When diving into social media marketing, thorough self-evaluations are a necessity when assessing how a brand is perceived online – part of that assessment includes the vitality of competitors and how/where they’re headed. It’s not uncommon to see many of your favorite brands NOT using social media – the same can be said about small businesses. Whether the hesitation is due to a lack of resources or simply because the brand does not see tangible results, there IS one way brands can make the most out of social media with just a few minutes per day and doesn’t cost an arm and a leg.

Perch is a new app that gives smart brands the ability to conduct surface-level competitive research with a fluidly housed platform and easy-to-use interface. How does it work?

“Get a bird’s eye view of reviews, social posts and promotions – for you AND your competition – all in one place. Listen to your local marketplace and discover how to improve your own social media and marketing.”

Instead of jumping between Facebook, Twitter, Yelp, Foursquare, and various other social sites to track what your competitors are up to, Perch curates competitor data all in one place.

Whether you’re a first-time business owner using social media for your brand, or a seasoned pro working for an agency, Perch provides a nice platform for competitive research giving you a better glimpse at not only how your target market is being influenced by the competition, but also how audiences are responding.

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Get Perch for free at:
Apple App Store or in Google Play.