Gossip Genie Blog

#ThatAwkwardMomentWhen Your Baby has a Facebook Page

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If you havent heard of the hit Facebook sensation, Boo, by now, then you must be living under a rock. He is one of the most famous pet pomeranians with over 4 million Facebook fans. He has not only inspired many other pet fan pages, including our very own Alfie, but apparently he has inspired many others to make fan or friend pages for their children as well!


See Below. Exhibit A: The parents of Chase even go so far as to tagging him in posts, checking him in, and writing on his wall. There are frequent posts from the father, Jeff, on the wall such as “I miss your face” and “The awesome moment when you realize you, your two buddies and your 20 month old son are entranced by twin strippers.” Jeff also posts photos on Chase’s wall of himself drinking alcohol while sitting on Chase’s toy car captioning it “One of those nights.”


I had never seen anything like this but I should have known this moment would come for a couple of  reasons.

1.-Facebook Timeline now features major events in your life such as when you were born. It is safe to assume this sparked an idea in parents’ heads that this is a place to capture all of their child’s major moments, even if it is before they can memorize their Facebook log-in and password

2. The need to overexpose your child: If you’re reading this and you’re in your 20’s, you will know what I am talking about. After the wedding is over, and the thank you cards have been sent, most of our married Facebook friends don’t have a lot more to showcase on their page. That is until they are pregnant. Some of those who are exceptionally excited begin with posting the ultrasound as their profile picture, maybe a photo album called “the growth of my belly” or even check-ins at the hospital…”Last appointment before the big push!” It is all just part of the constant need to keep our friends informed. Although I think many people forget that 90% of our Facebook friends aren’t really our ‘real friends.’

What will Chase’s friends think when they are old enough to get on a computer? How will they decide to hand over control to him and when? Will they deactivate the profile once he is old enough to see it? Make your own judgement call on this one but if you ask me, it’s a little too soon to be making Facebook pages for our babies! Let’s leave that to the 13+ and up!

When Brands and People Turn to Social Media for Customer Service….

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When a person is upset with a brand or product, odds are, they will post on the brand’s Facebook Page or tweet directly to the company. Because of this, large corporations like Target and Ford Motor Company have hired teams of customer service representatives to manage the chatter on their social media streams. Because I myself am a social media manager, I see it all firsthand and I’ve decided there are 3 types of people that use social media to reach out to a business or product:

1. The “I want something for free” complainer:

  • This person will complain about the littlest things in hopes of getting something for free. They write on multiple business page Timelines per day. The odds that they are also a “Sweeper” is highly likely.


2. The Productive Criticizer:

  • When you want to simply let a business know how they can improve their product or operation, but you’re not necessarily looking for a handout, you’re a productive criticizer. These people effectively help brands become aware of problems so the business can work towards solving it!

 3. The “Inexperienced Poster”:

  • The inexperienced poster is most likely older and not familiar with proper Facebook etiquette. These posts are often comical.

I consider myself a “Productive Criticizer.” A few months ago I had an issue with Target’s brand of contact solution. It made my eyes burn and caused me a trip to my optometrist. The doctor told me a few of her other patients have complained about the same product. I decided to write on Target’s Facebook Timeline and got a call from them within 5 minutes. Awesome work Target!

I’ve also had great customer service via social media by Jimmy John’s, Noodles & Co and Panera Bread. Macy’s on the other hand, needs to get it together! I posted an issue I had with them on their Timeline with no response. *Unacceptable*

The Genies are Off to Baltimore!

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This weekend, Jacqui and I will be attending the National ProStart Invitational in Baltimore. If you are not familiar, ProStart is a two-year career building program for high school students who are interested in culinary arts and restaurant management. After covering their social media for the past year, I have become a big fan of this program! In the last decade, education has been focused on the importance of high school students attending a 4 year university and while I fully support this, it is just as important to give those interested in the restaurant industry the correct platform to grow. The students learn skills and techniques, are provided with mentors, and even have the opportunity to apply for several scholarships.

So you might ask what a social media marketing firm will be doing at this type of national event? Since social media is all about immediate exposure, we wil be covering the entire event as it happens. Live twitter updates,  live streaming of the competition, photography of the dishes, and every nitty gritty detail down to what each team is making and when. This is all done not only to engage the attendees of the event, but more importantly to give those parents, students, and supporters a chance to live the event without actually having to fly out to Baltimore. This aspect of social media is significant because it cannot be done through any other platform as immediate as social media can. You cannot buy a radio advertisement slot and announce who the winner of the competition is, or run a newspaper ad featuring what dish your state team decided to make last minute. Social media is what is here and now! Tune in to our updates & you can feel like you’re there living the competition! “Like” ProStart on Facebook or follow them on Twitter and come virtually hang out with us in Baltimore this weekend!


The Power of a Jay Cutler Retweet

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Today was a great day on Twitter for one of our clients, Gale Sayers Center. Now we know firsthand when Jay Cutler (222K followers) retweets one of your tweets, magic happens!


The retweets kept flowing in! Not only did Mr. Cutler and his followers help us spread awareness about the Gale Sayers Celebrity Golf Classic on May 12th, but we also were able to get in touch with these fine folks for a little RT action:

@ JerryAzumah – Former Bears’ cornerback

@ZachZaidman – Chicago Bears Radio Network Sideline Reporter/Host of Bears All Access

@CarmenDeFalco – Host of ESPN 1000’s afternoon show in Chicago w/Jurko and Harry

@ESPNChiBears – Jeff  Dickerson has been covering the Chicago Bears for ESPN Chicago since 2004.

@swirsk054 – Chuck Swirsky, Bulls announcer

Combined, these gentleman have over 316,000 followers. Bet a press release couldn’t beat that exposure – and even better, it’s straight into the eyes of our ideal audience!

The exposure gained when celebrities and media help share your message is unbelievable. While it is pretty cool to see your Twitter handle sitting next to @JayCutler6, our end goal is obviously to get people to sign up for the Gale Sayers Celebrity Golf Classic. Based on the tweets amidst the RT frenzy – that goal was achieved.

All proceeds from the Gale Sayers Celebrity Golf Classic will benefit the Gale Sayers Center. The Gale Sayers Center, founded by Gale Sayers and located at 7901 S. Sangamon in Chicago, IL, works to build a brighter and more reliable future for Chicago’s inner city youth by offering free after-school educational programs and experiences. The programs include computer classrooms where students can be tutored in English and Math; mentoring and motivation sessions with some of the most outstanding business, civic and sports leaders sharing their experiences; educational displays and forums; and a public speaking course. The Gale Sayers Center was founded in 2006 and is a 501(c)(3) nonprofit organization.

Comcast #MajorFail

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The Genies know that there is nothing I hate more than grammar and spelling mistakes. Social media marketing is essentially maintaining a company’s reputation.  Many people would agree that a simple spelling mistake can be a major turn off and in some cases wreak havoc on a brand.

This morning, on LinkedIn, I noticed a “featured poll” sponsored by Comcast – with a spelling error (gasp)!


Does this error make you think less of the brand?

Gossip Genie’s Office Depot Small Business Makeover Part 5 of 5

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I recently started working at Gossip Genie a couple of weeks ago and it has been a packed few weeks! During my  interview, Jacqui mentioned that Gossip Genie had won a small business makeover from Office Depot and a one on one chat with Jean Chatzky. I remember thinking how exciting that was and even better to be a part of. Little did I know, just a few days later I would be watching it all unfold.

My fourth day of work was when the new office emerged. It was a lot of fun to see all the new furniture and supplies come in and the old go out. The one on one session with Jean Chatzky was really informative as well. She is super knowledgable on the world of finance and had great insight for small businesses everywhere. Her advice and personal stories were very compelling to listen to.  It was a great experience and I loved that it happened so soon into me starting at Gossip Genie.

It has also been great to see all the press that Gossip Genie has gotten from winning the makeover.  Small businesses best friends are the media so it has been fun to see all the articles and positive press Gossip Genie has been receiving. The most recent article was from Fashion Marketing, and also talks about the other small businesses that received a new makeover as well.

It has been a really fun 3 weeks and I am excited I was able to be part of the new makeover, thanks to Office Depot and Jean Chatzky- as well as Elizabeth for finding the post to enter the contest!

Gossip Genie’s Office Depot Small Business Makeover Part 4 of 5

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Rewind back to mid-January 2012. It was my first week at Gossip Genie and I was just getting acclimated with our clients social media pages and strategies. While working on Facebook one day, a post by Office Depot caught my eye:

I commented right away tagging Gossip Genie in my response. Then I looked at their tabs and saw they were also giving away a small business makeover. I encouraged Jacqui to write a quick entry to enter the contest and fast forward three months – WE WON! As a social media firm, this is an example of the type of info we are constantly sharing with each other on a daily basis. Because we have 15+ clients, the Genies are always on the web lookout for articles and content we can utilize for any one of our many accounts.

As you can see from the previous posts, our new office supplies, desks and chairs look great and we are all lucky to work with such an amazing team. We have a new intern joining the group next week – can’t wait to welcome her into the Gossip Genie family!

My two favorite components of winning the small business makeover from Office Depot:

1. The one-on-one session with Jean Chatzky – she is such an intelligent and inspirational woman!

2. The new comfy leather chairs 🙂

Gossip Genie’s Office Depot Small Business Makeover Part 3 of 5

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Our Small business depot makeover was all thanks to Elizabeth. She spotted the contest on the Office Depot Facebook page and urged me to enter. In 100 words or less, I made a compelling argument as to why Gossip Genie deserved a new office and a financial consultation with Jean Chatzky. Fast forward 2 months and 10 huge boxes are being delivered to the office with a team to assemble everything, reps from Office Depot’s corporate office and their PR team, 4 Genies dressed to represent and Jean Chatzky sitting across from me with her undivided attention ready to answer any and all financial questions.

Jean Chatzky’s advice was what Mastercard would call, priceless. As far as role models go, it doesn’t get much better than Jean. She is such an inspiration and my time with her is something I will always cherish.
A few things that I would love to share from the financial guru:
1. Watch where your time is being spent –time is money and you should know what each minute is worth

2. It’s okay to say no – Jean admitted this is a difficult concept to grasp but she countered that by saying that if a client is not willing to pay what you deserve for your services, don’t accept any less!

3. Build a niche – Focus on a particular market and become the go-to social media expert for that industry



Chatting with Jean, she loved Alfie, the Gossip Genie Mascot

Chatting with Jean

We are proof that winning a contest is not impossible. On a daily basis, we are implementing these types of contests for our clients and it feels pretty good to be on the other end for a change.

Thanks, Office Depot and Jean Chatzky for a wonderful day.

Gossip Genie’s Office Depot Small Business Makeover Part 2 of 5

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I have been working at Gossip Genie for about a year and 2 months now and this is by far the most exciting thing that has happened to our company! After Jacqui entered into the Office Depot Small Business Makeover contest, I started thinking back to last year at this time and how much has changed. In a very short period of time, Gossip Genie has grown from a handful of clients and 2 employees to 11 amazing clients and as of next week, 5 employees! We used to meet at Jacqui’s previous condo and work from her couch for a few hours (or until our laptops got too hot for our legs). Flash forward a year and Office Depot comes in and supplies us with beautiful glass top desks, leather executive chairs, a laptop, and a plethora of cute office supplies (luckily they took note that we were an office of all girls). After we got all our new jazz set up, Jacqui was kind enough to purchase a monitor for my desk. Switching back and forth between tabs and documents on a 13 inch screen is no easy task- take note small businesses out is an easy and low cost fix to speed up work efficiency! Along with the office supplies, Jacqui was able to have a one on one hour long session with the financial editor of The Today Show, Jean Chatzky. They discussed everything from financials, to client relationships, and even ways in which we can grow Gossip Genie.

2012 is going to be a big year for Gossip Genie! We just launched this new website and with the excitement around our Office Depot win, the genies are feeling motivated as ever! We love staying busy so feel free to mention our name to anyone in need of some social media marketing assistance!

The Genies of Gossip Genie

Office Depot Small Business Makeover Part I of 5

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This has been a major week for Gossip Genie – each Genie will be writing about the experience from her perspective this coming week. 

Office Depot Selects Small Business Makeover Finalists
BOCA RATON, Fla.–(BUSINESS WIRE)–Mar. 29, 2012– It seems like we could all use someone to come to our rescue every once in a while. Luckily for three small businesses, Office Depot is here for them in their time of need as they have been chosen as the finalists of the nationwide Small Business Makeover contest.Small businesses entered the contest by submitting, in 100 words or less, why their small business is in need of a makeover. The three Small Business Makeover finalists come from Chicago, Atlanta and South Florida. The winners are:

  •, a social media marketing firm that was started by Jacqueline Liberman two years ago in Chicago, IL.Since opening its doors, has hired three employees and has seen its client list grow from one to fifteen different clients. Because of its rapid growth and need to invest in the business, is in desperate need of new office furniture and is eager to provide employees with the work spaces they deserve.
  • All Around Roofing and Gutters, a small roofing and gutter business in Metro Atlanta is owned and operated by Shayne and Susie Ray and has been in business since 2002. With the current state of the economy, the Rays have found it difficult to make a profit and are looking for ways to better manage money and reduce costs so they can stay in business.
  • ioTechie, a technology-focused news publication site, was founded by Joseph De Caso in 2010. Joseph has recently moved his small business into a new office location and is looking forward to having Office Depot help give the office more personality with new office supplies.

“We received hundreds of entries from small business owners, and we’re proud that we can provide help to them on their journey to success,” said Bob Moore, Executive Vice President and Chief Marketing Officer for Office Depot.

The Small Business Makeover contest was designed to help small business owners with their businesses in 2012 and beyond. The three finalists will receive a makeover from Office Depot, which includes a one-on-one financial coaching session with Jean Chatzky, Realspace® office furniture, HP laptop and office supplies featuring Jean Chatzky’s line of Mead financial organization products, available exclusively at Office Depot.

“I’m a strong believer that a little guidance and support goes a long way, and I’m excited to provide small businesses with the right tools to help them make this a very successful year,” said Jean Chatzky, financial expert, journalist and motivational speaker.

To learn more about the products and services available at Office Depot, please visit your local Office Depot retail store location or To follow Office Depot on Twitter, please visit

About Office Depot

Office Depot, dedicated to helping customers save time and money, provides office supplies and services through 1,677 worldwide retail stores, a dedicated sales force, top-rated catalogs and global e-commerce operations. Office Depot has annual sales of approximately $11.5 billion, and employs about 39,000 associates in 60 countries around the world.

Office Depot’s common stock is listed on the New York Stock Exchange under the symbol ODP. Additional press information can be found at: and

About Jean Chatzky

Jean Chatzky, an award-winning journalist and best-selling author, is the author of seven books, including the recent New York Times best-seller Money 911: Your Most Pressing Money Questions Answered, Your Money Emergencies Solved. In March 2012, Jean will release her highly anticipated new book Money Rules. Jean is a sought-after motivational speaker, as well as a respected consultant to businesses and company executives. She also regularly shares her advice and opinions as a guest on popular television shows. For more information, please visit



Source: Office Depot

Office Depot
Owen Torres, 561-438-7059