Social Media

Photographs of the Single Best Moments in a Person’s Life

By | Gossip Genie Blog, Social Media | No Comments

Last week, Sports Illustrated writer Richard Deitsch tweeted, “How many of you have a photograph of the single best moment of your life? If so, what a gift.” People  tweeted back at him heart-warming and emotional photos of them at their happiest. Deitsch’s question elicited a range of responses from people and included everything from proposals, weddings, the birth of children, beating illnesses, and a host of other moments that have brought them happiness and joy.

Here a few of my favorite responses:

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Do you have a picture of the single happiest moment in your life? Tweet it to @GossipGenie! We’d love to spread the joy!

Social media, a digital diary after Zimmerman verdict

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The acquittal of George Zimmerman in the shooting and death of Trayvon Martin set the Twittersphere ablaze this weekend. The jury accepted the argument that Mr. Zimmerman acted in self-defense, or used necessary force to prevent serious harm to himself. Mr. Martin was unarmed during the unfortunate event, and was walking through a residential neighborhood in Sanford, Fla. The verdict prompted a social media debate, which was a mix of support and outrage.

According to a New York Times blog post, on Twitter alone, “more than a million posts about the verdict went up in the 12 hours after it was announced Saturday night.” From expressing deep relief to voicing injustice and utter confusion – It’s safe to say there was quite a variety of responses.

While sifting through the many tweets about the trial, many saw that the family members from both parties took to social media as well.

Tweets from the parents of Mr. Martin:

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As well as posts from Mr. Zimmerman’s brother:

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Many celebrities posted on social media as well, commenting about the acquittal:

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According to NPR, officials and leaders were prepared for potential rioting and race wars after the trial. However, since social media acted as a digital diary to vent or celebrate, people released all of their emotions by tweeting, posting rather than displaying social unrest.

Police Use Social Media to Investigate Crimes

By | Social Media, What's Trending | No Comments

As a Chicagoan, I’m well aware of the severity of crimes that occur on a daily basis. Recently, many police departments, including the Chicago Police Department, have announced they are including tips received via social media in their investigations. Whereas before people have been reluctant to give up information about a crime for fear of being a snitch, new systems will make the tips received by the police anonymous.

Chicago Police Department

Chicago Police Superintendent Garry McCarthy announced on Monday, July 8, 2013 that the pilot program for anonymous tips is being rolled out in three communities — two high crime areas on the city’s West and South Sides and the trendy River North area — will also will include a pilot Twitter program that will allow police to share information such as community alerts, missing persons reports with residents.

Meanwhile, in Waterloo, Iowa, a man whose nephew was recently shot and killed begs the public to use social media to help find the murderer who shot his nephew. Last year, the Cedar Valley Crimestoppers began posting pictures of suspects on their Facebook page and website. They said it’s been highly successful in identifying subjects.

In a time of restricted budgets, the online world has saved investigators time and money, because sometimes, it provides the one tip that closes a case.


“Freebie” Strikes Again

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Earlier this afternoon, we attended yet another successful and beautiful event hosted by Freebie, a new app that’s destined to go viral. The Chicago venue, Allium at the Four Seasons, was stunning, to say the least. The staff brought out elegant food displays, showed enthusiasm and friendliness toward every guest, and, well, made an absolutely delicious Flash Lunch.

The catch, you ask? No catch, all you had to do was have fun, enjoy and play with social media. We kid you not. As you enjoyed your relaxing meal, they wanted you to post photos or comments tagging Allium’s various social media outlets and Freebie’s Twitter page, which were clearly printed on the menu. With easy access to their social presences, everyone was tweeting, posting away like there was no tomorrow.

At the end of the meal, the bill arrived. The total, drumroll please, was 1 social posting about the event. There was no need for a wallet because your social postings settled the bill. Talk about best bill ever, right?

After rummaging through the photos from this event, I thought it was only appropriate to share some. Here are a few great shots, from us and others:


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Brushes With Fame on Twitter

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Your palms are sweating; heart beating a million miles a minute; eyes super glued to your computer screen; and for a brief moment, you begin to feel like a mini celebrity. Does this best describe how you would react if you had a brush with someone famous on Twitter?

Twitter has become one of the biggest game changers in how we interact with each other. And in a world where real-time news and status updates can single-handedly take our emotions from doom and gloom to feeling like we’re on top of the world (and vice versa), ‘socially’ wearing our hearts on our 140-character laden sleeves is considered normal. And what happens when your favorite celebrity gets in touch with you and takes your emotions into overdrive? Answer: Revert to the opening line of this blog post.

Like many, I follow famous personalities with no intention of them ever reading my tweets. And depending on the celebrity, the odds of receiving some sort of interaction from them are slim to none. But within the past year, I’ve changed my stance from “Why won’t you tweet me? I hate you!” to “You acknowledge my existence? I love you!” after “interacting” with a few of my favorite celebrities. I’m also happy to say that I didn’t receive the Kayne West treatment. Hoping to add to my list in the future, here a few of my famous brushes with fame on Twitter:

LL Cool J:

Andrew Zimmern:

I’d love to hear your stories of famous followers and who you’ve interacted with. Comment below!

4 Lessons We Can Learn From These Epic Social Media Fails

By | Gossip Genie Blog, Social Media, What Not to Post | No Comments

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Facebook launched for high school students in February of 2006, when I was a junior in high school.  Everyone was talking about it. You weren’t cool if you didn’t have a Facebook.  So naturally, I logged in and created an account. Eager to build my network of friends, I started poking everyone at my high school. I thought this was how you sent a friend request! Lets just say no one poked me back and I received some strange looks in the hallways at school the next day.

We’ve all had embarrassing things happen to us on social media, whether you’ve accidentally “liked” a picture of your crush or posted a picture you didn’t want anyone to see. It’s embarrassing, of course, but what happens when major brands experience a social media fail?

Here are some lessons we can learn from some of their biggest mistakes:

1.    Triple Check Your Post Before Sending

Before I send out a post for client (and from my personal account), I always triple check it to make sure that there are no spelling or punctuation errors and that the post makes sense grammatically and contextually.

Can you spot the grammatical error in Pampers’ post below?

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2.    Know Who You’re Posting As

Have you ever meant to post as the company you are managing but accidentally posted as yourself? You should always know who you’re posting as to avoid a mistake like the American Red Cross or KtichenAid.

An intern at the Red Cross meant to send this tweet from his personal Twitter account but accidentally sent it from the @RedCross account.

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When KitchedAid posted this, they issued an apology saying, “a member of our Twitter team mistakenly posted an offensive tweet from their KitchenAid handle instead of a personal handle.”

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3.    Don’t Hijack Hashtags

Some big brands have tried to capitalize on the popularity of a hashtag. This is never a good idea when that hashtag involves a serious or sensitive matter.

 Celeb Boutique sent out this tweet after the Aurora shootings because they saw #Aurora trending.

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Kenneth Cole received serious flak when they tried to hijack the #Cairo tag associated with the Egyptian Riots.

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4. Always Ask, “Is this a good idea?”

A good rule of thumb is to always ask yourself if posting this is a good idea. Does it make sense for the brand? Will it create a negative reaction? If you’re unsure, ask for advice. Always be thoughtful and take multiple considerations into account before posting.

American Apparel could have used this advice before they created an “In case you’re bored during the storm” campaign during Hurricane Sandy:

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What’s your biggest social media fail?


Vine Shares on Twitter Surpass Instagram

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Ok, Vine, we see you! To tell you the truth, I was a little surprised when I read an article detailing how more people shared their Vine videos than Instagram photos on June 4th. Granted, this was right after Vine released an Android version of the highly popular app, but still, big news in the social media world.

According to Topsy Analytics, there were about 2.37 million links shared on Twitter over a 24-hour period as of about 11:30 pm PT Friday night. That’s well ahead of the 2.14 million links that Topsy counted in the same 24 hours. (via MarketingLand)



Currently, we only manage a few Vine accounts for clients, but this network has already been adapted by many of the big brands. The six second video has claimed it’s stake in social media land.


Throw on a Red Cape, Help Stop Bullying

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Reminiscing about my childhood years in an Ohio grade school, I don’t recall bullying being a major issue amongst my peers. Here and there students would get teased, myself included, but the act would be minor and there was always at the very least a lone ranger standing up, saving the day. So when the documentary, Bully, surfaced to my attention showing the true severity of bullying amongst students, I was lost and disappointed, to say the least.

The documentary followed five students in the U.S. who faced severe forms of bullying, both physically and mentally, on a daily basis. The film shadowed two families who lost their child to suicide, a boy beaten mentally and physically, a girl terrorized for her sexual orientation, and a mother awaiting the destiny of her incarcerated, 14-year-old daughter who pulled a gun out on her school bus. With a real life, intimate peek into households, principals’ offices, buses and even bus stops, the documentary captures the real face of bullying, and it’s a cruel one.

Perhaps my memory is foggy, or maybe I was blinded by what was really happening in the halls of my own school because sadly, bullying has been a huge, ongoing issue for years. After doing a bit of digging, I found a few statistics and quotes about bullying, compliments of a May 2012 statistical video by Ark of Hope for Children.

  • “282,000 students are physically attacked in secondary schools each month.”
  • “71% of students report incidents of bullying as a problem at their school.”
  • “90% of 4th through 8th graders report being victims of bullying.”
  • “One in 7 students in grades K-12 are either a bully or a victim of bullying.”
  • “160,000 kids stay home from school every day due to fear of bullying.”
  • “One of every ten students who drop out of school does so because of repeated bullying.”
  • “Nearly 9 out of 10 LGBT youth reported being verbally harassed at school in the past year because of their sexual orientation.”
  • “Nearly two-thirds (60.8%) of LGBT students who experienced harassment or assault never reported the incident to the school.”
  • “Bullying statistics say revenge is the strongest motivation for school shootings.”
  • “Harassment and bullying have been linked to 75% of school-shooting incidents.”
  • “86% of students said, other kids picking on them, making fun of or bullying them makes teens turn to lethal violence in the schools.”
  • “Half of suicides among young people are related to bullying.”

With social media at the top of its game, you can help fight against bullying by simply supporting a Facebook, Twitter or even Tumblr page. Below are just a few advocacy groups using social media to spread the word about bullying in hopes to make a difference:

1. Stop bullying: Speak up

2. Bully Movie

Twitter: @bullymovie

3. Ark of Hope for Children

Twitter: @AbusedKids

4. Stop

Twitter: @StopBullyingGov


If you see someone being bullied, stand up, speak out and seek help. Be a superhero in someone else’s life.



Live Social Media at Launch Parties

By | Social Media, What's Trending | No Comments

Last night, we attended an event for a new app slated for a July 4th launch. The app is called FreebieApp and the event went off without a hitch. FreebieApp is going to be big, trust us on this one. Their tagline is, “Social Influence is the New Currency.” Gotcha wondering?

The initial invitation encouraged attendees to use a promo code for Uber to get a free Black Car ride to the event. As you may know, I’m an Uber lover, so I was all over this. We get to the event, scoop up the corner table on the rooftop at III Forks Steakhouse and within minutes a complimentary bottle of Mumm Napa Brut Rose was placed on our table. P.S. The rooftop space is amazing.

The envelope attendees received when they arrived included the social links of the brands involved printed clearly, making it that much easier for guests to correctly tag their social posts. TIP: If you are hosting any type of party, include social links! There were hundreds of posts about this event and because they provided the handles, almost everyone tagged the brands and location. Here are some of my favorites from Instagram:

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Getting Noticed via Social Media

By | Social Media, Social Media Spotlight | No Comments

Today, I was featured in the cover story of RedEye Chicago. Wanna know how I got there? I saw a tweet from @RedEyeChicago that mentioned one of their editors was looking for people who worked from home for an upcoming story. I tweeted to her, we exchanged a few emails, a phone call, and a photo shoot was scheduled a week later. The rest is history!


Since I’ve started working at Gossip Genie, social media has become my livelihood. I’m proud of all of the accomplishments and media mentions we’ve been included in, solely from our social media outreach.

Jacqui was approached via LinkedIn last month to gain this great story: Magical Marketing Grants all of your Social Media Wishes.

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Jacqui was also included in Today’s Chicago Woman February issue because she responded to this message on Facebook: “For an upcoming TCW feature on women business owners, we’d like your input on what do you truly love about business ownership? Email Chris Ruys at your candid response, your complete name, title and name of your enterprise by this Friday, November 30. Your response should be no longer than 30 words.”


Early last year, I urged Jacqui to enter the Small Business Makeover social media contest by Office Depot. We won by commenting on one of their Facebook posts. And, Jean Chatzky came by on the day all of our new office supplies arrived!

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And my favorite mention was when the Saints “re-grammed” my photo for their #InstaGameDay contest to all of their Instagram followers. Who Dat!