You Don’t Have to ‘Like’ Me to Read This Blog Post

Posted by on Aug 21, 2014
You Don’t Have to ‘Like’ Me to Read This Blog Post

If you’re reading this blog post, you’re probably wondering why the weird title. And no, I’m not going to go all clickbait (pulling a bait and switch) on you and talk about something unrelated. But if you use Facebook for your business, you’ll shortly understand the blog post title’s significance other than to grab your ...

These Twitter Bios Will Inspire Your Own

Posted by on Aug 14, 2014
These Twitter Bios Will Inspire Your Own

Twitter might seem like a platform centered around limitation. Not only are you bound to 140 characters per tweet, but your personal bio only gets 160 characters. But that’s where Twitter’s seemingly limited approach to sharing becomes something of an art form. Below, you’ll find some of the most creative, witty and humorous Twitter bios out ...

Social Media: A Collective Place to Mourn

Posted by on Aug 13, 2014
Social Media: A Collective Place to Mourn

Scrolling through Facebook, Twitter, and Instagram Monday night and yesterday, it was as though all the people I follow on social media personally knew Robin Williams. As tributes to the late actor and comedian poured into my newsfeed from people who most likely never had the pleasure of meeting him yet felt like they had ...

Social Media Managers: Don’t Forget the Importance of Social Selling!

Posted by on Aug 12, 2014
Social Media Managers: Don’t Forget the Importance of Social Selling!

I recently had disappointing customer service experiences when communicating with two hotels via social media. My parents were visiting Chicago and I wanted to plan some fun things to do. I sent Facebook messages to the hotels basically asking if I can give them my money. I wanted to reserve a table at one hotel’s rooftop restaurant ...

Does Social Media Belong in PR?

Posted by on Jul 25, 2014
Does Social Media Belong in PR?

I’m originally from a PR agency background and there was often debate about whether or not PR agencies should look after clients’ social media activity, too. In many ways it makes sense: PR teams should understand a client’s key branding messages and its most newsworthy products; they can share the press and blog coverage that ...

Ten Signs You’re Addicted to Social Media

Posted by on Jul 15, 2014
Ten Signs You’re Addicted to Social Media

1)  You announce your engagement/pregnancy/sexual orientation/exciting new job/other special milestone event on Facebook instead of telling your close friends and family face-to-face first. 2) The first thing you do when you wake-up and go to sleep, is look at social media channels on your phone. 3) You always have your camera phone ready at every ...

Prenups with a ‘No Social Media’ Clause

Posted by on Jul 14, 2014
Prenups with a ‘No Social Media’ Clause

Marriage. A term that centuries ago meant an act of new, strategic alliances, has transformed and has been redefined over the years. The offerings, defining features of a prenuptial marriage agreement are also evolving. Take the new social media prenup clause for example, which is an agreement that protects married couples or exes from a potential Internet ...

Six months in Chicago

Posted by on Jun 27, 2014
Six months in Chicago

Six months today I moved from London to Chicago and a week or so later, I started work at Gossip Genie. I used to work in social media and PR in England and it’s been such an interesting experience working for a U.S. company. I’m learning a lot. In general, I think the U.S. is ...

Community Managers, THIS Guide Was Made For You!

Posted by on Jun 26, 2014
Community Managers, THIS Guide Was Made For You!

“Sharing is caring” is a popular phrase in the social media industry; some use it from an outbound marketing perspective, but I on the other hand like to think of it as an endearing catchphrase that provides a great sense of solidarity amongst Community Managers alike as we share tips with one another. Managing a ...

Top 10 TV Series on Twitter and the Year’s Most Tweeted-about Episode

Posted by on Jun 18, 2014

Nielsen has released its list of this year’s most talked-about series on Twitter, which was calculated from September 1, 2013 to May 25, 2014. Breaking Bad not only topped the list — with an average reach of 6 million people per each new episode — but also took home the award for the greatest reach for a single airing, thanks to ...