DITTO: A Place to Virtually Try On Glasses or Sunglasses

Posted by on Jul 11, 2014
DITTO: A Place to Virtually Try On Glasses or Sunglasses

I usually have a hard time finding glasses. That, or I just don’t know how to pick them. I got my first pair of glasses in third grade (when I decided to cut my own bangs the day before school pictures) – and needless to say it was the 90s so they looked like this: ...

Community Managers, THIS Guide Was Made For You!

Posted by on Jun 26, 2014
Community Managers, THIS Guide Was Made For You!

“Sharing is caring” is a popular phrase in the social media industry; some use it from an outbound marketing perspective, but I on the other hand like to think of it as an endearing catchphrase that provides a great sense of solidarity amongst Community Managers alike as we share tips with one another. Managing a ...

World Cup in Brazil Set to Break Social Media Record

Posted by on Jun 12, 2014

  It’s World Cup time! I’m originally from England – the home of soccer or “football” as we call it – so this is a big deal in my sporting calendar. I grew up in Newcastle upon-Tyne in the North East of England where many people live, sleep and breathe the local football team, Newcastle ...

Perch: An Easier Way To Spy On The Competition

Posted by on Jun 9, 2014
Perch: An Easier Way To Spy On The Competition

When diving into social media marketing, thorough self-evaluations are a necessity when assessing how a brand is perceived online – part of that assessment includes the vitality of competitors and how/where they’re headed. It’s not uncommon to see many of your favorite brands NOT using social media – the same can be said about small ...

Viewpoint: I’m a Social Media Addict

Posted by on May 9, 2014
Viewpoint: I’m a Social Media Addict

For some of us who work in social media, the term “social media burnout” is all too real. Headaches; sleepless nights; mood swings: there are many times where I don’t want to look at another post, another tweet, or another ‘like,’ but in the end, I always find myself gravitating towards my mobile phone and/or ...

Katherine Heigl and the tweet that could cost Duane Reade $6 million

Posted by on Apr 18, 2014
Katherine Heigl and the tweet that could cost Duane Reade $6 million

We all know that celebrities have an enormous influence on social media. Some of the most followed people on Twitter include Katy Perry (over 52 million followers), Justin Bieber (almost 51 million), President Obama (over 42 million) and Lady Gaga (over 41 million) (view the ‘Twitter Top 100: Most Followers’ list here) and a brand can benefit ...

This Film Could Be The Blockbuster of 2014 Thanks to Social Media (Part II)

Posted by on Apr 11, 2014
This Film Could Be The Blockbuster of 2014 Thanks to Social Media (Part II)

Eight months ago I wrote a blog post about how social media had the potential to help one film become the blockbuster movie of 2014. The movie? X-Men: Days of Future Past. And for the past eight months millions have been on the rollercoaster ride of a lifetime that are X-Men director Bryan Singer’s tweets. ...

When Social Media and Classic Art Collide

Posted by on Apr 4, 2014
When Social Media and Classic Art Collide

It’s interesting when two very different eras collide, when old meets modern. Social media has defined the past decade and this hasn’t gone unnoticed by edgy artists looking for a new take on existing classic work. There’s the Ukraine-based artist, Nastya Ptichek, who has done a fascinating job of integrating the digital era into renowned ...

Then and Now: How Social Media Aesthetically Changed

Posted by on Mar 28, 2014
Then and Now: How Social Media Aesthetically Changed

Can you believe ten years have passed since the inception of Facebook? It’s also been nine years since YouTube was established, and Twitter turned eight only a few short days ago. It goes without saying that a lot has changed since those early days – Facebook went public, YouTube was purchased by Google and an ...

‘Rice’ is the New Way to Trade Stuff

Posted by on Mar 14, 2014
‘Rice’ is the New Way to Trade Stuff

Type in the phrase ‘social trading’ into any search engine and ninety-nine percent of the time you’ll come across mounds of information about financial investing. But one company wants to change how social trading is defined (and used). Led by Toronto-based co-founders Rishabh Varshney, Aubrey Jesseau and Francis Lata, Rice is a prominent startup who ...