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Words of Advice

4 Technology Tips for Long Distance Lovers

By | Gossip Genie Blog, Helpful Information, Snapchat, Social Media, Social Media Spotlight, What's Trending, Words of Advice | One Comment

55 days, 15 hours, 32 minutes and 20 seconds – that’s the amount of time I have to wait until I can (physically) see my boyfriend again. When you’re in a long distance relationship, time in between visits can pass slower than a three-toed sloth but thanks to technology, there are plenty of ways to stay connected. Being that my boyfriend is from Ireland, standard texting wasn’t an option for us, so I had to do some “research” to find the best methods of communication available. Some were more obvious than others; Facebook messenger, Skype and so on – but there were others, like the Kissenger, that were just downright creepy. After weeding through the muck, there were few apps (some more practical than others) that stood out the most – check out the ones that have worked best for me below. Are there any you’ve used that you would add to this list?

FaceTime/Skype

These two video-sharing services are the most obvious choices of the bunch. Texting is great and all, but nothing compares to seeing your SO’s face when you’re thousands of miles apart. While Skype offers text, voice and video, FaceTime only offers the video capability – but both are great for different reasons. If you’re constantly on the go and would rather use your phone to video chat, FaceTime may be more up your alley. If you want to grab your laptop, sit back and chat, Skype is the app for you. Skype is also available on mobile but if you’re like me and don’t want to clog up your phone space, you can leave it on your desktop. Another cool Skype feature that I’ve recently discovered is that if you need to surf the web or do a little work while you chat, the video stream won’t disappear into the background. Multi-tasking at its finest.

Snapchat

Everyone on God’s green earth knows what Snapchat is – I mean, even my dad has it. Most people use Snapchat to send silly snaps to their friends (all hail the dog filter) or to show everyone what they’re up to. When you’re in a LDR, Snapchat can be super useful to send your boo little snippets of your day that may not be text-worthy. I like to send my boyfriend quick snaps when our dog is being a dingus or when grabbing our favorite take-out (Glaze Teriyaki – try it). Feeling chatty? Users also have the ability to send messages and live video chat.

WhatsApp

If you’re in a trans-Atlantic LDR, pay attention to this one – it’s been my life-saver over the past 2 years. WhatsApp Messenger is a mobile messaging app that allows you to exchange messages without having to pay for SMS, you just need data! WhatsApp also allows you to send each other unlimited images, video and audio media messages. Bonus: as long as you have data, you also have the ability to make phone calls through the app. My boyfriend used this many times to call his parents while he was living in Chicago.

PillowTalk

Let me start by saying that I have never, and will never, use this one but I thought that it was interesting enough to give it a shout-out. If you’ve lived with your SO for a while, you know that being apart can affect your sleep schedule. PillowTalk was invented for this exact reason. According to Cool Gadgets, the pillow uses sensors built into elastic bands that are then worn around the chest. The sensors record the wearer’s heartbeat and sends it wirelessly to the partner’s pillow in real time. Doesn’t sound like the most peaceful night of sleep to me but to each their own, right?

How To Make The Most Out Of An Internship

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This month marks two months into my internship, which has already gone by so fast! It may seem like a short time, but I am proud to say that I’ve come a long way since I started.

An internship should not be about just completing all the tasks that you’re given and calling it a day. An internship should benefit you by furthering your knowledge in the industry, as well as benefiting your company by demonstrating that you are an important asset to their team.

Be Curious

Asking questions not only helps you learn a lot, but it also prevents you from making mistakes. Being curious shows a genuine interest in the company’s work and wanting to take on new tasks and responsibility.

Stay Organized

If you’re asked to do a task once, be prepared to do it again or offer to do it the next time around. One of the most important skills I’ve learned from working in social media, is time management– I have created multiple excel sheets for various projects and a master spreadsheet to check that I have completed all of my tasks for each day. Learning how to prioritize tasks is also extremely important and helps me figure out where to start when there is a lot of work to do.

Offer Insights

Offering ideas or suggestions can be intimidating as an intern, but I’ve learned that ideas are always more than welcome and appreciated. This shows that you are capable of using your best judgment and that you are able to apply what you have learned from past internships and experiences.

The Gossip Genie team has been extremely helpful and fun to work with. I can honestly say that I love working here and am excited to continue learning new things!

Photography Trends in Social Media

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Getting ‘the shot’ doesn’t always come easy. Sometimes, we’ll schedule a photoshoot and it will take an hour to find the right setting, lighting and angle for just one photograph. The Genies have honed our photography skills to capture images that best represent our clients’ brands. Over the years, we’ve learned the type of images that perform better than others on social media. What’s trending and performing best at the moment?

1. Clean, crisp, light and bright images. White is super en vogue at the moment, and this home goods supplier hits the mark perfectly.

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2. High resolution images. Some camera phones take great pictures, but a photo taken by a mirrorless or DSLR camera is going to show more detail and gain more attention. And…*hint*hint* Facebook indexes them higher. Here are some of the latest we took for our client in the footwear industry.

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Naot Mystery Wedge

3. Images with a story behind them. @NatGeo is a well-known for providing the background behind each of their captivating Instagram photos which allows world issues to be shared and read by a global audience. @ChooseChicago is another unique account which features ‘Instagram Takeovers’ by local Chicagoans and it’s turned into the unofficial guide to Chicago through imagery.

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4. Images attached to unique hashtags. Many brands have their own hashtags and when you click on them, you can scroll through a massive amount user generated content. One brand that did this exceptionally well was Mvmt Watches and their #jointhemvmt campaign. They have over 30,000 photos from fans telling their brand’s story to their networks of friends and followers. Another of my favorite hashtags to peruse is #ihavethisthingwithfloors. Though it’s not a brand, it’s opened up my eyes and made me pay attention to the variety of amazing flooring wherever I go.

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All You Need Is Love (And a Killer Social Media Campaign for Valentine’s Day)

By | Gossip Genie Blog, Helpful Information, Social Media, Social Media Spotlight, What's Trending, Words of Advice | No Comments

It’s February and love is in the air as Valentine’s Day approaches. Whether you’re planning an extravagant celebration with a loved one or staying in with Netflix, it’s hard to ignore the romantic holiday, especially on social media. If you’re a brand or small business, it’s wise to start planning a campaign to capitalize on one of the largest spending holidays. In fact, according to a new study from the National Retail Federation, Americans will spend $18.9 billion this Valentine’s Day.

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What are they spending it on? Take a look:

  • 53.2% of Valentine’s Day consumers will purchase candy, generating $1.7 billion in sales
  • 1 in 5 (21.1%) will purchase jewelry, totaling $4.8 billion
  • $2.1 billion will be spent on flowers
  • $3.6 billion will be spent on a special meal or movie tickets
  • $2 billion on clothes
  • $1.5 billion on gift cards

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Who’s doing the spending? Here’s a breakdown:

  • Adults 25-34 are outspending all other age groups at an average of $213.04
  • 35-44 year olds will spend an average of $176.21
  • 18 to 24 year olds will spend an average of $168.95

 

Valentine’s Day is a great holiday to tap into a social media campaign for your brand or business.

Here are a few ways you can do that:

Tap into current issues

A new campaign for Sweethearts, the candy sold almost exclusively as a Valentine’s Day product from candy maker Necco, seeks to give the brand a modern makeover by plugging into social themes, including marriage equality.

“Our communities are becoming bigger and more connected,” said Necco CEO Michael McGee. “For a brand, that means traditional, one-sided communication is not enough. You have to find ways to help consumers participate with your brand and have your conversation become interactive.”

To achieve this for Valentine’s Day, Necco is inviting folks to visit a contest website and share their sweet stories  “of sharing, love, friendship and words from the heart” for a chance to win $5,000. On the homepage, they’re greeted by the campaign’s centerpiece—a video that tells the story of Jack and George. Now in their 80s, the Texans have been “sweethearts” for 55 years. They wed in 2015, shortly after the landmark Supreme Court decision legalizing same-sex marriage. This year marks the first Valentine’s Day they’ll be able to celebrate as a legally married couple.

https://www.youtube.com/watch?v=G93VVehrLnc

Necco’s McGee believes tapping into current issues/trends will pay off for Sweethearts. By telling sweet stories designed to melt consumers’ hearts (and make them think just a little), he anticipates boosting sales 20 percent this year.

Let your audience participate

Tiffany & Co. is asking the age-old question, “What is love?” to explore the different definitions of today’s romantic relationships. In addition to posing the question on their social media channels to garner responses, Tiffany’s Valentine’s Day campaign has a webpage featuring testimonials from an assortment of individuals, a gift guide and a love generator that presents consumers with an opportunity to express their personal answer to the frequently pondered question. Their answer is then created into a hashtag in GIF form that can be shared via social media. With so many personal interpretations of what love is and means, it’s an interesting and unique way to drive audience participation.Screen Shot 2016-02-02 at 8.20.43 PM

 

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Target Men

Valentine’s Day is a traditionally female-oriented holiday. But men are most likely the ones shelling out the dough for presents, so why not target them? One of our clients, PrettyQuick, is a beauty-booking app aimed primarily at women. Almost all of our ads and social media posts are targeted towards females. This year, we are launching a Valentine’s Day ad geared towards men to get them to buy a PrettyQuick gift card for their significant other for a day of pampering. It never hurts to think outside the box of traditional holiday marketing and tap into a new audience.

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Target Singles

In the vein of targeting a different audience, the National Retail Federation report notes that 45 percent of Americans don’t plan to celebrate Valentine’s Day. Interestingly, though, many of them plan to get together or treat themselves to something special.

It’s interesting data because it can create new opportunities to woo singles who may not have elaborate plans for the annual celebration of love, but are still willing to spend money.

With 10 percent of happy singles planning to buy gifts like jewelry, spa, and apparel for themselves, you may want to seize this opportunity by planning a special campaign directed at this group.

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Get Cheeky

Last Valentine’s Day, Huggies partnered with Pandora to create a “baby making” playlist that they shared on their social media channels with the slogan “See you in 9 Months.” The brand reported a 22% increase in social interaction. Getting a little risqué with your social messaging is not for every brand, but when done wisely, it can spark a conversation and renewed interest in a brand.

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Strike up a partnership

Match.com and Starbucks partnered together last year for the worlds largest #StarbucksDate. On February 13th, Match’s mobile app included a section called “Meet at Starbucks.” Match users who click on that button were able to email one another and meet up at a nearby Starbucks. According to Starbucks, the feature helped people “more easily reach out and make that first coffee date.” They were also encouraged to share their coffee date with the hashtag #StarbucksDate.

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Thinking of creative ways to partner with another brand or company for a Valentine’s Day promotion is a great way to extend the reach of your campaign, reach a new audience, and maybe even help people find love!

 

 

Top things to do in Chicago during the winter

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Throughout December and January I had an influx of visitors which resulted in me partaking in tons of touristy things. Side note: I happen to love taking pictures and every single one of these places is a goldmine for photo ops (you may notice some of these photos from my Instagram ;)). My top picks for the best things to do in Chicago during the winter months are…

1. Garfield Park Conservatory

This beautiful mecca for plant life is one of my favorite places to visit in the winter. When the skies are dark and grey, it’s warm and colorful inside the many rooms of Garfield Park Conservatory. Admission is free, so is the parking. Hint: Leave your coat in the car. Garfield Park Conservatory

2. Shedd Aquarium

Adults, kids, this place is for everyone. I hadn’t been in over a decade and I am so grateful to have made it there this year. There are dozens of different exhibits including Amazon Rising, Caribbean ReefAbbott Oceanarium, Polar Play Zone, Waters of the World, At Home on the Great Lakes and Wild Reef. The best part? For Illinois residents, there are 52 days per year of FREE general admission or discounted premium admission, which you can view here. If you’re going to go on a paid day, I highly recommend purchasing your tickets in advance to avoid the long ticketing lines.

Shedd Aquarium

3. Signature Lounge at the Hancock Building

Rather than pay $20 for a ticket to go up to 360º Chicago (formerly known as the Hancock Observatory), grab a drink at the Signature Lounge on the floor below. The drinks are a little overpriced ($16.50 for a lackluster bloody mary), but you can’t beat the view, especially in the women’s bathroom.

Signature Lounge Hancock Building

4. Chicago Helicopter Experience

Never have I ever photographed the city at such an incredible angle. This one is a little pricey for a 20-25 minute helicopter ride but worth every bit because of the photos you’ll take home. Hint: Check Groupon before you buy as they regularly feature discounted tickets. Also, don’t come with a hangover, you can become a bit queasy as you’re scooting around in the air.

CHE Tours Chicago

6 Social Media Bad Habits Companies Need to Break

By | Gossip Genie Blog, Helpful Information, Social Media, Social Media Spotlight, What Not to Post, Words of Advice | No Comments

Social Media (1)

As a Social Media Coordinator, I probably have more Facebook pet peeves than the average user. It’s become second nature for me to notice all of the errors that brands are making in their posts – errors that often times can be easily avoided to increase the overall professionalism of their content. So, to help your company or small business identify and fix these mistakes, here is a list of 6 small changes you can make that leave a big impact.

  1. Don’t add too much copy

I’m going to be blunt – nobody cares about your post when it’s in the form of high school research paper. Limit your copy to only a couple lines that your fans can quickly read or skim over. Get to the point and grab their attention sooner rather than later.

  1. Eliminate or shorten your links

For me, this is the queen mother of my Facebook pet peeves. Nothing clutters up a post faster than a link that is so long it requires ellipses at the end. However, many businesses just don’t realize that you can actually eliminate the link after Facebook creates its preview.

Check it out:

Step 1 – Copy your link and paste it into your post.

Step 2 – Wait for Facebook to create a preview of your link.

Step 3 – Delete out the link but keep the preview.

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It’s important to note, though, that this method will not work for you if you plan on adding an image to your post. If you would like to add a photo, simply copy and paste your link into a URL shortener (I usually use Google’s) and then insert the new link it creates for you into your post. This link will be about half the size, which gives your post a clean look and prevents it from appearing on an episode of Hoarders.

  1. Add your own text when sharing a link

This one is often overlooked. When sharing a link, avoid the ‘share now’ button and opt to add your own caption. Let your readers know why this article is relevant, exciting, surprising, helpful or significant. Why would they benefit from actually clicking through and reading it? Why are you sharing it in the first place? If you give them some insight into why they should open it, you are more likely to get engagement.

  1. Optimize your photo sizes and quality

Whether you’re posting to Facebook, Twitter or Instagram, each social media channel has an optimal photo size. This means that your picture will look the best on their sites if it has particular dimensions. Moreover, try to use high-resolution photos whenever you can. Blurry or pixelated graphics don’t receive as good of a response as clear ones for obvious reasons.

Photo size and quality is particularly important in Facebook’s case. Its algorithm for businesses is set up to favor posts that have high-resolution, perfectly-sized photos. So, if you want to get your posts seen and receive a higher organic reach, take the time to ensure you are posting quality content.

Bookmark this cheat sheet by Sprout Social! It tells you which sizes work best for each site.

  1. Add periods before tagging other Twitter users

Twitter users, you also commit some pretty serious social media sins! This one in particular is often just an honest oversight by those who don’t know any better.

If you start a tweet by tagging another company or user, it will not get seen by all of your followers unless you add a period before. This is because Twitter thinks your tweet is just for the specified user unless you indicate (using that period) that you would like it to be seen by your entire audience.

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Now, in the case of customer service, you will often not need your tweet to be seen by everyone. In that scenario, it is okay to exclude the period before the at sign.

  1. Proofread, proofread, proofread!

I can write an entire blog post on the horror stories of not being conscientious when posting. However, you can hold off on the Michael Myers music in one simple step: PROOFREAD. In addition to catching major mistakes, you can also eliminate spelling errors, forgotten words or awkward language – all little mistakes that decrease the quality of your content.

By implementing these 6 fixes into your social strategy, you will improve the appearance of your posts, increase their visibility and reach the proper audiences!

5 Common Misconceptions about Working from Home

By | Gossip Genie Blog, Helpful Information, Social Media, Social Media Spotlight, What's Trending, Words of Advice | No Comments

I have to admit, before I had the ability to work from home two days per week, I scoffed at the idea of it. When I thought of working from home, I thought of people who were, well, essentially lazy – laid around in pajamas, watched TV and napped on and off all day long. A new job and 8 months later, the tables have turned and I’ve realized that my ideas about telecommuting couldn’t have been any more wrong.

Now that I’ve fully embraced the WFH* lifestyle, I occasionally hear comments from family and friends that I used to make. “I forgot you don’t work tomorrow,” or, “You should watch this show while you’re working from home!” and, “It must be nice to not do anything two days a week.” As annoying as these comments are, I try to remember that I was a skeptic once too. Working remotely can seem like a slacker’s paradise if you haven’t gotten the chance to experience it for yourself, but if you ask anyone who telecommutes, they’ll kindly disagree. Check out 5 of the most common misconceptions I’ve experienced when it comes to working from home.

Myth: You get to catch up on your favorite TV shows

Truth: It may seem like telecommuting means plenty of time for TV, movies and video games but the routine at home hardly differs from the one in the office if you want to keep your job. It’s a nice thought, but there is no TV time between the hours of 9 and 5.  

Myth: Working from home is pretty much the same thing as having a day off

Truth: ERRRRRRPPPP! Sorry Jenny, the price is wrong. I have heard this so many times that it’s not even funny. Although you may think that the “working” part of working from home is only implied, I actually tend to get even more work done when I’m telecommuting than I do in the office. I think many other telecommuters would agree.

Myth: You lay in your bed all day with your computer on your stomach and hand in a bag of chips

Truth: While this might work for a few, uhm, select people, I can assure you that this is not the norm. Everyone here at Gossip Genie has a space at home that’s dedicated to our Tuesdays and Thursdays. Having a defined working area helps keep you focused and stay on track with your daily duties.

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Myth: You can hang out with your friends all day long

Truth: I love my friends, I really do, but when I’m working the last thing I want to do is be distracted. Before you know it, one hour chatting can turn into three and your work day is shot. Unless your bestie is willing to put you up on their couch when you lose your job because you were too busy socializing, I suggest keeping your friend hang time for after work and the weekends.

Myth: You can cook full meals and have the time to clean the whole house, too!

Truth: If I didn’t prep my lunches on Sunday, I wouldn’t eat at all when I WFH. Time gets away from you which can lead to eating your lunch later than normal and believe me, there’s isn’t time (or energy) to whip up a 5-star meal when you’re in the zone. Cleaning? Forget about it. I’ve literally sat in the same spot all day, only moving a few times to relieve myself.

WARNING: Working from home is not for those who are easily distracted, lazy or love to sleep. Please consult your employer before attempting this approach.

*WFH = working from home

Have we lost the art of conversation?

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Take a moment and think about your daily interactions. Do the majority of them involve eye contact or face-to-face interaction?

Sherry Turkle, a psychologist and professor at MIT whose primary academic interest is the relationship between humans and technology, recently came out with a book called “Reclaiming Conversation: The Power of Talk in a Digital Age.” In the book, Turkle argues that texts, tweets, Facebook posts, emails, instant messages, and snapchats—these simultaneous, rapid-fire instances of online communication—have replaced face-to-face conversation, and that people are noticing the consequences. Over-reliance on devices, she argues, is harming our ability to have valuable face-to-face conversations, “the most human thing we do,” by diminishing our capacity for empathy.

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That is very worrying to me.

I am all about the power of digital media to enhance and even empower communication. I think it’s a great tool to stay in touch and for businesses to market themselves. What worries me is the reliance we all have on it.

Think about it. Children today communicate mostly through texts and social media posts. No wonder Turkle predicts their capacity for empathy is diminishing- they’re able to churn out bullying words and insults in the form of a social media post or text message without ever seeing the hurt on the other person’s face or realizing the impact their hurtful words have on another person. When you speak to people in person, you’re forced to recognize their full humanity, which is where empathy begins.

We’re constantly communicating with one another- liking a post on Instagram, wishing someone a “Happy Birthday” via a Facebook post- but have we lost the art of conversation? Think about the dinner table. Next time you’re at a restaurant, look around and notice how many people around you are on their phone. Our constant dependence on our smartphones and digital technology is actually impeding our sense of intimacy and interaction. We’re so busy wondering what we’re missing online that we don’t realize what we’re actually missing is sitting right across from us at the dinner table.

Personally, I don’t want to live in a world where empathy, that fundamentally human ability to relate to one another, has been replaced with robotic messages sent from a phone.

So, I challenge you to do the following:

  1. Next time you’re at work and you have to tell a coworker something, get up out of your chair and go visit them at their desk instead of sending an email or instant message.
  2. Going to a concert? Put away your phone for a full song. Don’t record it or try and get a good picture of the band. Just enjoy the music.
  3. When you’re out to dinner with your family, friends, or on a date next, tell everyone to keep their phones in their pocket or purse for the duration of the meal and have a meaningful conversation that isn’t interrupted by the constant flow of digital content.
  4. Stay in the moment! We can all learn a little something from this lady:
John Blanding/The Boston Globe via Getty Image

John Blanding/The Boston Globe via Getty Image

The Key to a Good Business Strategy: Customer Service

By | Gossip Genie Blog, Helpful Information, Social Media, Words of Advice | No Comments

Chicago - April 25, 2010: White Sox baseball players battle the Seattle Mariners on a Sunday afternoon

As baseball’s regular season comes to a close, my beloved White Sox were unfortunately nowhere near making the post-season. Even though the team was bad this season, there is something incredibly good about the organization as a whole: their customer service. I had a positive experience with them recently that I believe quite a few companies can learn from (cough Comcast cough).

When I heard that the Sox were hosting UIC Night, I immediately wanted to go. It was the perfect combination for me: my school, my team, and free UIC/Sox hats. My friends and I — all UIC alumni — quickly purchased tickets while overlooking one major detail. In order to receive the free hat, you had to buy tickets in designated sections, which we did not realize at the time and did not do.

So, as a Social Media Manager, I reached out to the organization in the best way I know how: Twitter. I tweeted at them calmly explaining my issue and within an hour, was tweeted back with a particular phone number to call. On the other end of the line was a gentleman named Pat, who was so accommodating and kind (he became known as ‘Pat, The Hat Man’ among our group). He told me he was going to talk to the appropriate individuals and try to get us hats as both White Sox fans and UIC alumni. It took a few days, but I was later put in touch with another kind employee of the Sox, Reynel. Within the week, Reynel had four new, beautiful hats arrive on my doorstep.

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The major takeaway here for other businesses is how I felt after the fact. The White Sox had gone out of their way to help me with something so small when they easily could have brushed me off their shoulder. They left me with a content feeling, knowing that my organization does care about its fans. It makes me want to continue to attend games, purchase merchandise, and remain loyal to my team — thus, their good customer service secured my position as a patron.

However, bad customer service is a great way to quickly lose not only good will from clients but potentially their business altogether. Bad service comes in many forms: rude comments, ignoring emails, no follow-up, major apathy, so on and so forth. Companies can evade all of these issues quite easily but too often, are too busy or too lazy to ensure small problems do not become big issues.

Last month, I attended a panel at Sprout Social about customer service in the social media sphere. I learned a great deal of valuable information, which can be summarized by Tim Bakeris, who works in Twitter customer service for Venmo: “Own it.” Owning a customer’s issue from start to finish is an excellent way to make sure that it gets resolved, rather than floating along from person to person with no avail. This keeps your clients happy and continuing to be just that: clients rather than former clients.

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To help you win at customer service, I created this four-step guide:

  1. Acknowledge the problem

Letting your customers know that you understand their issue creates positive rapport between the two of you. It lets them know that you also recognize a problem that needs to be fixed. They may be angry or snappy with you, but remain kind. They will be more willing to work with you if they can sense that you want to work with them too.

  1. Figure out a solution or at a minimum, the promise of a solution

If you know what the fix is to the problem immediately, take care of the issue as soon as possible. If you must first discuss the issue with another individual, say something along the lines of “I am working to fix this issue now. I apologize for the inconvenience and will be in touch with you again shortly.” This tells the upset customer that action is being taken, and they are not being ignored or forgotten.

  1. OWN IT

Make sure that you stay true to your promise and are following through on the resolution. If that means sending out coupons or refunds, make sure it gets done. If that means talking to a higher-up to fix the issue, do so as soon as you can and then, ensure it gets solved in a timely manner. As a customer myself, there is nothing more aggravating than not hearing back from my customer service rep and having to nag.

  1. Thank them

Thanking a client for bringing the issue to your attention tells them that you want to ensure that this doesn’t happen again in the future. It tells them that you appreciate their business and want them to have a good experience with your product or service.

Top 5 Sites for Social Media News

By | Gossip Genie Blog, Helpful Information, Social Media, Social Media Spotlight, Words of Advice | No Comments

The social media industry is constantly changing. That’s why it’s crucial to stay up to date on all of the latest trends. Here are the sites I use to stay connected to what’s happening in the social media marketing world.

SmartBrief on Social Media

Looking for a recap of all of the social media news on the Internet? Look no further than SmartBrief on Social Media! They employ top editors in various industries who scour the news for you and pull top stories from sites such as AdAge and Forbes to curate the most important stories into one daily email. Now you can dig through the clutter online and stay up to date on all of the latest social media news, updates, and trends.

Google Alerts

Google alerts help you monitor the Web for interesting new content related to any topic you’re interested in. Simply enter keywords such as “social media marketing” and “create an alert” and Google will send you daily emails with content related to your keywords.

At Gossip Genie, Google alerts are also helpful for us to stay on top of any news coming out about our clients. I have alerts set up to let me know anytime my clients’ names appear on Google so that I can easily use those for content on social media.

theSkimm

While I breathe social media day in and day out for my job, I also like to stay connected with what’s happening around the world and theSkimm is a fun and easy way to do just that. It gives you the scoop on current events and breaking news in a daily e-mail newsletter that’s the perfect way to start your day. I “skim” over it while brushing my teeth in the morning! Now you can be well informed on everything from what’s going on in the Middle East to the latest crazy thing Donald Trump said.

Social Media Examiner

Their mission: “help you navigate the constantly changing social media jungle.” This site is very useful for step-by-step articles and directions on how to leverage social media for various marketing purposes. The topics are very technical and are perfect for helping social media marketers learn how to connect with customers, drive traffic, generate brand awareness, and increase sales.

Gossip Genie Blog!

The Gossip Genie team is full of social media experts dispensing valuable social media tips, tricks, and advice. Follow our blog and social media pages to stay up to date!