The benefits of an impactful, strong LinkedIn business page are endless. A LinkedIn company page gives you a sphere to engage, attract other professionals in the field and share company updates, news, job openings, all while establishing you and your company’s credibility.
Can it get any better?
Here are some encouraging stats from LinkedIn:
- LinkedIn operates the world’s largest professional network on the Internet with more than 238 million members in over 200 countries and territories.
- Professionals are signing up to join LinkedIn at a rate of more than two new members per second.
- There are over 30 million students and recent college graduates on LinkedIn. They are LinkedIn’s fastest-growing demographic.
- LinkedIn members are sharing insights and knowledge in more than 2.1 million LinkedIn Groups.
The LinkedIn sphere opens up a whole new way to hire, market and sell. With recent college graduates and job-searching professionals on the prowl, you have the opportunity to potentially find a slew of adept candidates on LinkedIn to help expand your business. Not only that, your company page can attract not only current employees, but other professionals that work in appropriate fields or are interested in your products/services.
The key is to give LinkedIn members a compelling reason to follow your company page, which can be done by creating a constant, reliable feed of high-quality news, product updates, influential articles, etc.
After creating a business page, another option is to form a LinkedIn group to continue to promote discussion, and further engagement and exposure.
The bottom line: LinkedIn is a popular, professional social media outlet that businesses should take advantage of. Creating a company page will open up new opportunities; you’ll be able to meet fresh talent, connect with potential product/service buyers, communicate with prospects in the industry, strengthen credibility and further marketing efforts.
How has a LinkedIn company page helped your business?