Recently, I had the pleasure of meeting and working with Sean X.

There are very few people that actually know what they’re talking about when it comes to digital media and Sean is one of them.  I learned more listening to Sean talk about digital media for 15 minutes than any webinar I have ever attended or any industry related blog post I have ever read. I have to say that Sean is the only person I have ever met that can clearly articulate the mathematical strategies and equations involved in the measurement of digital media.

I was intrigued by the” X” in Sean’s name but I found out that it was not self-imposed. Sean was destined to be Sean X from birth because he was not given a middle name, which would later result in his company assigning him a middle initial (X) for the purpose of conforming to the company’s email formatting needs. As Sean’s digital career blossomed, the X became an identifiable trait synonymous with a digital media genius.

If you want to learn something, check out Sean’s blog here. The best part about Sean’s writing is that he is brutally honest with a critical, yet extremely accurate perspective on the present state of digital media. If you’re a narrow-minded prude, Sean’s blog may offend you but he’ll forewarn you if that’s a possibility, “WARNING: If you are easily offended please do not read. And if you plan on chiding me for my rant after reading, I gave fair warning. So don’t blame me, blame your lack of being able to take direction.”

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