Facebook Advertising 101: Ad Formats & Placements

By | Gossip Genie Blog, Helpful Information, Social Media, Words of Advice | No Comments

When it comes to running Facebook ads, it’s important to choose the best type of ad for your campaign’s specific goals. In Part 2 of my series on Facebook Advertising, I’ll go into the different types of ad formats and placements available for your advertising campaign. Check out Part 1 for a recap on the different types of Facebook ad objectives.

Ad Formats

A Facebook ad format is the way your ad is presented creatively. Each ad objective has different ad formats you can choose from, and not all ad formats are available for all ad objectives.

Different Types of Ad Formats

  • Video Ads– Best used for awareness and consideration ads; videos uploaded natively to Facebook receive 30% more views!
  • Photo Ads- Ads used with photos of your product or company; always use high-res images
  • Slideshow Ads– Upload your own or use photos to create one- you can also add music and text overlay- make sure the first photo in the slideshow is the best to capture your audience’s attention
  • Carousel Ads– Format that shows a number of “cards,” each with a different image and the ability to link to a different destination
  • Canvas AdsFacebook calls canvas ads a “full-screen ad experiences built for bringing brands and products to life on mobile.” They are interactive, fully-immersive ads that eliminate the need to go off the app for information by combining photos, videos, GIFs, text, and CTA buttons, it delivers what some call a “microsite-like experience” that allows people to click, scroll, swipe, and tap to engage with brands right on the Facebook platform.
  • Dynamic Product Ads- Connected to a site’s product catalog, they automatically promote products to people who have expressed interest on your website, in your app or elsewhere on the internet. You upload your product catalog and set up your campaign once, and it continues finding the right people for the right product for as long as you want. (only available in Product Catalog Sales objective)

Ad Placements

Types: Mobile and Desktop News Feed, Right Column, Instagram, and Audience Network (third party mobile app and mobile websites

Recommendations: When running an ad, use all ad placements (unless image or copy isn’t optimized for Instagram) and monitor the performance of each ad placement


Work from Home Like A Boss

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Like many agencies today, Gossip Genie gives employees the option to work from home. Although some people thrive in a home environment, others might find it stressful. It can be difficult to have the same productivity level from the comfort of your living room. I personally love working from home, and a lot of times I feel like I’m even more efficient.

If you aren’t yet comfortable with your ability to work from home, then this article is for you! Keep reading for tips on how to stay on top of your to-do list from the comfort of your house.

1. Create a work space

Regardless of your living situation, you should try to carve out a small space in your home that is dedicated to work. It can be a separate room, a desk in a corner, or even your kitchen table. Creating a workspace in your house will help make an environment that is conducive to working.

I would stay away from claiming your couch or bed as a work space. Those areas of the house are associated with rest and relaxation, so they might cause a dip in productivity. 

2. Turn off distractions

Just because your TV is 10 feet away from you doesn’t mean it should be on. While some people need background noises to concentrate, others do not.

If the TV is too distracting, but the stillness of your apartment is driving you crazy, then you should try putting on some tunes. I personally love Spotify’s Workday – Pop playlist, or movie soundtracks (Lord of the Rings is my go-to).

3. Keep a regular schedule

Unless your manager tells you otherwise, you should keep your normal working hours. If you maintain the same workday schedule at home, then you’ll be more incentivized to get through your to-do list by 5:00pm. Good employees know how to prioritize and get their work done in a timely matter, so don’t think working late is the ticket to a positive performance review.


Instagramming your brand

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For over three years, Instagram has been a home for snapshots of passing memories, up and coming brands, millions of get-to-know faces and more. With the ever-changing digital world birthing new ways for businesses to expand, market and sell, brands desperately need to keep up. And let’s just say, if your brand doesn’t have a presence on Instagram, you aren’t keeping up with the latest trends as fast as you should be.

instaPerusing the “Instagram for Business” blog on Tumblr would be a great first step. The blog allows you to explore how successful, existing businesses on Instagram use the social sphere by providing various tips, brand spotlights and news from the Instagram headquarters. So, if you’re an Insta-newbie, wanting to put your brand on the Instagram map, check out the blog and see how others are successfully utilizing this social outlet to their advantage.

To help you grasp the amount of people your brand could reach on this social sphere, who are actively engaging, sharing, here are a few stats provided by Instagram:

150 million amount of monthly active users

60%+ people outside the U.S.

16 billion photos shared

1.2 billion likes per day

55 million average photos posted per day

Using Instagram for business allows you to humanize your brand, expand your audience and reach, get followers involved, and show-off your products/services in a digital “window-shopping” experience.

Plus, now that Instagram is playing with advertising, hopefully in the near future more and more businesses can take advantage of marketing ventures on this social realm.


How do you use Instagram for your business?

Facebook’s Lookalike Audiences Expand Targeting

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On Tuesday, Facebook started offering advertisers another tool to target potential consumers with Lookalike Audiences, a feature that lets them reach users similar to those in their Custom Audience database. Custom Audiences, which launched in late 2012, lets marketers use existing data such as email addresses, phone numbers and user IDs to inform their Facebook strategy. Lookalike Audiences, as the name implies, is a tool that alerts advertisers to similar consumers. Facebook also noted in a recent blog post that marketers can buy Custom and Lookalike audiences in conjunction with any other ad buy.

For example, a business could choose to run an offer to two people who they know have bought from them before, as well as customers who share similar attributes to them. The object is to lure in new fans, but Lookalike Marketers will only know certain attributes of their Lookalike Audience, such as their size. Facebook has vowed not to share any of this personal information with advertisers.  They also claim that such targeting increases efficacy. Facebook launched Lookalikes in beta in February. The product ties in with Facebook’s goal of improving overall ad performance.

In January during the company’s fourth-quarter earnings call, CEO Mark Zuckerberg told analysts, “There’s a big opportunity in front of us to make every ad that we’re showing a lot better. The biggest ways we’re going to do this are by improving targeting and relevance so we can show everyone content that they care more about and by designing better ad products that aren’t just about links and text and images. For targeting, I’m most excited about the work that we’re doing on Custom Audiences.”

So what do you think? Do you think you would spend money on the new Lookalike ad feature? Or think that it’s unnecessary?

Leave a comment and let us know!


Facebook is Not Free

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Old Spice Commerical As one of the world’s largest manufacturers of consumer goods, Procter & Gamble has earned the title of the world’s top marketer. This also means they have the highest annual ad budget ($10 billion), which I have to say, was well spent when those Old Spice ads began running a few years ago ;).  P&G received 1.8 billion in free impressions generated by this campaign – not too shabby!

A few days ago, current CEO Robert McDonald announced P&G is cutting marketing costs and focusing more on utilizing Facebook to reach their audiences. He told Wall Street analysts that he would have to “moderate” his ad budget because Facebook and Google can be “more efficient” than the traditional media that usually eats the lion’s share of P&G’s ad budget. Wow, he’s JUST coming to this realization? I’m not saying he’s wrong, but the headline from Business Insider that explained the story was a little misleading, “P&G To Lay Off 1,600 After Discovering It’s Free To Advertise On Facebook.”

People need to stop citing that it’s FREE to advertise on Facebook. It’s not. A business needs to budget for social media strategists, a social media plan, Facebook Ads, creation of content, etc. – there are a lot of moving parts to maintaining a fruitful social media presence.  However, I do think allocating more of their ad dollars to social branding is a step in the right direction for P&G. Facebook seems to agree as they favorably cited P&G in their IPO released yesterday:

“Procter & Gamble chose to advertise on Facebook to generate awareness for Secret deodorant’s “Mean Stinks” program and selected a female audience likely to be receptive to the campaign. The ad featured a confessional-style video of a girl admitting that she had bullied others, realizing the damage she had caused, and apologizing. In the 26 weeks after the Mean Stinks campaign launched, Secret experienced a 9% increase in U.S. sales and an increase in engagement with its Facebook Page.”FB Landing Page for P&G Brand Secret's

While our clients are all aware of the necessity and relevance of designating funds to social media in their marketing budgets, there are many who are just discovering and realizing the potential of these social streams. It’s time for an intervention: If you or someone you know would like to reach your target audience via the channels that they spend the majority of their time online, hire a social media team.

Teen Moms in Uggs

By | Gossip Genie Blog, Reality TV, Social Media | No Comments

Right now, as my fingers type this post, I feel guilty because I am taking time away from the long list of work that I have to complete before the end of the week. A new year means the rebirth of a client, therefore, January is always a busy time and I feel blessed for every occupied second. Busy = Employed!

Last night as I secretly watched (home alone, volume low and lights off) Teen Mom 2, I came to the conclusion that I no longer have to hide my affinity for bad reality TV. My guilty pleasure suddenly turned into a new age marketing observation project. I am referring to the fact that product placement has taken on an entirely new meaning. Last night’s Teen Mom episode documented Christmas Day for all of the show’s featured mothers. Other than the fact that these 4 young women were unexpectedly impregnated, they don’t have much in common with one and other, until this past Christmas. Coincidentally, Jenelle, a completely broke, failing student that often times sleeps in her car gave her mother (most episodes she professes hatred for this woman) a brand new pair of Ugg Boots!

A couple of scenes later we are witnessing the Christmas exchange between teen mom Kailyn and her boyfriend (not the father of her son). Jordan coincidentally bought Kailyn a pair of Ugg boots as well. Considering Kailyn often complains of not having enough money for diapers and rent, maybe Jordan should put that Ugg money towards more important necessities. MTV – the cat is out of the bag! 


How NOT to Work at Gossip Genie

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I can hardly contain my excitement at the thought of my company, Gossip Genie, turning 2 years old next month. I did freelance work from May of 2009 until January 2010, at which point, I formed an LLC. Therefore, the official birthday is next month. It has been an incredible journey with ups and downs, like everything else. I can honestly say that there is nothing else I would rather be doing than this. I am so grateful for all of the wonderful clients we have and the amazing referral sources. Gossip Genie would not be where it is today without a great team in place. With exciting new business opportunities on the horizon and marketing tactics in place, we are thrilled to announce that we are hiring. Here comes the fun part…after posting the job information on Craigslist, the applications came flooding in.

A couple of recommendations for those of you looking for jobs – PDF your resume, that adds a little bit of professionalism to your response.


Don’t include “Salary requirements” in your resume:

I would omit this previous work experience…

What you did almost 17 years ago on Saturdays does not interest me!

The best is when people try to adapt their resumes to include their “social media skills” – it’s always at the end of the resume making it all the more obvious:




So the search continues – if you or anyone you know is interested in working at Gossip Genie, please send a resume and cover letter to Jacqui@GossipGenie.com



By | Gossip Genie Blog, Social Media | No Comments

Chobani yogurt -most comparable to Fage – has launched a marketing campaign that combines digital and traditional advertising. I commend then greek yogurt company for incorporating Twitter into their billboard campaign. Chobani uses actual consumer tweets as the copy on their billboards. It’s a great idea because it encourages consumer interaction with the brand via social networking. The billboards also remind a consumer that Chobani is listening to its customers and appreciating what they have to say by promoting them as brand advocates.

When I saw the billboard, I immediately wanted to tweet something positive to @Chobani for the chance to be featured on a billboard.

@Chobani, here’s my tweet for your next billboard – @SocialJacqui: Eating pomegranate Chobani yogurt for breakfast makes my day better!