Tag

Social Media Marketing

Tips to Tackle the 2018 Instagram Algorithm

By | Social Media, Uncategorized, Words of Advice | One Comment

If you’re starting to detect Facebook vibes coming from Instagram lately, you’re not the only one. Algorithm changes to both platforms that have taken effect, and have left some users scratching their heads, powerless as engagement and reach decline rapidly. You may be wondering, “can we ever win?!” As frustrating as it seems, there are a few ways to beat these new algorithm changes. The genies are here to show you how.

Engagement – where? 👀

Problem: Like + comment levels are plummeting

Solution:

Did you spend ages crafting your latest post? Caption on point, paired with a perfectly picturesque photo? Great! Unfortunately, Instagram now releases your content to just 10% of your followers to start. If those 10 % double-tap your donut pic to death, then congratulations, the other 90% will magically find your picture in their feed. If engagement is poor from the beginning, chances are it’ll stay that way unless you intervene.

First of all, if you can add a location tag to your photos 📍, do so. This increases the chance that your post will emerge in the explore tab and be pushed to followers outside your current audience. Another tip is to explicitly fish for engagement in your copy. “Double-tap if you think pufferfish are the coolest animal, land or sea” is just one example that popped into my head. Ask your audience to engage, and they often will.

Get Talking 💬

Problem: Emojis and short comments no longer count

Solution:

Gone are the days that users could hack their way to the top using comment pods – groups of followers that leave short comments in bulk like “nice pic” and “cute post” in order to boost reach. Now, Instagram has apparently implemented a strict 4-word comment policy. Simply put, only comments that are longer than 4 words will count as post engagement. While this seems a little unfair (I often leave a 😍 emoji on my friends’ posts to show genuine love), you can get around with some carefully crafted copy. Next post, try this: “In four words or more, tell us why you love ____ below. We can’t wait to read your answers!”

One more tip: try responding to comments within an hour of recieving them. Word on the street says that this is an easy way to generate higher engagment rates, and that Instagram rewards accounts that reply to their fans quickly.

#HashtagHeadache 🤕

Problem: Hashtags in comments no longer show up in the explore tab

Solution:

Rumor has it, what used to be a hack to keep posts cleaner and the feed shorter for followers now results in low reach and hidden posts. Instead of concealing hashtags in the first comment of your photos, select strong ones that are highly relevant to your brand and the content you are producing. Add them directly to your caption like we’ve done below👇. Switch them up for each post depending on the subject, and never use the fully allotted 30 hashtags. You may get shadowbanned. And now that users can follow hashtags, you’ll get a lot of fresh eyes on your content if you keep them short, sweet, and relevant.

Story Time 📚

Problem: Followers aren’t interacting with me like they used to

Solution:

The new algorithm LOVES stories. Brands that are the most active in this space stay on the top of their follower’s minds (and feed – literally). You might notice as you scroll Instagram, stories pop up every so often between posts, with previews that tempt you to tap tap tap!

If you’re stressed about this increase in work, don’t fret! Think of them as enhancements to your regularly posted content. Take that day’s subject and expand on it in your story. Ask a simple question via poll, add some GIFS (new to Instagram), or host a Live story and give fans a behind-the-scenes look at your products. Stories are just one more level of fan interaction that your brand cannot afford to overlook.

 

Notice Me 🔔

Problem: Followers that WANT to see your updates don’t see them

Solution:

We certainly can’t expect that our followers want to see every single piece of content we post without fail, right? Wrong! Believe it or not, if you understand your audience and produce quality content, many loyal fans will want to see it all. Case and point, I love #foodporn so much, I check @BuzzfeedFood daily just to watch their short clips and imagine I’m eating them.

The simplest way to help these loyalists see your posts is to remind them of post notifications. It’s the option you get when you tap the … in the corner of any Instagram profile. Once those are switched on, that follower will be notified whenever you post! Can you realistically expect 50, 40, 30% of your followers to do this? Heck no. But getting even a handful of fans to select this option can help when you’re experiencing engagement drought. Dedicate one IG Story this week to reminding your followers to turn on post notifications for your account. We dare ya!

 

Did we miss any Instagram algorithm tips, tricks or hacks? Let us know in the comments below!

How To Beat the New Facebook News Feed Changes

By | Gossip Genie Blog, Helpful Information, Social Media, Social Media Spotlight | No Comments

This month, Mark Zuckerberg announced a major change to the Facebook News Feed, causing businesses to have to reconsider their social media strategy.

What happened?

To summarize what the changes are, Facebook is going to be shifting the focus of what people see in their News Feeds away from businesses and media outlets and back toward posts from friends and family. Acknowledging that Facebook’s original goal was to help people stay connected, Zuckerberg said, “public content — posts from businesses, brands, and media — is crowding out the personal moments that lead us to connect more with each other.

In today’s world, it’s hard not to agree that we should be going back to simpler times where our News Feed was populated with photos and sentiments from friends and family, not fake news and click bait. And this is definitely going to impact how brands and businesses use Facebook to interact with and reach new customers.

The good news? This means that the businesses and brands who continue to produce high-quality content will not only stand out, but thrive.

How can you beat it?

Facebook has 2 billion users and one of the most successful, hyper-targeted ad platforms in the digital space. Advertising on Facebook isn’t going anywhere, you just have to update your strategy.

So what can you do as a business to make sure you rise above these changes to the News Feed? Here are a few tips:

1. Create meaningful conversations about your brand

When posting, strive for genuine interaction with your posts. Asking open-ended questions about your brand or what your audience wants to see/values is a good place to start and can give you a pulse on what they’re interested in interacting with.

Stay away from engagement-bait type posts like “Like this” or “Tag someone.” Zuckerberg said, “People have told us that they dislike spammy posts on Facebook that goad them into interacting with likes, shares, comments, and other actions. For example, “LIKE this if you’re an Aries!” This tactic, known as “engagement bait,” seeks to take advantage of our News Feed algorithm by boosting engagement in order to get greater reach. So, starting this week, we will begin demoting individual posts from people and Pages that use engagement bait.”

Instead, ask questions that mean something to your audience and will prompt a genuine, meaningful response and discussion.

2. Create more video content

Video content is king on Facebook and will remain so in 2018. Facebook prioritizes video content in the News Feed with live video being prioritized even higher. Video should be central to your marketing strategy, including utilizing Facebook Live. As Zuckerberg stated, “We’ve seen people interact way more around live videos than regular ones.” Facebook Live is a great option because it usually generates a lot of conversation, which gets you seen in the News Feed. Regardless, your video content should be high quality and include content that your audience wants to see.

3. Create a strategic paid strategy to reach the right people

It’s time to start leveraging Facebook Ads and its wealth of targeting capabilities. Having a paid strategy will ensure that your audience sees your content. 

If you have a good social media strategy, you shouldn’t have much to worry about – the shift just means we have to get more in touch with those we want to reach. Again look at these Facebook News Feed changes as a fun challenge and rise to the occasion.

4. Explore Facebook Groups

Facebook Groups don’t work for every type of business, but if it makes sense for your brand they are a great way to build a community of people with common interests. In fact, Zuckerberg said that “the first changes you’ll see will be in News Feed, where you can expect to see more from your friends, family and groups,” which means group posts will be placed higher in the News Feed than regular posts. Groups take a longer time to develop than a regular Business Page but are worth it in the end.

Moral of the story: these Facebook changes are not the end of the world. As marketers, it’s always important to be adaptable; it’s the nature of our industry. While these changes may cause a slight decrease in reach or engagement, if you pivot your strategy they can end up being valuable changes in the long run. Zuckerberg noted that he expects “the time you do spend on Facebook will be more valuable. And if we do the right thing, I believe that will be good for our community and our business over the long term too.” We want our Facebook audiences to engage and interact with our posts because they find meaning in the content. With a renewed strategy, these new changes will just ensure the leads you get from Facebook are quality ones.

If you’re looking to update your social media strategy in 2018, contact us today!

 

Four Instagram Carousel Tips for Killer Engagement

By | Helpful Information | No Comments

If swiping across your phone screen was a full-body workout, I’d have the ultimate beach bod.

2017 was full of Instagram updates that have launched the platform to the top of my list of favorite networks. One swipe left/right to see more feature, Instagram Carousel, was unveiled in February of this year. The cure for all those friends who like to quadruple post and show off twenty photos from a single night? Thank heavens. The feature has also allowed brands to boost engagement and show off content in a fresh way. Here are four carousel tips from the Genies to amplify your feed.

1. Let video shine

Video is devouring all other forms of media in its path with unbelievable engagement numbers. Likewise, the carousel feature’s unique ability to incorporate video will be of particular value in 2018. Previously, brands could only post video clips in one-minute increments. If customers wanted to view a longer video, they would be directed to Youtube instead. Now, videos can be easily divided into 60-second increments and uploaded side-by-side in carousel form. Or they can be mixed in with photo to provide a more interactive look at new products or services. Here’s a delicious example of how Buzzfeed Tasty utilizes multiple videos in a single post:

2. Tell a story

Picture this: it’s nearly Christmas Eve and you’re having family over for the holidays. You’re frantically scrolling through Instagram (Mom will NOT eat the pizza bagels you planned to serve) looking for inspo. You come across TESCO Food’s tasty Christmas sides carousel. With a flick of the wrist, you have several mouthwatering options at your disposal. If a video simply won’t do, these photo stories perfectly weave together a narrative and create value for your followers. Just take a look at this series I mentioned above:

3. Show it ALL off

Sometimes more work pays off. Tease your followers with an incomplete image, and we promise they won’t be able to help but swipe to see more. By tempting your audience to interact with your photo, you are increasing the amount of time they focus on your brand. Rather than simply double-tap and continue down their feed, they must stop, look, stay and swipe. We recently utilized this feature for our client International Vision Expo. Take a peek:

“Style is a reflection of your attitude and personality.” #FrameFriday

A post shared by Vision Expo (@intlvisionexpo) on

4. Not your Grandma’s catalog

Remember the days when Granny would give you a paper catalog and tell you to circle what you wanted for your birthday? Carousel is like that, only digital and more eco-friendly. Apparel brands can shine by dropping new collections and showcasing them with a single post. RAD does a great job of this below:

How has Instagram’s carousel feature helped your brand shine? Let us know in the comments below.

Lights, Camera, Engagement!

By | Client Content, Client Showcase, Digital Media, Gossip Genie Blog, Helpful Information, Social Media, Social Media Spotlight, Videography, What's Trending, Words of Advice | No Comments

It’s no coincidence that every time you scroll down your newsfeed, you are immediately inundated with videos. The secrets out, video content reigns supreme as the best way to generate engagement for a brand. According to a report from HubSpot43% of people want to see more video content from marketers. Even better, 51.9% of marketing professionals worldwide name video as the type of content with the best ROI (Source: HubSpot).

However, that doesn’t mean spamming your audience with low effort videos is the answer to your engagement woes. The key to getting the audience’s attention is producing eye-catching, professional shots that highlight the best aspects of your brand. That’s where Gossip Genie comes in!

Bring your brand to life with the video production services offered at Gossip Genie! Here is just a sample of our work that has helped spark conversations, drive traffic, and reenergize the newsfeeds of our clients.

ANNOUNCEMENTS – Creating a powerful announcement video helps create valuable buzz surrounding your product or event.

 

Posted by Vision Expo on Wednesday, December 6, 2017

PRODUCT & EVENT SHOWCASES – Highlight specific initiatives or products with a montage of visually stimulating shots.

 

Posted by Matt’s Cookie Company on Monday, June 19, 2017

COVER VIDEOS – Welcome customers and keep them on your page with a reel of your brands best work.

 

Posted by Café Turino Italian Style Espresso on Wednesday, August 23, 2017

Holidays – Capitalize on unique social media holidays with time-sensitive, easily digestible videos.

#NationalSunglassesDay

Every day is #NationalSunglassesDay at Vision Expo!

Register for Vision Expo West 2017 to see all the latest sunnies, sunwear fashion trends, and cutting-edge lens technology: http://bit.ly/2rYh6AZ

Brand Specific Holidays – Create your own brand-centric hashtag and spread the word with a short, energetic video.

Frame Friday

The aisles of Vision Expo East will soon be a veritable fashion runway, featuring the latest eyewear trends under one roof! Featured frames: Lafont (Booth G723), Costa Sunglasses (Booth 1853), State Optical Co. (Booth G823), and Matsuda (Booth U503). #FrameFriday #VisionExpo

Register for Vision Expo East for FREE here: http://bit.ly/VEEreg2018

If you want to elevate your brand’s social media presence with video, contact us today.

How to Refresh Your Social Media Feed for 2018

By | Gossip Genie Blog, Helpful Information, Social Media, Words of Advice | No Comments

As we get ready to bid adieu to 2017, it’s a great time to start thinking about your 2018 marketing initiatives and how you can breathe new life into your social media feeds. Take a look at some innovative campaigns that we have been running for our clients to reinvigorate their presence before the New Year.

Revamp Your Look

Head into 2018 by doing an audit of your social media channels and updating your cover photos, “about” section, logos, etc. Facebook recently implemented cover videos, which is a great way to revamp your page. Check out the Facebook cover video for our client Matt’s Cookies.

Run a Contest or Giveaway

Running a contest or giveaway on your social channels is one of the most impactful ways to increase engagement. Accounts that run contests on a regular basis are noted to grow 70% faster than those that don’t (Source: Sprout Social). Stay tuned for more info on holiday giveaways we’re implementing for our clients!

Implement a Social Media Takeover

Inject new life into your social media feed by allowing someone else to take over. Putting your account into someone else’s hands is a great way to get in front of a new audience, thus increasing your follower base and engagement. During our client VIsion Expo’s tradeshow in Las Vegas earlier this year, we had an influential optometrist take over the Vision Expo Instagram, resulting in our most popular Instagram posts and stories of the month. You can learn more about the takeover and Vision Expo here. 

Take Advantage of Instagram Stories

Instagram Stories are all the rage, essentially replacing Snapchat. It helps stay top of mind with your audience and is a cool way to introduce new content. Violet recently wrote about how to market your brand on Instagram, including using stories. Check it out here.

Utilize Short Video Content

Video is a must for any social media campaign. While long-form videos are useful in their own right, short, bite-sized clips (even an animated photo), can do a world of wonder to your social media’s organic reach and engagement. Short clips are easy to create and edit and can make a huge impact.

Team Up With Another Brand

This gives your brand exposure to another audience and co-marketing is a win-win situation for both brands. Consider a cross-promotional contest or giveaway, blog post exchange, or Instagram takeover.

How-to’s & Tutorials

Give your audience a little education with how-to posts, such as recipes. We regularly share recipes on our client Cafe Turino’s pages, which receive incredible engagement.

Go Live

People spend three times longer watching Facebook Live videos over pre-recorded content. Live streaming is a great way to answer questions and educate your audience. We recently hosted a few Facebook Lives on our client Vision Expo’s account to highlight their tradeshow exhibitors and answer questions from the audience.

Poll Your Audience

People love to share their opinion. Get a pulse on what your followers are into but polling them on Twitter. It’s a fun, easy, and unique way to engage your audience.

Share a Milestone

Celebrate your successes and victories with your followers! Hit over 100K fans on Facebook? Thank your audience and promote this milestone.

4 Tips to Create Stellar Content for a “Dry Brand”

By | Helpful Information, Social Media, Words of Advice | No Comments

Great content succeeds because it resonates with an audience. It really is as simple as that. Still, many social media professionals are no stranger to the conundrum of representing “dry brands”. Maybe this is a company so niche it struggles to grow in the digital space. Maybe it’s a business within an industry that just doesn’t naturally lend itself to a bountiful harvest of creative ideas. If that’s your experience, we feel the pain.

Here are our tips to make a dry brand shine on social media:

1. Know your Audience

Even the most creative content will fall flat if you don’t take the time to research your audience. Get in the habit of listening to the followers who interact with the particular industry you’re representing. If you’re not already familiar, take the time to Google specific terms your fans are using and figure out in what context they are most relevant. Followers can sniff out imposters easily, so this is of utmost importance for a good social presence.

 

2. Harness Pre-Existing Trends

How-tos and life hacks are examples of content that performs well on every social space imaginable. Luckily, these can be tailored to fit nearly any industry. Whether it’s car care tips like the one below that we produced for a client or crafting hacks for a glue company, your job will become immensely easier if you can jump on ideas that are trending and make them relevant to your audience. Hacks and how-tos also increase brand credibility; educate your audience with helpful tips and you will earn their trust and loyalty.

 

3. Find Commonality

Though it may seem doubtful in today’s climate, some things in life ARE widely agreed upon. Sunshine makes us happy. Sleep is enjoyable. Pizza is life. Use these commonalities to widen your appeal and depart from the esoteric content that may typically perform well for a dry brand. If you can infuse a bit of humor and get your audience laughing, even better! The post below is a great example of how commonalities and humor can work for your brand.

 

Arby’s is a great example of a brand that absolutely kills it with this concept. While they certainly can’t be considered a dry brand, the formula they use for engagement can be replicated. They widen their audience by appealing to many niches, yet keep the content relevant to their brand. Seriously, I’ve never eaten at an Arby’s in my life, and yet I follow them just to see what clever posts they’ll produce next.

 

4. High-Quality Photography

Like our first tip, even the best copy can be derailed by a sloppy image. Make sure your photos are as compelling as the words you write, so followers aren’t distracted by careless branding. An eye-catching photo can make a dry brand more interesting and is key to building a strong presence no matter the industry.

 

Sometimes the best content comes from the dryest brands: use your creativity and make some magic!

Bringing the Buzz to Vision Expo West

By | Gossip Genie Blog, Social Media | No Comments

The Genies took over Las Vegas for Vision Expo West 2017 last month, marking the fourth time we’ve live covered the International Vision Expo on social media.

Vision Expo’s post-show press release noted the high volume of social media buzz during the event. “Social media buzz has reached an all-time high for Vision Expo, reaching almost 12 million impressions shortly after the show floor officially closed on Saturday,” said Melissa Ashley, Reed Exhibitions Senior Vice President. “We’re thrilled that attendees are sharing their excitement about the new collections and latest product launches previewed on the show floor, and engaging with the connections they’ve made via our new events and programs.”

This year’s Vision Expo West offered 182,000 square feet of exhibit space with more than 60 new fashion brands debuting fall lines, accessories and new eyewear trends throughout the high-end fashion pavilions and Gossip Genie was there to showcase it all through social media, photography, and videography.

Here are a few things we learned along the way:

1. Instagram Stories are a great way to capture the excitement of the show

Lizz, Instagram Story extraordinaire, covered all 182,000 square feet of the show floor through more than 14 minutes of Instagram Story footage and over 300 photos and videos uploaded to the three-day event’s Story. The Story allowed us to capture the exhibitors and the show floor in a unique way and offer a glimpse into what Vision Expo has to offer its attendees. Our Instagram stories resulted in over half of our total Instagram impressions and we noticed more views on Stories than Snapchat, which is something we will definitely be aware of for future events.

You can watch the full video here: https://splice.gopro.com/v?id=7wjDjZ

2. Influencers really do influence the audience

We invited a small group of influencers to attend the show and share blog posts and social media updates from the event. One of the influencers, GlamOptometrist, participated in an Instagram takeover of the Vision Expo account, resulting in some of our most engaged posts. 

3. Teamwork makes the dream work

It’s always a joy to bring the Gossip Genie team’s combined efforts together at live events like Vision Expo. Through everyone’s expertise, we reached over 3.4 million people through our social media posts and documented the show with over 2,500 professional photos and hours of video footage for Vision Expo marketing materials.

Check out the amazing photos from the event here and watch Keenan‘s extraordinary video work in this post-show video promoting Vision Expo 2018:

4. Working under pressure brings the best results

From running around to different events on the show floor to a last-minute photography job featuring Joey Fatone, I’ve often found that the pressure of live events always brings out amazing results. With an hour left in the show, I made Keenan’s anxiety fly through the roof by asking him to create a “Thank You” video to post at the end of the show.  Despite the tight deadline and quick turnaround, Keenan knocked it out of the park with an amazing highlight video of the past three days of the show and the video ended up being one of our most engaged posts across all platforms.

 

 

 

 

 

 

 

 

 

 

 

 

5 Reasons It’s Good To Be A Genie

By | Gossip Genie Blog, Words of Advice | No Comments

As August begins, I am celebrating five years at Gossip Genie. Five years, twenty-five thousand emails, and countless conference calls later, I’m taking the time to reflect on what I love about my job and why I’ve invested half a decade of my life with Gossip Genie.

In the US, the average time spent at a single company is 4.6 years. But what makes a person stay with a company and invest in their career there? As I look back on the last five years, here are a few of my reasons why:

The Challenge

At the end of the day, I couldn’t be in a job or position that didn’t challenge me. I thrive on learning new things, challenging myself and others, and getting out of my comfort zone every once in awhile. Being at Gossip Genie and working in social media, I am never bored. There’s always a new challenge on the horizon, which makes my job exciting and, ultimately, worthwhile. Without a challenge, there is no reward.

The Clients

I have been very lucky to have worked with some amazing clients over the last five years. Working with entrepreneurs, marketing professionals, and CEOs from all different kinds of industries, I’ve gained insight into worlds I’ve never imagined and had the privilege of being a part of their story, even if just for a little bit. Our clients are what drive our business and I relish the opportunity to create lasting relationships with them.

The Culture

Flexibility, work/life balance, and an energized culture are paramount to a person’s decision to stay with a company and at Gossip Genie, I ‘m lucky to have all three with a work from home policy, fun company outings, and flexibility to balance my workload and my life.

Work That Matters 

I’m not a doctor saving lives on a daily basis but I like the fact that the work I’m doing matters to my clients and their business. There’s a great deal of satisfaction knowing that you’re proud of the work you’re putting out there and that it is resonating with an audience.

The People

I am nothing without my Gossip Genie team. It’s great to work in a collaborative environment where everyone is marching towards the same goal. To my team: you motivate, inspire, and challenge me and I am lucky to not only call you colleagues but friends. And to Jacqui, our fearless leader, thank you for allowing me to be a part of the Gossip Genie journey.

A look through my past 5 years at Gossip Genie:

[tribulant_slideshow gallery_id=”1″]

 

Facebook Advertising 101: Ad Formats & Placements

By | Gossip Genie Blog, Helpful Information, Social Media, Words of Advice | No Comments

When it comes to running Facebook ads, it’s important to choose the best type of ad for your campaign’s specific goals. In Part 2 of my series on Facebook Advertising, I’ll go into the different types of ad formats and placements available for your advertising campaign. Check out Part 1 for a recap on the different types of Facebook ad objectives.

Ad Formats

A Facebook ad format is the way your ad is presented creatively. Each ad objective has different ad formats you can choose from, and not all ad formats are available for all ad objectives.

Different Types of Ad Formats

  • Video Ads– Best used for awareness and consideration ads; videos uploaded natively to Facebook receive 30% more views!
  • Photo Ads- Ads used with photos of your product or company; always use high-res images
  • Slideshow Ads– Upload your own or use photos to create one- you can also add music and text overlay- make sure the first photo in the slideshow is the best to capture your audience’s attention
  • Carousel Ads– Format that shows a number of “cards,” each with a different image and the ability to link to a different destination
  • Canvas AdsFacebook calls canvas ads a “full-screen ad experiences built for bringing brands and products to life on mobile.” They are interactive, fully-immersive ads that eliminate the need to go off the app for information by combining photos, videos, GIFs, text, and CTA buttons, it delivers what some call a “microsite-like experience” that allows people to click, scroll, swipe, and tap to engage with brands right on the Facebook platform.
  • Dynamic Product Ads- Connected to a site’s product catalog, they automatically promote products to people who have expressed interest on your website, in your app or elsewhere on the internet. You upload your product catalog and set up your campaign once, and it continues finding the right people for the right product for as long as you want. (only available in Product Catalog Sales objective)

Ad Placements

Types: Mobile and Desktop News Feed, Right Column, Instagram, and Audience Network (third party mobile app and mobile websites

Recommendations: When running an ad, use all ad placements (unless image or copy isn’t optimized for Instagram) and monitor the performance of each ad placement

 

2 years as a Genie

Being a Genie Just Got 2x Sweeter

By | Gossip Genie Blog, Social Media, Words of Advice | No Comments

Time flies when you’re having fun! As cliché as it sounds, this is genuinely how I feel about my time at Gossip Genie. As of this month, I have now been here for two (yep, count ‘em!) whole years. Two offices, two job titles, two annual Cubs games, two (beautiful) Libermans, and ‘two’ many Happy Hours to remember later, I have experienced so much good during my Genie days.

Anybody who knows me well (even people who don’t know me well, honestly – I’m talking high school acquaintances and friends of friends) is well aware of the fact that I love my job. I talk about it constantly in-person and online because I’m fortunate enough to enjoy what I do day in and day out. Over the years, I’ve picked up quite a few life lessons that are going to stick with me for the long haul.

Practice What You Preach

2 years as a Genie

Social media builds your brand. Social media keeps you connected. Social media is a game-changer.

These are all things I tell my clients, and all things I truly believe. During my two years, I’ve seen what social media is capable of. For big and small goals alike, social is a roadmap to achieving them successfully.

Because I know how powerful of a tool it is, I take my personal social seriously. I started building my reputation on LinkedIn by sharing valuable content and making meaningful connections (you yourself are a brand too, you know!), and I’m dabbling with the idea of starting a blog of my own as a creative outlet. I stay up-to-date on the exciting happenings in the lives of my friends and family on Facebook and constantly check Twitter for the day’s trending news stories (pro tip: find the latest Chicago news, national news, and social media news in my Lists – @kristinaknap).

Never Stop Learning

Ahhh, I cannot express how much I have learned to roll with the punches over the past two years!

Social media is the most wonderfully and infuriatingly dynamic industry there is. Right when I really know how to work a platform’s algorithm or rock a blog post, guidelines and rules change at the drop of a hat. While this sounds exhausting, it’s also one of my very favorite parts of my job. It means I constantly have new things to learn, new puzzles to crack, and new hacks to figure out – so long boredom!

As Gossip Genie grows, so does our list of services. Since I’ve been here, we’ve added four more snazzy options to our bag of tricks: photography, videography, blogger outreach, and social media audits. I LOVE having not only the opportunity but the encouragement to be involved in this. It keeps me on my toes!

Your Coworkers Can Be Your Best Friends

2 years as a Genie

The Gossip Genie team is such a stone-cold pack of weirdos, and I could not be more proud (a Bridesmaids quote in this post was inevitable)!

No, on a very serious note, the people I have the honor of working with every day are a major, major reason that I love my job so much. We are constantly building each other up and pushing each other to reach our full potential. We never stop laughing and make time to hang out outside of the office. All of these factors make for one kickass and unique work environment! I can’t express how refreshing it is to work with people who just.. get it. They understand work-life balance and are always ready to pick you up when you’re down.

Adventure Is Out There

2 years as a Genie

New experiences are the spice of life and at GG, I always have plenty of them! Whether it’s flying off to New York to live cover an event or volunteering with Chicago Cares, GG has provided me with countless opportunities to immerse myself into a brand new adventure.

This holds true in my everyday life too. Sometimes the answer to life’s biggest challenges is just to dive in and take them head on! This past year has been a huge year for me. I got engaged to the most wonderful person in the world, moved out of my childhood home, crossed adopting a shelter dog off my bucket list, invested in a little, blue car, and am becoming a very proud aunt and godmother this month! While navigating all of these major life changes at once is pretty scary, I feel much more comfortable knowing I have such a wonderful support system – in and out of the office.

Be The Best Version of Yourself

2 years as a Genie

Potentially the most important thing I’ve learned from Gossip Genie is to never settle.

Professionally, dreams don’t work unless you do – this is something I’ve taken to heart. It reminds me to keep striving for more and to never cap the ceiling on what I can accomplish with ambition, elbow grease, and a little help from my coworkers. Personally, a motto that always sticks with me is ‘I will live my life sincerely.’ In order to live a life you’re proud of requires becoming a person you’re proud of so never stop working on you.