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Facebook

How To Beat the New Facebook News Feed Changes

By | Gossip Genie Blog, Helpful Information, Social Media, Social Media Spotlight | No Comments

This month, Mark Zuckerberg announced a major change to the Facebook News Feed, causing businesses to have to reconsider their social media strategy.

What happened?

To summarize what the changes are, Facebook is going to be shifting the focus of what people see in their News Feeds away from businesses and media outlets and back toward posts from friends and family. Acknowledging that Facebook’s original goal was to help people stay connected, Zuckerberg said, “public content — posts from businesses, brands, and media — is crowding out the personal moments that lead us to connect more with each other.

In today’s world, it’s hard not to agree that we should be going back to simpler times where our News Feed was populated with photos and sentiments from friends and family, not fake news and click bait. And this is definitely going to impact how brands and businesses use Facebook to interact with and reach new customers.

The good news? This means that the businesses and brands who continue to produce high-quality content will not only stand out, but thrive.

How can you beat it?

Facebook has 2 billion users and one of the most successful, hyper-targeted ad platforms in the digital space. Advertising on Facebook isn’t going anywhere, you just have to update your strategy.

So what can you do as a business to make sure you rise above these changes to the News Feed? Here are a few tips:

1. Create meaningful conversations about your brand

When posting, strive for genuine interaction with your posts. Asking open-ended questions about your brand or what your audience wants to see/values is a good place to start and can give you a pulse on what they’re interested in interacting with.

Stay away from engagement-bait type posts like “Like this” or “Tag someone.” Zuckerberg said, “People have told us that they dislike spammy posts on Facebook that goad them into interacting with likes, shares, comments, and other actions. For example, “LIKE this if you’re an Aries!” This tactic, known as “engagement bait,” seeks to take advantage of our News Feed algorithm by boosting engagement in order to get greater reach. So, starting this week, we will begin demoting individual posts from people and Pages that use engagement bait.”

Instead, ask questions that mean something to your audience and will prompt a genuine, meaningful response and discussion.

2. Create more video content

Video content is king on Facebook and will remain so in 2018. Facebook prioritizes video content in the News Feed with live video being prioritized even higher. Video should be central to your marketing strategy, including utilizing Facebook Live. As Zuckerberg stated, “We’ve seen people interact way more around live videos than regular ones.” Facebook Live is a great option because it usually generates a lot of conversation, which gets you seen in the News Feed. Regardless, your video content should be high quality and include content that your audience wants to see.

3. Create a strategic paid strategy to reach the right people

It’s time to start leveraging Facebook Ads and its wealth of targeting capabilities. Having a paid strategy will ensure that your audience sees your content. 

If you have a good social media strategy, you shouldn’t have much to worry about – the shift just means we have to get more in touch with those we want to reach. Again look at these Facebook News Feed changes as a fun challenge and rise to the occasion.

4. Explore Facebook Groups

Facebook Groups don’t work for every type of business, but if it makes sense for your brand they are a great way to build a community of people with common interests. In fact, Zuckerberg said that “the first changes you’ll see will be in News Feed, where you can expect to see more from your friends, family and groups,” which means group posts will be placed higher in the News Feed than regular posts. Groups take a longer time to develop than a regular Business Page but are worth it in the end.

Moral of the story: these Facebook changes are not the end of the world. As marketers, it’s always important to be adaptable; it’s the nature of our industry. While these changes may cause a slight decrease in reach or engagement, if you pivot your strategy they can end up being valuable changes in the long run. Zuckerberg noted that he expects “the time you do spend on Facebook will be more valuable. And if we do the right thing, I believe that will be good for our community and our business over the long term too.” We want our Facebook audiences to engage and interact with our posts because they find meaning in the content. With a renewed strategy, these new changes will just ensure the leads you get from Facebook are quality ones.

If you’re looking to update your social media strategy in 2018, contact us today!

 

#Mood: Why Mood Boards are a Must Have for your Brand

By | Gossip Genie Blog, Helpful Information | One Comment

Branding is all about consistency, consistency, consistency. Especially with the new year at our heels (which, can I just say, OMG what??), there’s no better time to think about refreshing your brand with a new focus and perspective. At Gossip Genie, we shine by helping businesses curate their vision. One way we do this for our clients is to create a mood board to capture the overall scope of each brand we manage. It’s unimaginably valuable to have someone constantly keeping an eye on your company’s public-facing image.

If you’re from outside the design space, a mood board can potentially be seen as unneccessary, and even a bit daunting. A good thing to keep in mind is that a mood board is essentially just visual brainstorming. There’s no better way to bring a team’s visions and ideas to life than to add imagery to them.

Here are a few things the genies keep in mind when creating a brand vision:

1. Word association

A good exercise to begin with is to jot down a list of words you hope consumers will associate with your brand. These are the thoughts and emotions that should spring to mind when followers view your content. If it’s an outdoor-themed business, you may generate words like “adventure, freedom, earthy, textured”. If it’s a food product, maybe “mouthwatering, decadent, creamy, aromatic”.

2. Visualize the vibe

Once you have your keywords narrowed down, begin collecting visuals from other brands that have the aesthetic you hope to achieve. There’s no shame in recognizing that there is a lot of inspo out there that can direct your own vision. Expand this by finding other images that add to the desired vibe of your brand. Collect them in one place. You should be able to pick up on an overarching visual theme, whether it be a focused color pallet, or a particular subject matter.

3. Get a second (and third) opinion

Once you’ve created your mood board, take it to a few fresh sets of eyes to get their perspective. Have them view the images without your list of keywords. Ask them to reveal the words and emotions that they feel when viewing your board. Do they match your vision? If so, success!

To close, feast your eyes on a few examples of how the Genies curate our client’s overall look to create a united, consistent, visually appealing social presence:

Vienna Beef Mood BoardInternational Vision Expo Mood Board

Naot Footwear Mood Board

Wigwam Socks Mood Board

How to Refresh Your Social Media Feed for 2018

By | Gossip Genie Blog, Helpful Information, Social Media, Words of Advice | No Comments

As we get ready to bid adieu to 2017, it’s a great time to start thinking about your 2018 marketing initiatives and how you can breathe new life into your social media feeds. Take a look at some innovative campaigns that we have been running for our clients to reinvigorate their presence before the New Year.

Revamp Your Look

Head into 2018 by doing an audit of your social media channels and updating your cover photos, “about” section, logos, etc. Facebook recently implemented cover videos, which is a great way to revamp your page. Check out the Facebook cover video for our client Matt’s Cookies.

Run a Contest or Giveaway

Running a contest or giveaway on your social channels is one of the most impactful ways to increase engagement. Accounts that run contests on a regular basis are noted to grow 70% faster than those that don’t (Source: Sprout Social). Stay tuned for more info on holiday giveaways we’re implementing for our clients!

Implement a Social Media Takeover

Inject new life into your social media feed by allowing someone else to take over. Putting your account into someone else’s hands is a great way to get in front of a new audience, thus increasing your follower base and engagement. During our client VIsion Expo’s tradeshow in Las Vegas earlier this year, we had an influential optometrist take over the Vision Expo Instagram, resulting in our most popular Instagram posts and stories of the month. You can learn more about the takeover and Vision Expo here. 

Take Advantage of Instagram Stories

Instagram Stories are all the rage, essentially replacing Snapchat. It helps stay top of mind with your audience and is a cool way to introduce new content. Violet recently wrote about how to market your brand on Instagram, including using stories. Check it out here.

Utilize Short Video Content

Video is a must for any social media campaign. While long-form videos are useful in their own right, short, bite-sized clips (even an animated photo), can do a world of wonder to your social media’s organic reach and engagement. Short clips are easy to create and edit and can make a huge impact.

Team Up With Another Brand

This gives your brand exposure to another audience and co-marketing is a win-win situation for both brands. Consider a cross-promotional contest or giveaway, blog post exchange, or Instagram takeover.

How-to’s & Tutorials

Give your audience a little education with how-to posts, such as recipes. We regularly share recipes on our client Cafe Turino’s pages, which receive incredible engagement.

Go Live

People spend three times longer watching Facebook Live videos over pre-recorded content. Live streaming is a great way to answer questions and educate your audience. We recently hosted a few Facebook Lives on our client Vision Expo’s account to highlight their tradeshow exhibitors and answer questions from the audience.

Poll Your Audience

People love to share their opinion. Get a pulse on what your followers are into but polling them on Twitter. It’s a fun, easy, and unique way to engage your audience.

Share a Milestone

Celebrate your successes and victories with your followers! Hit over 100K fans on Facebook? Thank your audience and promote this milestone.

4 Tips to Create Stellar Content for a “Dry Brand”

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Great content succeeds because it resonates with an audience. It really is as simple as that. Still, many social media professionals are no stranger to the conundrum of representing “dry brands”. Maybe this is a company so niche it struggles to grow in the digital space. Maybe it’s a business within an industry that just doesn’t naturally lend itself to a bountiful harvest of creative ideas. If that’s your experience, we feel the pain.

Here are our tips to make a dry brand shine on social media:

1. Know your Audience

Even the most creative content will fall flat if you don’t take the time to research your audience. Get in the habit of listening to the followers who interact with the particular industry you’re representing. If you’re not already familiar, take the time to Google specific terms your fans are using and figure out in what context they are most relevant. Followers can sniff out imposters easily, so this is of utmost importance for a good social presence.

 

2. Harness Pre-Existing Trends

How-tos and life hacks are examples of content that performs well on every social space imaginable. Luckily, these can be tailored to fit nearly any industry. Whether it’s car care tips like the one below that we produced for a client or crafting hacks for a glue company, your job will become immensely easier if you can jump on ideas that are trending and make them relevant to your audience. Hacks and how-tos also increase brand credibility; educate your audience with helpful tips and you will earn their trust and loyalty.

 

3. Find Commonality

Though it may seem doubtful in today’s climate, some things in life ARE widely agreed upon. Sunshine makes us happy. Sleep is enjoyable. Pizza is life. Use these commonalities to widen your appeal and depart from the esoteric content that may typically perform well for a dry brand. If you can infuse a bit of humor and get your audience laughing, even better! The post below is a great example of how commonalities and humor can work for your brand.

 

Arby’s is a great example of a brand that absolutely kills it with this concept. While they certainly can’t be considered a dry brand, the formula they use for engagement can be replicated. They widen their audience by appealing to many niches, yet keep the content relevant to their brand. Seriously, I’ve never eaten at an Arby’s in my life, and yet I follow them just to see what clever posts they’ll produce next.

 

4. High-Quality Photography

Like our first tip, even the best copy can be derailed by a sloppy image. Make sure your photos are as compelling as the words you write, so followers aren’t distracted by careless branding. An eye-catching photo can make a dry brand more interesting and is key to building a strong presence no matter the industry.

 

Sometimes the best content comes from the dryest brands: use your creativity and make some magic!

Facebook Advertising 101: Ad Formats & Placements

By | Gossip Genie Blog, Helpful Information, Social Media, Words of Advice | No Comments

When it comes to running Facebook ads, it’s important to choose the best type of ad for your campaign’s specific goals. In Part 2 of my series on Facebook Advertising, I’ll go into the different types of ad formats and placements available for your advertising campaign. Check out Part 1 for a recap on the different types of Facebook ad objectives.

Ad Formats

A Facebook ad format is the way your ad is presented creatively. Each ad objective has different ad formats you can choose from, and not all ad formats are available for all ad objectives.

Different Types of Ad Formats

  • Video Ads– Best used for awareness and consideration ads; videos uploaded natively to Facebook receive 30% more views!
  • Photo Ads- Ads used with photos of your product or company; always use high-res images
  • Slideshow Ads– Upload your own or use photos to create one- you can also add music and text overlay- make sure the first photo in the slideshow is the best to capture your audience’s attention
  • Carousel Ads– Format that shows a number of “cards,” each with a different image and the ability to link to a different destination
  • Canvas AdsFacebook calls canvas ads a “full-screen ad experiences built for bringing brands and products to life on mobile.” They are interactive, fully-immersive ads that eliminate the need to go off the app for information by combining photos, videos, GIFs, text, and CTA buttons, it delivers what some call a “microsite-like experience” that allows people to click, scroll, swipe, and tap to engage with brands right on the Facebook platform.
  • Dynamic Product Ads- Connected to a site’s product catalog, they automatically promote products to people who have expressed interest on your website, in your app or elsewhere on the internet. You upload your product catalog and set up your campaign once, and it continues finding the right people for the right product for as long as you want. (only available in Product Catalog Sales objective)

Ad Placements

Types: Mobile and Desktop News Feed, Right Column, Instagram, and Audience Network (third party mobile app and mobile websites

Recommendations: When running an ad, use all ad placements (unless image or copy isn’t optimized for Instagram) and monitor the performance of each ad placement

 

Facebook Advertising 101: Ad Objectives

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Closing in on 2 billion monthly users, there are endless opportunities for a business to reach new customers through Facebook ads and they are an excellent way to prove ROI for your various social campaigns.

In my next series of blog posts, I’ll go through the different steps in creating a Facebook ad campaign. First, let’s start with choosing your ad objective.

Step 1: Choose an ad objective

The first step in creating an ad is setting an objective. Each ad objective is designed to target a different stage in the sales funnel. There are three types of ad objectives: awareness, consideration, and conversion.

Awareness Ads

Targeted towards the very top of the sales funnel, awareness ads build top-of-mind awareness and interest in your product or service. These discovery ads are perfect to tell a brand or company’s story and connect with new prospective customers.

How to use Awareness Ads: Use awareness ads to build a base audience and create awareness of your client’s brand. This is the stage where high-quality imagery and creative is key, such as infographics, 15-second videos, and photos that really pop. The idea is to build awareness, which means your ad creative needs to be memorable.

Awareness ads available include: Brand Awareness, Reach

Consideration Ads

The consideration ad type is targeted towards the top-middle of the sales funnel.  These types of ads get people to start thinking about a business, product, or service, and to look for more information about it. Consideration ads are great for most of on-site (and in-app) content, including blog posts, coupons, and email newsletters.

How to use Consideration Ads: Identify your client’s top content and/or goals and amplify them through a consideration ad. Funnel potential customers to a lead-generating blog post, landing page, subscription page, etc. to that lead-generating blog post with an infographic traffic ad.

Consideration ads available include: Traffic to your website, Engagement (Page Likes, Post Engagements, Offer Claims & Event Responses), App Installs, Video Views, and Lead Generation

Conversion Ads

Conversion Facebook ads are targeted towards the bottom of the sales funnel and are aimed at directly increasing a client’s bottom line, encouraging people to carry out a specific action or purchase a company’s product or service. Conversion ads are the easiest to measure results, but also tend to cost much more than the other ad types.

How to use Consideration Ads: Conversion ads are used in conjunction with a Facebook pixel, which is a snippet of code that follows users around the web. This pixel not only enables you to remarket to website visitors, but it also enables you to track behaviors on your site. Tip: Start with broad audience and let Facebook do the work of finding users most likely to convert and then use that info in next campaign

Conversion ads available include: Conversions, Product Catalog Sales, Store Visits

Stay tuned for the next blog post in the series on the different types of Facebook ad formats.

2 years as a Genie

Being a Genie Just Got 2x Sweeter

By | Gossip Genie Blog, Social Media, Words of Advice | No Comments

Time flies when you’re having fun! As cliché as it sounds, this is genuinely how I feel about my time at Gossip Genie. As of this month, I have now been here for two (yep, count ‘em!) whole years. Two offices, two job titles, two annual Cubs games, two (beautiful) Libermans, and ‘two’ many Happy Hours to remember later, I have experienced so much good during my Genie days.

Anybody who knows me well (even people who don’t know me well, honestly – I’m talking high school acquaintances and friends of friends) is well aware of the fact that I love my job. I talk about it constantly in-person and online because I’m fortunate enough to enjoy what I do day in and day out. Over the years, I’ve picked up quite a few life lessons that are going to stick with me for the long haul.

Practice What You Preach

2 years as a Genie

Social media builds your brand. Social media keeps you connected. Social media is a game-changer.

These are all things I tell my clients, and all things I truly believe. During my two years, I’ve seen what social media is capable of. For big and small goals alike, social is a roadmap to achieving them successfully.

Because I know how powerful of a tool it is, I take my personal social seriously. I started building my reputation on LinkedIn by sharing valuable content and making meaningful connections (you yourself are a brand too, you know!), and I’m dabbling with the idea of starting a blog of my own as a creative outlet. I stay up-to-date on the exciting happenings in the lives of my friends and family on Facebook and constantly check Twitter for the day’s trending news stories (pro tip: find the latest Chicago news, national news, and social media news in my Lists – @kristinaknap).

Never Stop Learning

Ahhh, I cannot express how much I have learned to roll with the punches over the past two years!

Social media is the most wonderfully and infuriatingly dynamic industry there is. Right when I really know how to work a platform’s algorithm or rock a blog post, guidelines and rules change at the drop of a hat. While this sounds exhausting, it’s also one of my very favorite parts of my job. It means I constantly have new things to learn, new puzzles to crack, and new hacks to figure out – so long boredom!

As Gossip Genie grows, so does our list of services. Since I’ve been here, we’ve added four more snazzy options to our bag of tricks: photography, videography, blogger outreach, and social media audits. I LOVE having not only the opportunity but the encouragement to be involved in this. It keeps me on my toes!

Your Coworkers Can Be Your Best Friends

2 years as a Genie

The Gossip Genie team is such a stone-cold pack of weirdos, and I could not be more proud (a Bridesmaids quote in this post was inevitable)!

No, on a very serious note, the people I have the honor of working with every day are a major, major reason that I love my job so much. We are constantly building each other up and pushing each other to reach our full potential. We never stop laughing and make time to hang out outside of the office. All of these factors make for one kickass and unique work environment! I can’t express how refreshing it is to work with people who just.. get it. They understand work-life balance and are always ready to pick you up when you’re down.

Adventure Is Out There

2 years as a Genie

New experiences are the spice of life and at GG, I always have plenty of them! Whether it’s flying off to New York to live cover an event or volunteering with Chicago Cares, GG has provided me with countless opportunities to immerse myself into a brand new adventure.

This holds true in my everyday life too. Sometimes the answer to life’s biggest challenges is just to dive in and take them head on! This past year has been a huge year for me. I got engaged to the most wonderful person in the world, moved out of my childhood home, crossed adopting a shelter dog off my bucket list, invested in a little, blue car, and am becoming a very proud aunt and godmother this month! While navigating all of these major life changes at once is pretty scary, I feel much more comfortable knowing I have such a wonderful support system – in and out of the office.

Be The Best Version of Yourself

2 years as a Genie

Potentially the most important thing I’ve learned from Gossip Genie is to never settle.

Professionally, dreams don’t work unless you do – this is something I’ve taken to heart. It reminds me to keep striving for more and to never cap the ceiling on what I can accomplish with ambition, elbow grease, and a little help from my coworkers. Personally, a motto that always sticks with me is ‘I will live my life sincerely.’ In order to live a life you’re proud of requires becoming a person you’re proud of so never stop working on you.

My Rainbow Baby

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Recently, I have had some unexpected down time due to being under the weather. However, it has thrown me for a loop because I am not the type of person that can just sit still but I know I need to right now. Per my doctor’s orders, if I want to feel better, I need to rest, hydrate and freeze my gym membership for 3 – 4 weeks. That last requirement did NOT elicit a pleasant response. Typically, I am extremely active and if I am not, I have a really hard time sleeping so I have been up until at least 3am the past few nights. As a self-proclaimed productive perfectionist, I have been using this time to do work, plan Liv’s first birthday party extravaganza and organize files on my computer. In the midst of choosing 365 of my favorite pictures of Liv for my “a year in the life with Liv collage,” which will be displayed at her first birthday party, I realized I did not have enough of the most special moment, her actual birth. By the birth, I don’t mean horror movie gore, it means that special moment when you make eye contact with the most important person in your life. Despite my postpartum haze, I actually remember Ron taking pictures. At around midnight last night, I took Ron’s phone and used my favorite feature the magnifying glass at the top right and typed in September 2015.

I was shocked to find that Ron had some incredible photos from the delivery room that I had never seen. More importantly he had one of the most incredible nurse and I was able to zoom in and clearly read her name tag. That was all I needed to find her. The first thing I found was her wedding website but there was no way to reach her from there. She did not come up on Facebook by her name. I had to dig deeper, I searched for her matron of honor on Facebook and saw her pictures and luckily Lindsay was tagged in one and I found her.

IMG_0132

Grab your tissue because as vulnerable as this makes me, I am going to share our exchange. Once again, thanks to the power of social media, I was able to reconnect to the person I call my guardian angel.

Lindsay –

Where do I even begin? For the past 10.5 months I have thought about you and thanked my lucky stars for your presence in my life. In October of 2015, I called Prentice begging for your last name. Several different people told me that they could not release that information. I asked if I could just leave a gift and a note for you and apparently nurses are not allowed to accept gifts but I could send something to the head nurse and she would share it with all of the nurses. My husband, Ron and I talked about just sending something to all of the nurses but ultimately agreed we needed to find you. I knew in my heart I would find a way to thank you, somehow, some way.

Life started to get crazy as Ron and I fell so deeply in love with our newborn daughter, Liv. At least every couple of weeks since Liv was born we look at her in awe and one of us says, she wouldn’t be here without Lindsay.  I know you have delivered many babies and I hope with a picture and the rest of this story you remember me because you are my guardian angel. I truly believe you were a gift from my first baby, my son.

In July of 2014 I delivered a stillborn baby boy at 24 weeks and that tragedy broke me. One year, 2 months and 1 day later our daughter’s birth brought me back to life. Pregnancy with Liv was one of the most challenging things I have ever endured, stressful, anxious and emotional. I kept waiting for something bad to happen and the thought of hearing her cry for the first time got me through each day. When she came out at 10:11 am on September 25, 2015, Dr. Gerber put her on my chest but she wasn’t crying and she started to turn purple. You grabbed her and called for backup. I thought my sweet baby girl was going to die but you were not going to let that happen. You saved my daughter which means you saved me because I would not have survived losing a second child. I just wish I could somehow express how incredible you are as a nurse, a person and soon to be wife. (I finally found you from your wedding website).

Liv’s first birthday is coming up and I am putting together a collage with 365 pictures for each day of her life. I was looking through Ron’s phone to see if he had any pictures that I didn’t and he had so many from the delivery room that I had never seen. Seeing those and you was so incredibly emotional, you would have thought that I found my long lost sister because I couldn’t sleep I was so excited that I had a picture that had your name tag. I swear I am not a creepy stalker; I just needed to let you know how amazing you are. Not only did you save my daughter’s life, you made sure I was comfortable fully well knowing that the last time I was in the labor and delivery unit at Prentice was the worst day of my life.

When Liv was stable you handed her back to me and I could just feel your relief and happiness for us. It was such a bittersweet situation because we will always long for our son but because of you, it was the most beautiful experience and the best day of my life.

When everything settled down, I was wheeled up to recovery and I saw you crying as I passed by you in the hall. Just thinking about that makes me cry because you knew what I had been through and what could have been had you not intervened. I think about it every day and I take nothing for granted with my daughter. Liv fills each day with sunshine and happiness. I even cherish the massive poop explosions because I feel privileged that I get to clean those up, I AM SERIOUS!  You made sure I was taking her home and because of you, I am a mom to a living child.  We may have only spent a matter of hours together but you are truly a beautiful soul, empathetic and compassionate. The best day of my life and the best part of my life is because of you. It has been my mission to find you and let you know that you are the reason my biggest blessing is asleep in the other room.

I just wanted to confirm that this is indeed you and this is your wedding website (I removed the link for privacy purposes). The two sentence maximum on the gift card wouldn’t allow for this novel I have written. It would be such a pleasure to send you a gift for your upcoming nuptials, I just want to make sure I am sending it to you.

Jacqui

Lindsay:

hi Jacqui,

It’s so good to hear from you.  I remember that day very well! I am actually stuffing our wedding envelopes with my mom right now and talking about how I don’t get to be a staff nurse as frequently because I’m in charge more.  It’s so nice when I get to be a bedside nurse and make connections with people like you.  I’m so happy to hear that you and Liv are doing well.  I can’t believe it’s been almost a year!  Do you know what a rainbow baby is? She’s yours!  Give that sweet girl a good squeeze and a kiss from me!

Lindsay

Jacqui:

I’m so glad you got my message! It’s also another sign that you are my guardian angel because this is liv’s first birthday invitation…

Front

image1 (1)

Back

image2

Lindsay:

And she was born on my mom’s birthday:)

I sent Lindsay an ice cream maker from her registry and on the card I wrote, I hope Liv and I can share some ice cream with you one day. Social media can be a powerful resource, especially if you are determined to thank someone.

Happy Social Media Day!

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This year will mark the seventh annual Social Media Day, an event that was first launched in 2010 by Mashable to recognize the incredible growth and impact the digital revolution has had on our world.

 To get an idea of how big the impact is, take a look at these amazing stats about social media:

Here at Gossip Genie, we are all about social media. We live, work and breathe it. So for us, every day is social media day! But this specific day allows us to reflect on the significance of social media and to highlight the ways digital culture has revolutionized how we communicate.

Want to participate in Social Media Day? Use #SMday on any social network and check out Mashable’s website for meetups in your area.