Social Media

How to Refresh Your Social Media Feed for 2018

By | Gossip Genie Blog, Helpful Information, Social Media, Words of Advice | No Comments

As we get ready to bid adieu to 2017, it’s a great time to start thinking about your 2018 marketing initiatives and how you can breathe new life into your social media feeds. Take a look at some innovative campaigns that we have been running for our clients to reinvigorate their presence before the New Year.

Revamp Your Look

Head into 2018 by doing an audit of your social media channels and updating your cover photos, “about” section, logos, etc. Facebook recently implemented cover videos, which is a great way to revamp your page. Check out the Facebook cover video for our client Matt’s Cookies.

Run a Contest or Giveaway

Running a contest or giveaway on your social channels is one of the most impactful ways to increase engagement. Accounts that run contests on a regular basis are noted to grow 70% faster than those that don’t (Source: Sprout Social). Stay tuned for more info on holiday giveaways we’re implementing for our clients!

Implement a Social Media Takeover

Inject new life into your social media feed by allowing someone else to take over. Putting your account into someone else’s hands is a great way to get in front of a new audience, thus increasing your follower base and engagement. During our client VIsion Expo’s tradeshow in Las Vegas earlier this year, we had an influential optometrist take over the Vision Expo Instagram, resulting in our most popular Instagram posts and stories of the month. You can learn more about the takeover and Vision Expo here. 

Take Advantage of Instagram Stories

Instagram Stories are all the rage, essentially replacing Snapchat. It helps stay top of mind with your audience and is a cool way to introduce new content. Violet recently wrote about how to market your brand on Instagram, including using stories. Check it out here.

Utilize Short Video Content

Video is a must for any social media campaign. While long-form videos are useful in their own right, short, bite-sized clips (even an animated photo), can do a world of wonder to your social media’s organic reach and engagement. Short clips are easy to create and edit and can make a huge impact.

Team Up With Another Brand

This gives your brand exposure to another audience and co-marketing is a win-win situation for both brands. Consider a cross-promotional contest or giveaway, blog post exchange, or Instagram takeover.

How-to’s & Tutorials

Give your audience a little education with how-to posts, such as recipes. We regularly share recipes on our client Cafe Turino’s pages, which receive incredible engagement.

Go Live

People spend three times longer watching Facebook Live videos over pre-recorded content. Live streaming is a great way to answer questions and educate your audience. We recently hosted a few Facebook Lives on our client Vision Expo’s account to highlight their tradeshow exhibitors and answer questions from the audience.

Poll Your Audience

People love to share their opinion. Get a pulse on what your followers are into but polling them on Twitter. It’s a fun, easy, and unique way to engage your audience.

Share a Milestone

Celebrate your successes and victories with your followers! Hit over 100K fans on Facebook? Thank your audience and promote this milestone.

Marketing Your Brand on Instagram

By | Social Media, Uncategorized, Words of Advice | One Comment

With over 800 million users on Instagram, it should come as no surprise that your business needs to be active on this social media platform. Throughout the years, Instagram has grown into an incredible platform to interact with potential customers and increase brand awareness.

Recently, I listened to a Social Pros podcast that has completely revolutionized the way I view Instagram. Within the first 15-minutes of the podcast I already had a page full of notes. It was life-changing. Below I’ve compiled a list of three things I learned from that podcast as well as tips and tricks I’ve picked up throughout the years.

1. Hashtags are everything!

If you’re going to use Instagram to market your product or service, you need to know where your target audience is hanging out. Researching hashtags that are relevant to your brand or your brand’s mission, is integral to Instagram success. This is how Instagram users will find your post and your page.

At the same time, it’s important to not just use the popular hashtags that all of your competitors are using. According to the Social Pros podcast, this is just going to attract your competitors. Additionally, it’s just going to get you engagement from a bunch of spam accounts – not potential customers. Unique hashtags are what will give you the most meaningful engagement.

2. Aesthetic, aesthetic, aesthetic!

I cannot stress this one enough. Visual content is processed 60,000 times faster than text so it is imperative that your images are both creative and inviting. The most successful Instagram accounts are ones that have consistent imagery throughout. Make sure all of your photos are promoting the same feel and message! This takes a bit of a creative eye, but with time, you’ll start to get a feel of what imagery does and does not work for your account. If you’re looking for a bit of inspiration, check out some of the images our Director of Social Media, Taryn, has taken recently for our clients!

3. Utilize Instagram Stories!

Instagram Stories are all over now and there are so many benefits of using this feature! First, you can stay on your followers’ minds. With Instagram stories, you can get away with posting more “average” looking content on a frequent basis, as your followers will be continuously checking back for more posts and tips.

Additionally, you can appear on your followers’ feeds more often! Knowing the algorithm is the key to social media success, and Instagram’s newest algorithm reduces the number of times you show up in a follower’s newsfeed. Instagram Stories allows you to appear at the top of the page once more increasing your Instagram exposure.


Which of these Instagram tips will you be incorporating into your social media strategy?

4 Tips to Create Stellar Content for a “Dry Brand”

By | Helpful Information, Social Media, Words of Advice | No Comments

Great content succeeds because it resonates with an audience. It really is as simple as that. Still, many social media professionals are no stranger to the conundrum of representing “dry brands”. Maybe this is a company so niche it struggles to grow in the digital space. Maybe it’s a business within an industry that just doesn’t naturally lend itself to a bountiful harvest of creative ideas. If that’s your experience, we feel the pain.

Here are our tips to make a dry brand shine on social media:

1. Know your Audience

Even the most creative content will fall flat if you don’t take the time to research your audience. Get in the habit of listening to the followers who interact with the particular industry you’re representing. If you’re not already familiar, take the time to Google specific terms your fans are using and figure out in what context they are most relevant. Followers can sniff out imposters easily, so this is of utmost importance for a good social presence.


2. Harness Pre-Existing Trends

How-tos and life hacks are examples of content that performs well on every social space imaginable. Luckily, these can be tailored to fit nearly any industry. Whether it’s car care tips like the one below that we produced for a client or crafting hacks for a glue company, your job will become immensely easier if you can jump on ideas that are trending and make them relevant to your audience. Hacks and how-tos also increase brand credibility; educate your audience with helpful tips and you will earn their trust and loyalty.


3. Find Commonality

Though it may seem doubtful in today’s climate, some things in life ARE widely agreed upon. Sunshine makes us happy. Sleep is enjoyable. Pizza is life. Use these commonalities to widen your appeal and depart from the esoteric content that may typically perform well for a dry brand. If you can infuse a bit of humor and get your audience laughing, even better! The post below is a great example of how commonalities and humor can work for your brand.


Arby’s is a great example of a brand that absolutely kills it with this concept. While they certainly can’t be considered a dry brand, the formula they use for engagement can be replicated. They widen their audience by appealing to many niches, yet keep the content relevant to their brand. Seriously, I’ve never eaten at an Arby’s in my life, and yet I follow them just to see what clever posts they’ll produce next.


4. High-Quality Photography

Like our first tip, even the best copy can be derailed by a sloppy image. Make sure your photos are as compelling as the words you write, so followers aren’t distracted by careless branding. An eye-catching photo can make a dry brand more interesting and is key to building a strong presence no matter the industry.


Sometimes the best content comes from the dryest brands: use your creativity and make some magic!

Gossip Genie

By | Gossip Genie Blog, Helpful Information, Social Media, Uncategorized, What's Trending, Words of Advice | No Comments


When you work in social media, your clients rely on you implicitly to stay up-to-date with the latest marketing trends. They look to you as the expert in the field, so it’s crucial to be well-read and informed, especially since the industry evolves so quickly.

In the time I’ve worked in social media, there has been one question that I’ve been unable to properly answer.

“What tool do you use to send us content for approval?”

Embarrassingly, for nearly five years straight, I’ve had to say Google Docs. Rudimentary, ugly, inefficient Google Docs. Year after year, I’ve promised clients that something better was coming down the pipeline.

Despite my constant ‘Googling’ and inquiries in Facebook groups, I could NOT find a well-designed, affordable content tool. There have been a few in my travels, but none were suited for a small business; they were all outrageously priced.

All of this FINALLY came to a halt when Andy from Content Calendar reached out to me, out of the blue. He shared his screen with me to give me a demonstration and I didn’t even let him finish. This was the tool I had been looking for all this time. I only hoped the price would be right. Fortunately, it was.

Since working with ContentCal, we’ve saved so much time and energy on scheduling content. We write the content in the ContentCal and send it off to the client from there. Best of all, once they approve it, it gets automatically scheduled to each social media channel. It’s so much more streamlined and aesthetically pleasing than our old system.  

Here is what some of the Genies are saying about ContentCal!

ContentCal has turned the unexciting routine of creating content calendars into something enjoyable for clients and co-workers alike. With an easy to view layout, and all-in-one content creation and scheduling tools, ContentCal is a no-brainer for any efficient workplace.” – Keenan

“One of the benefits of ContentCal is how multi-faceted it is. Thanks to ContentCal, content can be created, scheduled and approved all on one platform.” – Violet

“ContentCal allows our team to easily organize, schedule, and publish our content without the hassle of using multiple platforms. It’s great for collaboration and makes it much easier for clients to view and approve content.” Anthony

“One of the highlights of ContentCal is simply how easy it is to both plan and schedule posts in one step. It cuts out a huge amount of extra work and allows us to be more efficient with our time.” – Lizz

“ContactCal makes it easier for everything to be done from one platform. Plus, the ContentCal team is really responsive and easily accessible to help you with any questions you might have.” – Janelle

Click here to get started!

5 Scary-Good Halloween Posts from Brands

By | Gossip Genie Blog, Social Media, Uncategorized, Words of Advice | No Comments

“Creep it real.” “I’m just here for the boos.” “Trick or treat yo’ self.” “#SquadGhouls”.

We’re sure you’ve seen a form of this from browsing the web during the month of Halloween. Here at Gossip Genie, we love when companies use their creativity to take full advantage of the holidays. There are so many tactics and strategies that a company can implement to make their digital marketing stand out during the holidays (and make a profit, simultaneously).

We’ve not only seen but have implemented many Halloween-related strategies throughout the Spook-tacular month of October. Some examples of easy-to-use strategies that companies can use:

  • Host a Halloween related contest/competition
  • “Treat” your customers with free giveaways
  • Encouraging your customers to “treat” others through a donation giveaway exchange
  • Simple, but witty Halloween inspired copy and designs
  • Create holiday loyalty and referral programs
  • Tailor/create products for Halloween (if applicable to your company)


There are so many different options and paths you can choose from for your own brand. So, with Halloween creeping up tomorrow, we wanted to point out some companies who have really taken advantage of the holiday with a touch of creativity.

  1. Starbucks

Starbucks is getting into the Halloween spirit with its recent release of a specialty Zombified frappuccino. Smart and appealing tactic for companies, such as Starbucks, who can easily modify its products.

  1. Ulta

Halloween = costumes. Costumes call for makeup. Enter Ulta. For Halloween, Ulta teamed up with makeup artists to do various Halloween looks with makeup products from the store. Ulta is essentially encouraging its fans to add its products to their Halloween glam plans.

  1. Mayo Clinic

The Mayo Clinic jumps on the Halloween train and uses this holiday as an opportunity to educate consumers on common injuries that happen around Halloween and how to avoid them. They point out the importance of safety when making Halloween costumes and engaging in fun festivities.

  1. Matt’s Cookies

Props to Matt’s Cookies for developing a cute costume giveaway series with its cookies being the center of attention throughout the month of October.

  1. Old Navy

Does every Halloween post have to be scary? Of course not! Old Navy does an excellent job showing off its holiday-spirited kids clothing.

We love holidays and think they are an excellent opportunity to create enjoyable content and products that your fans and customers will love and eagerly purchase.

5 Outstanding Examples of User-Generated Content on Instagram

By | Gossip Genie Blog, Helpful Information, Social Media, Uncategorized, Words of Advice | No Comments

We have searched the ‘gram and have found 6 spectacular examples of companies dominating Instagram with User-Generated Content (UGC). These companies have been able to grow their network and digital presence by their crafty and knowledgeable use of UGC.

So, what is User-Generated Content?
To put it simply: It’s the content that the people you are marketing to create for your brand. In other words, the community that surrounds your brand is creating and sharing content for you. How much better does it get than that? Your fans are creating the content for your brand.

Why is User-Generated Content Important?
UGC is the holiest of grails. Fans are not only creating content for you, but they are also promoting your brand. They are essentially saying, “I like your brand, product, service, message, etc. so much, that I am going to post it to my OWN platforms and share it with MY friends.” It’s free word of mouth for social media.

That is why UGC is so powerful. It’s influential. It sends a message. It shows that people like your product and are willing to tell others about it. The stories and messages your community tells about your brand are the most persuasive and instrumental in developing your online presence.

Here are a few different businesses who really kill it when it comes to UGC on Instagram. Take a look at these companies Instagram platforms and learn from how they successfully grew their business via UGC … oh, and I dare you not to do a double take when scrolling.

1. Starbucks
When you think of UGC, I bet Starbuck’s is one of the first to come to mind. Why? Because who doesn’t love a good cup of coffee? Starbuck’s has completely conquered UGC by enticing its fans with awesome products and innovative ideas. Although they do create content of their own, Starbucks has the option to sift through millions of posts about its company and products. With an arsenal of UGC to choose from, there’s really no going wrong:

And their Red Cup Contest? Pure brilliance. Encouraging fans to purchase holiday-themed beverages and post about the product in exchange for a reward is the quickest (and easiest) way to develop UGC.

Whether you love Starbucks or not, you can’t deny how clever (and cute?) they make their Instagram content.

#Starbucks – 29,285,247 posts
#StarbucksCoffee – 1,486,910 posts

2. Airbnb
Almost every single post that Airbnb has is from UGC. Guests capture pictures of the remarkable homes and experiences they have when staying at an Airbnb location and post it to social media. Airbnb capitalizes on this. Guests do the content creation for them, they simply repost. It really doesn’t get much better than that.

Guests can see exactly what they are getting with an Airbnb location when content is posted by a fellow guest. The level of authenticity from customers posting online is unparalleled. Guests are able to peer into the location through a photo and see what their trip would actually be like.

From Atlanta, Georgia –

To Amsterdam, Netherlands –

To Flagstaff, Arizona –

All the way to Bali, Indonesia –

Airbnb does an amazing job of sharing the stories of thousands of guests and hosts across the world.

#Airbnb – 1,500,510 posts

3. GoPro
This company has made their brand synonymous for having a particular lifestyle. Passionate, adventure-seekers looking to capture moments. The ultimate camera: it’s durable, water-proof, and easy to carry. The ideal camera for people to take with them on their journeys. And as a result? Amazing images of people doing rad things. This brand has a hub of UGC to choose from and there’s no wondering why.

#GoPro – 31,812,200 posts
#GoProPhotography – 1,363,080 posts

4. Frank Body
The UGC for Frank Body is simple, but commanding. It’s playful, fun, and cheeky. Scrolling through Frank Body’s feed makes anybody want to jump on the Frank Body band wagon, cleanse their skin with a coffee scrub, and take a selfie of it. Their feed is full of compelling UGC.




#TheFrankEffect – 49,785 posts
#LetsBeFrank – 45,159 posts

5. Pure New Zealand
The ultimate Instagramable content. Tourism. If your Instagram account is focused on tourism and you don’t take advantage of UGC, then there is a problem. People love to travel and see visuals of it. The New Zealand Instagram account displays beautiful moments taken by individuals visiting the country and that’s essentially it. By doing this, they are promoting tourism in their country and giving people a view into what it would be like to visit the home of the kiwis.

#RealMiddleEarth – 120,753 posts
#NZMustDo – 656,177 posts

Are You Using UGC?
You should be. These brands are doing an amazing job using clever and intriguing UGC to develop a loyal band of followers and fans. They are using this type of content to showcase the brand and build a community simultaneously. If you can get people excited about your brand, product, service, message, etc. and post about it, you are doing something right.

Enjoy the world of UGC and reap all the benefits.

Bringing the Buzz to Vision Expo West

By | Gossip Genie Blog, Social Media | No Comments

The Genies took over Las Vegas for Vision Expo West 2017 last month, marking the fourth time we’ve live covered the International Vision Expo on social media.

Vision Expo’s post-show press release noted the high volume of social media buzz during the event. “Social media buzz has reached an all-time high for Vision Expo, reaching almost 12 million impressions shortly after the show floor officially closed on Saturday,” said Melissa Ashley, Reed Exhibitions Senior Vice President. “We’re thrilled that attendees are sharing their excitement about the new collections and latest product launches previewed on the show floor, and engaging with the connections they’ve made via our new events and programs.”

This year’s Vision Expo West offered 182,000 square feet of exhibit space with more than 60 new fashion brands debuting fall lines, accessories and new eyewear trends throughout the high-end fashion pavilions and Gossip Genie was there to showcase it all through social media, photography, and videography.

Here are a few things we learned along the way:

1. Instagram Stories are a great way to capture the excitement of the show

Lizz, Instagram Story extraordinaire, covered all 182,000 square feet of the show floor through more than 14 minutes of Instagram Story footage and over 300 photos and videos uploaded to the three-day event’s Story. The Story allowed us to capture the exhibitors and the show floor in a unique way and offer a glimpse into what Vision Expo has to offer its attendees. Our Instagram stories resulted in over half of our total Instagram impressions and we noticed more views on Stories than Snapchat, which is something we will definitely be aware of for future events.

You can watch the full video here:

2. Influencers really do influence the audience

We invited a small group of influencers to attend the show and share blog posts and social media updates from the event. One of the influencers, GlamOptometrist, participated in an Instagram takeover of the Vision Expo account, resulting in some of our most engaged posts. 

3. Teamwork makes the dream work

It’s always a joy to bring the Gossip Genie team’s combined efforts together at live events like Vision Expo. Through everyone’s expertise, we reached over 3.4 million people through our social media posts and documented the show with over 2,500 professional photos and hours of video footage for Vision Expo marketing materials.

Check out the amazing photos from the event here and watch Keenan‘s extraordinary video work in this post-show video promoting Vision Expo 2018:

4. Working under pressure brings the best results

From running around to different events on the show floor to a last-minute photography job featuring Joey Fatone, I’ve often found that the pressure of live events always brings out amazing results. With an hour left in the show, I made Keenan’s anxiety fly through the roof by asking him to create a “Thank You” video to post at the end of the show.  Despite the tight deadline and quick turnaround, Keenan knocked it out of the park with an amazing highlight video of the past three days of the show and the video ended up being one of our most engaged posts across all platforms.













Five Reasons Why I Love Instagram Stories (And You Should Too)

By | Helpful Information, Social Media | No Comments
In the crazy world of social media, one thing is guaranteed: platforms will continue to evolve. Back in August 2016, Instagram announced “Stories”, a feature that many considered to be simply a replica of Snapchat. When I first began toying around with Stories, I was skeptical of how successful it would become. How could a direct rip-off of one of the most widely used social networks possibly survive? However, Instagram Stories have quickly become one of my favorite facets of the social space. Here’s why:


1. Longevity

Good news IG fans: as of April 2017, Instagram hit 200 million users – surpassing Snapchat, which until then had been considered the radical heavy-hitter of the social world. With so many active users, you’d think that all brands would be claiming the Story space already. Sadly, this seems to not be the case, and many remain either skeptical of the feature or unsure of how to proceed. Well, I’m here to argue that Instagram Stories are here for the long-haul.  Unlike Snapchat, Stories are targeted toward a pre-existing, active audience on a platform where they’re already engaging. Whether your brand has 12 or 120k followers, there’s no need to push them over to a separate channel to interact with you. This alone is a huge perk.


2. Unique Features

Instagram has done a fantastic job improving some of the groundbreaking features that Snapchat originally conceived. One such feature that was previously only available to Snapchat’s paid advertisers, “swipe up to learn more”, can now be accessed by many more users on Instagram (all brands with 10k+ followers). With this feature, viewers can swipe up on stories and be taken to a product page or URL of choice, allowing them to immediately purchase, interact with or sign up for whatever it is that a brand is showcasing. This is especially useful for e-commerce businesses that want to highlight their products in detail in a Story and include an easy call-to-action along with it.

I’m also obsessed with the “moving text” feature. Simply hold your finger down on text and you can pin it to a portion of your story so the words move dynamically with your video. The result? A cool, interactive vibe. Try it next time you create a Story – I guarantee it’ll change the feel of your clips.


3. Live Stories

Due to the Facebook/Instagram buyout, it makes sense that Instagram would incorporate a Facebook-specific, social game-changer to the Story world. With Instagram Live Stories, brands can stream within the app just as they would with Facebook Live. Users receive a push notification when a brand they follow goes live, which is fantastic for engagement rates, and a viewer-accessible comment bar allows fans to interact with your stream. These are a blast to create and when done correctly, can highlight a brand’s authenticity and strengthen the connection between a company and their followers.


4. Brand Storytelling

One of the best aspects of Instagram Stories for business is that it encourages brands to curate a narrative that resonates with their audience. Regular posts are obviously vital to keeping a brand alive on the platform, but Instagram Stories can take a single post and expand on the subject almost infinitely. If you’ve posted about a new apparel collection, for example, your Story can demonstrate in detail the quality of the design and the feel of the fabric between your hands. It can feature a short interview with the designer along with some lifestyle shots of the collection. When paired together, your brand has a full product story neatly tied with a bow, making it simple to market items various ways to reach a wider audience.

5. Influencer Takeovers

The Instagram Story platform is practically begging for influencer crossovers and collabs. Takeovers combine the authenticity of Stories with the star power of social celebs that make followers take notice. Instagram takeovers were previously executed in post format, which had the potential to burn out followers if post frequency was too high. With Instagram Stories, takeovers have a designated space. The format is spontaneous, and clips disappear after 24 hours, so posts won’t disrupt the aesthetic flow of the overall brand page.


Give Instagram Stories a try and see if they engage well with your followers. Above all, just remember to have fun with them!

Why Follower Count Isn’t as Important as You Think

By | Social Media | No Comments

As a brand, it makes perfect sense to want more followers. Reaching 5K, 10K, 15K, 20K, and so on follower milestones is an amazing achievement. At Gossip Genie, we understand and strategically develop plans to grow each account, but it should also be said that the quality of followers always takes precedence over the total number of followers. Here are 3 reasons why your follower count should never be the main goal of your social strategy.

1. Large number of followers ≠ big time engagement

I’ve seen it time and again, especially with “influencer” accounts. They have well over 100K followers but are only receiving 600 likes and a handful of comments on each post. Engagement is always the metric I stress to my clients. We want people to like, comment, share, and interact with our post. These actions are far more important than a simple follow on Instagram.

2. Bots won’t buy

If you want 15K Instagram followers, you can buy them in an instant. Obviously, this strategy is never recommended. But my immediate question would be “why?” What will that number of followers get you? Pride? Yes. Of course, over time we want to see our client’s social media followers exceed that, but as I just said. It. Takes. Time. Instead of investing money in bots (that won’t buy your product by the way), spend your time engaging and growing the audience you already have.


3. Followings Fluctuate

If you’re looking at the number of followers as your most important metric, then you should prepare to be disappointed. Followers come and go. Some weeks you’ll gain 30 and other weeks you’ll lose 15. Social media is a fluid space, and you shouldn’t put too much pressure on the little number at the top of a social account. Instead, focus on the ROI of social. Check out your google analytics for traffic referral or host a special promo for your followers and see how many fans engage.

Whether you have 50,000 or 15,000 fans, remember that numbers aren’t everything.  

Facebook Advertising 101: Ad Formats & Placements

By | Gossip Genie Blog, Helpful Information, Social Media, Words of Advice | No Comments

When it comes to running Facebook ads, it’s important to choose the best type of ad for your campaign’s specific goals. In Part 2 of my series on Facebook Advertising, I’ll go into the different types of ad formats and placements available for your advertising campaign. Check out Part 1 for a recap on the different types of Facebook ad objectives.

Ad Formats

A Facebook ad format is the way your ad is presented creatively. Each ad objective has different ad formats you can choose from, and not all ad formats are available for all ad objectives.

Different Types of Ad Formats

  • Video Ads– Best used for awareness and consideration ads; videos uploaded natively to Facebook receive 30% more views!
  • Photo Ads- Ads used with photos of your product or company; always use high-res images
  • Slideshow Ads– Upload your own or use photos to create one- you can also add music and text overlay- make sure the first photo in the slideshow is the best to capture your audience’s attention
  • Carousel Ads– Format that shows a number of “cards,” each with a different image and the ability to link to a different destination
  • Canvas AdsFacebook calls canvas ads a “full-screen ad experiences built for bringing brands and products to life on mobile.” They are interactive, fully-immersive ads that eliminate the need to go off the app for information by combining photos, videos, GIFs, text, and CTA buttons, it delivers what some call a “microsite-like experience” that allows people to click, scroll, swipe, and tap to engage with brands right on the Facebook platform.
  • Dynamic Product Ads- Connected to a site’s product catalog, they automatically promote products to people who have expressed interest on your website, in your app or elsewhere on the internet. You upload your product catalog and set up your campaign once, and it continues finding the right people for the right product for as long as you want. (only available in Product Catalog Sales objective)

Ad Placements

Types: Mobile and Desktop News Feed, Right Column, Instagram, and Audience Network (third party mobile app and mobile websites

Recommendations: When running an ad, use all ad placements (unless image or copy isn’t optimized for Instagram) and monitor the performance of each ad placement