BRING YOUR BRAND TO LIFE

We will take your marketing to the next level. During the onboarding process, we perform a social media audit and analyze your brand within the digital space. This comprehensive report will be the foundation for a successful social media marketing campaign.

COMMUNITY MANAGEMENT

Based on your goals and objectives, we utilize the following networks to implement a customized, robust social media strategy: Facebook, Twitter, Instagram, LinkedIn, Pinterest, Google +, Tumblr, Snapchat and more. Our strategic approach is focused on using your brand’s channels to engage with your audience, current and prospective customers as well as brand advocates/enthusiasts. The creation, maintenance and ongoing enhancement of your social presence builds credibility and fosters an active and loyal community. We take your public-facing profiles to the next level by:

  • Creating brand-relevant visual and written content that capitalizes on current events, trending topics and relevant hashtags
  • Delivering messages consistently and regularly with the specific voice of your brand
  • Monitoring keywords and phrases relevant to your target demographic
  • Building a unique list of quality fans and followers
  • Interacting with your followers and starting meaningful conversations with our audience to keep your brand top of mind
  • Responding to messages, inquiries and reviews both positive and negative in a timely manner to maintain the integrity of your brand

SOCIAL MEDIA AD MANAGEMENT & MONITORING

Implementing a targeted Facebook, Instagram, Twitter and/or LinkedIn advertising campaign is crucial to the success of a social media marketing campaign. Through our social ad experience and proficiency, we ensure the lowest cost per conversion. We achieve this by:

  • Creating ads with the perfect mix of imagery and copy to accurately reflect your brand
  • Determining specific targeting options to best resonate with your target market
  • Daily monitoring of all ads to ensure lowest cost per conversion
  • A/B testing all ads to identify the best performing ads in each ad set and optimizing based on results
  • Developing key segments of people to target ads to, continually updating targeting options to optimize for clicks and engagement

CREATIVE SERVICES - Blogging/Company Newsletter

Gossip Genie can write ongoing posts for your company’s blog and/or newsletter that will attract a following/increase subscribers

  • Setting up and maintaining a blog and/or newsletter for your company and implementing a content calendar
  • Crafting regular posts with well researched and interesting content
  • Seeking out contributing writers to enhance the exposure of your blog and/or newsletter
  • Pairing each post and/or newsletter with compelling imagery and appropriate tags for SEO purposes and/or increased open rates

PHOTOGRAPHY/VIDEOGRAPHY

Always done with a creative touch, Gossip Genie can capture high-resolution imagery and videography for a client to use across all of their marketing efforts. This includes:

  • Capturing lifestyle imagery that embodies your brand and the current trends
  • Creating GIFS and short videos that are optimized for each social media platform
  • Covering events and conferences with photography and videography

PUBLIC RELATIONS

Our public relations team has contacts and connections with influential media professionals. We also have a subscription to the premier public relations database, Cision, which allows us to find and connect with the right influencers for your audience. Through our public relations’ services, we aim to:

  • Generating positive press coverage about your company/brand by working closely with target local, national and industry media outlets (online, print and broadcast)
  • Utilizing our strong relationships with the press, including Chicago outlets (we have gained exposure for clients in outlets such as Chicago Tribune, Chicago Sun-Times, NBC Chicago, CBS Chicago, ABC 7 Chicago, WGN TV, RedEye and DNAinfo) and national outlets (including NPR, USA Today, Bustle and Examiner)
  • Actively seeking comment, interview, speaking and guest article opportunities for company spokespeople/owners
  • Working with partners to further boost exposure
  • Customized press coverage reports

BLOGGER/INFLUENCER OUTREACH

Social media influencers can transform the perception of your brand and significantly boost organic traffic. At Gossip Genie, we take a manual approach to influencer outreach, nurturing relationships with top social influencers relative to in our clients' target market by offering them client products or access to a client's event. We form strategic partnerships with bloggers and social media influencers on your behalf by:

  • Reaching out to a targeted list of influential personas on social media and bloggers covering topics related to your industry
  • Creating a personalized letter that introduces your brand, the inspiration, people and story behind the company, offering products to sample or interviews with a spokesperson of the company
  • Promoting any coverage on social media streams highlighting the appreciation of the blogger/influencer
  • Coordinating with all existing and future social influencers to leverage exposure and maintain the relationship

WE GET PEOPLE TALKING ABOUT YOUR BRAND