Hootsuite has set up a 2012 Election Tracker to provide a look at the social media chatter surrounding tomorrow’s Presidential election. The comprehensive command center tracks everything from tweets from @BarackObama and @MittRomney, mentions of the Presidential candidates and VP candidates, and even mentions of the women vying for the title of First Lady.
What I thought was really interesting about HootSuite’s Election Tracker was the tracking of social media sentiment for each candidate. This section of the tracker tracks the mood of the tweets surrounding each candidate. You can see what percentage of tweets for Barack Obama and Mitt Romney express sentiments such as affection/friendliness, enjoyment/elation, amusement/excitement, anger/loathing, sadness/grief, humiliation/shame, and others.
Matt Switzer, VP Partnerships & Corporate Development at HootSuite, explained that, “Social media has become an incredible barometer of public opinion, and the public expresses more opinion during elections than almost any other time. This election-focused social command center dashboard provides a public opinion poll happening right in front of you during the entire election. Up-to-date info is essential during an election that sees candidates giving speeches, and potentially making mistakes, every hour of every day.”
This will be a great resource to stay up-to-date on the reactions surrounding the results of the election tomorrow night. Stay tuned for Elizabeth’s blog tomorrow where she will talk about the social media stats of the Presidential election!