Gossip Genie specializes in generating leads through social media. Our main differentiator is the fact that we focus on the ROI of social media. We believe that if a client has concrete goals and objectives that relate to an increase in revenue, these goals and objectives can be achieved by implementing a strategic social media marketing campaign.


  • Development and implementation of a business page
  • Crafting appropriate messages to maintain engagement and appreciation of your audience
  • Preparing strategic marketing tactics, events and promotions on a monthly basis
  • Launching a low-­‐budget facebook advertisement based on target audience description
  • Measuring the impact of your facebook campaign through analytics


  • Creating and/or optimizing a profile on twitter
  • Generating a unique base of followers to further your business goals and objectives
  • Utilizing the most effective tools to develop consistent and compelling message
  • Following twitter etiquette to become a part of the community
  • Incorporating trending topics and hash tags to increase the visibility of your message
  • Customizing a twitter background
  • Using twitter as a lead generation tool by reaching out to prospective clients  (lists provided by client or determined by monitoring relevant keywords)


  • Developing, maintaining, managing and updating a business page or group on linkedin
  • Using auto-­‐responder welcome message for new members
  • Sending weekly messages to members  (testimonials, company news, key features to highlight through this blast)
  • Posting about the group and featuring conversations on other networks (twitter, facebook, etc.)
  • Posting discussion topics/valuable information
  • Creating a 1 page internal guide on how employees should participate and help to grow the group
  • For business pages – develop a low budget ad campaign to increase group exposure


  • Creating a company pinterest account and developing unique/clever boards with related company content
  • Ensuring that “pins” drive traffic by embedding website link into photos
  • Minimum of 100 pins pinned per month
  • Determining top key words and captions for seo purposes
  • Responding to comments on pins in a timely manner
  • Generating feedback from captions on pins.


  • Creating a company instagram account
  • Posting instagram photos on a daily basis.
  • Building a community of instagram users to further expand awareness and increase online presence
  • Using hashtags to ensure photos to show up in relevant instagram streams and are properly indexed
  • Interacting and engaging with customers when they post photos related to the business
  • Hosting instagram contests to encourage audience participation with the brand


  • Creating a google+ business page
  • Sharing photos, videos, links, and other interesting content publicly
  • Placing the google+ badge or a small code snippet on your site
  • Distributing your google+ page link everywhere you communicate online, to encourage people to add your page to their circles so your posts will appear in their stream
  • Adding people after the page has been added to their circles
  • Using circles to get the right message to the right people


  • Researching the influential bloggers relevant to your industry
  • Reaching out to those bloggers with an incentive to promote your message
  • Encouraging a link exchange with these bloggers on your website’s behalf


  • Setting up and maintaining a blog for your company and implementing a content calendar
  • Crafting regular posts with well researched and interesting content
  • Seeking out contributing writers to enhance the exposure of your blog
  • Administering company-­‐wide training on how to effectively write and post an entry


  • Campaign formats include quizzes, contests, coupons, virtual gifts and more to entertain and engage your audience
  • Creating brand interaction and promoting audience appreciation
  • Publicizing promotion through facebook, twitter, microsite and a website widget
  • Data collection and growing email list via contest submissions
  • Measuring the impact of your campaign through comprehensive analytics


  • One on one development of your company’s social media marketing process
  • Working with employees to develop baseline of what to do & not to do in social media
  • Mapping out a marketing calendar to effectively organize your approach
  • Defining clear objectives through website analysis and suggested revision
  • Dissecting and critiquing different ways to reach your audience and maintain engagement
  • Teaching you how to monitor your social media activity
  • Appropriating a response based on particular social media etiquette
  • Understanding how to apply the results to ensure success


  • Generating positive press coverage about your company/brand by working closely with target local, national and industry media outlets (online, print and broadcast)
  • Utilizing our strong relationships with the press, including Chicago outlets (we have gained exposure for clients in outlets such as Chicago Tribune, Chicago Sun-Times, NBC Chicago, CBS Chicago, ABC 7 Chicago, WGN TV, RedEye and DNAinfo) and national outlets (including NPR, USA Today, Bustle and Examiner)
  • Actively seeking comment, interview, speaking and guest article opportunities for company spokespeople/owners
  • Working with partners to further boost exposure
  • Customized press coverage reports