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Gossip Genie Blog

5 Reasons You Should Outsource Your Social Media Marketing Needs

By | Gossip Genie Blog, Social Media, Words of Advice | No Comments

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Many companies understand the importance of social media, but can’t seem to find the necessary time to devote to it. So when it comes down to allocating resources to social media marketing needs, many businesses turn to outsourcing. Rather than using in-house staff, they hire outside firms to manage their social profiles. Is this a good idea? Absolutely! And here’s why:

1. It gives you more time

Let’s face it, there’s just not enough time to do everything, and that’s OK. Do you really want to add one more thing to your to-do-list and run the risk of spreading yourself too thin? Without social media, you’re actually missing out on the opportunity to really push your business forward. Social media requires consistency and prompt attention on a daily basis; if you don’t have time for that, then it’s best to find someone who does. That leaves you free to focus on what you do best — your own work.

2. Puts it in the hands of the experts

Social media is constantly changing. At Gossip Genie, we are always keeping up with the best social media practices and latest tools and resources. As with anything else, hiring specialists means hiring people who know more about an area than you do. Gossip Genie is equipped to give you a leg up over the competition. After all, social media is what we do all day.

3. Can help you go beyond just brand exposure

Many businesses working knowledge of social media extends to brand exposure. But social media can generate a real ROI for your business. If you want to use social media for lead generation, it’s going to take more than just posting pictures. It takes time, expertise, and strategy. At Gossip Genie, we know where to find a business’ target market on social media and how to best interact with them. We know there are endless possibilities to generate leads through utilizing social media in the right way and that’s our ultimate goal for our clients.

4. You won’t lose control

Delegating anything means relinquishing a level of control. When you’re not the one updating your social networks, you aren’t the one with total control over what gets said. At Gossip Genie, we work with the client to take over the exact tone and message of the brand. If that means drafting posts for approval every time, we do it! We know that this is your brand and at the end of the day, our goal is to protect your brand’s identity.

5. You won’t lose the personal touch

At Gossip Genie, we take the time to research and understand our clients business inside and out so that we truly are an extension of the company or brand we are posting on behalf of. When you outsource your social media, it’s best to have a liaison or point of contact within the company and we encourage communication with them often. Outsourcing also allows the time and effort needed to respond to messages and comments in a timely and effective manner, further developing that personal touch a social media campaign should employ.

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Creeping on Insufferable Status Updates

By | Gossip Genie Blog, Social Media, What Not to Post | One Comment

Have you ever found yourself so far into the depths of Facebook that you felt disgusted with yourself? You know you have. It’s that rainy day when you’re bored at home and all of a sudden you realize that you are looking at your ex’s sister’s friend’s college welcome week album from 2005. Or you are analyzing your coworker’s wife’s pre and post pregnancy body by comparing 16 months of mobile uploads on her timeline. We are all voyeurs (non-sexual) and that is exactly the reason we willingly made the decision to join Facebook. My question is, why are we ashamed to admit to our curiosity? If every picture we viewed on Facebook was automatically liked, our behavior would drastically change.  Which can accidentally happen on Instagram, you’re in the depths of creeping on Instagram photos and you have accidentally “liked” a photo because you double tapped to zoom in on a photo. Sheer panic washed over you and your heart skipped a beat. Luckily, you can unlike the photo and unless, that person has Instagram notifications, your stalkee will never know you were creeping. However, most of us have those notifications and it appears much worse when the notification does not match the “News” stream on Instagram.

 

On the opposite end, what is the reason for posting? That’s obvious, it’s to feed our egos, attract attention and elicit a response. The inspiration for this post is an article I read recently, 7 Ways to Be Insufferable on Facebook . The author examines the catalyst behind seven specific types of status updates we are all familiar with. I can relate to everything this author writes and here is proof:

1) The “I’m in a Great Relationship” Brag

 

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2) The Cryptic Cliffhanger

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3) The Literal Status Update

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4) The Inexplicably-Public Private Message 

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5) The Out-Of-Nowhere Oscar Acceptance Speech

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6) The Incredibly Obvious Opinion

I don’t have one to share, I can’t tolerate this type of update and if  I see one, that person is immediately unfriended.

7) The Step Toward Enlightenment

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Chase helps small businesses make it big

By | Gossip Genie Blog, Social Media | No Comments

To help small businesses make it big, Chase and Google have teamed up to offer $250,000 to 12 lucky small businesses across the U.S. Businesses that get 250 votes will be considered for a grant. These grants can help a small business grow and reach new audiences.

Gossip Genie has applied and is now in the pool of small businesses eligible for a grant, and needing votes.

Behind every business, though, there’s a story worth knowing. Here are the behind-the-scenes details about Gossip Genie, and why you should vote for the social media gurus behind it all.

Back in the day, GG founder Jacqui Liberman, the once stand-up comedy star, spent most of her time with a microphone in her hand and doing a little bit of acting here and there. She even made a small appearance in the movie, The Break-Up, with Vince Vaughn. Jealous? I am…

Realizing her love for social media was much greater than her wish to do stand-up comedy, she used her extensive understanding of the social media sphere to help businesses thrive online. With more and more businesses interested in social media consulting, what once was a few people working from an apartment soon grew into a small business; Gossip Genie was officially born on February 10th, 2010.

Besides the big boss, there are four other employees and a furry friend who help Gossip Genie operate from day to day. Consider us the kick-ass sidekicks.

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We work as a team to ensure that everyday tasks are completed, and since we are all social media lovers, we always seem to have fun while doing it. What can we say? We love our job, and our clients.

So, what would Gossip Genie do with $250,000? The founding Genie answers this one:

” A grant of this size would allow us to hire a sales team that would focus on growing the company. The grant would allow us to attend conferences and networking events that would expand our reach and client base. As a result of the plethora of new clients a sales team would bring in, we would have the funding to hire more account managers. The grant would allow us to upgrade our technology for the team as well as find a larger office space to accommodate our growing team.”       – Jacqui

The team at Gossip Genie has big aspirations for the upcoming year; we are constantly challenging ourselves, pushing to be better in our field.

Help us continue to influence other businesses through social media, and vote!

Nielsen Announces Twitter TV Ratings

By | Gossip Genie Blog, Social Media, What's Trending | No Comments

Twitter-and-Nielsen

Back in April, I wrote a blog post on the way social media is changing the way we watch television.

I asked the question: Will networks catch on to the importance of social media and rely more on popularity on social networks than on Nielsen ratings?

It seems I’m a fortune-teller, because Nielsen just formally announced an agreement with Twitter to create the “Nielsen Twitter TV Rating,” an industry-standard metric that is based entirely on Twitter data.

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Nielsen said, “As the experience of TV viewing continues to evolve, our TV partners have consistently asked for one common benchmark from which to measure the engagement of their programming.” It seems that one common benchmark is social media, specifically Twitter.

As I reported back in April, 80% of Smartphone and tablet owners use their devices while watching TV and 51% of those who post on social media while watching TV do so to connect with others who might also be watching the same thing. They’re tweeting, commenting, and talking live as the events unfold during a broadcast, a notable change in how we’re experiencing television series in the age of social networking.

A recent show that broke out on social media was “Breaking Bad,” whose finale was the most tweeted about show in Twitter history with 1.24 million tweets sent during the finale.

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How exactly are they going to measure a TV audience through Twitter?

The new ratings will measure activity—the number of people tweeting about television programs, and reach—the number of people who actually view those tweets.

This new measure comes just days after Twitter released its public S-1 filing, showing fast revenue growth, but a lack of profitability. This new ratings system could help Twitter grow its revenue in one key area: partnerships with traditional media companies, which is an area that Twitter said in its S-1 filing has promising growth prospects.

My concern: Twitter activity doesn’t necessarily mean huge ratings for a show. Despite the fact that CBS shows such as “The Big Bang Theory” and “NCIS” regularly draw more than 20 million viewers a week and are the top-rated shows on TV, they don’t break the list of the top 10 most tweeted about shows on Twitter. In fact, they don’t even come close.

It’s important to consider age demographics as well, considering many people who are tweeting are in the 18-34 demographic, whereas CBS viewers tend to skew on the older side. I’m sure that accounts for the fact that “Vampire Diaries” and the Miley Cyrus documentary cracked the top 10 on this week’s Nielsen’s Twitter ratings.

It will be interesting to follow both the traditional Nielsen viewer’s ratings and the new Twitter ratings each week to see how they align.

The next question is, will it have any impact on a networks decision to cancel or pick-up a show?

Many shows are cancelled because they don’t have enough viewers based on Nielsen ratings, but what if social media chatter could change the fate of your favorite shows at risk of cancellation?

Generating Leads Through Social Media

By | Gossip Genie Blog, Social Media, Social Media Spotlight | No Comments

It’s that time of year again…the most wonderful time of the year. It has nothing to do with Pumpkin Spice Lattes at Starbucks or Candy Corn at Walgreens, it has to do with Social Media! On Monday, September 23rd, Social Media Week Chicago  kicks off with a variety of social media focused FREE events. The event that has the most buzz is  Generating Leads Through Social Media hosted by yours truly on WEDNESDAY, SEPTEMBER 25th from 9am – 10am at 435 N. MICHIGAN AVENUE (HURON ROOM)!

Our presentation will focus on Gossip Genie’s main differentiator, which is the fact that we focus on the ROI of social media. As a refresher, ROI can be defined as such: return on investment = gain from investment – cost of investment/cost of investment.

 

ROI as it relates to social media has been a debatable topic, often times abstract and vague. Many marketers will have a deer in headlights look when they are asked about the ROI of social media. However, it doesn’t have to be that way. If a client has concrete goals and objectives that relate to an increase in revenue, these goals can be achieved by implementing a strategic social media marketing campaign. We focus on generating leads through social media which lead to conversions and thus a positive ROI. We take a systematic approach to this process. We start with an in-depth analysis of a client’s target market, followed by monitoring specific keywords and phrases a client’s target market would be using, all the while crafting compelling content that resonates with the target market and most importantly, following up on any and every opportunity we have been able to generate via social media.

 

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We have been able to generate a positive ROI for many clients, B2B and B2C businesses. On September 25th, we will be giving providing our audience with specific examples of industries we have worked with to generate a positive ROI through social media. We will be discussing the Surrogacy/infertility industry, Elizabeth Ryder, our Director of Social Media will be discussing the Education and Crowd-funding  industries, Darryl Villacorta will be talking about the Consumer packaged goods industry, he will specifically focus on brand awareness and the challenges associated with calculating an ROI as it relates to social media. As well as the Dental/Medical industry and concluding with a B2B client in the telecom industry.

Welcome to the Blogosphere

By | Gossip Genie Blog, Social Media, What's Trending | No Comments

January 1994, that’s when the very first blog was created.

It’s nineteen years later, and 6.7 million people now blog on blogging sites and 12 million people blog via social networks.  [Refer to infographic below]

The so-called “Blogosphere” has grown massively and continues to grow at an exponential rate. Besides its growing popularity, having a blog has its perks, especially for those who own a budding business.

Businesses with blogs: The advantages

By contriving a dependable, robust blog on your webpage, your audience will see your page as a reliable source for information. Assuming you’d utilize the social sphere and publish your blog posts on social media, your social sites will also be seen as trustworthy outlets for material. eblogblogBy spreading blog posts on social media, people will be directed to your website, which means business exposure, brand awareness. Having a static website will make it harder to attract new clientele. However, having a consistent blog that produces intriguing content for your site and social outlets, you will have an even better chance of catching leads and reaching a much broader audience.

Another tidbit that you should understand is that blogs can help support your businesses credibility. Posting up-to-date news, providing tips or sharing your expertise, your Internet and social media audience will come to trust you, your content and your business. This will help you establish yourself as a trusted expert in your field.

Blogging also opens up a potential stream of dialogue with clients or prospects. Whether it’s through the blog’s comment section or via Facebook, Twitter, LinkedIn, etc., you can interact with readers, answer their questions and build a trusted relationship with them.

Below is an infographic highlighting blogging statistics. It just may convince you that having a business blog is worth it, if you weren’t swayed already.

 

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A Jaw-dropping VMAs

By | Gossip Genie Blog, Social Media | No Comments

The 2013 MTV Video Music Awards left us in shock and awe after yet another spectacular show. The best of the best were there performing top hits on extravagant sets. Amongst those who performed were Justin Timberlake with his ‘N Sync crew (No, not kidding!), Bruno Mars, Miley Cyrus, Lady Gaga, Katy Perry and Macklemore.

Social media was buzzing during the entire award show. News feeds were flooded with talk about the VMAs; Some performances received praise, others got mixed reviews from the live audience as well as TV viewers.

Here’s a social media recap of last night’s show:

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White Screen of Death

By | Gossip Genie Blog, Uncategorized, Words of Advice | No Comments

Flashback to 2003, 10 years ago. I was finishing a 10 page paper for one of my core classes in my Communications major, The Power of Persuasion. The class was extremely difficult but I absolutely loved it. It is the class that laid the foundation for my career and I am grateful to have had the opportunity to take such an amazing class. I have to brag a little – I was 1 of 3 out of 500 that received an A in the class. Despite the challenging material, I could really identify with the content and for that reason, I excelled in the class.

Anyway, as I was proofing my paper, pleased with my work, out of nowhere, my Dell flashed a blue screen. Long story short, my computer crashed and I was at ground zero in the midst of finals with nothing backed up. Luckily, this was a time before we took notes on our laptops and I still had my handwritten lecture notes to study from and my memory to rewrite the paper I lost. That Dell was my first laptop, it was bulky, heavy, slow and buggy – it didn’t even have wi-fi. The computer was just over a year old when it crashed. I upgraded and never looked back.

9 years later, after years of hearing people rave about Macs, I felt like I need to make the switch from a PC to a Mac. I live and breathe digital media and I was always the only PC in all of my meetings. I felt like I was being judged and I needed a Mac to further establish my company’s credibility. I am kidding but after much convincing I was ready to make the switch.

September of 2012, I migrated all of my PC documents to my trendy, light-weight, speedy, new MacBook Air. For the most part, I never looked back until last Wednesday.

I got to the office and I opened my laptop (that I had just been using 9 hours earlier) and I was greeted with a WHITE SCREEN. I turned the computer off and on a few times but the screen remained and I could not get past this blank horror. I asked my co-workers if they had ever encountered something like this. I heard Anthony whisper, “That’s not good.” Everyone rallied, playing YouTube videos and trying reset my computer but nothing worked. I kept ignoring the references to “WHITE SCREEN OF DEATH” on the Internet. You can Google a headache and after a few minutes convince yourself you have a malignant brain tumor because of what you read online.

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I rushed my Mac baby to the hospital (Genius Bar at the Apple Store). Surely, this advanced, over-priced laptop could be fixed by the Apple team. After brief diagnostics, my computer needed to be checked in to the repair center. Until the computer was checked out by the repair team, I wouldn’t know if any of my data could be saved. Well after 2 days of waiting to hear the prognosis, I was told that they could not extract the data. They did however, offer me the option of visiting a website for a company in California that could possibly extract my data within 60-90 days for a mere $5,000. They had no explanation for why this happened to my computer.

Everyone’s first question is always, did you have everything backed up? NO – I wouldn’t be telling you this story if my data was backed up. I was cocky about my supposedly indestructible computer and never backed anything up. LUCKILY, I have a team of Genies that had my back and the majority of my important business documents. I was able to pull a lot from my email account. Many of my pictures were in dropbox and luckily I have years of photos saved on my previous computers.

However, I obviously, was not able to recover everything and I learned a valuable lesson that I should have learned 10 years ago. Back up your computer daily, you never know when the White Screen of Death is going to come knocking at your door.

4 Reasons to Attend Social Media Week Chicago 2013

By | Gossip Genie Blog, Social Media, Uncategorized | No Comments

social media week chicago 2013

Imagine an event where you get to meet with social media pros and enthusiasts alike who love the industry just as much as you do. Now add the ambiance of Chicago’s diverse collection of architecture, culturally vibrant community and home to some of the world’s greatest companies. That’s a small sampling of what’s in store for you at Social Media Week Chicago 2013!

Every year, Social Media Week is celebrated in select cities around the world bringing in some of the world’s top social media experts and entrepreneurs together to speak to like-minded peers and continuing bridging the industry together. With a diverse calendar of events, there’s something for everyone!

Whether you’re a seasoned social media pro or just getting your feet wet, here are four reasons why you should attend Social Media Week Chicago:

1. You’ll Learn Something
Not everyone can be an expert at everything. One of the main reasons people attend Social Media Week is to obtain more knowledge on topics they’re either interested in, work in a field that has ties to the topic, or both, and many of the speakers at these events can provide valuable insights. Even if you don’t learn something new from the speaker, being in a room full of like-minded people is an added bonus – pick away at each others’ brains!

2. Valuable Networking
Networking events are a great way to get into a room with lots of new people, and making connections to expand your personal network can prove to be valuable in the long run. And with social media, staying in touch with new-found friends can be done at the click of a mouse. Also, it’s not uncommon running into the same people at different events, so say hello to everybody!

3. In-Person Connections
One of the many perks of an event like Social Media Week Chicago is finally having the chance to meet an online friend in real life. It’s very refreshing to find that when meeting them in person, they’re the same person (most of the time) as they are online!

4. We’re Hosting an Event!
The Gossip Genie team has been given the honor to host an event at Social Media Week Chicago! In what is shaping up to be a popular event, we will be speaking on the topic of lead generation within social media. Want to sign up for the event? Register today: Generating Leads Through Social Media

Teaching an Old Dog New Tricks: Seniors Adopting Social Media at a Growing Rate

By | Funny Photos, Gossip Genie Blog, Social Media | No Comments

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My grandma called me the other day and asked me if I got her invitation on “The Link.”

Confused for a second, I asked, “What’s that, grandma?”

“The Link, where I can see what you do for the “Genie!”

“Do you mean LinkedIn, grandma?”

“That’s what I said, the LinkIn.”

So my grandma is now on “The LinkIn,” better know as LinkedIn to those of you who are more social media savvy than my 75-year-old grandma, which I’m assuming is 99.9% of the people reading this post. My grandma has been a realtor for over 30 years and just started a new position at a new real estate firm. Per the request of her employer, she set up a LinkedIn account to stay “hip” in the current real estate market. Who says you can’t teach an old dog new tricks?

As it turns out, senior citizens in the U.S. are the fastest growing social media adopters. This year, 43% of Americans over 65 use at least one social networking site, compared with 26% in 2010 and 1% in 2008.

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Source: http://www.statista.com/topics/1164/social-networks/chart/1347/social-network-usage-in-the-us/

Personally, I think it’s great that senior citizens are adopting social media. In fact, new studies have even shown that social media can support the healthiness of older people and that “with the rise of user-friendly devices such as tablets and other web-enabled devices, older adults now engage in social media, such as online social networks, discussion boards, and online forums, more frequently.”

Learning to use Facebook has also been shown to sharpen the mental abilities of adults over 65. According to a study, older adults, after learning to use Facebook, performed about 25 percent better on memory tasks. It was also reported that being active on Facebook gave a boost to their cognitive performance and made them feel more socially connected.

While senior citizens are certainly starting to use social media on a more frequent basis, that doesn’t mean they’re necessarily good at it! Here are a few social media fails, mostly by grandparents.

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And I know this isn’t social media related, but it’s definitely my favorite example of older generations using technology to stay connected to the ones they love. In this video, these two grandparents sent out an adorably uncoordinated toast to their son for his wedding. Just watch!

For older generations, I’m sure it’s hard to adapt to the rapidly changing technology and ever-evolving social networks that dominate the Internet, popular culture, and, what my grandma is finding out, the workforce.

Major props to all of the senior citizens and grandparents on social media! Add me on “LinkIn!”