5 Reasons It’s Good To Be A Genie

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As August begins, I am celebrating five years at Gossip Genie. Five years, twenty-five thousand emails, and countless conference calls later, I’m taking the time to reflect on what I love about my job and why I’ve invested half a decade of my life with Gossip Genie.

In the US, the average time spent at a single company is 4.6 years. But what makes a person stay with a company and invest in their career there? As I look back on the last five years, here are a few of my reasons why:

The Challenge

At the end of the day, I couldn’t be in a job or position that didn’t challenge me. I thrive on learning new things, challenging myself and others, and getting out of my comfort zone every once in awhile. Being at Gossip Genie and working in social media, I am never bored. There’s always a new challenge on the horizon, which makes my job exciting and, ultimately, worthwhile. Without a challenge, there is no reward.

The Clients

I have been very lucky to have worked with some amazing clients over the last five years. Working with entrepreneurs, marketing professionals, and CEOs from all different kinds of industries, I’ve gained insight into worlds I’ve never imagined and had the privilege of being a part of their story, even if just for a little bit. Our clients are what drive our business and I relish the opportunity to create lasting relationships with them.

The Culture

Flexibility, work/life balance, and an energized culture are paramount to a person’s decision to stay with a company and at Gossip Genie, I ‘m lucky to have all three with a work from home policy, fun company outings, and flexibility to balance my workload and my life.

Work That Matters 

I’m not a doctor saving lives on a daily basis but I like the fact that the work I’m doing matters to my clients and their business. There’s a great deal of satisfaction knowing that you’re proud of the work you’re putting out there and that it is resonating with an audience.

The People

I am nothing without my Gossip Genie team. It’s great to work in a collaborative environment where everyone is marching towards the same goal. To my team: you motivate, inspire, and challenge me and I am lucky to not only call you colleagues but friends. And to Jacqui, our fearless leader, thank you for allowing me to be a part of the Gossip Genie journey.

A look through my past 5 years at Gossip Genie:

[tribulant_slideshow gallery_id=”1″]


Reflections From a Genie

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As the year comes to an end, I want to reflect on what Gossip Genie means to me. If you have been following our blog, you know by now that we keep it casual, we all contribute on a regular basis and we are all passionate about our jobs. Passion is key, it’s the motivation that gets you up in the morning and the force behind the desire to succeed. Gossip Genie will be 3 years old in February. The decision to start a business is not an easy one. It was very tough in the beginning but I was determined and made many sacrifices in order to make it work. It was the passion that kept me moving forward.

Over the past 3 years, there have been many ups and downs. I have learned that finding the right team is crucial to the success of a business. Hiring is an extremely overwhelming process and managing a team is an even more daunting task. Firing people is unbelievably difficult and they always end up hating you regardless of the reasons behind the separation. You have to learn to accept that not everyone will like you, conflicts will inevitably arise among coworkers, clients and power partners. Every one has a bad day and bad moods which are most likely unrelated to you. You don’t have to micro-manage to get what you want, if you do, you are working with the wrong people. Accusations and confrontations are two entirely different things. It’s important to encourage the truth over excuses. If you are judgmental, you are unapproachable. Stay positive because negativity is contagious. If you don’t trust your team, you will never be able to relax and enjoy life. Creating a hierarchy can be detrimental.

There are so many things I have learned in 3 short years and I continue to learn something new every day. Once I had the idea to start Gossip Genie, I literally had no idea how many other elements running a company would entail. Constant prospecting and networking while maintaining current client communication and satisfaction, lead generation, innovative and creative ideas to attract new clients. Materials and proposals to present to new clients. Gaining trust and credibility amongst my peers and aligning myself with the right people for referrals. Contracts and agreements, lawyers and language. Tax forms and accounting, invoicing, payroll, and expense reports. Write offs and deductions. Client management, daily account upkeep and reporting. Delegating work and confirming completion. Appreciating coworkers and clients, power partners and strategic alliances. Assessing bandwidth based on work-load, asking for help when necessary and being honest with your team.

In the beginning, I was very hard on myself because I can be a bit of a perfectionist. About 6 months into this year, I was faced with a major challenge when we lost a few clients due to budget cuts. The stress weighed on me heavily and I saw it transform my company. My demeanor directly affected the happiness of my coworkers and for that I will be forever regretful. Stress is not good for anyone or anything – just read a Lululemon yoga bag. I knew that with the right team in place and after a year of restructuring, we finally had that team that the stress would disappear, which it did. I also realized that at the end of the day, a company can only thrive when it has a solid foundation, a happy team and in a positive environment. Hard work and respect are the fundamentals of a good team.

Okay, this post is getting too long and I am rambling. I will end with something that I think is the key to a growing and successful company. My team performs at the same level of excellence if I am there watching or not. The shared passion and mutual respect is apparent and therefore, Gossip Genie is only going to prosper moving forward.

How NOT to Work at Gossip Genie

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I can hardly contain my excitement at the thought of my company, Gossip Genie, turning 2 years old next month. I did freelance work from May of 2009 until January 2010, at which point, I formed an LLC. Therefore, the official birthday is next month. It has been an incredible journey with ups and downs, like everything else. I can honestly say that there is nothing else I would rather be doing than this. I am so grateful for all of the wonderful clients we have and the amazing referral sources. Gossip Genie would not be where it is today without a great team in place. With exciting new business opportunities on the horizon and marketing tactics in place, we are thrilled to announce that we are hiring. Here comes the fun part…after posting the job information on Craigslist, the applications came flooding in.

A couple of recommendations for those of you looking for jobs – PDF your resume, that adds a little bit of professionalism to your response.


Don’t include “Salary requirements” in your resume:

I would omit this previous work experience…

What you did almost 17 years ago on Saturdays does not interest me!

The best is when people try to adapt their resumes to include their “social media skills” – it’s always at the end of the resume making it all the more obvious:




So the search continues – if you or anyone you know is interested in working at Gossip Genie, please send a resume and cover letter to Jacqui@GossipGenie.com