Services

Gossip Genie specializes in generating leads through social media. Our main differentiator is the fact that we focus on the ROI of social media. We believe that if a client has concrete goals and objectives that relate to an increase in revenue, these goals and objectives can be achieved by implementing a strategic social media marketing campaign.

fbookFACEBOOK SERVICES

  • Development and implementation of a business page
  • Crafting appropriate messages to maintain engagement and appreciation of your audience
  • Preparing strategic marketing tactics, events and promotions on a monthly basis
  • Launching a low-­‐budget facebook advertisement based on target audience description
  • Measuring the impact of your facebook campaign through analytics

twitterTWITTER SERVICES

  • Creating and/or optimizing a profile on twitter
  • Generating a unique base of followers to further your business goals and objectives
  • Utilizing the most effective tools to develop consistent and compelling message
  • Following twitter etiquette to become a part of the community
  • Incorporating trending topics and hash tags to increase the visibility of your message
  • Customizing a twitter background
  • Using twitter as a lead generation tool by reaching out to prospective clients  (lists provided by client or determined by monitoring relevant keywords)

linkedinLINKEDIN

  • Developing, maintaining, managing and updating a business page or group on linkedin
  • Using auto-­‐responder welcome message for new members
  • Sending weekly messages to members  (testimonials, company news, key features to highlight through this blast)
  • Posting about the group and featuring conversations on other networks (twitter, facebook, etc.)
  • Posting discussion topics/valuable information
  • Creating a 1 page internal guide on how employees should participate and help to grow the group
  • For business pages – develop a low budget ad campaign to increase group exposure

pinterestPINTEREST

  • Creating a company pinterest account and developing unique/clever boards with related company content
  • Ensuring that “pins” drive traffic by embedding website link into photos
  • Minimum of 100 pins pinned per month
  • Determining top key words and captions for seo purposes
  • Responding to comments on pins in a timely manner
  • Generating feedback from captions on pins.

instagramINSTAGRAM

  • Creating a company instagram account
  • Posting instagram photos on a daily basis.
  • Building a community of instagram users to further expand awareness and increase online presence
  • Using hashtags to ensure photos to show up in relevant instagram streams and are properly indexed
  • Interacting and engaging with customers when they post photos related to the business
  • Hosting instagram contests to encourage audience participation with the brand

googleGOOGLE+

  • Creating a google+ business page
  • Sharing photos, videos, links, and other interesting content publicly
  • Placing the google+ badge or a small code snippet on your site
  • Distributing your google+ page link everywhere you communicate online, to encourage people to add your page to their circles so your posts will appear in their stream
  • Adding people after the page has been added to their circles
  • Using circles to get the right message to the right people

blogBLOGGING: EXTERNAL

  • Researching the influential bloggers relevant to your industry
  • Reaching out to those bloggers with an incentive to promote your message
  • Encouraging a link exchange with these bloggers on your website’s behalf

blogBLOGGING: INTERNAL

  • Setting up and maintaining a blog for your company and implementing a content calendar
  • Crafting regular posts with well researched and interesting content
  • Seeking out contributing writers to enhance the exposure of your blog
  • Administering company-­‐wide training on how to effectively write and post an entry

contestCONTESTS/SWEEPS

  • Campaign formats include quizzes, contests, coupons, virtual gifts and more to entertain and engage your audience
  • Creating brand interaction and promoting audience appreciation
  • Publicizing promotion through facebook, twitter, microsite and a website widget
  • Data collection and growing email list via contest submissions
  • Measuring the impact of your campaign through comprehensive analytics

socialSOCIAL MEDIA CONSULTING

  • One on one development of your company’s social media marketing process
  • Working with employees to develop baseline of what to do & not to do in social media
  • Mapping out a marketing calendar to effectively organize your approach
  • Defining clear objectives through website analysis and suggested revision
  • Dissecting and critiquing different ways to reach your audience and maintain engagement
  • Teaching you how to monitor your social media activity
  • Appropriating a response based on particular social media etiquette
  • Understanding how to apply the results to ensure success

pr-iconPUBLIC RELATIONS

  • Generating positive press coverage about your company/brand by working closely with target local, national and industry media outlets (online, print and broadcast)
  • Utilizing our strong relationships with the press, including Chicago outlets (we have gained exposure for clients in outlets such as Chicago Tribune, Chicago Sun-Times, NBC Chicago, CBS Chicago, ABC 7 Chicago, WGN TV, RedEye and DNAinfo) and national outlets (including NPR, USA Today, Bustle and Examiner)
  • Actively seeking comment, interview, speaking and guest article opportunities for company spokespeople/owners
  • Working with partners to further boost exposure
  • Customized press coverage reports

 PHOTGRAPHY & VIDEOGRAPHY

Always done with a creative touch, Gossip Genie can capture high-resolution imagery and videography for a client to use across all of their marketing efforts. This includes:

 Capturing lifestyle imagery that embodies your brand and the surrounding trends

 Creating GIFS and short videos that are optimized for each social media platform

 Covering events and conferences with photography and videography