Working in the fast-paced, always-connected social media realm, there’s certainly a lot to keep track of on a daily basis; upcoming events for each of your clients, effectively managing ad budgets, filing reports in a timely fashion, creating new and interesting content that’s relevant to what each brand is doing… the list goes on.
Fortunately, there’s one particular tool that serves as a proverbial Swiss Army Knife to help streamline some of these tasks and make life much simpler. If you work in the field of social media at any capacity and have yet to discover the joys of Sprout Social, you should familiarize yourself with it right away. In fact, stop reading this – go get it right now. What are you waiting for?
Here are just a few of the tasks Sprout can help you with:
Access all of your brand’s social media accounts in one place.
Use keywords to see who’s talking about your brand.
Similar to congregating all of your notifications in one place, you can also specify certain key words that you’d like to be notified of. For example, a certain hashtag or word that pertains to your brand. This is a great tool for outreach and continuously communicating with your brand’s audience.
Schedule tweets
The most important part of a social media manager’s job is – not surprisingly – posting content on various channels. We love Facebook because scheduling content ahead of time is a breeze. To the contrary, Twitter doesn’t afford users this luxury – to the untrained eye, you have to tweet in real time. Here’s where Sprout comes in. You can easily schedule all of your tweets as far in advance as you’d like under the “Publishing” tab. Just select the date and time you want the tweet to go live, and presto!
