Social Media

4 Reasons to Attend Social Media Week Chicago 2013

By | Gossip Genie Blog, Social Media, Uncategorized | No Comments

social media week chicago 2013

Imagine an event where you get to meet with social media pros and enthusiasts alike who love the industry just as much as you do. Now add the ambiance of Chicago’s diverse collection of architecture, culturally vibrant community and home to some of the world’s greatest companies. That’s a small sampling of what’s in store for you at Social Media Week Chicago 2013!

Every year, Social Media Week is celebrated in select cities around the world bringing in some of the world’s top social media experts and entrepreneurs together to speak to like-minded peers and continuing bridging the industry together. With a diverse calendar of events, there’s something for everyone!

Whether you’re a seasoned social media pro or just getting your feet wet, here are four reasons why you should attend Social Media Week Chicago:

1. You’ll Learn Something
Not everyone can be an expert at everything. One of the main reasons people attend Social Media Week is to obtain more knowledge on topics they’re either interested in, work in a field that has ties to the topic, or both, and many of the speakers at these events can provide valuable insights. Even if you don’t learn something new from the speaker, being in a room full of like-minded people is an added bonus – pick away at each others’ brains!

2. Valuable Networking
Networking events are a great way to get into a room with lots of new people, and making connections to expand your personal network can prove to be valuable in the long run. And with social media, staying in touch with new-found friends can be done at the click of a mouse. Also, it’s not uncommon running into the same people at different events, so say hello to everybody!

3. In-Person Connections
One of the many perks of an event like Social Media Week Chicago is finally having the chance to meet an online friend in real life. It’s very refreshing to find that when meeting them in person, they’re the same person (most of the time) as they are online!

4. We’re Hosting an Event!
The Gossip Genie team has been given the honor to host an event at Social Media Week Chicago! In what is shaping up to be a popular event, we will be speaking on the topic of lead generation within social media. Want to sign up for the event? Register today: Generating Leads Through Social Media

Teaching an Old Dog New Tricks: Seniors Adopting Social Media at a Growing Rate

By | Funny Photos, Gossip Genie Blog, Social Media | No Comments


My grandma called me the other day and asked me if I got her invitation on “The Link.”

Confused for a second, I asked, “What’s that, grandma?”

“The Link, where I can see what you do for the “Genie!”

“Do you mean LinkedIn, grandma?”

“That’s what I said, the LinkIn.”

So my grandma is now on “The LinkIn,” better know as LinkedIn to those of you who are more social media savvy than my 75-year-old grandma, which I’m assuming is 99.9% of the people reading this post. My grandma has been a realtor for over 30 years and just started a new position at a new real estate firm. Per the request of her employer, she set up a LinkedIn account to stay “hip” in the current real estate market. Who says you can’t teach an old dog new tricks?

As it turns out, senior citizens in the U.S. are the fastest growing social media adopters. This year, 43% of Americans over 65 use at least one social networking site, compared with 26% in 2010 and 1% in 2008.




Personally, I think it’s great that senior citizens are adopting social media. In fact, new studies have even shown that social media can support the healthiness of older people and that “with the rise of user-friendly devices such as tablets and other web-enabled devices, older adults now engage in social media, such as online social networks, discussion boards, and online forums, more frequently.”

Learning to use Facebook has also been shown to sharpen the mental abilities of adults over 65. According to a study, older adults, after learning to use Facebook, performed about 25 percent better on memory tasks. It was also reported that being active on Facebook gave a boost to their cognitive performance and made them feel more socially connected.

While senior citizens are certainly starting to use social media on a more frequent basis, that doesn’t mean they’re necessarily good at it! Here are a few social media fails, mostly by grandparents.

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And I know this isn’t social media related, but it’s definitely my favorite example of older generations using technology to stay connected to the ones they love. In this video, these two grandparents sent out an adorably uncoordinated toast to their son for his wedding. Just watch!

For older generations, I’m sure it’s hard to adapt to the rapidly changing technology and ever-evolving social networks that dominate the Internet, popular culture, and, what my grandma is finding out, the workforce.

Major props to all of the senior citizens and grandparents on social media! Add me on “LinkIn!”

My Big Tweet Debut on Discovery’s “Naked and Afraid”

By | Reality TV, Social Media | No Comments

Social Media pop-ups are no stranger to TV programs, especially on reality programs and live competition shows. I’m one of those who has always tweeted during my favorite shows, whether it shows up on TV or not, I like to join the conversation with my fellow favorite TV show watchers. I remember tweeting during the finale of Nurse Jackie because 1). It was nuts and 2). None of my friends watch the show. The #NurseJackie hashtag confirmed I was not alone in my astonishment on how it ended.

A few weeks ago, during an episode of Discovery’s new hit, Naked and Afraid, I was determined to get my tweet on the air. I had been rambling on to all of my friends and colleagues on how great this show was – I mean, two complete strangers, naked in the middle of nowhere for 21 days with only two supplies of their choice – who wouldn’t want to watch this show?

So there I was, tweeting 20-something times, about the episode featuring Puma and Julie (the only duo who didn’t make it, of course), and I see my tweet! Thank you, DVR, for allowing me to rewind and capture my glimpse of fame and show off to all my friends. No doubt, I think the fact that I’m immersed in social media all day gave me a slight advantage. 😉

Naked and Afraid Puma

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Top 5 Best Client Connections

By | Gossip Genie Blog, Social Media | No Comments

When you are running a start-up, you have to view everything as an opportunity. I try to stress that to my coworkers as well. Many of our clients come from referrals, website inquiries and traditional outreach methods but here are a few that came from unique situations.

Top 5 Best Client Connections

1. I met a client at a baby shower. We were decorating onesies for the unborn baby and I struck up a conversation with the woman sitting next to me. It turned out that this woman was the marketing director at Vogue Knitting Live. Next thing I knew, we were contracted for our virtual publicist services to capture a “yarn bombing” event at a school in Chicago. Screen Shot 2013-08-06 at 10.16.36 AM









2. & 3. Elizabeth, our newly appointed Director of Social Media, plays a different sport just about every night of the week. Dodgeball, volleyball and softball have been a fruitful source of clients for Gossip Genie. Based on the increase in clients, you would think Elizabeth was attending networking events. No, she just treats every situation like a networking event. Dodgeball brought us our beloved TUBC client and volleyball brought us the challenge of getting this Kickstarter campaign funded for BikeSpike.

4. In January, we decided to get professional photos taken of our team. We ended up using the same photographer that shot my engagement photos. After a session in our office, with our team, we had new head shots and a new clientGGCover






5. Through the grapevine. Jayme Joyce is someone that I used to work with and we have stayed in touch since we both left our previous jobs and started our own ventures. Jayme stared Joone Studios  and she is an amazingly talented producer/videographer. Jayme is also a power connector, always sending me introductory emails to great connections. Last summer Jayme introduced me to someone that worked at an ad agency. Upon connecting with this person, he told me that it was his last day at the firm. He connected me with his boss and after a brief meeting, there were no apparent opportunities. Eight months later, out of the blue, the agency threw a big project our way.

Lollapalooza 2013: One for the Books

By | Gossip Genie Blog, Social Media, Social Media Spotlight | No Comments

“You really have been one of the most gracious crowds we’ve ever played to,” Mumford professed Saturday during his live performance at Lollapalooza. A sea of fans swarmed the oversized field in front of the Red Bull Sound Select stage to watch the Mumford & Sons do what they do best, rock out.

They weren’t the only ones who gave a spectacular performance to the tens of thousands of attendees. They were among Ellie Goulding, The Lumineers, Icona Pop, The Killers, Band of Horses, The Cure, and The Postal Service, to name a few. With crowds roaring, fists pumping, fans crowd surfing and every single person singing along, it was pretty clear how big of a success Lolla was this year.

According to NBC, officials reported a crowd of 100,000 people at Grant Park each day, setting a new record. And a whopping 50,000 people crowded around to hear Ellie Goulding’s performance, according to her marketing manager. People came from all over to take part in this three-day extravaganza.

Here are some snapshots highlighting the performances, the endless amount of fans and the hustle and bustle of Lollapalooza.


Fans for days

Fans for days

The Vaccines

The Vaccines

Tegan and Sara

Tegan and Sara

Emeli Sandé

Emeli Sandé

Crowd surfing at a whole new level



The Lumineers

The Lumineers



Lolla lights

Lolla lights

Icona Pop

Icona Pop

Ellie Goulding

Ellie Goulding

Eric Church

Eric Church

Lolla Crowd

Lolla Crowd


The true definition of Lollapalooza, according to the dictionary, means “one that is extraordinarily impressive.” Although Perry Farrell titled the notorious event 20 years ago, I think it’s safe to say that its meaning still rings true.

Do you have any snapshots from Lollapalooza that you want to share? Tweet your photos to @GossipGenie.

With the Help of Social Media, THIS Could Be the Blockbuster Movie of 2014!

By | Social Media, Uncategorized, What's Trending | No Comments

At some point before May of 2014 rolls around, you will at least hear one of your friends mention this movie title: X-Men: Days of Future Past. The now in-production film from Fox Studios and Marvel Entertainment has been ramping out viral campaigns via social media of their beloved superhero team, and it has people talking about the film so much that trends show it could very well be the blockbuster film of 2014 – some even say it may surpass the box office numbers of The Avengers.

Having a star-studded lineup helps (Jennifer Lawrence, Hugh Jackman, Peter Dinklage, to name a few), but it’s what Days of Future Past director Bryan Singer is doing on Twitter that has comic book fans (and non-comic book fans alike) partying like it’s 1999!

The days of waiting for a film’s official trailer to get audiences hyped up are long gone. Singer took that mind-frame and threw it out the window. From pre-production, to filming and odds are post-production, he has given audiences a real behind-the-scenes look at how his movie is being made. In an interview with the Huffington Post, Singer briefly touched on why he chose Twitter to connect with fans:

“I decided that the next time I got myself involved in a movie that had a huge amount of attention already that I would use Twitter. As a way of connecting with fans, principally. And also as a way of clearing up misunderstandings so that people know. You know, they may hear that an actor is cast or hear somebody is going to be in it, but until I say it’s so, that’s the confirmation.”

Social media has the power to send a message to millions of people at once. By tweeting on a daily basis, Singer has captured the true essence of what social media is all about: creating conversation. The buzz, viewer anticipation, engagement and publicity social media creates is phenomenal! And by keeping his audience in the loop of what he’s doing, fans will be treated to seeing a film from start to finish — literally. And all it took was this tweet to get the party started:


Singer has many more Days of Future Past production photos on his Twitter account, including Jennifer Lawrence in her blue latex costume playing the role of shape-shifting mutant Mystique and Michael Fassbender (playing young Magneto) “levitating” for the camera. Here are some of the best ones leading up to the most recent:

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Here’s to the next 50 years! Which of your favorite film directors or movie stars would you like to see tweet on a daily basis from one of their upcoming projects?

Social Media, a Playground for Students

By | Gossip Genie Blog, Social Media, What Not to Post | No Comments

Whether you’re posting a video of illegal shenanigans, talking smack about a teacher or posting social security numbers for the whole world to see, there are some things you should never do on social media. Here are five things students should stray away from doing on any social sphere they play on.

Posting About Illegal Activities

It’s inevitable, through your high school and college years you’ll be thrown into many situations, both good and bad. Bottom line, once that video or photograph surfaces on social media of last weekend’s drunken debacles, you become vulnerable to very negative consequences – Expulsion, criminal prosecution, life changing costs. And like what Sweet Brown always says, “Ain’t nobody got time for dat.”

Bullying, Posting Threats

Bullying is an ongoing issue that many students unfortunately face. Harsh treatment both physically and mentally can lead to depression, suicide and severe violence. Posting hurtful speech on social media can lead to serious consequences. So not only are you hurting another human being, but you’re hurting yourself.

Posting a threat on social media raises a huge red flag as well. The authorities do monitor social media and if they locate a threat, whether it’s a true threat or someone simply venting, an investigation will follow. In fact, many police departments are including tips received via social media in their investigations. Believe it or not, social media has become a major tool for many police departments. Keep this tidbit in mind next time you’re thinking about posting threatening words from your social accounts.

Publishing Questionable Photographs

Whether you’ve just graduated college and are applying for your dream career, or trying to score a summer job after high school, employers will get the scoop on you from your social media profiles. flip

Don’t get me wrong, your profile can show off the fun-loving, free-spirited individual you may be, but it should also accentuate your sense of responsibility, professionalism and maturity.

Although privacy settings exist, they can only do so much. Try to go through your photos and snapshots you’ve been tagged in and get rid of any photo you wouldn’t want a future employer to see – like that beer bong “selfie” from freshman year, that’s got to go, at least from the social media sphere.

Talking Smack About Teachers

If you wouldn’t say it to someone’s face, don’t tweet or post it either. By posting negative, incriminating comments or false accusations about an educator you’re sacrificing people’s feelings and ultimately hurting yourself. A teacher or professor can help you further your education, jumpstart your future after college – so why burn that bridge?

Releasing Confidential Information

Don’t rely on privacy settings 100%, especially when it comes to confidential information. Whether we like it or not, Internet predators and identity thieves exist. Don’t let yourself be vulnerable to those types of people. Protect personal information – your social security number, home address, cell phone number are a few pieces of information that shouldn’t be added to you profile to ensure your safety.

Social media is an amazing tool, but it’s important to know the do’s and don’ts. Sharing the news about your wedding engagement – do. Tweeting about how you and some friends snuck into the school gym to give it an “interior makeover” – don’t

Getting Sucked Into Vine

By | Social Media, What's Trending | No Comments

Recently, a friend mentioned to me, “I was in a Vine daze, you know, when you get sucked in watching funny videos.” I’m all,  “I’ve never done that,” and immediately felt like I was missing out on something great. Well today, it happened. I discovered some really funny Viners. The Vine community is like no other. The re-vine capability allows for more users to gain exposure, something Instagram has not adapted (YET).

Lately, people having been ignoring Vine for all it’s glory because of Instagram’s implementation of video clip sharing. Personally, I like Instagram for the photos, and tend to scroll through the videos. When I went to Vine today, I saw a re-vine from a friend. I started watching that person’s Vines and started following people he re-vined. That’s how I met these four. Here are some of their videos that made me LOL this afternoon:


7 Instagram Wedding Tips

By | Gossip Genie Blog, Social Media | No Comments

This summer, I have been invited to 7 weddings and I wanted to provide some wedding Instagram tips based on my experience.

1. Create a hashtag for your wedding. Forget about the signature drinks, it’s all about the Instagram hashtag today. It is a variation of both names, a celebrity style mashup for the bride and groom to have their own stream of wedding attendee taken photos. The candid ones are always the best.



2. Make sure you choose a unique hashtag. #Smithwedding has nearly 1,500 posts on Instagram and unfortunately, that’s not all from one wedding.

3. If you are in the wedding and you get to see the bride before her groom does, DO NOT post a picture without her consent. Social media savvy grooms would prefer to see their bride for the first time walking down the aisle, not in their Instagram feed.

4. Don’t focus on Instagram so much that you miss out on the wedding. You can take as many pictures as you want but the hashtag #latergram is used for a reason.

5. Don’t go overboard with the hashtags. #want? #need? #buy? #sell?



6. Do tag the bride and groom in the photos you post of them. This should not be in place of using their unique hashtag.

7. Don’t post any pictures of anyone at the wedding that you wouldn’t want posted of you.


4 Ways Brands Can Maximize Hashtags

By | Social Media, Words of Advice | No Comments

No matter where you look these days, hashtags can be found everywhere from billboards, to books, to television – you name it. And if you’re running a business, turning a blind eye to one of the most widely used symbols on the Internet could have you miss out on valuable opportunities. Hashtags are fantastic at sharing your content to relevant individuals, and if you want to maximize your hashtag’s exposure to reach your core audience, consider these four ways to get the most out of your hashtag use applicable to many of social media’s biggest platforms.


1. Be Unique
Whether you’re holding an event, running a social media campaign, selling a product, etc., using a hashtag that is unique to your business is a great way to reach your audience on any platform. Are you chocolate company XYZ and want to host a fun event with the quirky name “Choco Fest” and invite all chocolate lovers across the nation to your party? “#XYZChocoFest” is a great example of being specific and unique at the same time. Incorporating the company name along with the event not only helps give your brand ownership to stand out, but also helps to create conversation among those who may be following along. Sprinkle in a generic (but relevant) hashtag or two in your message, send and repeat – get creative with it!

2. Be Relevant
Using relevant hashtags will help you attract new followers who will take a genuine interest in your content and continue liking and commenting on it over time. If you’re selling hot dogs, using the hashtag #Burgers creates placement confusion. Make it easy for other like-minded users to find you by making sure you properly use keywords relevant to your brand.

3. Be Consistent
Branding should be done properly. The idea is to offer the right information and products to your target audience consistently through time. Whenever you come up with new promos and information, these should still relate well with your brand. Avoid confusing your clients by changing the theme or direction of your business every now and then.

4. Do the Research
Nothing is worse than to use a hashtag only to see it be paired with an unrelated topic that you knew nothing about. Occurrences like these could potentially hurt your brand’s image through negative attachments and commentary that took place beforehand. Unknowingly, these things happen. But by researching a hashtag’s history and travel log, you put your brand in a better situation by potentially saving your business from harm and aligning yourself with a hashtag that carries no baggage.