Category

Social Media

Instagram Accounts We ❤️

By | Gossip Genie Blog, Social Media | No Comments

Valentine’s Day may have passed, but our GG hearts are still aflutter. You know the drill: with fickle affections, we follow and unfollow many a brand and influencer. Yet, there are always one or two that we will devotedly double-tap ’til they post no-longer. I asked the Gossip Genie team to identify an account they truly ❤, and these were their answers:

Janelle: 

@nois7 — He is a traveling photographer that is always stretching the boundaries with photography and digital editing. The seamless combination of his imagination and technical skills result in high-quality content. You will find yourself staring at his Instagram in awe for ages. #photographygoals

 Anthony:

@food52 – I love to try new recipes in the kitchen, so I’m always scrolling their feed to gather cooking/baking inspo! They’re one of the best accounts to follow if you go crazy for photos of food, and they’re always creating really well-crafted, interesting Instagram stories.

 Keenan:

@natgeotravel is my pick. This is a huge account, obviously, but that’s because they’re one of the best in the game and they’ve definitely earned their following! It’s on my bucket list to have one of my pictures featured on there one day. Wish me luck!

Violet:

My favorite account to follow by far is @TribeHummus. Their content is super funny and they are always posting trendy things relevant to their brand. Whether it’s a trending meme, phrase, etc. They are killing the social media game. I follow them and I’ve never even tried their hummus!

*Pick up megaphone* *Holds it to your ear* WROONNGGGGGGG.

A post shared by Tribe Hummus (@tribehummus) on

Taryn:

The news makes me incredibly sad. Some days on social media, I feel inundated by messages that make me want to curl up into a ball and cry. Instead of completely avoiding the news, I’ve learned to follow more accounts that make me smile and put me in a better mood before putting my phone down. @MommasGoneCity is a blog that I’ve literally followed for several years (back when she had 3 kids, 1 dog and no cats!) but I need that comfort and joy more than ever. Her children (and animals) are so freaking adorable and I love the genuine messages she writes about sending love into this world. I also love that she’s raising an army of little feminists. Her posts never cease to put me in a better mood and I find myself checking her page every single day.

Me (Lizz):

My favorite account is similar to Anthony’s (great minds think alike!) 👉🏽 @jesseszewczyk. He’s the Food Editor at Buzzfeed NYC and I DROOL over his content every single day. Jesse’s not just blessed with amazing photography skills – his Instagram Story game is strong too. The food he makes looks so delicious, it literally brings a tear to my eye. He features recipe ideas to inspire foodie followers, and I use that inspo to help spark my own ideas for the many food-focused clients we run. A word of warning: don’t scroll too long on an empty stomach!


Now that you know our picks, tell us which accounts get your heart pounding! Let us know in the comments below 👇

The 5 Best Free Tools for Social Media Agencies

By | Gossip Genie Blog, Social Media, Social Media Advertising, Social Media Tips & Updates, Words of Advice | No Comments

We are always on the lookout for tools that are both friendly on our wallets and our precious time. Since we use our computers day in and day out and are constantly searching the Internet, we have come up with a list of 5 tools that help make our lives easier as social media managers. Oh, and did we mention that these tools are not only top-notch, but they also are free, free, free?

Let’s get to it — Here are our favorite 5 tools (click on each logo if you want to go to that site):

This is our holy grail for scheduling and approving content. Think of a world where you can schedule all of your content AND get it pre-approved by your client on ONE platform. Welcome, ContentCal. Although it is a relatively new platform, it is already light-years ahead of other scheduling platforms. ContentCal starts free and allows you to have 1 user and 1 calendar. Learn more about how much we ❤ ContentCal here.

 

Design made easy. If you don’t know how to use Photoshop, Adobe Illustrator, or other advanced editing tools, Canva is the tool for you. This platform allows you to make images and graphic designs from a blank slate or through pre-made templates. With Canva, you can take your designs to the next level.

 

We know this one may seem silly, but using Google Chrome is a life saver. Why? It lets you add Chrome extensions to your toolbar. This allows us to have easy access to the tools we use most often, which makes our life a tad bit easier. Are you curious what our favorite extensions are? Take a look here.

 

Do you want to run a contest/giveaway, but don’t know where to track and submit signups? This platform allows you create and promote contests, giveaways, landing pages, and so much more. With the ability to customize each feature to make your campaign exactly how you want it to be, ShortStack is an extremely useful tool. We use it on a daily basis for all of our clientele needs. Best of all? It starts out as free.

 

The list of tasks pile on until there is a mound-filled stack of, “Shoot, I forgot to do that” and “Crap, when is that due?” Does this sound like you? If your to-do list goes on and on and on and on (like ours does) and you have trouble remembering everything that needs to be done, Asana is a great tool for organization. Your team can stay on track with every goal or task that they have to complete. It allows you to create different projects, assign tasks to teammates, and it sends you daily reminders to your email with tasks that have upcoming due dates.

 

What are your favorite tools to use for social media? Let us know in the comments.

Tips to Tackle the 2018 Instagram Algorithm

By | Social Media, Uncategorized, Words of Advice | One Comment

If you’re starting to detect Facebook vibes coming from Instagram lately, you’re not the only one. Algorithm changes to both platforms that have taken effect, and have left some users scratching their heads, powerless as engagement and reach decline rapidly. You may be wondering, “can we ever win?!” As frustrating as it seems, there are a few ways to beat these new algorithm changes. The genies are here to show you how.

Engagement – where? 👀

Problem: Like + comment levels are plummeting

Solution:

Did you spend ages crafting your latest post? Caption on point, paired with a perfectly picturesque photo? Great! Unfortunately, Instagram now releases your content to just 10% of your followers to start. If those 10 % double-tap your donut pic to death, then congratulations, the other 90% will magically find your picture in their feed. If engagement is poor from the beginning, chances are it’ll stay that way unless you intervene.

First of all, if you can add a location tag to your photos 📍, do so. This increases the chance that your post will emerge in the explore tab and be pushed to followers outside your current audience. Another tip is to explicitly fish for engagement in your copy. “Double-tap if you think pufferfish are the coolest animal, land or sea” is just one example that popped into my head. Ask your audience to engage, and they often will.

Get Talking 💬

Problem: Emojis and short comments no longer count

Solution:

Gone are the days that users could hack their way to the top using comment pods – groups of followers that leave short comments in bulk like “nice pic” and “cute post” in order to boost reach. Now, Instagram has apparently implemented a strict 4-word comment policy. Simply put, only comments that are longer than 4 words will count as post engagement. While this seems a little unfair (I often leave a 😍 emoji on my friends’ posts to show genuine love), you can get around with some carefully crafted copy. Next post, try this: “In four words or more, tell us why you love ____ below. We can’t wait to read your answers!”

One more tip: try responding to comments within an hour of recieving them. Word on the street says that this is an easy way to generate higher engagment rates, and that Instagram rewards accounts that reply to their fans quickly.

#HashtagHeadache 🤕

Problem: Hashtags in comments no longer show up in the explore tab

Solution:

Rumor has it, what used to be a hack to keep posts cleaner and the feed shorter for followers now results in low reach and hidden posts. Instead of concealing hashtags in the first comment of your photos, select strong ones that are highly relevant to your brand and the content you are producing. Add them directly to your caption like we’ve done below👇. Switch them up for each post depending on the subject, and never use the fully allotted 30 hashtags. You may get shadowbanned. And now that users can follow hashtags, you’ll get a lot of fresh eyes on your content if you keep them short, sweet, and relevant.

Story Time 📚

Problem: Followers aren’t interacting with me like they used to

Solution:

The new algorithm LOVES stories. Brands that are the most active in this space stay on the top of their follower’s minds (and feed – literally). You might notice as you scroll Instagram, stories pop up every so often between posts, with previews that tempt you to tap tap tap!

If you’re stressed about this increase in work, don’t fret! Think of them as enhancements to your regularly posted content. Take that day’s subject and expand on it in your story. Ask a simple question via poll, add some GIFS (new to Instagram), or host a Live story and give fans a behind-the-scenes look at your products. Stories are just one more level of fan interaction that your brand cannot afford to overlook.

 

Notice Me 🔔

Problem: Followers that WANT to see your updates don’t see them

Solution:

We certainly can’t expect that our followers want to see every single piece of content we post without fail, right? Wrong! Believe it or not, if you understand your audience and produce quality content, many loyal fans will want to see it all. Case and point, I love #foodporn so much, I check @BuzzfeedFood daily just to watch their short clips and imagine I’m eating them.

The simplest way to help these loyalists see your posts is to remind them of post notifications. It’s the option you get when you tap the … in the corner of any Instagram profile. Once those are switched on, that follower will be notified whenever you post! Can you realistically expect 50, 40, 30% of your followers to do this? Heck no. But getting even a handful of fans to select this option can help when you’re experiencing engagement drought. Dedicate one IG Story this week to reminding your followers to turn on post notifications for your account. We dare ya!

 

Did we miss any Instagram algorithm tips, tricks or hacks? Let us know in the comments below!

Why You Should Outsource Your Social Media Management

By | Social Media, Uncategorized, Words of Advice | No Comments

Deciding to market your brand on social media is an easy decision, however, deciding who should handle social for your company is not. In the end, it boils down to two choices: hiring an in-house social media manager or outsourcing to a social media marketing agency. How do you know which one is the right move?

Below are three reasons why outsourcing your social media might be the best choice for you and your business.

1. Skillset

Unless your business has the finances to hire a whole team, when you go the in-house route, you typically have one person running all of your social media endeavors. That means there is only one person to handle production, measuring and feedback. Additionally, one person might not have the skillset it takes to be successful on all platforms. Sure, they may be good on Facebook, but are they also skilled in creating video, writing blogs, graphic design, photography and more?

When you hire on an agency like Gossip Genie you’re getting a videographer, a photographer, an entire team of social media marketers and so much more. Not only is the years of experience magnified when you outsource, but you also gain a wider range of talent.

Furthermore, when you have an entire team working on your various accounts, it helps prevent a social media “burnout”. This burnout usually happens when there is only one person working on a company’s accounts. Soon, the content grows stale and engagement drops.

To put it simply, more people = more fresh ideas, more talent, more experience and more time to spend on your accounts engaging with customers. 

2. Cost

Money is a universal language, so let’s break down some numbers here. The average social media manager makes around $51,000 a year. This doesn’t include the cost of things like benefits, the time to train, any paid-time off and more. When you take these things into consideration, the cost skyrockets.

While every agency is different, outsourcing your social media management can be far less expensive! And, when you hire on a social media agency, you are hiring on a whole team of people to manage your social. More bang for your buck! To find out our costs for social media management, email us at info@gossipgenie.com.

3. Social Media Expertise

The only consistent thing about social media is that it is constantly changing and evolving! Social media agencies make sure to always stay on top of new trends and changes. From learning everything about Facebook’s new algorithm to learning the best time of day to post, these strategies allow us to help you get the best results on your social. Keeping up with all the changes across every platform can be difficult for one employee to do. It is a major time investment for one person! Often times, it is nearly impossible for an in-house marketer to do so because of this.

Ready to enhance your business’ social? Contact us to get started!

 

How To Beat the New Facebook News Feed Changes

By | Gossip Genie Blog, Helpful Information, Social Media, Social Media Spotlight | No Comments

This month, Mark Zuckerberg announced a major change to the Facebook News Feed, causing businesses to have to reconsider their social media strategy.

What happened?

To summarize what the changes are, Facebook is going to be shifting the focus of what people see in their News Feeds away from businesses and media outlets and back toward posts from friends and family. Acknowledging that Facebook’s original goal was to help people stay connected, Zuckerberg said, “public content — posts from businesses, brands, and media — is crowding out the personal moments that lead us to connect more with each other.

In today’s world, it’s hard not to agree that we should be going back to simpler times where our News Feed was populated with photos and sentiments from friends and family, not fake news and click bait. And this is definitely going to impact how brands and businesses use Facebook to interact with and reach new customers.

The good news? This means that the businesses and brands who continue to produce high-quality content will not only stand out, but thrive.

How can you beat it?

Facebook has 2 billion users and one of the most successful, hyper-targeted ad platforms in the digital space. Advertising on Facebook isn’t going anywhere, you just have to update your strategy.

So what can you do as a business to make sure you rise above these changes to the News Feed? Here are a few tips:

1. Create meaningful conversations about your brand

When posting, strive for genuine interaction with your posts. Asking open-ended questions about your brand or what your audience wants to see/values is a good place to start and can give you a pulse on what they’re interested in interacting with.

Stay away from engagement-bait type posts like “Like this” or “Tag someone.” Zuckerberg said, “People have told us that they dislike spammy posts on Facebook that goad them into interacting with likes, shares, comments, and other actions. For example, “LIKE this if you’re an Aries!” This tactic, known as “engagement bait,” seeks to take advantage of our News Feed algorithm by boosting engagement in order to get greater reach. So, starting this week, we will begin demoting individual posts from people and Pages that use engagement bait.”

Instead, ask questions that mean something to your audience and will prompt a genuine, meaningful response and discussion.

2. Create more video content

Video content is king on Facebook and will remain so in 2018. Facebook prioritizes video content in the News Feed with live video being prioritized even higher. Video should be central to your marketing strategy, including utilizing Facebook Live. As Zuckerberg stated, “We’ve seen people interact way more around live videos than regular ones.” Facebook Live is a great option because it usually generates a lot of conversation, which gets you seen in the News Feed. Regardless, your video content should be high quality and include content that your audience wants to see.

3. Create a strategic paid strategy to reach the right people

It’s time to start leveraging Facebook Ads and its wealth of targeting capabilities. Having a paid strategy will ensure that your audience sees your content. 

If you have a good social media strategy, you shouldn’t have much to worry about – the shift just means we have to get more in touch with those we want to reach. Again look at these Facebook News Feed changes as a fun challenge and rise to the occasion.

4. Explore Facebook Groups

Facebook Groups don’t work for every type of business, but if it makes sense for your brand they are a great way to build a community of people with common interests. In fact, Zuckerberg said that “the first changes you’ll see will be in News Feed, where you can expect to see more from your friends, family and groups,” which means group posts will be placed higher in the News Feed than regular posts. Groups take a longer time to develop than a regular Business Page but are worth it in the end.

Moral of the story: these Facebook changes are not the end of the world. As marketers, it’s always important to be adaptable; it’s the nature of our industry. While these changes may cause a slight decrease in reach or engagement, if you pivot your strategy they can end up being valuable changes in the long run. Zuckerberg noted that he expects “the time you do spend on Facebook will be more valuable. And if we do the right thing, I believe that will be good for our community and our business over the long term too.” We want our Facebook audiences to engage and interact with our posts because they find meaning in the content. With a renewed strategy, these new changes will just ensure the leads you get from Facebook are quality ones.

If you’re looking to update your social media strategy in 2018, contact us today!

 

Must Have Chrome Extensions

8 Coolest Chrome Extensions for Social Media Managers

By | Gossip Genie Blog, Helpful Information, Social Media | No Comments

Welcome to the genies’ ode to Chrome extensions. Like napkins when you eat, they’re not technically required, but keep things from getting messy in the long run.

Those in the social media space are no stranger to hectic processes. We download drives full of photos, craft copy for many brands at once, and scour the net for shareable content – all before lunchtime. If your New Year’s resolution is to become more organized, our top 8 favorite Chrome extensions may help you achieve it.
(Click the headers if you’d like to download each of the Chrome extensions below)

 

1. Bitly

The power of this link shortener knows no bounds. That’s why we use Bitly all day, every day (PS, this is #notspons)
Why we ❤️ it: Whether to make long URLs more digestible or to track clicks per link, Bitly does it all quickly and without fuss. Links can even be customized to increase viewer trust and clickthrough rates.
It’s particularly useful when you spend your day searching for photos of pufferfish.

 

2. Downloader for Instagram

When the Dinstagram extension stopped working with Chome, we weren’t sure another would be able to take its place. Luckily, Downloader for Instagram has become a reliable method to save UGC and keep for later use.
Why we ❤️ it: Images are automatically downloaded in high res (no more screenshots), so we’re sure to get the most out of the user content we discover.

 

3. Grammarly

My personal favorite, the Grammarly extension automatically checks for spelling and grammar issues as you type. The genies are pretty dang smart, but we’re not perfect.
Why we ❤️ it: Grammarly acts as a backup in case we misspell something while working on our fifth content calendar for the month. It’s also perfect for spellchecking important emails and other communications.

 

4. Figure it out

Gossip Genie is fortunate enough to have amazing clients not just all over the country, but all over the globe. We love working with our international brands, but scheduling can be daunting when new time zones are taken into consideration.
Why we ❤️ it: Besides sharing a name with one of the greatest 90s shows of all time, FIO allows us to add several different time-zones so we can monitor and make certain that we aren’t publishing our #MondayMorningMood post on a Tuesday afternoon.

 

5. Pinterest Save Button

Making lives easier since 2012. This one might seem obvious, but that’s just because it’s a necessity for those who run brand Pinterest accounts.
Why we ❤️ it: the Pinterest extension makes the pinning process as simple as 1-2-3! For content outside of the network, there is simply no better way to repin content directly onto the platform.

 

6. Evernote

Some brands produce all their own content. Others, like our educational technology client, find success in sharing industry-relevant news and articles. For these posts, Evernote Web Clipper is a vital extension.
Why we ❤️ it: Much more efficient than opening twenty tabs and better organized than bookmarking. It allows us to save, mark up, and sort articles for future use.

 

7. Loom

While the genies are lucky enough to work out of one central office, the Loom Chrome extension is a fantastic extension if your team is geographically diverse. It’s the next best thing to in-person communication.
Why we ❤️ it: Loom allows users to record or share their screen with anyone using only a generated link. From there, you can either type annotations and notes, or simply speak into the microphone. This is useful for client demonstrations that can’t be done via phone.

 

8. Chrome IG Story

There’s no stopping Instagram Stories in 2018, with more users and brands beginning to tackle the feature every day. Chrome IG Story allows users to download stories from Instagram (albeit without sound for now), for sharing or later use.
Why we ❤️ it: We often create IG stories for brands that would like to review them after the story has expired. With this extension, we can download the ones we’ve created, and attach them to client emails or save them to our desktop for review.

 

Are there any must-have extensions that we missed? Let us know in the comments below!

4 Very Sassy (and Very Funny) Brands on Twitter

By | Funny Photos, Gossip Genie Blog, Helpful Information, Social Media, What's Trending | No Comments

“Get out of the way world — We got our sassy pants on today.”

There are a few brands on social media that throw sass around like confetti. This doesn’t necessarily work for EVERY brand (at least not all the time), but some brands are able to crack jokes, add humor, and give a few burns to “trolls” and other competitors.

When used right, sass can be extremely powerful. When brands use this tactic and show this sort of personality, it entertains and intrigues the audience. It can go a long way when brands are original and show some emotion (you know be human) when communicating online. From one simple reply, a brand can raise its engagement tenfold, upsurge its organic reach, and generate buzz for a company. If you hit the jackpot, sometimes the posts can go viral.

We respect brands who have a little sass and a lot of fun. After all, who doesn’t love a good laugh? Here are some sassy posts from brands we know and love:

Wendy’s
Wendy’s is a savage brand on Twitter and it completely embraces this persona. Whether it is calling people out for saying silly things or replying to tweets about its fast-food competitors, Wendy’s always has a snarky reply up its sleeve.

Tweet #1

Tweet #2

Vienna Beef
Vienna Beef is not shy to jump into a little quarrel but often does so with puns. This playful manner evokes a light-hearted feel, while still giving a few giggles and maintaining a professional impression.

Tweet #1


Tweet #2

Charmin
You don’t have to be funny or cheeky all the time. Some brands take the limelight with trendy stories. Charmin did an excellent job taking advantage of the “Mad Pooper” public story (right up Charmin’s alley). This one tweet gained national traction, free publicity, and got at least 20 times more likes than an average Charmin tweet.

Moon Pie
Aside from Wendy’s who is snarky most of the time, Moon Pie takes the cake. This brand has recently upped its Twitter game and left fans with some good laughs. Typically replying with short, quippy responses, Moon Pie adds a little spice to your Twitter feed.

Tweet #1

Tweet #2

Again, this isn’t the right tone for every brand. However, don’t be shy to add a little humor to the mix. Consumers can get on board with brands who create trendy and funny content. Add some sass & you’ve got a pretty good recipe for success.

What brands on social media do you find hilarious?

Why You Should Work with Social Media Influencers

By | Gossip Genie Blog, Social Media, Uncategorized, What's Trending, Words of Advice | No Comments

Want to hear a statistic that I wasn’t at all surprised by? A recent study found that “70% of millennial consumers are influenced by the recommendations of their peers in buying decisions.” These results came from over 14,000 respondents in the US.

The same survey later reveals that “30% consumers are more likely to buy a product recommended by a non-celebrity blogger.” Consumers actually trust these social media influencers more than celebrities because they find them more relatable.

Why am I not surprised by this? Because we see this firsthand in our line of work every single day. We’ll be the first to tell you that social media users influence other social media users and, in turn, influence their shopping habits. 

We often notice that consumers are discovering our brands because their friends tag them in our posts. We always see an influx of new fans when influencers post on our behalf. We watch our pages grow and garner a stronger reputation and following because influencers and eager brand evangelists post on our behalf and tag us.

It’s for this reason that I absolutely always recommend that clients use our blogger outreach service. Not only do influencers typically share beautiful, curated photos of products, but they sing the brands praises to their army of loyal followers. I have no doubt that this kind of brand awareness eventually leads to an increase in sales.

In the month of November, the Gossip Genie team reached out to 35 online influencers and arranged 10 blogger collaborations.

As a result, their Instagram page gained in 100 new followers throughout the course of the month and received a total of 1,766 Likes and 82 comments. Additionally, the influencers reached a total 300,000 users on Instagram alone. Above all, Naot will now be able to use these photos in other marketing efforts, such as in their seasonal catalog and as collateral for their retail partners.

Still not convinced it was a great move for their brand? Take a look at some of the comments people left on these influencers photos:

In this instance, we reached out and thanked every person that commented and followed them on Instagram. Follow through is equally as important as the initial post, and we want consumers to see that we are responsive and appreciative.

If you aren’t yet allocating resources to an influencer marketing program, we highly encourage it. Click here to get in touch with us and learn more about our influencer outreach services.

Lights, Camera, Engagement!

By | Client Content, Client Showcase, Digital Media, Gossip Genie Blog, Helpful Information, Social Media, Social Media Spotlight, Videography, What's Trending, Words of Advice | No Comments

It’s no coincidence that every time you scroll down your newsfeed, you are immediately inundated with videos. The secrets out, video content reigns supreme as the best way to generate engagement for a brand. According to a report from HubSpot43% of people want to see more video content from marketers. Even better, 51.9% of marketing professionals worldwide name video as the type of content with the best ROI (Source: HubSpot).

However, that doesn’t mean spamming your audience with low effort videos is the answer to your engagement woes. The key to getting the audience’s attention is producing eye-catching, professional shots that highlight the best aspects of your brand. That’s where Gossip Genie comes in!

Bring your brand to life with the video production services offered at Gossip Genie! Here is just a sample of our work that has helped spark conversations, drive traffic, and reenergize the newsfeeds of our clients.

ANNOUNCEMENTS – Creating a powerful announcement video helps create valuable buzz surrounding your product or event.

 

Posted by Vision Expo on Wednesday, December 6, 2017

PRODUCT & EVENT SHOWCASES – Highlight specific initiatives or products with a montage of visually stimulating shots.

 

Posted by Matt’s Cookie Company on Monday, June 19, 2017

COVER VIDEOS – Welcome customers and keep them on your page with a reel of your brands best work.

 

Posted by Café Turino Italian Style Espresso on Wednesday, August 23, 2017

Holidays – Capitalize on unique social media holidays with time-sensitive, easily digestible videos.

#NationalSunglassesDay

Every day is #NationalSunglassesDay at Vision Expo!

Register for Vision Expo West 2017 to see all the latest sunnies, sunwear fashion trends, and cutting-edge lens technology: http://bit.ly/2rYh6AZ

Brand Specific Holidays – Create your own brand-centric hashtag and spread the word with a short, energetic video.

Frame Friday

The aisles of Vision Expo East will soon be a veritable fashion runway, featuring the latest eyewear trends under one roof! Featured frames: Lafont (Booth G723), Costa Sunglasses (Booth 1853), State Optical Co. (Booth G823), and Matsuda (Booth U503). #FrameFriday #VisionExpo

Register for Vision Expo East for FREE here: http://bit.ly/VEEreg2018

If you want to elevate your brand’s social media presence with video, contact us today.

5 Reasons your brand should use Pinterest

By | Social Media | No Comments

Many businesses are weary about using Pinterest to market their brand when they shouldn’t be! In its simplest form, Pinterest acts like a giant mood board or photo album. This social bookmarking site allows users to ‘pin’ images they like. Since its inception in 2010, Pinterest has become one of the largest website traffic drivers in the world. Its popularity spans multiple generations and continues to rise. Still not convinced? Here are 5 reasons your brand should be utilizing Pinterest in its marketing efforts. 

1. Engaging with Users

With 100 million active users each month, Pinterest may not be as large as Facebook or Instagram, but it engages with users in a way that is completely its own. On Pinterest, users are heavily engaged, ‘pinning’  their thoughts and wishes on this site. 70% of users remain engaged on the platform by saving images and clicking-through. Even if your brand is unsure about joining Pinterest, you can include a Pin this button to the homepage of your website. If a user stumbles upon something they like, they can share it on Pinterest for all of their followers to see.

2. Targeting Female Users

Of all the social media channels, Pinterest holds the most female users. A 2014 study revealed that 70% of the platform’s users are female. If that’s who your target demographic is for your brand, then Pinterest is a no-brainer.

3. Link Clicks

We are bombarded with information online every single day. Because of this, things that are easier to digest, like photos, tend to perform the best. While most people think of Instagram as the prime visual social media tool, Pinterest takes the cake. Not only can you promote your brand with visually appealing images, but you can link these images to your website as well. Pinterest automatically creates links to the page from which you source the images, so you can garner engagement more easily.

4. Inspire Purchases

As previously mentioned, Pinterest acts as a giant mood board for consumers. So it should come to no surprise that this site is particularly good at promoting people to make purchases. If your brand is able to produce compelling images for this site, procuring more sales should be simple!

5. What’s trending

While the main goal of Pinterest is to be part of your audience’s wants and wishes, you can also use it to see what’s trending with your clients right now. You can have a first-person look into their mind (less creepy than it sounds). Pinterest gives you the unique opportunity to see what’s trending now, and use that information to market your brand.