#Sharethehonestlove & Why We Must Stop Pretending Everything Is Perfect

Posted by on Nov 4, 2014
#Sharethehonestlove & Why We Must Stop Pretending Everything Is Perfect

I think I just found my new favorite hashtag. #sharethehonestlove is a social media campaign launched by Laura Caudery who wished she had spent her wedding day focusing on the emotional significance of the day, rather than the practical arrangements. Her campaign encourages newly weds-to-be to enjoy every moment of their important day and not to get ...

The S#*T People Say on Social Media

Posted by on Oct 30, 2014
The S#*T People Say on Social Media

Facebook has been around for over 10 years, and though many are pros, some users still don’t know what they’re doing. Like this lady: And this lady, confusing us and her friends: And this guy, who sends selfies of himself to brands (notice, also his profile pic):  And these, well these are just hilarious: And ...

How Online Rumors Can Spiral Out Of Control

Posted by on Sep 30, 2014
How Online Rumors Can Spiral Out Of Control

The New York Times just published an interesting article about the influence of online rumors and how, all to often, these stories can overwhelm efforts to set the record straight. Researchers at the University of Columbia have tracked the scary rate at which false stories are shared online and created a unique online tool called Emergent which aims ...

5 Ways Social Media Is Changing Our Brains

Posted by on Sep 10, 2014
5 Ways Social Media Is Changing Our Brains

The popular YouTube channel AsapSCIENCE recently created a video on the crazy ways social media is changing our brains. Here are a few interesting takeaways: 1/3 of the entire world use social media sites 5-10% of Internet users are unable to control how much time they spend online (a majority of these must be social media ...

You Don’t Have to ‘Like’ Me to Read This Blog Post

Posted by on Aug 21, 2014
You Don’t Have to ‘Like’ Me to Read This Blog Post

If you’re reading this blog post, you’re probably wondering why the weird title. And no, I’m not going to go all clickbait (pulling a bait and switch) on you and talk about something unrelated. But if you use Facebook for your business, you’ll shortly understand the blog post title’s significance other than to grab your ...

These Twitter Bios Will Inspire Your Own

Posted by on Aug 14, 2014
These Twitter Bios Will Inspire Your Own

Twitter might seem like a platform centered around limitation. Not only are you bound to 140 characters per tweet, but your personal bio only gets 160 characters. But that’s where Twitter’s seemingly limited approach to sharing becomes something of an art form. Below, you’ll find some of the most creative, witty and humorous Twitter bios out ...

Social Media: A Collective Place to Mourn

Posted by on Aug 13, 2014
Social Media: A Collective Place to Mourn

Scrolling through Facebook, Twitter, and Instagram Monday night and yesterday, it was as though all the people I follow on social media personally knew Robin Williams. As tributes to the late actor and comedian poured into my newsfeed from people who most likely never had the pleasure of meeting him yet felt like they had ...

Social Media Managers: Don’t Forget the Importance of Social Selling!

Posted by on Aug 12, 2014
Social Media Managers: Don’t Forget the Importance of Social Selling!

I recently had disappointing customer service experiences when communicating with two hotels via social media. My parents were visiting Chicago and I wanted to plan some fun things to do. I sent Facebook messages to the hotels basically asking if I can give them my money. I wanted to reserve a table at one hotel’s rooftop restaurant ...

Does Social Media Belong in PR?

Posted by on Jul 25, 2014
Does Social Media Belong in PR?

I’m originally from a PR agency background and there was often debate about whether or not PR agencies should look after clients’ social media activity, too. In many ways it makes sense: PR teams should understand a client’s key branding messages and its most newsworthy products; they can share the press and blog coverage that ...

Ten Signs You’re Addicted to Social Media

Posted by on Jul 15, 2014
Ten Signs You’re Addicted to Social Media

1)  You announce your engagement/pregnancy/sexual orientation/exciting new job/other special milestone event on Facebook instead of telling your close friends and family face-to-face first. 2) The first thing you do when you wake-up and go to sleep, is look at social media channels on your phone. 3) You always have your camera phone ready at every ...