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Gossip Genie Blog

Top 5 Sites for Social Media News

By | Gossip Genie Blog, Helpful Information, Social Media, Social Media Spotlight, Words of Advice | No Comments

The social media industry is constantly changing. That’s why it’s crucial to stay up to date on all of the latest trends. Here are the sites I use to stay connected to what’s happening in the social media marketing world.

SmartBrief on Social Media

Looking for a recap of all of the social media news on the Internet? Look no further than SmartBrief on Social Media! They employ top editors in various industries who scour the news for you and pull top stories from sites such as AdAge and Forbes to curate the most important stories into one daily email. Now you can dig through the clutter online and stay up to date on all of the latest social media news, updates, and trends.

Google Alerts

Google alerts help you monitor the Web for interesting new content related to any topic you’re interested in. Simply enter keywords such as “social media marketing” and “create an alert” and Google will send you daily emails with content related to your keywords.

At Gossip Genie, Google alerts are also helpful for us to stay on top of any news coming out about our clients. I have alerts set up to let me know anytime my clients’ names appear on Google so that I can easily use those for content on social media.

theSkimm

While I breathe social media day in and day out for my job, I also like to stay connected with what’s happening around the world and theSkimm is a fun and easy way to do just that. It gives you the scoop on current events and breaking news in a daily e-mail newsletter that’s the perfect way to start your day. I “skim” over it while brushing my teeth in the morning! Now you can be well informed on everything from what’s going on in the Middle East to the latest crazy thing Donald Trump said.

Social Media Examiner

Their mission: “help you navigate the constantly changing social media jungle.” This site is very useful for step-by-step articles and directions on how to leverage social media for various marketing purposes. The topics are very technical and are perfect for helping social media marketers learn how to connect with customers, drive traffic, generate brand awareness, and increase sales.

Gossip Genie Blog!

The Gossip Genie team is full of social media experts dispensing valuable social media tips, tricks, and advice. Follow our blog and social media pages to stay up to date!

 

Facebook Crashed and the World Kept Spinning

By | Gossip Genie Blog, Helpful Information, Social Media, Social Media Spotlight, What's Trending, Words of Advice | No Comments

You’re minding your own business when all of the sudden Facebook crashes. What do you do – Scream? Cry? Slam your fingers on random keys in frustration? Vent in 140 characters? Today, for the third time in three weeks, Facebook users temporarily experienced an outage. For most Facebookers, this was at most a mild irritation. Let’s be real, you probably should’ve been doing something better than creeping on your roommate’s cousin’s sister’s best friend.

With nowhere else to go, many took to Twitter to complain about the disruption and thus the hashtag #FacebookDown was born. The witty hashtag was accompanied by hilarious memes, blood moon theories and cries for interweb justice. In mere minutes, Viners had created videos, Instagrams were uploaded and thousands of angry tweets were curated based solely on the Facebook crash. News outlets even took to social media to comment on the crash.

However, for a much smaller group of people, the outage went beyond a simple buzz kill. I’m talking about anyone and everyone whose jobs are in social media, marketing, so on and so forth. I found Good Morning America’s post-crash status interesting – “Facebook was down again — cannot confirm if productivity soared at workplaces…” Although it was meant to be comedic, on the behalf of everyone in social media, I can personally tell you that workplace productivity was at an all-time low. Boosts wouldn’t go through, client data was unreachable and time-sensitive posts became even more urgent. A black hole opened up in the middle of our office and sucked all of our souls through the floor. Was that a little bit dramatic? Maybe, but that’s how it felt for the whole 7 minutes and 43 seconds that Facebook wasn’t working.

With all that being said, I have a request for all of the recreational Facebookers out there. Next time Facebook has a fluke, take a second to think about the people on the other side. If your favorite brand doesn’t immediately answer the request about your broken earbuds, be patient and give them some slack. Trust me, we’re just as frustrated as you are! And after all, there’s a human on the other end of that funny Facebook post you just tagged your friend in.

Win Big with Social Media Contests

By | Gossip Genie Blog, Helpful Information, Social Media, Social Media Spotlight, What's Trending, Words of Advice | No Comments

The internet is a beautiful thing, it really is. I mean, did you know that radio stations aren’t the only way that you can win cool contests anymore?! Okay, you probably knew that. If you’re active on social media, you’ve probably seen your friends commenting on, reposting or retweeting, desperately trying to win some kind of contest. Those kind of posts used to drive me INSANE. I always thought, “What’s the point of that?! There’s NO way you’re going to win, a million people are trying to enter!” As soon as I started working for a social media agency, I changed my mind. Don’t get me wrong, I have the worst luck in the world and I STILL haven’t won anything (coughChooseChicagocough), but I decided to let my free flag fly and enter contests out the wazoo. Is it because my friends and coworkers seem to win all of the social media contests ever and I’m jealous? Maybe it is.

I think a lot of companies truly overlook what kind of positive impact running a contest can have for their business. People LOVE free stuff. No one actually knows that they want a Segway tour of Chicago until there’s one at the tip of your fingers, for free! Coffee from iHOP for a year? Didn’t know I wanted it until I could potentially have it, for free! Whether you’re trying to get your audience excited about an upcoming event or just spread general awareness of your product and/or services, contests are the perfect way to do it. Not only do they keep your current fan base engaged but they give you the potential to expand your reach and ultimately grow your fan base. Check out two of my favorite companies who run killer contests in the Chicagoland area (and beyond!):

Choose Chicago: Choose Chicago works hard to show people visiting Chicago the economic benefit of the city and the community. Not only do they help you plan your trip and get around town, but they provide you with maps of the city and show you special deals and events going on around the time of your visit. If you’re wondering, no, I’m not incredibly jealous of the night my friend spent “Sippin’ in the City” courtesy of Choose Chicago, City Winery and Seadog Navy Pier. Keep an eye on their Twitter and Facebook pages for some awesome contests featuring some of the hottest companies in Chicago.

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Oberweis/That Burger Joint: Raise your hand if you don’t like ice cream or juicy burgers stacked with cheese, bacon and every other tasty thing you can imagine. Yeah, that’s what I thought. Oberweis and That Burger Joint (TBJ) are both brain children of the Oberweis family and although Oberweis has standalone stores, TBJ only exists in cohabitation with Oberweis stores. Oberweis frequently runs ice cream, milk and other delicious dairy giveaways on their Facebook, Twitter and even Instagram. Most of the time all you have to do is comment with your favorite flavor of ice cream or milk, it’s genius. The same goes for TBJ, sometimes winning a free burger is as easy as clicking retweet.

TBJ contest

If you’re feeling lucky, I suggest checking out the Twitter, Facebook and Instagram accounts of your favorite companies to see if they’re running any cool contests. Who knows, maybe your good fortune is better than mine!

SoulCycling into Social Media

By | Gossip Genie Blog, Helpful Information, Social Media, Social Media Spotlight, Uncategorized, Words of Advice | No Comments

Everyone appreciates good customer service (take notes, Comcast), but what about companies that go above and beyond? I’m talking outstanding customer service before you’re even a customer, customer service. I could only be referring to the wonderful company that cycled its way straight into my heart, SoulCycle.

SoulCycle is a religion, cult, out-of-body experience part dance party, part workout, part therapy and part communal high. It consists of 45 minutes of indoor cycling mixed with full-body workouts and choreography to work your core. There are currently around 46 studios across the country with more to come. Much of the strength of SoulCycle’s brand comes from the personality and magnetism of the instructors and before I even stepped foot into the studio, I found this to be true.

I originally heard about SoulCycle from Stuart (one of my BFFs), who couldn’t stop raving about it after just a few classes. He asked me to go with him and after some passive aggressive attempts, I agreed. I tried a spin class once in college at the local Y, so let’s just say I was less than excited for my ride with SoulCycle (no, I didn’t fall off the bike). I’m not the kind of person who normally buys into the whole positivity mantra stuff so obviously I had my eye roll perfected and ready to go.

I wanted to check out the SC Facebook and Twitter accounts before I booked anything and as soon as I did, I was sold. When the first thing you see is that an instructor’s holding a Lady Gaga or Beyoncé themed ride, it’s kind of hard not to be. SoulCycle’s Twitter account is incredibly informative in a way that gets your attention, making sure to announce which instructor will be doing what ride and including the instructor’s personal handles in each tweet. They’re also constantly interacting with SC fans and customers, answering questions and offering words of encouragement.  The SC Facebook isn’t lacking in this aspect either, they fit all the standard info into a post plus everything else that doesn’t fit into 140 characters. Endless photos of happy SC riders, interactions with instructors, workout inspiration and videos that link to their YouTube channel… You want it? They’ve got it. There are over 91,000 SoulCycle hashtags on Instagram alone.

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It’s 2015 which means that obviously I had to document that I might be riding with SoulCycle, so I took to Twitter and let my fingers fly. Next thing I knew, my friend was retweeting me and @mentioning our soon-to-be instructor, Devin. If I hadn’t been convinced that I wanted to ride already, Devin was the deciding factor. When I expressed my concerns/excitement, Devin immediately replied to me with a few words of encouragement and a *favorite*. Did I mention that I hadn’t even met him at this point?! I wanted to book another ride before I even had my first, there’s nothing better than someone cheering you on before you even take to a task.

Not only is something like this a great move on Devin’s part as an instructor (and human being), but on SoulCycle’s part as a whole. Their employees are incredibly tapped into everything social media, so much so that there’s even a section on their website dedicated to the SC community – featuring blogs about members and instructors, health, music and even fashion. This makes it easy for current and future SoulCyclers to become, and stay, involved in the SC culture. Take a look at any of their social media platforms and you’ll see that SoulCycle is hitting the social media nail right on the head and it sure doesn’t hurt to have employees who absolutely live, breathe and love what they do. Cycle on, SoulCycle – I’ll be seeing you again soon.

5 Mistakes Companies Make on Social Media

By | Gossip Genie Blog, Helpful Information, Social Media, Social Media Spotlight, What Not to Post | No Comments

5 Mistakes Companies Make on Social Media (1) 2

In today’s world, it feels like everyone from your old classmates to your hip grandma is on social media. Because of this, more and more companies are following their audience to social platforms by creating their own accounts. However, unless they understand how to use each unique site to its potential, these accounts won’t help their brands in a meaningful way. So in order to help companies learn from the errors of others just like them, I’ve compiled this list of mistakes companies make on social media sites and how to avoid them.

Mistake #1: Posting the same, exact content on every account

Solution #1: Repurpose and optimize similar content for each outlet

I understand: you don’t have time to create original content for each social outlet. Customizing content can be a lengthy process and many small businesses just do not have the resources to do so.

The bad news, though, is that often times what works on Facebook doesn’t resonate well with Instagram users or successful tweets don’t always make successful LinkedIn posts. Why is this the case?

Duplicate content does not have the same impact across all social channels because the demographics are different for each. Therefore, it is critical to create content that matches the interests of each site’s particular audience. To clarify what the demographics are for each social media platform, Sprout Social created this awesome article, complete with graphs and charts, to help out you out.

Don’t worry, there’s good news too! Most of the time you can use the same content but just repurpose it to fit each site. Check out my example below:

Facebook:

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Twitter:

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LinkedIn:

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Notice how each post includes the same image but the text has been altered to intrigue the audience of each site. Pro tip: optimizing your photo size for each site will also help your post reach a wider audience.

Mistake #2: Not understanding the nuances of each site

Solution #2: Do your research

In addition to not understanding the demographics, another mistake companies make is not understanding the tools and characteristics of each either. For instance, LinkedIn does not support hashtags, Instagram is not huge on links, and Snapchat is about immediacy.

There is a simple fix to this issue: do your research! Reading up on how each site thrives is the easiest way to avoid careless mistakes that reveal your lack of knowledge and make you look unprofessional. Google “how to get more Pinterest followers,” create your own account on Google+ to explore, and ask friends why they like Tumblr more than Flickr. These are great ways to discover how you can beef up your social media strategy.

Mistake #3: Posting too much promotional content

Solution #3: Variety is the spice of life!

The quickest way to lose followers is to relentlessly ask them to buy your products or share your post with their friends. Warning: this will not work!

For the average person, social media is a fun and laid back activity to engage in and the last thing people want to see while cuddled up on the couch with a glass of wine waiting for Scandal to start is multiple posts urging them to buy this house or eat at this restaurant.

So, make your account fun! Make your page a destination users want to visit because the content is interesting. Run contests, create fill in the blanks, share quotes, weigh in on sporting events, profile employees, post links — do anything but post the same sales pitch day in and day out. A good rule to follow is the 80/20 rule: 80% of your posts should be intriguing content while 20% should be promotional.

Mistake #4: Ignoring comments and responses from users

Solution #4: Stop ignoring comments and responses from users

Too often, I see brands publish a post and then never look back. Imagine if you finished ringing up a customer’s purchase and then just stopped speaking to them once the transaction was complete, even if they were still talking to you. This is essentially what you’re doing on your social accounts when you don’t reply to comments or timeline posts!

The best way to leave a lasting impact on your fans is to get them involved in your content and make them feel like their contribution matters. So, thank them for their input or start a conversation. Humanize your company and get your fans interested in what you have to offer, without constantly asking for their business.

I know what you’re going to ask: but what about the negative and often rude comments? First and foremost, deleting comments that are incredibly insensitive (i.e. excessive profanity, sexist stereotypes, etc.) is okay. However, deleting comments strictly because a customer is unhappy is not.

Reply to the negative comments as best as you can. Say something along the lines of “We’re sorry to hear about your bad experience. We are fixing the issue now and apologize for the mix-up.” Depending on the severity of the problem, coupons or refunds may need to be issued. The last thing you need is to get bad reviews or lose customers as a result of apathy.

Mistake #5: Not reviewing posted content

Solution #5: Always be conscious of what you’re posting and whether you’re using a business or personal account

Ahhh yes, the queen mother of all social media blunders! For this one, I will let the mistakes of others be your explanation. Yikes!

 

Will Blog for $$

By | Gossip Genie Blog, Helpful Information, Social Media, Social Media Spotlight, Uncategorized, What's Trending, Words of Advice | No Comments

I have to admit, before I started working for Gossip Genie, I wasn’t big on blogs. When I say that, I mean that the LiveJournal era is the last time I even attempted to “blog” anything. Don’t get me wrong, I always dreamed of starting my own blog that would eventually take off and obviously make me “famous,” but I was always too lazy to put my thoughts down on cyber paper. It wasn’t until I became professionally immersed in the social media realm that I realized how much of an impact bloggers can have on a product/company. From food to style to travel to architecture, if you can name it, there’s probably a blog dedicated to it.

Most bloggers probably started out blogging because they want to share their knowledge on a subject that they’re passionate about. Isn’t being paid to do what you love everyone’s dream? If you can put your passion into words/photos/creative content and gain an engaged and loyal audience (bigger isn’t always better), companies will see your blog as the perfect platform to promote their product or service. Cue sponsored blog posts. This means that you’re paid to publish a post on your blog, which can either be written by you or by the advertisers. If you’re a super great blogger (which you probably are), the company will give you free reign over what you write – within reason. You can usually tell which posts are sponsored if they include, “This blog post was sponsored by (Name Brand Here).” or hashtags such as #ad or #sponsored. Since bloggers usually have large followings on their other social media platforms, they’ll also share creative photos or posts displaying the product in a cool way. I personally don’t follow many blogs, however, I do follow tons of bloggers on Instagram and Twitter. This is a great way for businesses to extend their reach without constantly shoving heavily branded content down our throats.

Check out two of my favorite Chicago bloggers below and see how they’re doing sponsored posts the right way:

Chicago Food Girl: The word food in this blogger’s name should tell you everything you need to know. Mina Im, the creator of this foodie mastermind, has beautifully crafted one of Chicago’s top food blogs. From cocktails, to taco joints to Noodles & Co., her blog hits all the hot spots around town and she often collaborates with local restaurants to host giveaways. Her sponsored posts are engaging and subtle. I mean honestly, who can say no to an awesome picture of food?!

ChiCityFashion: The perfect mix between fab fashion shots taken in our own beautiful city and well, pretty much all things fashion, Jena Gambaccini has knocked this one out of the park. Scrolling through the home page of this blog, you’ll find tons of enticing content that will leave you clicking through to each post without hesitation. She even provides the direct link to the clothes she models so you don’t have to go searching around the internet and end up with some knockoff that looks like a paper bag.

If blogging is something that’s always been in the back of your mind, it’s not too late to jump on the blogwagon. I’m not promising that you’ll become rich or famous, but sometimes just sharing your passion with others is reward enough. Happy blogging!

Social Media Does The Leg Work for Marathon Fundraisers

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If you’re active on the internet, have a TV, a radio, or live in the 21st century, you’ve more than likely heard of online crowdfunding websites such as GoFundMe or Crowdrise, or have seen your friends doing online fundraising for a race, walk or charity event. Sites and events like these give people the ability to offer not only monetary support, they also give us the chance to reach out to our social media networks in support of a cause.

Nonprofits and their supporters are widely known for using social media to ramp-up fundraising campaigns and rouse supporters. If you’ve read my other blog posts, you know that I’m constantly sharing posts and tweets from various non-profits to raise money for shelter dogs (don’t worry, this isn’t another dog blog). The most recent fundraising effort that caught my eye, or rather – was waved in my face, was one from none other than my best friend, Stuart. Stuart has made the conscious decision to run the Bank of America Chicago Marathon for the second year in a row. When he made the choice to run 26.2 treacherous miles, he thought, why not raise money while doing it?

A little background for all of you non-runners out there, you can only guarantee a spot in the marathon a few ways – running for a charity, running the marathon five or more times in the past 10 years, or through a (possibly absurd) time qualification. Last year, nearly 16,200 race bibs were awarded through guaranteed entry and the rest of the spots were open to the lottery.* If your luck is anything like mine, your best bet is to find a charity that you support and start begging everyone on your friends list for money.

With nearly 45,000 people running one race, the possibilities for nonprofits to raise money are endless. The race-mandated fundraising minimum may be different for each organization, however, the minimum seems to average around $1,500. So how does one person manage to raise that much money? Social media. If it’s set up well, the non-profit provides its team members up with all the tools they need to fundraise. Not sure how to ask for donations? They’ll give you pre-written phrases to share on Facebook, Twitter, Instagram, your blog and every other deep, dark corner of the interweb. Don’t have time to share your posts on a consistent basis? You have the option to schedule posts that are sent out from your Facebook each week at the same time (Stuart’s reminders go out every Tuesday at 8:40am, just in case you were wondering)! Can’t fit your thoughts into 140 characters or less? Don’t worry, your nonprofit’s got your back. Some even provide templates for email, Twitter and personal fundraising pages if you’re out of ideas or need guidelines for posting. There’s pretty much no excuse as to why you can’t raise money using social media, you can literally just share a link without typing anything at all.

Facebook, Twitter and other social media platforms give endless opportunities to share your fundraising journey with people you may not be in touch with on a regular basis, but who may believe enough in the same cause as you do to donate. Who knows? Maybe your post will reach your grandma’s cousin’s nephew’s generous wife and you’ll hit that $1,500 mark in no time at all, cha-ching!

 *Info via Crain’s Chicago Business.

Cover photo taken by Nike Run Club Chicago.

The Most Honest Facebook Pregnancy Announcement

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If you know me and know my journey to having a baby, you know that baby announcements on Facebook are still a bit painful for me. However, I have come to the conclusion that too many people have suffered some heartache along the way to creating their families. This past year has been filled with the realization that miscarriage, stillbirth and infertility is all too common yet still too taboo to acknowledge. For most women, the number of pregnancies is greater than the number of living children but you would never know just by looking at a family.

I was just skimming my Facebook newsfeed and saw that Mark Zuckerberg and his wife are expecting a baby. I felt a twinge of jealousy, assuming that this successful young couple was probably easily blessed with a child on their first try but as I read on, that was not the case at all. Out of all of Zuckerberg’s accomplishments and fame, I admire most that he was honest about their 3 miscarriages and years of trying to conceive. I felt so guilty for the momentary jealousy that I experienced and so grateful for his honesty.

Priscilla and I have some exciting news: we’re expecting a baby girl!

This will be a new chapter in our lives. We’ve already been so fortunate for the opportunity to touch people’s lives around the world — Cilla as a doctor and educator, and me through this community and philanthropy. Now we’ll focus on making the world a better place for our child and the next generation.

We want to share one experience to start. We’ve been trying to have a child for a couple of years and have had three miscarriages along the way.

You feel so hopeful when you learn you’re going to have a child. You start imagining who they’ll become and dreaming of hopes for their future. You start making plans, and then they’re gone. It’s a lonely experience. Most people don’t discuss miscarriages because you worry your problems will distance you or reflect upon you — as if you’re defective or did something to cause this. So you struggle on your own.

In today’s open and connected world, discussing these issues doesn’t distance us; it brings us together. It creates understanding and tolerance, and it gives us hope.

When we started talking to our friends, we realized how frequently this happened — that many people we knew had similar issues and that nearly all had healthy children after all.

We hope that sharing our experience will give more people the same hope we felt and will help more people feel comfortable sharing their stories as well.

Our good news is that our pregnancy is now far enough along that the risk of loss is very low and we are very hopeful.

Cilla and our child are both healthy, I’m extremely excited to meet her and our dog Beast has no idea what’s coming. In our ultrasound, she even gave me a thumbs up “like” with her hand, so I’m already convinced she takes after me.

We’re looking forward to welcoming her into the world and sharing more soon when she’s ready to come out and meet everyone!

— with Priscilla Chan.”

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Facebook is not a place for publishing tragedy, heartache or failure but I don’t consider miscarriage, infertility or stillbirth to be any of those things. They are just obstacles on the pathway to parenthood and some of us deal with more than others. Even though I lost my son just over a year ago, I am so grateful for his presence in my life because he made me a better person, I no longer sweat the small stuff and he taught me just how valuable life is and never to take anything for granted. I would obviously rather have him here than anything else but that’s not an option, so I am embracing the invaluable gifts his presence graced me with.

I wish the best to Mark Zuckerberg and his wife and all of the millions of couples dealing with loss or infertility and those currently expecting. I wish all Facebook pregnancy/baby announcements were in the same vein as Zuckerberg’s.

Wearable Technology

By | Gossip Genie Blog, Helpful Information, Uncategorized | 2 Comments

A trend that has been piquing my interest lately has been wearable technology. Working in social media has sparked my love for all things technology related. But throw fashion into the mix and I’m practically sold. We’ve seen wearable technology everywhere with Apple watches, Tory Burch Fitbits, Diane Von Furstenberg Google Glasses and many more.

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Seeing how technology and social media has progressed, I only see this trend continuing to grow as time goes on. That being said, I decided to jump on the bandwagon and purchase my first tech piece, a Rebecca Minkoff Notification Bracelet.

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The concept of the bracelet is simple. Wear it on your wrist, stacked with your favorite pieces, and whenever you receive an important phone call or text, it’ll discreetly vibrate. Now how does the bracelet know when to vibrate and for whom? With the beautiful technology of bluetooth and a phone app.

Once you purchase the bracelet, you are instructed to download the Rebecca Minkoff app which will sync up with your contacts. From there, you can choose who you want to have in your “inner circle” to receive notifications from.

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I think this is genius because Rebecca Minkoff is a designer who truly knows how social media and technology are influencing everyday life. Not only has she tapped into her consumer, but she is capitalizing on her audience’s technology habits. In an interview with CNBC she states, “Our consumer has her phone in her hand all the time. She’s in touch with technology. It would only make sense for us to communicate to her in a way she receives information.” Again…genius.

When I first purchased this bracelet, I thought I would be able to sync my social media profiles and receive those notifications. Unfortunately I was mistaken, but I am still in love with how it looks and the idea of not always having to check my phone every time it vibrates for those annoying banner notifications. I also don’t always have to have my phone out, but still know when an important call or message is coming in.

However, over time I do believe that wearable technology will start to incorporate social media profiles. Social media is an industry that was barely around 10 years ago. Now it is an integral part of businesses and contains valuable information such as analytics and countless data. It’s only a matter of time until we will be able to check our Facebook messages on a bracelet or necklace.

How To Market to Different Generations

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The golden rule in any type of marketing is to know your audience. With social media, though, how do you know which platform to use and what content appeals to different generations and their different sets of values and expectations?

First, let’s take a look at the different generations you’re probably marketing to:

Millenials (also known as Generation Y) are Americans born between 1980 and the mid-2000s. They are the largest generation in the US, representing ½ of the total US population (Source: Whitehouse.gov)

Generation X is the generation born after the post-World War II baby boom with birthdates ranging from 1960s to the early 1980s

Baby Boomers are the people born during the post-World War II baby boom, with birthdates between the years 1946 and 1964.

Generation Z are those after the Millenial Generations, with birthdates ranging from the lates 1990s to present day.

Social Media Today posted a great infographic on how different generations consumer content online. Let’s break it down.

WHEN TO POST

In social media marketing, you have to understand when generations are consuming content based on when they’re awake, busy, or likely browsing the web or checking their phone/social networks. Most generations consume content in the late evening, some time after dinner and before bed. Consider posting content during this time to reach the largest audience. If you’re looking to target baby boomers, consider posting content earlier in the morning as well.

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WHERE TO POST

If you’re targeting Millenials or Generation Z, go mobile. According to a recent survey by Social Media Today, 200 million Facebook users view the site strictly on their mobile device, and I wouldn’t be surprised if many of those people are under the age of 18. To be effective in this space, consider running mobile-only promotions. Generation Z is likely using social network other than Facebook and Twitter, so use other social networks like Instagram and Snapchat to post content and host contests.

Millenials and Generation Z are also into multitasking They’re likely on their computer, phone, and watching TV at the same time. Launch campaigns across various networks to target them effectively.

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Here are the social platforms each generation uses most often to share content:

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WHAT TO POST

It seems blog articles are the most consumed content across all generations. If your company doesn’t have a blog, it’s probably something you should consider implementing as a part of your marketing strategy. Check out this article on why blogging matters for your business.

 Images and videos are also the most shared visual content and video is becoming an increasingly popular marketing tool.

 

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