Last Sunday NFL fans discovered who is going to be playing in Super Bowl XLVIII on February 2nd. The funny thing is that no one seemed to be talking about the Denver Broncos nor the Seattle Seahawks. All people wanted to talk about was Richard Sherman.
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After his post game interview, or rant as most call it, Twitter erupted and so did his Sherman’s follower count. From when I checked yesterday he has already gained another 200,000 followers. The phrase “Richard Sherman” was trending for over 24 hours. The fans were not the only people expressing their opinions about Sherman:
Even his best friend at the time, Michael Crabtree, responded back:
But none of this seemed to bother Sherman because:
This isn’t Sherman’s first Twitter war. Just about a year ago he started one with New York Jets cornerback, Darrelle Revis. You can read all about that here.
Now what a lot of people didn’t see was the ad for Beats by Dre that was released on Sunday. This ad just so happened to show Sherman being hounded by reporters for his “reputation as a thug.” This is the kind of stuff we marketing professionals dream of happening. Some people have gone as far to say this was staged but I don’t believe you can plan your timing this perfectly.
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