Social Media

Glamour Shots of Instagram

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My latest #ThrowbackThursday photo on Instagram inspired this post. When I was in sixth grade, my mom decided to surprise me with a mother/daughter Glamour Shots photo shoot. The result was this photo:

After clicking on the hashtag #GlamourShots, I realized there were SO many other great Glamour Shots being shared. Here are some of my favorites, enjoy!





2012 Social Media Blunders

By | Gossip Genie Blog, Social Media, What Not to Post | No Comments

Some of the best social media blunders of 2012 have been circulating around lately and I figured it would be best to share these so that you can prevent this from happening to your business page! If you use a platform like Hootsuite, Tweetdeck or Sprout Social, make sure you are posting content to the correct account beforehand. Many big companies have had interns handling their accounts and these mishaps arrive from a lack of double checking before posting. Also, be sure to check what a trend is referring to before joining in on it. In addition to trends, if you’re going to start your own trend, think about the feedback you will receive, negative and positive. Adjust your chosen trend in accordance with what will receive the least negative feedback.


1. McDonald’s


McDonald’s asked customers to use the Twitter hashtag #mcdstories to share their experiences of dining at the company’s restaurants. They didn’t realize they would be faced with an army of Twitter users criticising the franchise’s bad quality food, treatment of animals, and poor customer service.


2. Celeb Boutique

Following the 2012 cinema shooting massacre in Aurora, Colorado, Celeb Boutique misjudged the meaning behind the Twitter trend #Aurora.


3. Susan Boyle


Combining words or phrases to make a single compound word to use in a Twitter hashtag has the potential for damaging results.


4. KitchenAid

A team member in charge of KitchenAid’s Twitter account posted a message about the president and his grandma.
The tweet was quickly removed and KitchenAid’s director of marketing issued an apology claiming one of the company’s staff had accidentally posted the ‘joke’ publicly rather than privately. The tweet had already gone viral.


5. American Apparel

Social media promotions and national disasters don’t always mix. American Apparel sent out the message that customers in US states facing the Hurricane Sandy could enjoy a 20% on their shopping in case they were ‘bored’ during the storm.


Defining Success

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Success- what does it mean? It means different things to different people. Attaining an unpaid internship that requires you to retrieve coffee for your superiors could be considered a success. Being elected the president could be considered a success. If you stay married for 20 years most people would say that is a successful marriage. Success is all about how you view yourself. Everyone defines success a little differently. Success and happiness do not necessarily go hand in hand but I think if you figure out what your definition of success is, when you achieve it, you will be happy. Maybe being happy is your definition of success. Success to me is loving what I do because what I do is my livelihood. What I do is not just a job, it’s not something I view as a 9 – 5 commitment, it’s what I live and breathe. I believe that with that mentality comes success and happiness.

Don’t get me wrong, not every single day of my life is a social media carnival of rainbowlicious fun and excitement, there are days when I am exhausted and feeling uncreative but thankfully, I have a team to lean on during those days the planets don’t align for me. Success is also a product of believing in yourself. I am not trying to write a self-help blog but if you believe in what you do, it’s obvious. If you have ever heard me discuss what Gossip Genie can do for a company, I know you will see it because I feel it, it’s a an unparalleled energy, it’s passion.

In 2013, we plan to grow Gossip Genie quite a bit which means we plan to help businesses succeed through social media. Our goal is to increase revenue for our clients, it’s a bit different than your traditional marketing plan. Therefore, if you are interested in joining our team, please send your resume and cover letter to – remember to always PDF your resume. Click here to learn more about the position! 


2013 for Gossip Genie!

By | Gossip Genie Blog, Social Media, Words of Advice | No Comments


It’s a new year at Gossip Genie and we’re fully embracing it! Now that we’ve officially survived the apocalypse and New Year’s Eve, we’ve set some great goals for the year, both internally and for our amazing clients. We couldn’t be more excited to grab 2013 by the horns. Here are a few of our New Year’s resolutions!

1. Social Network Takeover: There was a time when Gossip Genie mainly focused on Facebook and Twitter but that is SO 2009. From Google+ to Instagram, we’re doing it all this year and we’re ready to consult new and current clients on which social networks best fit their business!

2. Team Expansion: Check out our latest job postings and please apply if you love social media and sales OR send it to a friend that might be interested! Information on how to apply here.

3. More Clients: Our team is growing and that means we are going to need more work! If you know a business in need of social media marketing, we would love to chat with them and take their company to the next level! Send us a message here.

4. Events and Speaking Opportunities: Because we’re loud and proud about our social media skills, we’re aiming to find some great speaking engagements this year so we can share our knowledge with all of you. We also have a tentative plan for our first Gossip Genie social media event so stay tuned mid-year!

We’re wishing everyone a GREAT New Year and don’t forget to LIKE us on Facebook and FOLLOW us on Twitter/Pinterest/LinkedIn as well as Instagram (@TeamGossipGenie)!


6 Types of Popular Instagram Holiday Photos

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This year was an explosive year for holiday photos and updates on social networks. If you checked Instagram or Facebook on Christmas Eve or Christmas Day, you should’ve noticed the majority of the posts were holiday themed, photos of loved ones, festivities, winter weather, etc. The nostalgia floating through the air prompted just about everyone on my social networks click the “share” button and I have to say, I loved every moment of it!

As of today, 18.7 million photos were shared on Instagram with the hashtag #Christmas. Here are a few of the most popular types of holiday posts:

1. The family photo

2. The Christmas tree photo

3. The holiday nail photo

4. The holiday pet photo

5. The dinner table photo

6. The presents photo


‘Tis the Season for Greedy Tweets

By | Gossip Genie Blog, Social Media, What Not to Post | No Comments

I know it is the season of giving but as a huge fan of, I had to share their post from yesterday titled “People Who Didn’t Get What They Want For Christmas.” We usually use social media during the holidays to post family photos, decorated houses, Christmas dinner, etc. However, there are always those that have no shame in making themselves look completely ungrateful. The worrisome part about the tweets below is that I believe most of them are from Generation Z-ers. Generation Z-ers were born in the late 90’s to the early 2000’s and I think it is safe to say that their strong connection with media and technology isn’t doing their image much good.

Here are a few of my favorites but read the full article here.

The Instagram #InstaRage

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It seems Instagram has been in the news a lot lately (per my last blog post), but on Monday when they changed their terms of service agreement, Instagrammers, both personal accounts and business accounts, seemed to be enraged. Users are now concerned over the fact that Instagram can sell their photos to advertisers. Although Facebook bought out Instagram this year, Instagram currently makes no revenue off the app. National Geographic, ironically enough, posted this message on their account yesterday.



If you’re worried about your photos being sold for advertisement space, there are a few alternatives to consider before you decide to delete your account!

1. Backup your photos from Instagram: CopygramInstaport.MeInstarchive and Instabackup all saw higher than average volume this week.

2. Try out a new service until Instagram is more clear on how they will use your photos.  Flickr has a sharing option similar to Instagram and also has the filter effects to add to photos. Google’s Snapseed allows for similar features and enables you to share them to Facebook, Twitter and Google+.

3. Make use of Twitter and Pixlr-O-Matic. After the Twitter and Instagram breakup, Twitter installed filter features into its photo sharing feature. Pixlr-O-Matic is a photo editing app that is available on multiple platforms outside iOS and Android. It’s available on Facebook as well as a stand alone website and users can add special effects, overlays, borders and share with others.

Don’t forget: If you deactivate your Instagram account, there is no way to reactivate it! 

Year in Review: Top Tweets of 2012

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Twitter has become a major source of news and information. With our feeds being instantly updated with news from around the globe, we tune in not just to follow our friends or favorite celebrities but also to be connected to the world on an instantaneous and collective basis.

Twitter released their report “2012: Year on Twitter” highlighting the top tweets, trends, and biggest conversations of the year. You can even track your own year on Twitter.

It’s interesting to see the years most influential moments and events displayed in 140 characters or less. From Obama’s momentous re-election to the devastating days surrounding Hurricane Sandy, Twitter kept us informed, engaged, and yes, sometimes a little enraged.

For a social media platform that relays over half a billion tweets per day, here are the ones that stood out.

Most Retweeted Tweets:


This tweet signified Obama’s re-election and within hours became not only the most retweeted tweet of 2012, but of all time. It was retweeted by people in more than 200 countries around the world.

Justin Bieber

Justin Bieber’s tweet memorializing six-year-old fan Avalanna Routh who died of a rare form of brain cancer and who he became close with, became the second most retweeted tweet of 2012.

Biggest Conversations of the Year:

Summer Olympics

The 16-day Summer Games in London generated 150 million Tweets. Jamaica’s Usain Bolt was the most-discussed athlete with 80,000 Tweets about him per minute.

2012 Presidential Election 

Over 31 million tweets were sent about the election on Election Day.

Top Trends:

In Sports: 

  1. #nfl
  2. #nascar
  3. #mlb

I’m sure the Super Bowl has something to do with the NFL ranking number one, with 13.7 million Super Bowl-related Tweets during the game.

In TV:

  1. family guy
  2. #bb14 (Big Brother)
  3. american dad
  4. hey arnold
  5. american idol

Is Hey Arnold still around? Nostalgia must be the driving force behind its appearance on this list of conversation-starters.

In Movies:

  1. think like a man
  2. the hunger games
  3. the avengers

Based on box office numbers, The Hunger Games and The Avengers should rank higher, but the comedy Think Like a Man had people buzzing.

In Music:

  1. rick ross
  2. #hiphop
  3. trey songz
  4. nicki minaj

With Justin Bieber having one of the most retweeted tweets of the year, you’d think he’d crack one of the tops spots on this list.

In Food:

  1. ihop
  2. starbucks
  3. wafflehouse

Starbucks isn’t surprising- everyone and their mother tweeted a picture of their Pumpkin Spice Latte this fall-but IHOP?!?!


With 2012 coming to a close, it’s nice to reflect on the events of the past year and look forward to what 2013 has to offer. And you know that whatever the new year has in store,  Twitter will be there to keep us updated.

Hope everyone had a great 2012 and that 2013 brings you even more joy and happiness!


How to Implement an Instagram Contest

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We are always looking for fun ways to bring attention to our client’s social media channels, and contests are a great way to maximize exposure and bring new fans to an account. With the implementation of our first Instagram account for a client, we have begun our first Instagram contest for Tricoci University! When planning an Instagram contest, there are a few things to remember:

  1. Create a graphic that describes the rules of the contest. It should be simple and to the point. You can then share this with your Facebook, Twitter and Instagram following.
  2. Create a hashtag for the contest so you can track entries. A popular prefix is #Insta(Unique Name). For this contest we chose #InstaTricoci because there were currently no photos with that hashtag.
  3. Have the user tag your Instagram account in their post, this way you are notified as soon as they post a photo.
  4. Make sure you give the user guidelines on what to post. For TricociUniversity, we asked users to tag hair, makeup or nail photos since that is in line with the brand of the University.
  5. Create a deadline for entries. We would suggest running a contest for one to two weeks.
  6. Offer an incentive or prize to the winner. I can’t tell you how excited I was when I tagged my gameday photo with #Instagameday and the New Orleans Saints official Instagram account used my photo as one of the winners. You can read my post about that here.
  7. Lastly, use the photos on other social media streams. You are sure to get a lot of submissions, don’t let them go unseen!

Instagram Contest


SPLITSVILLE: Instagram and Twitter

By | Gossip Genie Blog, Social Media, What's Trending | No Comments

While many of you are browsing the tabloids and watching E! news for the latest celeb make-ups and break-ups, at Gossip Genie, we’re much more interested in the relationship statuses of social networks themselves. On Monday night, Instagram officially called it quits with Twitter. Apparently there was a fight brewing when on Sunday, Instagram cut off Twitter’s “Instagram embedding” feature, which allowed users to view Instagrams on Twitter without taking you away from the site. When Twitter heard about the news, they knew they had to retaliate and have a clean break with Instagram. The high tension relationship had just been drawn out too long, especially when Facebook bought Instagram back in April for $1 billion! Apparently a picture is worth much more than 1,000 words, it’s worth precisely one billion dollars. This was Facebook’s first real relationship (a.k.a. acquisition) and with it they hope to make photos on Facebook even better with Instagram’s photo sharing and editing insight.

Back to Monday, the day of the breakup. Twitter announced a new version of its iOS and Android apps that adds Instagram-style photo filters and editing capabilities. Blasphemy! After just a couple rumors and fights, Twitter just turns his back on Instagram and finds a new lady?! The new lady, Aviary; a company that makes photo-editing software development kits for mobile apps, helped Twitter create their very own photo editing software where users can crop, edit, add filters and enhance, all without leaving Twitter.

New Twitter app

I’m not taking sides here but it looks to me like Twitter is on to bigger and better things. I just hope Instagram and Facebook can make it work to keep good old IG alive and thriving through this emotional journey. But, hey, I think MySpace is single…