#Sharethehonestlove & Why We Must Stop Pretending Everything Is Perfect

Posted by on Nov 4, 2014
#Sharethehonestlove & Why We Must Stop Pretending Everything Is Perfect

I think I just found my new favorite hashtag. #sharethehonestlove is a social media campaign launched by Laura Caudery who wished she had spent her wedding day focusing on the emotional significance of the day, rather than the practical arrangements. Her campaign encourages newly weds-to-be to enjoy every moment of their important day and not to get ...

The S#*T People Say on Social Media

Posted by on Oct 30, 2014
The S#*T People Say on Social Media

Facebook has been around for over 10 years, and though many are pros, some users still don’t know what they’re doing. Like this lady: And this lady, confusing us and her friends: And this guy, who sends selfies of himself to brands (notice, also his profile pic):  And these, well these are just hilarious: And ...

How Online Rumors Can Spiral Out Of Control

Posted by on Sep 30, 2014
How Online Rumors Can Spiral Out Of Control

The New York Times just published an interesting article about the influence of online rumors and how, all to often, these stories can overwhelm efforts to set the record straight. Researchers at the University of Columbia have tracked the scary rate at which false stories are shared online and created a unique online tool called Emergent which aims ...

The Lesson All Brands Can Learn From DiGiorno’s Mistake

Posted by on Sep 11, 2014
The Lesson All Brands Can Learn From DiGiorno’s Mistake

DiGiorno is famous for their frozen pizzas, but they became the talk of the town on social media overnight for all the wrong reasons. The company inadvertently made a major social media mistake by participating in a controversial trending topic and failed to research its origins. The hashtag #WhyIStayed began trending on Twitter in response to ...

The Greatest Tweets of All Time

Posted by on Sep 3, 2014
The Greatest Tweets of All Time

As promised, I’ve returned with some of the greatest Tweets ever conceived, and let me tell you – it wasn’t easy putting together the concise list you’ll find below. But after spending the last two weeks delving into the deep, dark recesses of the Twitterverse, I’m confident that I have found the crème de la ...

You Don’t Have to ‘Like’ Me to Read This Blog Post

Posted by on Aug 21, 2014
You Don’t Have to ‘Like’ Me to Read This Blog Post

If you’re reading this blog post, you’re probably wondering why the weird title. And no, I’m not going to go all clickbait (pulling a bait and switch) on you and talk about something unrelated. But if you use Facebook for your business, you’ll shortly understand the blog post title’s significance other than to grab your ...

Social Media Managers: Don’t Forget the Importance of Social Selling!

Posted by on Aug 12, 2014
Social Media Managers: Don’t Forget the Importance of Social Selling!

I recently had disappointing customer service experiences when communicating with two hotels via social media. My parents were visiting Chicago and I wanted to plan some fun things to do. I sent Facebook messages to the hotels basically asking if I can give them my money. I wanted to reserve a table at one hotel’s rooftop restaurant ...

Does Social Media Belong in PR?

Posted by on Jul 25, 2014
Does Social Media Belong in PR?

I’m originally from a PR agency background and there was often debate about whether or not PR agencies should look after clients’ social media activity, too. In many ways it makes sense: PR teams should understand a client’s key branding messages and its most newsworthy products; they can share the press and blog coverage that ...

DITTO: A Place to Virtually Try On Glasses or Sunglasses

Posted by on Jul 11, 2014
DITTO: A Place to Virtually Try On Glasses or Sunglasses

I usually have a hard time finding glasses. That, or I just don’t know how to pick them. I got my first pair of glasses in third grade (when I decided to cut my own bangs the day before school pictures) – and needless to say it was the 90s so they looked like this: ...

Community Managers, THIS Guide Was Made For You!

Posted by on Jun 26, 2014
Community Managers, THIS Guide Was Made For You!

“Sharing is caring” is a popular phrase in the social media industry; some use it from an outbound marketing perspective, but I on the other hand like to think of it as an endearing catchphrase that provides a great sense of solidarity amongst Community Managers alike as we share tips with one another. Managing a ...