#Sharethehonestlove & Why We Must Stop Pretending Everything Is Perfect

Posted by on Nov 4, 2014
#Sharethehonestlove & Why We Must Stop Pretending Everything Is Perfect

I think I just found my new favorite hashtag. #sharethehonestlove is a social media campaign launched by Laura Caudery who wished she had spent her wedding day focusing on the emotional significance of the day, rather than the practical arrangements. Her campaign encourages newly weds-to-be to enjoy every moment of their important day and not to get ...

The Lesson All Brands Can Learn From DiGiorno’s Mistake

Posted by on Sep 11, 2014
The Lesson All Brands Can Learn From DiGiorno’s Mistake

DiGiorno is famous for their frozen pizzas, but they became the talk of the town on social media overnight for all the wrong reasons. The company inadvertently made a major social media mistake by participating in a controversial trending topic and failed to research its origins. The hashtag #WhyIStayed began trending on Twitter in response to ...

Does Social Media Belong in PR?

Posted by on Jul 25, 2014
Does Social Media Belong in PR?

I’m originally from a PR agency background and there was often debate about whether or not PR agencies should look after clients’ social media activity, too. In many ways it makes sense: PR teams should understand a client’s key branding messages and its most newsworthy products; they can share the press and blog coverage that ...

Want to work in social media? Make sure your Instagram profile is on point.

Posted by on Feb 6, 2014
Want to work in social media? Make sure your Instagram profile is on point.

A few months ago, I was inspired after reading a story in the New York Times about how a college senior named Liz took an Instagram profile (@newyorkcity) and turned it into a multi-million dollar social media business. That was a couple years ago when not everyone had an Instagram profile and Liz was able ...

Progressive’s Social Media Strategy Needs Work

Posted by on Nov 5, 2013
Progressive’s Social Media Strategy Needs Work

Last week, I was trolling through my Facebook feed and noticed this post from Progressive. I clicked on the link, watched the video and wondered, what has gotten into their social media team’s heads? Was this for real? They were using their social power to promote a crappy product to their Facebook audience of 173,000+. ...

Creeping on Insufferable Status Updates

Posted by on Oct 22, 2013
Creeping on Insufferable Status Updates

Have you ever found yourself so far into the depths of Facebook that you felt disgusted with yourself? You know you have. It’s that rainy day when you’re bored at home and all of a sudden you realize that you are looking at your ex’s sister’s friend’s college welcome week album from 2005. Or you ...

Social Media, a Playground for Students

Posted by on Jul 30, 2013
Social Media, a Playground for Students

Whether you’re posting a video of illegal shenanigans, talking smack about a teacher or posting social security numbers for the whole world to see, there are some things you should never do on social media. Here are five things students should stray away from doing on any social sphere they play on. Posting About Illegal ...

4 Lessons We Can Learn From These Epic Social Media Fails

Posted by on Jun 19, 2013
4 Lessons We Can Learn From These Epic Social Media Fails

Facebook launched for high school students in February of 2006, when I was a junior in high school.  Everyone was talking about it. You weren’t cool if you didn’t have a Facebook.  So naturally, I logged in and created an account. Eager to build my network of friends, I started poking everyone at my high ...

Public Mistakes

Posted by on May 28, 2013
Public Mistakes

We all live busy lives but regardless of how busy you are, you should always take the time to double check something you’re putting out there for the world to see. Here are a few of my favorite, latest examples of irresponsible errors. Equinox’s latest email newsletter:     Taylor Swift’s main photo for her ...

Let it Snow… and Stop Posting About It!

Posted by on Mar 5, 2013
Let it Snow… and Stop Posting About It!

In case you didn’t know it was snowing in Chicago…. This is a perfect example of why some prospective clients think that social media is a forum for discussions about the consumption of breakfast food and the weather. When something as trivial as snow overwhelms my Facebook newsfeed, I can only imagine what it would ...