Ten Signs You’re Addicted to Social Media

Posted by on Jul 15, 2014
Ten Signs You’re Addicted to Social Media

1)  You announce your engagement/pregnancy/sexual orientation/exciting new job/other special milestone event on Facebook instead of telling your close friends and family face-to-face first. 2) The first thing you do when you wake-up and go to sleep, is look at social media channels on your phone. 3) You always have your camera phone ready at every ...

Prenups with a ‘No Social Media’ Clause

Posted by on Jul 14, 2014
Prenups with a ‘No Social Media’ Clause

Marriage. A term that centuries ago meant an act of new, strategic alliances, has transformed and has been redefined over the years. The offerings, defining features of a prenuptial marriage agreement are also evolving. Take the new social media prenup clause for example, which is an agreement that protects married couples or exes from a potential Internet ...

Six months in Chicago

Posted by on Jun 27, 2014
Six months in Chicago

Six months today I moved from London to Chicago and a week or so later, I started work at Gossip Genie. I used to work in social media and PR in England and it’s been such an interesting experience working for a U.S. company. I’m learning a lot. In general, I think the U.S. is ...

Community Managers, THIS Guide Was Made For You!

Posted by on Jun 26, 2014
Community Managers, THIS Guide Was Made For You!

“Sharing is caring” is a popular phrase in the social media industry; some use it from an outbound marketing perspective, but I on the other hand like to think of it as an endearing catchphrase that provides a great sense of solidarity amongst Community Managers alike as we share tips with one another. Managing a ...

Top 10 TV Series on Twitter and the Year’s Most Tweeted-about Episode

Posted by on Jun 18, 2014

Nielsen has released its list of this year’s most talked-about series on Twitter, which was calculated from September 1, 2013 to May 25, 2014. Breaking Bad not only topped the list — with an average reach of 6 million people per each new episode — but also took home the award for the greatest reach for a single airing, thanks to ...

Perch: An Easier Way To Spy On The Competition

Posted by on Jun 9, 2014
Perch: An Easier Way To Spy On The Competition

When diving into social media marketing, thorough self-evaluations are a necessity when assessing how a brand is perceived online – part of that assessment includes the vitality of competitors and how/where they’re headed. It’s not uncommon to see many of your favorite brands NOT using social media – the same can be said about small ...

A Guide to Covering Events Live on Social Media

Posted by on Jun 4, 2014
A Guide to Covering Events Live on Social Media

Elizabeth and I attended the National ProStart Invitational in Minneapolis last month to cover the 3-day event live on social media for our client, the National Restaurant Association Educational Foundation. The top-chef style competition for ProStart Program students had culinary and management teams vying for championship titles and $3.75 million in scholarships. With 50 culinary ...

Why It’s Important To Constantly Update Your Social Media Marketing Strategy

Posted by on May 15, 2014
Why It’s Important To Constantly Update Your Social Media Marketing Strategy

It’s been proven that social media marketers and community managers can often get burned out on coming up with new and innovative content and ideas day after day, especially if they’re only responsible for working on one brand. Every so often, it helps to get an expert’s perspective on your current social tactics and strategies, ...

Gratitude

Posted by on May 6, 2014
Gratitude

Recently, someone very wise told me that gratitude is the foundation of happiness. If we apply it to everything we do, we will live a richer life. Tragedy will always inspire this mentality but what about just an average day, week, month, year? Make it a point to wake up each day and be appreciative ...