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Gossip Genie Blog

#BabyLiberman

By | Gossip Genie Blog, Social Media Spotlight | No Comments

This past weekend I was lucky enough to be the recipient of the world’s best baby shower to honor the little man baking in my belly. If you didn’t already know, I am having a boy. This pink obsessed, sparkle enthusiast, Barbie loving, girly girl is having a little blue boy that will undoubtedly love sports, cars and rolling in the mud. Despite everything that boys represent, I am over the moon about having a son and I am prepared to trade Barbie for a Tonka truck. The reason, I want to write about the baby shower today is because it was a truly “social” shower. My best friend of 26 years, Claire, knows how passionate I am about my profession and therefore, she incorporated that into the theme as much as possible which made it a truly special day.

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It was almost a year ago that I wrote this post: 7 Instagram Wedding Tips and in this post, I will repurpose some of those to give you tips on how to have a truly social shower.

First of all, work with vendors that understand the importance of capturing an event via social media. My shower planner extraordinaire, Claire chose Nico & Lala as the shower swag dream team. I just so happened to be following Nico & Lala on Instagram because I love their work and I scrolled past this in my feed:

photo 5At first I thought, wow, someone spells their name exactly like I do and then I realized, wait, that’s for me!! As the owner of a social media marketing company, seeing this virtually was almost better than receiving the invite in the mail.

Do you remember when people used to throw parties and put a bunch of disposable cameras on the table to get as many event pictures as possible? That idea has been replaced by the event themed hashtag. While we did hire a photographer for the event, Peter Coombs, former client, current friend and the photographer with the best reviews on Yelp, Claire still had the brilliant idea of creating an event themed hashtag to get party pics from attendees. photo 2

It was so much fun to look at the indexed pictures with the hashtag #BabyLiberman on Instagram following the event. I got to see my baby shower from so many wonderful points of view and I love that I have professional pictures and raw attendee Instagram pictures.

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Of course, it’s an added benefit when you have attendees like my social media gurus, Stephanie, Tara and Elizabeth

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My baby shower was truly a magical day and an event that will live on through social well past my due date.

Prenups with a ‘No Social Media’ Clause

By | Gossip Genie Blog, Social Media, What's Trending | No Comments

Marriage.

A term that centuries ago meant an act of new, strategic alliances, has transformed and has been redefined over the years. The offerings, defining features of a prenuptial marriage agreement are also evolving. Take the new social media prenup clause for example, which is an agreement that protects married couples or exes from a potential Internet catastrophe.

Here’s the unfortunate truth, about 40 to 50 percent of married couples in the United States divorce.

A high divorce rate mixed with an already endless, over use of the Internet and you get a customized yet broad contract that, according to New York-based attorney Ann-Margaret Carrozza, states “not to post, tweet, or otherwise share via social media, positive, negative, insulting, embarrassing, or flattering images or content of the other.”

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We’ve all heard at least one of the following situations either on the news or from word-of-mouth: online bullying, sex tapes or photos leaked online, “sexts” gone viral over the Internet or inappropriate material revealed and ruining a professional image. These are the types of public humiliation that this new clause will protect against.

Unfortunately, vengeful exes exist, and the last thing you would want is something sensitive revealed to unrequested eyes. If an ex does decide to go rogue, the penalty in this case is monetary.

In a Fox News article, New York-based attorney David Centeno made an interesting point about this new clause. Here it is, to be blunt: There’s probably a major problem with a relationship to begin with if an individual feels that it is necessary to add a “don’t post naked photos of me” clause in a prenup. An obvious point to consider, if I may add.

 

What do you think of the new addition to the prenuptial agreement?

 

 

Community Managers, THIS Guide Was Made For You!

By | Gossip Genie Blog, Social Media, Social Media Spotlight, Uncategorized | No Comments

“Sharing is caring” is a popular phrase in the social media industry; some use it from an outbound marketing perspective, but I on the other hand like to think of it as an endearing catchphrase that provides a great sense of solidarity amongst Community Managers alike as we share tips with one another. Managing a community is one thing, but trying to stay afloat with the latest and greatest of social trends is a full-time job in itself, which is why Sprout Social has created a guide community managers will be happy to read (and share)!

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Sprout Social recently introduced their Community Manager Field Guide (#CMFieldGuide) on Twitter for community managers to share their tips ranging from social media to ways to unwind and avoid social media burnout. I was honored when Sprout Social asked me to help kick off their field guide, and the tips and insight from other community managers that followed made being a part of this series much more sweeter.

One of my favorite tips comes from Humara Kausar, the Community Manager for health and nutrition company GNC:

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Photo: Sprout Social

Whether you’re first starting out in community management or a seasoned veteran, the Community Manager Field Guide is a great resource to hang on to as it continues to evolve! And be sure to check out the other great tips from the other featured community managers!

Want to be in on the action? Share your own tips by tweeting @SproutSocial with the hashtag #CMFieldGuide!

Top 10 TV Series on Twitter and the Year’s Most Tweeted-about Episode

By | Gossip Genie Blog, Social Media | No Comments

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Nielsen has released its list of this year’s most talked-about series on Twitter, which was calculated from September 1, 2013 to May 25, 2014. Breaking Bad not only topped the list — with an average reach of 6 million people per each new episode — but also took home the award for the greatest reach for a single airing, thanks to its buzzy series finale. Viewers’ final hour with Walter White reached 9.1 million people on Twitter. However, The Voice set the record for total tweets sent about a single episode with 1.92 million tweets about its episode on May 13.

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Here are the year’s top ten series on Twitter (in order):

1. Breaking Bad
2. The Walking Dead
3. Pretty Little Liars
4. 
The Bachelor
5. Game of Thrones
6. Teen Wolf
7. American Horror Story: Coven
8. Scandal
9. The Voice
10. Dancing With the Stars

In terms of television specials, The Oscars and the Super Bowl led the charge. The Oscars reached 13.9 million people with one billion impressions (mostly thanks to Ellen Degeneres’s selfie), while the Super Bowl reached 15.3 million people.

Are you surprised by these results? Which shows do you tweet about the most?

Perch: An Easier Way To Spy On The Competition

By | Gossip Genie Blog, Helpful Information, Social Media, Social Media Spotlight, Uncategorized | No Comments

When diving into social media marketing, thorough self-evaluations are a necessity when assessing how a brand is perceived online – part of that assessment includes the vitality of competitors and how/where they’re headed. It’s not uncommon to see many of your favorite brands NOT using social media – the same can be said about small businesses. Whether the hesitation is due to a lack of resources or simply because the brand does not see tangible results, there IS one way brands can make the most out of social media with just a few minutes per day and doesn’t cost an arm and a leg.

Perch is a new app that gives smart brands the ability to conduct surface-level competitive research with a fluidly housed platform and easy-to-use interface. How does it work?

perchGet a bird’s eye view of reviews, social posts and promotions – for you AND your competition – all in one place. Listen to your local marketplace and discover how to improve your own social media and marketing.

Instead of jumping between Facebook, Twitter, Yelp, Foursquare, and various other social sites to track what your competitors are up to, Perch curates competitor data all in one place.

Whether you’re a first-time business owner using social media for your brand, or a seasoned pro working for an agency, Perch provides a nice platform for competitive research giving you a better glimpse at not only how your target market is being influenced by the competition, but also how audiences are responding.

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Get Perch for free at:
Apple App Store or in Google Play.

 

A Guide to Covering Events Live on Social Media

By | Gossip Genie Blog, Helpful Information, Social Media | No Comments

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Elizabeth and I attended the National ProStart Invitational in Minneapolis last month to cover the 3-day event live on social media for our client, the National Restaurant Association Educational Foundation.

The top-chef style competition for ProStart Program students had culinary and management teams vying for championship titles and $3.75 million in scholarships. With 50 culinary teams and 50 management teams from each US state competing, there was a lot of ground to cover on social media!

Social media is a great way to provide live updates to your fans, interact with attendees, and provide coverage for people unable to attend the event.

But where do you start? Here are some first-hand tips on how to successfully live cover an event on social media:

1.    Create a hashtag for the event and follow it continuously

Make sure it’s relatively short, unique to the event, and easy to remember. Make sure to promote the hashtag beforehand so that attendees know to use it during the event and keep the hashtag consistent across all social media platforms. Creating an official hashtag for an event not only allows your fans to easily follow along with your updates but it allows you to track the chatter at the event so that you can easily interject in conversations on Facebook and Twitter and like and comment on photos on Instagram

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 2.    Compile a list of important attendees and their social handles

At the National ProStart Invitational, there were 50 high schools competing and countless scholarship donors and event sponsors that needed to be acknowledged on social media. Beforehand, we researched every school, donor, and sponsor attending to see if they had a social presence. By researching them and creating a document with their social handles, we had them readily available to tag at a moment’s notice during the fast-paced event. Preparation is key when live covering an event!

3.    Schedule and drafts messages

While you are going to be sharing content live from the event, anything you can do ahead of time helps. There are certain aspects of the event you can anticipate. For example, at the Invitational, we knew exactly what time each team was competing so we pre-scheduled tweets to announce which team was competing when. That gave us time to take pictures and share everything else surrounding the competition.

 4.    Take as many pictures as you can!

There is no better way to share the experience of being at an event than to show it via images. Don’t be afraid to get close and get the perfect shot to give your fans a look at what is happening, live from the event!

An up-close shot of one of the culinary competitors!

An up-close shot of one of the culinary competitors!

5.    Take notes of what you hear

Quotes are a huge hit on social. During the Invitational, there were countless speeches and commentary about the students competing and the restaurant industry as a whole. Documenting key quotes and snippets of dialogue to share on social will help your fans relive the event. The more knowledge you share from the event, the more your audience will feel they were a part of the experience as well.

6.    Vary your content across social platforms

While you want to keep your message and tone consistent throughout the event, change up the content you are sharing across each social media platform. What is appropriate for Twitter may not be right for Instagram. Make sure you share your information with the uniqueness of the platform.

 7.    Keep an extra charger on hand!

There is nothing worse than covering an event and your phone dies. Constantly snapping pictures and sending out posts from your phone will cause the battery life to diminish quickly. By carrying an extra charger or with you, you’ll be able to upload photos, post updates and consistently execute multiple tasks throughout the entire event and not cut yourself short due to a dead phone.

8.    Have a team member(s) to help you out

Covering an event live on social media definitely helps when you have an amazing partner like Elizabeth to share efforts with. Definitely couldn’t have done it without her!

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What other questions do you have about covering an event live on social media? Ask away!

Google with style

By | Gossip Genie Blog, Helpful Information | No Comments

 

How many times have you heard someone say, Just Google it? In this day and age, sometimes I wonder what we would do without this notorious search engine. googleLet’s say you want to know information about a specific moment in history, or maybe you want to secretly search your name and see what pops up (common, we’ve all done it) – Whatever it is that you search, Google will have something to say about it, and Google is almost always on point.

Being a popular option for searching information, it’s important to know how to navigate the tool. Start Google searching like a pro with these tips and tricks:

 

Search an exact phrase

Put quotation marks around the phrase, sentence you’re looking up, and Google will search for that exact phrase in that exact order. Google notes that if you use quotations, the search may leave out relevant results that vary from your exact phrase. For example, a quick search for “Ernest Hemingway” will miss pertinent material that refer to Ernest Miller Hemingway.

 

Search recipes that exclude specific ingredients

When searching for a recipe, use the minus – sign to specify a particular ingredient you don’t want to use; Recipes that use that unwanted food component will not populate in your results. For example, let’s say you want to whip up a tasty, not-so-chocolaty dessert. Your search would look like the following:

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Finding similar webpages

Let’s say you find a site that you like, but you now want to find other pages that are similar. Use related: followed by the website URL and Google will populate other pages that chat about similar topics.

 

Search numbers, prices in a specific range

Moving to a new town, and need to find an apartment stat? You can Google search available homes within your budget “by putting a string .. between amounts.” Or, perhaps you want to deck out the new pad with a reasonably priced TV – Google will have your back.

 

Getting results that include synonyms

By placing the ~ sign in front of a search term, the pages that pop up will have used synonyms of that specific term. For example, a search for Barbecue ~appetizer recipes will return results for hors d’oeuvres, finger foods, spreads, dips, sliders etc.

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All right, Googlers, get Googling.

 

*This data was found on Google. Please visit their page for more details.

 

 

 

 

Website Review: ScoreBig

By | Gossip Genie Blog, Helpful Information | No Comments

About a month ago, I set a calendar alert to purchase Fleetwood Mac tickets. They will be coming to Chicago in October and my husband and I are big fans. To my dismay, by the time I got around to buying the tickets, the decent seats were selling for no less than $500 a ticket on Stubhub (plus all those fees they charge). We decided it wasn’t worth the cost. Well yesterday, I got my Fleetwood Mac tickets, thanks to ScoreBig.

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I received an email from Shana at ScoreBig asking if I would like a promo code for $100 off of anything on their site in exchange for a post about my experience navigating the site. I was skeptical at first because I get a lot of offers and I am very particular about the products, people and sites I endorse on our blog. That skepticism quickly faded when my Fleetwood Mac tickets arrived in my inbox yesterday. If eBay and StubHub had a baby, it would be ScoreBig.

Before I agreed to feature ScoreBig on the blog, I created an account on their site and started navigating through the site. The site is extremely user friendly and you can search by categories based on your interests and location. I knew that I would be most interested in the concerts, so I limited my search to “Arts & Theater” – Lady Gaga, Chelsea Handler and 500 other options populated. I decided to see how legit the site was by typing in “Fleetwood Mac” into the search bar and sure enough, I was able to place a bid on tickets. Before I even had the promo code, I was already submitting my information because I was so excited to find decent tickets to an otherwise sold out show, not to mention they were affordable.

I wrote back to Shana and gladly agreed to blog about my experience because this site was amazing. After receiving a $100 off promo code, I bid $195 per ticket (they were selling for $207 on the site) and my bid was not accepted but a counter offer was made at $201 which I gladly accepted. The best part is, what you bid is what you pay, my credit card was not charged until I accepted the counter offer. The actual best part of all is that there are NO fees, processing, delivery or tax fees that you incur on EVERY other site.

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The REAL actual best part is that I saved SO much on ScoreBig and was able to get amazing seats. We will be rocking out to Fleetwood Mac in section 6, Row 9 for a total of $300. Only about $700 less than what we would have paid for WORSE seats. 5CF6606F-FD4B-48FE-A7AA-A30C017D3A7B-5Sign up for an account on ScoreBig, give them a follow on Twitter and a like on Facebook. You will not be disappointed.

Simplify Your Inbox

By | Gossip Genie Blog, Helpful Information, Words of Advice | No Comments

If you’re like me, your inbox is a sacred space that is meticulously organized. Unlabeled emails give me anxiety. Since I use gmail for business, I am going to share my labeling expertise with my fellow gmailers.

In order to better organize your email, you need to understand how to filter messages and create labels. Start by checking the email you would like to filter. Now that Anthony is working with us, I am going to create an “Anthony” label and all of his emails will be listed under this label. Check the box next to the email you want to filter and “create filter with this search.”

Next – click on “apply the label” and choose the label or click on “new label” – I am creating a new label for Anthony. I am also nesting this under the label “Gossip Genie.” It is good to nest labels when you have multiple projects within one like Gossip Genie and the various employees. Make sure you check the box that reads “Also apply filter to (X number) matching conversation. In this case, it’s 1.email1.jpg email2.jpg
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Color coding – Now that the label has been created, you should color code it so you can distinguish your emails easily. You can do that by going to the labels listed on the left-hand side of your email page and clicking on the account and choosing a color or creating your own custom color.

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Eventually, your emails will look like a gmail rainbow.

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In addition to labeling, you should use the service Unroll.me to mass unsubscribe to those irrelevant annoying email blasts that you never signed up for in the first place.

Toss the junk with one click.

After you sign up, see a list of all your subscription emails. Unsubscribe instantly from whatever you don’t want.

Combine your favorite subscriptions into one email.

After unsubscribing from what you don’t want, we combine what you love into a beautiful digest called The Rollup.

The Rollup: Read what you want, when you want.

The Rollup appears in your inbox every day at the time you choose. One email. All your subscriptions. Done.

Simplify your inbox so you can be more efficient!

Why It’s Important To Constantly Update Your Social Media Marketing Strategy

By | Gossip Genie Blog, Social Media, Words of Advice | No Comments

Social Media StrategyIt’s been proven that social media marketers and community managers can often get burned out on coming up with new and innovative content and ideas day after day, especially if they’re only responsible for working on one brand.

Every so often, it helps to get an expert’s perspective on your current social tactics and strategies, a task we were recently commissioned to do for a major university. Collectively, we spent about 20 hours reviewing all of their social networks, providing feedback and recommendations, concluding with a detailed and informational presentation to their marketing department.

When was the last time you questioned how effective your social media marketing strategy was for your business? If it’s been more than a year, here are a few major reasons why you need to take a step back and take a look into the effectiveness of your social media marketing plan.

1. Facebook changes on the regular. You may not be aware that Facebook takes hundreds of thousands of factors into consideration when determining what shows up in people’s Timelines. If you’re not completely up to date on the newest Facebook algorithm (or if you don’t even know what that is) you should seek outside consultation.

2. You may be on the wrong networks. If you’re a fashion brand that doesn’t have a presence on Pinterest, someone should be shaking you. Likewise, a photographer that doesn’t exist on image-centric sites like Instagram and Pinterest is missing out on dozens of potential clients.

3. You (or your social media manager) may be burned out. It takes a lot of work to come up with something witty, funny, informational, etc. every single day. A few brainstorm sessions with a creative team may be all that a social media manager needs to ignite their imagination and put together a rock solid social media outline/plan for the year. We hold team brainstorming sessions regularly to assure this isn’t the case with our clients.

4. Constructive criticism will only improve your current strategy and get you closer to reaching your overall goals and objectives.