Right now, as my fingers type this post, I feel guilty because I am taking time away from the long list of work that I have to complete before the end of the week. A new year means the rebirth of a client, therefore, January is always a busy time and I feel blessed for every occupied second. Busy = Employed!
Last night as I secretly watched (home alone, volume low and lights off) Teen Mom 2, I came to the conclusion that I no longer have to hide my affinity for bad reality TV. My guilty pleasure suddenly turned into a new age marketing observation project. I am referring to the fact that product placement has taken on an entirely new meaning. Last night’s Teen Mom episode documented Christmas Day for all of the show’s featured mothers. Other than the fact that these 4 young women were unexpectedly impregnated, they don’t have much in common with one and other, until this past Christmas. Coincidentally, Jenelle, a completely broke, failing student that often times sleeps in her car gave her mother (most episodes she professes hatred for this woman) a brand new pair of Ugg Boots!
A couple of scenes later we are witnessing the Christmas exchange between teen mom Kailyn and her boyfriend (not the father of her son). Jordan coincidentally bought Kailyn a pair of Ugg boots as well. Considering Kailyn often complains of not having enough money for diapers and rent, maybe Jordan should put that Ugg money towards more important necessities. MTV – the cat is out of the bag!