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Social Media

Brands react on social media to Supreme Court’s same-sex marriage ruling

By | Gossip Genie Blog, Social Media, What's Trending | No Comments

In a historic day for equality in America, major brands are taking to social media to voice their support for the Supreme Court’s ruling that the Constitution guarantees a right to same-sex marriage in all 50 states. By mid-afternoon today, the hashtag #LoveWins has already been used 2.24M times and counting.

Love has the final and enduring word, it seems, and these brands found creative ways to share their support.

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What The Blackhawks Taught Me About Social Media

By | Social Media | No Comments

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Today is a huge day for the city of Chicago. Today is the day that our very own Blackhawks can bring home the Stanley Cup for the third time in six years!

When this day has the potential to go down in history, fans are naturally excited and are sharing this excitement with friends and family via social media. Hawks fans, near and far, are posting photos, articles, tweets, videos, and status updates every day telling their small chapter of a much larger story: the quest for the cup.

Today’s social media platforms enable us to take all of these small stories and combine them together. They allow fans to see what others like them are posting about their team while joining in on the conversation themselves.

Facebook, Twitter, Instagram, and Pinterest, for example, all support the use of hashtags on their sites, which allows anything posted under a particular category to be pulled together into a single feed. Therefore, hashtags dedicated to the Hawks, including #Blackhawks, #OneGoal, and #BecauseItsTheCup provide users with potentially the easiest way to find and explore content they care about.

 

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Snapchat also unifies fans through the creation of custom Snap Stories and filters. Once in the app, all users need to do to take part is snap a photo or video, swipe on a “Go Blackhawks” or “Chicago” filter, and send it to the community story. Snapchat then sews together the best submissions into a single stream, ready to be watched by all.

So, what does this all mean? This is the question I asked myself while browsing through the slew of Hawks posts on my timelines and newfeeds.

Here is what I came up with: social media is powerful.

We now have a virtually endless pool of information always at our fingertips. Within seconds, I was able to learn that the Hawks have fans all the way in California, Vince Vaughn recently bought Lightning coach, Jon Cooper dinner, and Patrick Kane wears the number 88 because it’s the year he was born. Without social media, I might never have learned these interesting facts.

What’s even more powerful, though, is that everyone has the ability to be seen and heard. Others searching the hashtag you used might stumble upon your blog post and share it or discover your tweet and favorite it, all thanks to the simple addition of #Blackhawks in your caption. Just the other day, I posted a photo with the #OneGoal hashtag and had Instagrammers I’ve never even met liking my photo because they were able to find it.

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Although the power of social media has been discussed time and time again, this experience was a humble reminder to me that it is an awesome tool! I feel connected to my city because I can see the joy I feel on others’ faces, I can watch the excitement I experience in others’ videos, and I can sense the loyalty I hold through others’ words. We are all enjoying the success of this team, and that’s because social media helped bring us together as one.

In conclusion, I only have one thing left to say: LET’S GO HAWKS!

Summer Reading For The Young Professional

By | Gossip Genie Blog, Helpful Information, Social Media | No Comments

Being a young professional, I am obsessed with reading biographies that have career advice intertwined within them. I find it so inspiring to read about people who have made strides in their industries and learning about their journey along the way. By the time I’m done reading one of these books, it always reignites a flame in me to stay focused on my career and be the best that I can be. If you’re a young professional looking for motivation, I’ve compiled a list of my top four favorite books. I promise they will not disappoint!

1. “If You Have To Cry, Go Outside: And Other Things Your Mother Never Told You” by Kelly Cutrone

Kelly Cutrone, a public relations guru in the fashion industry, is the reason why I wanted to get my degree in PR in the first place. I would always watch her show, Kell on Earth, when I was in high school so when I heard she came out with a book, I had to get it.  I was not disappointed. This book was a clear wake up call that it’s impossible to have the perfect life when you are starting out in the “real world” and that it’s okay. Kelly mentions that while it is important to stay on top of your game, you will struggle at times. But if you can surpass those struggles and learn from them, that’s what will make you a better professional. On top of that, she gives brutally honest career advice with her most famous piece being, “If you have to cry, go outside.”

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2. “Normal Gets You Nowhere” by Kelly Cutrone

This book is the sequel to her first one, however the message is completely different. While the first book was about how to start your professional career, this book is about how to stand out in that career. No one ever wants to blend in and get lost in the corporate world. However, this is a great reminder that you have to constantly keep standing out, in any career field. To do that you have to reinvent yourself and create a personal brand. Kelly makes a good point by stating that history was made by world-changing people who did not fit in. So instead of accepting the status quo, she tells you to challenge it.

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3. “#GIRLBOSS” by Sophia Amoruso

Unlike the first two books, #Girlboss is more biography related but still has great career advice. Sophia Amoruso, founder of one of the largest e-commerce sites Nasty Gal, shares her journey on how she turned a small eBay store into a $100 million fashion retailer with more than 350 employees. By the time she was 28, Nasty Gal was bringing in about $23 million. That piece of information alone is inspiring, so imagine reading her whole journey. It was so great that I couldn’t put it down and finished it in one day.

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4. “Leave Your Mark: Land Your Dream Job. Kill It In Your Career. Rock Social Media.” by Aliza Licht

This is my current read and I am almost finished. Aliza Licht, SVP of global communications at Donna Karen International, shares how she dropped out of medical school last minute to pursue a career in the fashion industry. Clearly it was struggle for her because all she knew was biology and science, but she figured it out and made a name for herself as the ‘DKNY PR GIRL’. She covers various topics like getting experience when you have no experience, going for promotions, being socially savvy, social media damage control and much more. I am also a huge fan of this book because she has a whole section dedicated to rocking social media. Once I finish the book, I will be sure to write a review on the blog. Stay tuned!

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5 Ways To Be Productive When You’re Feeling Under The Weather

By | Gossip Genie Blog, Helpful Information, Social Media | No Comments

 

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As all social media managers know all too well, there is always work to get done. Facebook, Twitter, Instagram, Pinterest, and LinkedIn constantly demand our time and attention in today’s technology-driven society. However, keeping up with the fast-paced world of social media can be difficult to do when your health takes a turn for the worst. Suddenly, your body, with its sore throat and incessant congestion, pulls your focus away from your never-ending to-do list.

 

During my very first week as a genie, this is exactly what happened to me. I was excited to hit the ground running with my new career but instead felt bogged down by my hazy mind and weak immune system. Even though it’s nearly impossible to remain as efficient as you do when your health is cooperating, there are still several strategies you can implement to get the most out of your workday, despite your illness.

 

  1. Break Down Your Workload Into Smaller Tasks

It’s easy to feel overwhelmed when you think about everything that needs to get done at the same time. Rather than stressing yourself out with the big picture, break down your projects into smaller, more manageable assignments. For example, I concentrated this past week on sending out one tweet at a time, thinking of each as a mini checkmark on my list of things to do. Eventually, these little victories added up to big results even though I wasn’t feeling 100%.

 

  1. Keep Communication Open

Because of my degree in Communication, of course I’m going to emphasize its importance! Your coworkers are your teammates, ready to help pick up your load when you need them. Therefore, it is crucial to remain accessible to them by keeping your email open, your Gchat signed on, and your phone nearby. Without the ability to exchange information easily, your tasks will only take more time and effort to complete.

 

  1. Keep Your Workspace Organized

Keeping both your physical and virtual work environment organized can definitely increase your productivity. For myself personally, I know my mind tends to wander to the mess around me if I don’t keep my space neat and tidy; this, in turn, takes my concentration away from where it really needs to be. Perhaps even more importantly for us social media managers and other tech-heavy careers is keeping the files and documents on our laptops organized as well. No one needs to waste time playing hide and seek through folders, trying to relocate the project they were working on.

 

  1. Don’t Overdo It

This is a classic case of work smarter, not harder. Working until your mind is rendered completely useless and your energy supply is burnt up won’t do your company any good. Instead, the best thing you can do is listen to your body and rest when you need to. Relaxation will only expediate your healing process, making you more valuable in the long run. So, brew a fresh cup of tea, fire up the Netflix, and get to bed early!

 

  1. Visit The Doctor As Soon As You Can

I’m guilty, like so many others, of waiting as long as humanly possible to see the doctor when I’m sick. However, the longer you wait to see your physician, the worse your condition can become. So, suck it up and get the treatment you need to recover! This will get you back to the peak of your effectiveness as soon as possible.

The Rise of Emojis in Marketing

By | Gossip Genie Blog, Helpful Information, Social Media, Social Media Spotlight, What's Trending | No Comments

Today, Dominos is rolling out a “tweet-to-order” service. Once a customer has registered their Twitter handle on their Domino’s Pizza Profile, all you have to do is tweet the pizza emoji to @dominos and a pizza is delivered to your door step. Domino’s will then send you a direct message to confirm the order and the Easy Order saved in your customer’s profile will be automatically sent to your home.

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Brands are always trying to find unique and creative ways to reach millenials, the generation that grew up in a social, mobile and digitally-connected world. The generation that communicates with text messages and, increasingly, with emojis. Working in social media and communicating as a brand, it’s important to be able communicate with your target audience effectively, to demonstrate that you’re on top of the latest trends, and to convey messages in a simple way. What better way than with an emoji?

Brands are embracing emojis to enhance their marketing efforts and to communicate with audiences on social media. According to data from eMarketer, there are nearly 2 billion smartphone users worldwide, and 41.5 billion messages and 6 billion emoticons or stickers are sent around the world every day on mobile messaging apps, according to branded digital startup Swyft Media.

Emojis represent a more visual form of communication, presenting brands with an opportunity to convey their messages more creatively and to make posts more fun and expressive.

Last year, Budweiser seamlessly used emojis to celebrate the 4th of July and have continued to use them in promotional tweets and messages.

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Emojis have become so mainstream that brands are now looking for ways to make them more personalized. Like Burger King, who celebrated the addition of its Chicken Fries product as a permanent menu item with a Chicken Fries emoji keyboard.

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Instagram has jumped on the bandwagon, too, and just recently update their app to include emoji hashtags and the ability to search emoji hashtags.

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Previously, Instagram’s hashtag feature did not support emoji, so comments or captions with the hashtag symbol and emoji were not searchable. Now, users can add emoji (or a string of emoji) to hashtags and posts that have been previously tagged with the characters will also show up in searches.

According to Instagram research, within a month of iOS launching the emoji keyboard in 2011, 10% of the captions and comments on the platform contained at least one emoji character. Just four years later, that number is now nearly 40%.

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Keep it simple and start small. Start by simply adding emojis to your tweets or Instagram posts. Just make sure they are appropriate and “on brand.” For example, a manicure emoji works perfectly for a beauty client while the beer emoji is great to promote a craft beer event for a brewery.

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If the rise of emoji teaches us anything, it’s that brands are looking for more effective ways to communicate information in unique and creative ways with their audience  Now that’s something to 🙂 about.

 

Book Review: Nice Is Just a Place in France

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Can you review a book if you haven’t finished it? Well, that’s what is happening here. I was afraid that I would lose too many brain cells if I finished this book. I had such high hopes for this book: Nice Is Just a Place in France: How to Win at Basically Everything because I absolutely love the Instagram account associated with it. The fact that I saw hundreds of Instagram pics of people with the book was also encouraging.

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When I started reading I thought it was a joke and I was waiting to get to the good part, 200 pages later, I was still searching for something, anything, redeeming about this book. This book is everything that is wrong with society and then some. No, I wasn’t offended by it, although I am sure many people are. It was worse than being offended, I was bored and unamused. Basically it’s about how to get ahead in life by blacking out, starving yourself and mooching off of your parents. There is a lengthy guide about how to appropriately use social media to get what you want out of life and it is just so far fetched by suggesting you can craft a status update that will attract a wealthy man to immediately want to propose to you. There is also a long description of how to appropriately stalk using social media, any girl that needs a guide for this has been missing out. Most, if not all, of the females I know could write a book on social stalking, so in my opinion that was just filler.

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“I’d rather poke my own eyeballs out with a fork than finish this book.” HARSH!

 

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This book condones, promotes and encourages drugs, anorexia, skin cancer and alcoholism to name a few things. Abuse of prescription pills is a must in order to be a “Betch.” You’re judged by your preferred choice of alcohol, if you choose Ketel One you are “old” – that line probably offended more than any of them. I love my dirty Ketel Martinis but in “Betch” years, I guess I am an old hag.

I knew it was time to put it down when my husband was sitting next to me and caught a glimpse of it and looked at me in horror and disgust and asked what the hell was I reading. I realized I was embarrassed to be reading such trash and I am not easily embarrassed.

Bottom line – don’t waste your money or brain cells on this catastrophic abomination of a book.

5 Characteristics of a Social Media Manager

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Tomorrow will mark my 5 month anniversary at Gossip Genie. In honor of it, I’ve compiled a list of the 5 top characteristics one must have in order to be a successful social media manager.

  1. Organized: At an agency, you’re expected to manage multiple accounts at once. With multiple accounts comes a lot of work. You have your daily tasks, weekly tasks and monthly tasks that must be accomplished within each account. And then when you least expect it, you’ll get the occasional project that you didn’t plan on. That’s why being organized is so imperative, so you can easily change your schedule and adapt to whatever is going on at the moment. This also means you must be very good at multi-tasking.
  2. Creative: Because our work is so visual, one must think of new and exciting ways to a engage an audience, whether it be through images, contests or compelling content. Creativity is key because you don’t want to post the same type of content. If you do, you’ll end up boring the audience and lose their interest. If you lose their interest, you’ll lose their business.
  3. Responsible: As Voltaire would say, “With great power, comes great responsibility.” This in fact is very true. Being a social media manager of an account means that you are representing the company and managing their reputation via social media. You are responsible for what is posted and must know the appropriate content to post. Every brand is different so you don’t want to post content that won’t target your audience. You must always use your best judgment when posting.
  4. Team Player: Being a team player means you’re all working towards the same goal. We all want our clients to be successful so we all help each other out when need be. That can be anything from bouncing ideas of one another to watching someone else’s account while they are on vacation. When everyone works together, everyone is successful together.
  5.  Focused: Being a social media manager isn’t a job for everyone. It is very easy to get lost in the world wide web and get distracted by something random in your newsfeed. That’s why it is important to stay on task and stick to your to-do list. If you don’t, you end up wasting your day and valuable time that could have been spent on the client.

What other characteristics do you think should be added to the list?

Bruce Jenner Breaks the Internet

By | Gossip Genie Blog, Reality TV, Social Media, Social Media Spotlight, What's Trending | One Comment

Apparently, Kim Kardashian isn’t the only one in the family that can break the Internet. Social media blew up this weekend when Bruce Jenner’s interview with Diane Sawyer aired. In fact, Jenner’s interview was so popular and powerful that it actually broke social media records. A new record of over 970,000 tweets from 403,000 unique Twitter users weighed in about Jenner, making it the most social Friday telecast to date (minus sporting events). Yet another gold for Jenner. Trending hashtags included #BruceJenner, #BruceJennerABC, #love and many more.  For those of you who have been hiding under a rock, the touching interview revealed that Jenner is transgender. If you haven’t watched it yet, I highly recommend taking the time to do so. It’s a great reminder that everyone should be allowed to be who they are without judgement. Although there were some negative tweets (I’m looking at you, Kris Humphries), most of the responses were supportive. Here are some of the social media highlights:

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There was an outpour of support from media outlets to celebrities too:

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What Jenner did not only took a lot of courage, but opened doors, allowed people to understand what transgender means and to be more accepting of others. Congrats, Bruzer!

Has Social Media Replaced PR?

By | Helpful Information, Social Media, Words of Advice | No Comments

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One of the many reasons I love social media marketing, is it enables a company to broadcast its own messages to a target audience. It gives brands more control, compared to depending solely on, for example, traditional media to tell your story.

I come from a PR background but increasingly focus on social media marketing. I used to always depend on journalists to gain exposure for my clients. Then, along came social media and blogging, and how refreshing to be able to use these channels to broadcast news myself!

Sometimes prospective clients are unsure whether to invest a limited budget in PR or social media and my answer is that both play an important role in the marketing sphere.

At Gossip Genie, we’re focused on using social media to create more buzz and generate sales for clients – for example, by running a targeted Facebook ad, by sharing engaging organic content that goes viral and by talking directly to their customers. And, it really works!

But never underestimate the power of your brand appearing on a news website that receives millions of unique visitors a month or in a magazine with thousands of subscribers. This type of content looks awesome on your social media channels and website, too.

Social media and PR are so closely connected. Social Media Managers must possess PR skills to do their job responsibly – they need to be ‘on message’ otherwise their activity could be detrimental to a band. Yet PR Managers would be foolish to not embrace the promotional power of social media to do their job as effectively as possible, too. For example, a lot of influential journalists are on Twitter, giving PRs access to them in a way that might not have been possible before.

I still come across companies that are clearly ploughing more of their budgets into traditional PR and almost ignoring or having zero understanding of the potential of social media. Believe me when I say that both are equally as important and brands need to understand that if they want to stay ahead of their competition.

Did you know Gossip Genie manages PR for clients, too? We work closely with local, national and industry media outlets (online, print and broadcast) to generate positive press coverage about your business. Don’t hesitate to get in touch if you’d like to learn more…

The New Way to Announce a Presidential Bid

By | Social Media, Uncategorized, What's Trending | No Comments

How can anyone say social media is not important when politicians are announcing their presidential bid through Twitter? That’s right, Hillary Clinton officially declared her run for the Democratic candidacy by tweeting a link to the announcement video on Sunday afternoon. Clinton took the angle of focusing on the people instead of herself by showcasing actual voters.

Watch full video here:  http://bit.ly/1GDrkLu 

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Because social media is one of the most prominent ways to increase brand awareness, it would only make sense for politicians to take the route of social media outlets. Her tweet reached over three million views in just one hour which caused quite the response. Trending hashtag that emerged because of Clinton include #Hillary2016 and #WhyImNotVotingforHillary. Here are some of the posts below after her announcement:

 

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Which hashtag will you be using?