The Lesson All Brands Can Learn From DiGiorno’s Mistake

Posted by on Sep 11, 2014
The Lesson All Brands Can Learn From DiGiorno’s Mistake

DiGiorno is famous for their frozen pizzas, but they became the talk of the town on social media overnight for all the wrong reasons. The company inadvertently made a major social media mistake by participating in a controversial trending topic and failed to research its origins. The hashtag #WhyIStayed began trending on Twitter in response to ...

The Greatest Tweets of All Time

Posted by on Sep 3, 2014
The Greatest Tweets of All Time

As promised, I’ve returned with some of the greatest Tweets ever conceived, and let me tell you – it wasn’t easy putting together the concise list you’ll find below. But after spending the last two weeks delving into the deep, dark recesses of the Twitterverse, I’m confident that I have found the crème de la ...

You Don’t Have to ‘Like’ Me to Read This Blog Post

Posted by on Aug 21, 2014
You Don’t Have to ‘Like’ Me to Read This Blog Post

If you’re reading this blog post, you’re probably wondering why the weird title. And no, I’m not going to go all clickbait (pulling a bait and switch) on you and talk about something unrelated. But if you use Facebook for your business, you’ll shortly understand the blog post title’s significance other than to grab your ...

Social Media Managers: Don’t Forget the Importance of Social Selling!

Posted by on Aug 12, 2014
Social Media Managers: Don’t Forget the Importance of Social Selling!

I recently had disappointing customer service experiences when communicating with two hotels via social media. My parents were visiting Chicago and I wanted to plan some fun things to do. I sent Facebook messages to the hotels basically asking if I can give them my money. I wanted to reserve a table at one hotel’s rooftop restaurant ...

Does Social Media Belong in PR?

Posted by on Jul 25, 2014
Does Social Media Belong in PR?

I’m originally from a PR agency background and there was often debate about whether or not PR agencies should look after clients’ social media activity, too. In many ways it makes sense: PR teams should understand a client’s key branding messages and its most newsworthy products; they can share the press and blog coverage that ...

DITTO: A Place to Virtually Try On Glasses or Sunglasses

Posted by on Jul 11, 2014
DITTO: A Place to Virtually Try On Glasses or Sunglasses

I usually have a hard time finding glasses. That, or I just don’t know how to pick them. I got my first pair of glasses in third grade (when I decided to cut my own bangs the day before school pictures) – and needless to say it was the 90s so they looked like this: ...

Community Managers, THIS Guide Was Made For You!

Posted by on Jun 26, 2014
Community Managers, THIS Guide Was Made For You!

“Sharing is caring” is a popular phrase in the social media industry; some use it from an outbound marketing perspective, but I on the other hand like to think of it as an endearing catchphrase that provides a great sense of solidarity amongst Community Managers alike as we share tips with one another. Managing a ...

World Cup in Brazil Set to Break Social Media Record

Posted by on Jun 12, 2014

  It’s World Cup time! I’m originally from England – the home of soccer or “football” as we call it – so this is a big deal in my sporting calendar. I grew up in Newcastle upon-Tyne in the North East of England where many people live, sleep and breathe the local football team, Newcastle ...

Perch: An Easier Way To Spy On The Competition

Posted by on Jun 9, 2014
Perch: An Easier Way To Spy On The Competition

When diving into social media marketing, thorough self-evaluations are a necessity when assessing how a brand is perceived online – part of that assessment includes the vitality of competitors and how/where they’re headed. It’s not uncommon to see many of your favorite brands NOT using social media – the same can be said about small ...

Viewpoint: I’m a Social Media Addict

Posted by on May 9, 2014
Viewpoint: I’m a Social Media Addict

For some of us who work in social media, the term “social media burnout” is all too real. Headaches; sleepless nights; mood swings: there are many times where I don’t want to look at another post, another tweet, or another ‘like,’ but in the end, I always find myself gravitating towards my mobile phone and/or ...