.


Tell everyone you know about this feature! Tell your friend who works in social media because they might not even know that this is a thing (oh wait, that’s just me?)!

Twitter: Gif Keyboard

After witnessing the overwhelmingly positive response Facebook received from making GIFs more accessible on its platform, Twitter decided to follow suit last month. Now, users have virtually thousands of GIFs at their disposal, directly on the site or in the app. I discovered that expressing yourself in 140 characters or less is a lot easier when you have Andy Dwyer reaction GIFs always at your fingertips.

To add a GIF to a tweet, simply select the tiny ‘GIF’ button – located between the location and poll buttons – to scour hundreds of options. Find the one that speaks your mind, and click to add it.

Now, I can conveniently let my audience know my mood when:

My post goes viral.

giphy (3)


Gossip Genie buys Glazed and Infused Doughnuts… again.


Tumblr: Inarticulate Bumbles

I’m in traffic for the 6th time this week.

nothing matters

Tumblr: I’m The Paris of People

All of the stair steppers at the gym are being used.

Tumblr: I'm The Paris of People

Tumblr: I’m The Paris of People

A friend invites me out for margaritas.

giphy (4)

Tumblr: Does It Look Like I’m Wearing a Party Hat?

Potato Pranks & Other Mail-Order Gag Gifts

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Did you know that you can send someone a potato in the mail? Yeah, like… an actual potato. If you’re a normal human being, there are probably a million questions going through your head right now – the most important being, “Why would you ever send anyone a potato?!” One inside joke later and a long story short – I asked my brother what he wanted for his birthday and in turn, received this weird potato meme. What do you do with that kind of sarcastic response? You open Safari and search, “send someone a potato.” Thanks to Google and Potato Parcel, I was able to have a prank potato in the mail about 5 minutes after receiving my brother’s text (see below).


To answer your second question – yes, I was just as surprised as you are that you can actually mail someone a potato. Could I have gotten a potato from the store and mailed it myself? Sure, but these people have got it down to a science, so why bother? My little potato prank got me thinking about other prank (or revenge) items that companies will send in the mail for you. Check out some of the hilarious, bizarre and even gross things I found below.

Ship Your Enemies Glitter


Photo via

When I saw this my initial thought was, “I could definitely think of worse things to send to an enemy.” I wanted to know how the glitter sending process works, so I watched this YouTube video. Although this company sends self-described “glitter bombs,” the product hardly lives up to the hype. Sure glitter is annoying because it sticks to literally EVERYTHING, but you’re essentially spending $9.99 for a bunch of glitter (that you could’ve paid $3 for at the craft store) to fall out of a piece of paper. On another note; they also sell “farm made horse manure, sprinkled in glitter,” posed as a cupcake and surrounded with toilet paper. I know… what?! Warning: the custom cupcake is NOT edible.

WTF Candles


For those with a lighter sense of humor and less hate in your heart, WTF candles are the mail-order gag gift for you. With the appearance of a lovely gift, these candles are actually more of a ticking time bomb. The first few times they’re lit, your victim won’t notice anything unusual. Then one day – BAM! Sweaty gym sock smell all up in your living room. Ranging from “dirty fart” to “stank breath,” these anonymous candles are the gift that keeps on giving. Seriously, they have a 30 hour burn time.

Poop Senders


I’m still having a hard time believing that I just typed that. Poop Senders, the name almost leaves no need for an explanation. Almost. According to their website, this company, “will (anonymously) send your friend or enemy a healthy helping of some of the nastiest, stinkiest, fresh poop packages you have ever seen.” You can even choose from cow, elephant or gorilla poo – lucky you! It appears that this service is in high demand, has over 10,000 Facebook fans. Uhm, what?! I guess if you really want to get even with someone, this is your chance.

Note from the editor: What goes around, comes around. Right, JT?

The Rise of The Red Cup: Social Media’s Viral Phenomena

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Warning: Minor Making a Murderer spoilers ahead.

“Steven Avery definitely did it! Remember the cat?!”

“There’s no way Brendan Dassey committed the crime. He confessed and still thought he would get to watch Wrestlemania…”

“I don’t trust Mike Halbach. Let’s not forget about the voicemails, people.”

Shortly after Christmas, I logged onto my Facebook and Twitter accounts to see dozens of messages just like these. All of my friends (who had apparently become private investigators overnight) were debating Netflix’s latest hit, Making a Murderer – a true crime docuseries, chronicling the murder case of Teresa Halbach. Posts about the show and its main players – Steven “Did He Do It?” Avery, Brendan “I Don’t Know” Dassey, Dean “Heartthrob” Strang, Jerry “Knows His Shit” Buting, Ken “Full of Krap” Kratz – were unavoidable. From memes to theories to parodies, the case demanded your attention.

This obsession got me thinking: what other events have garnered this same, heightened level of social media exposure? So, I decided to compile a list of some of social media’s most recent, viral phenomena:

Kony 2012

Back in 2012, filmmaker, Jason Russell, and Invisible Children, Inc set out to make the evils of war criminal, Joseph Kony, known. In their 30-minute video, they explored Kony’s long history of abducting and brainwashing Ugandan children to turn them into soldiers. Their goal was to motivate the public and more importantly, government leaders to join the fight against Kony and his supporters. The video quickly became one of the fastest viral videos of all time, reaching “100 million views in 6 days (“Kony 2012,” 2014).”

I was in college when this video was released, and I remember my peers going CRAZY. The video devoured my timeline, inspiring friends to donate to the cause and activist groups to form on campus. Sadly, the craze quickly died after questions began to circulate around where fundraising dollars were being spent (hint: not where donors thought they were going). Every once in awhile, though, you’ll still see some internet troll adding #Kony2012 after an unrelated tweet.

ALS Ice Bucket Challenge

“I’m Kristina, and this is Bill. Carrie and Kathy nominated us to do the ALS Ice Bucket Challenge to help raise awareness and donations.”

This was the intro to my own Ice Bucket Challenge video. When I posted the video on Facebook in August of 2014, social media’s latest phase was dumping buckets of ice water on each other and filming the action to prove it. The point was to raise awareness for ALS, “a progressive neurodegenerative disease that affects nerve cells in the brain and the spinal cord (“What is ALS?,” 2016).” The momentary lapse in movement participants experienced from the cold was meant to mimic what those with ALS endured every day. Moreover, all were asked to make a donation to the ALS Association to help fund research.

Everyone – neighbors, teachers, celebrities – were participating in the challenge and giving as a result. Donations to the ALS Association skyrocketed and helped make a rare disease better known and understood. This was one phenomenon that actually made a real and important difference.

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The Dress

In February 2015, social media erupted into pandemonium over one of its biggest arguments in recent memory: the dress. WAS IT WHITE AND GOLD? WAS IT BLUE AND BLACK? What felt like the entire world relentlessly argued over its colors. The photo stirred up group chats, pitted coworkers against each other, and divided families into two.

Here is my actual status regarding the dress debacle of 2k15:

Screen Shot 2016-01-25 at 2.34.26 PM

The manufacturer did end up specifying that the dress was blue and black, and soon after, several scientific explanations were released to explain why not everyone saw it that way. Social media slowly let the topic die, but I still recommend not bringing it up in everyday conversation (unless you’re ready to argue about it again).


Profile Picture Filters

What do gay marriage and the Paris attacks have in common? Facebook filters.

In June 2015, the Supreme Court ruled that same-sex marriage must be honored in all 50 states. Facebook commemorated this momentous occasion by creating a rainbow filter that its users could put over their profile picture to signify their support. In November of the same year, Facebook enabled this feature again, in the form of a French flag, during the wake of the Paris attacks. People all over the world stood in solidarity with France online.

Although the filters were nothing but symbolic, I loved that the option was made available. It gave the world an opportunity to unify together against injustice and violence. It showed those in the LGBT community and all over France that they were not alone in their struggles. This temporary act made a lasting impact.









Hotline Bling

This is hands-down my favorite, recent social media phenomenon. When Drake dropped his music video for “Hotline Bling” in October 2015, the internet EXPLODED. Almost instantaneously, my feed was full of memes and parodies that poked fun at his dad dance moves.

My personal favorites were the ones that edited Drake into Wii Sports games. Please take a look at Exhibit A.

The Red Cup

Ahhhh, let’s talk about December’s phenomenon: the war on Christmas. This past holiday season, Starbucks opted for plain red cups rather than ones decorated with festive snowflakes or delicate holly branches. While most people didn’t notice or care about the change in branding, some Christians decided to voice their distaste on the internet, claiming that the move was a subtle attempt to remove any religious undertones from the holiday. Those who disagreed with this viewpoint also voiced their opinions on social media, leading to an all-out debate.

As a Catholic, I thought the whole controversy was crazy. Starbucks still served Christmas Blend and sold Advent calendars, so how could they be against Christmas? Scanning my timeline, it appeared that all of my friends agreed. In fact, I did not see anyone who argued that Starbucks was waging a war on Christianity. That got me wondering: actual controversy or social media myth?


My Top 5 ‘Making a Murderer’ Memes

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It’s been exactly one month since Netflix documentary Making a Murderer has aired and I’ve been dying (no pun intended) to write about it since I finished the last episode.* It took me awhile to figure out what angle I wanted to take; Would I talk about the case itself? Focus on the Manitowoc Police Department? Pick apart the verdict? If you wait 8 days, you might find the key to my decision (see what I did there?).

If you have a Facebook or Twitter account, there’s a good chance that talk of this series has been blowing up your newsfeed for the past month. Helloooo, spoiler city! People haven’t been able to wrap their heads around, or talk about, anything else – Seth Meyers created a parody video, Mindy Kaling and Chrissy Teigen were tweeting each other about it, a petition received so many signatures that the White House had to release a statement – this documentary is HUGE right now.

Ultimately, I decided to take the lighthearted route that everyone (with a sense of humor) can enjoy. Regardless of whether you believe that Steven Avery and Brendan Dassey are guilty or innocent, I think most people would agree that 97% of the investigation was questionable (coughLieutenantLenkcough). Thanks to some info learned in the documentary, shady characters and the internet, we now have a wonderful variety of Making a Murderer memes to enjoy. From cookies decorated with defense attorneys Dean Strang and Jerry Buting to a Powerball ticket being turned into a funny photo, I’m sharing my 5 favorite Making a Murder memes* below.

1. Probably the most popular meme on my timeline and I still laugh every time I see it.









2. Regina George vs. the Manitowoc Police Department – GO! (I included two MG memes, you’re welcome).

Mean girls


3. I feel you, Pauly D.

pauly d

4. Move aside, T.Swift & Co.


5. The definition of an emotional rollercoaster.


*If you haven’t finished (or started) watching the series, I suggest exiting this blog post now. You probably won’t understand it anyway.

*I take no credit for the artistic creation of these awesome memes.

The Best of #TheDress

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By now, we’ve all heard about the “The Dress”. Forget about the style of the dress, it’s the color that’s causing a stir. Is it blue and black or white and gold? Regardless of what color you saw, the dress on social media outlets rapidly circulated. Within one day, it seemed everyone knew about the dress. Regardless of the social media outlet, someone was talking about the dress! Just one article of clothing caused quite the uproar on social media. To go along with the hype of the dress, came plenty of hilarious posts. Here are some of the funnier #TheDress posts:

Ellen DeGeneres Tweet

You know if you saw the dress, you were asking everyone around you what color they saw. Don’t pretend you didn’t do what Ellen did.

Instagram got in on the fun too and had some hilarious posts:

Kylie Jenner

Burn the dress



People were also taking it to the next level with reports and stats:

TheDress Statistics


Who knew that a single piece of clothing could cause such buzz? It goes to show the power of social media. Now the real question is, what colors do you see? White and gold, right?

The S#*T People Say on Social Media

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Facebook has been around for over 10 years, and though many are pros, some users still don’t know what they’re doing.

Like this lady:

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And this lady, confusing us and her friends:

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And this guy, who sends selfies of himself to brands (notice, also his profile pic):

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 And these, well these are just hilarious:

stupid_people_4 stupid_people_5 stupid_people_7

And sometimes, we like to create the fun ourselves. This method only works with the more socially savvy users!

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These Twitter Bios Will Inspire Your Own

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Twitter might seem like a platform centered around limitation. Not only are you bound to 140 characters per tweet, but your personal bio only gets 160 characters. But that’s where Twitter’s seemingly limited approach to sharing becomes something of an art form. Below, you’ll find some of the most creative, witty and humorous Twitter bios out there, and we hope they inspire you when drafting your very own:

Screen Shot 2014-08-14 at 12.03.19 PMI suppose it still counts… Dream on, Marc.

Screen Shot 2014-08-14 at 12.04.14 PMAs long as it’s not built in Chicago!

Screen Shot 2014-08-14 at 12.04.51 PMWouldn’t you agree that his best are the one’s where he’s out of shape?

Screen Shot 2014-08-14 at 12.06.01 PMPat took a page right out of Fight Club.

Screen Shot 2014-08-14 at 12.08.12 PMClever!

Screen Shot 2014-08-14 at 12.12.25 PMJust as funny in person as he was a Dwight Schrute!

Screen Shot 2014-08-14 at 12.19.33 PMWouldn’t we all?

Screen Shot 2014-08-14 at 12.05.22 PM  Who would have thought that people half-way across the world would have the same sense of humor?

For my next blog post, we’ll be delving into some of the greatest tweets ever conceived. Here’s but a taste of what’s to come:

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And yes, that’s the CIA’s official Twitter account. Incredible.

Ten Signs You’re Addicted to Social Media

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1)  You announce your engagement/pregnancy/sexual orientation/exciting new job/other special milestone event on Facebook instead of telling your close friends and family face-to-face first.

2) The first thing you do when you wake-up and go to sleep, is look at social media channels on your phone.

3) You always have your camera phone ready at every social occasion, vacation, activity, etc, to take photos to share online. And if you get carried away in the moment and forget to take a photo (horrifying thought!), you feel regret because it would have looked so good on Instagram.


4) You feel genuinely lost if social media channels are temporarily not working, sharing your outrage on another channel.

5) You use hashtags in spoken conversations, as demonstrated by Justin Timberlake and Jimmy Fallon here.

6)  You start to believe all of your social media connections really have perfect lives and think your life is boring in comparison.

7)  You think this Facebook shower curtain is cool:


8) Or own a pair of Twitter shoes:


9)  You find it difficult to read anything lengthier than a 140 character tweet or two sentence Facebook update. Remember magazines? Books? Even online articles can be a struggle.

10) You ‘like’ your own content (however, this is easy to accidentally do on Instagram).