Want to hear a statistic that I wasn’t at all surprised by? A recent study found that “70% of millennial consumers are influenced by the recommendations of their peers in buying decisions.” These results came from over 14,000 respondents in the US.
The same survey later reveals that “30% consumers are more likely to buy a product recommended by a non-celebrity blogger.” Consumers actually trust these social media influencers more than celebrities because they find them more relatable.
Why am I not surprised by this? Because we see this firsthand in our line of work every single day. We’ll be the first to tell you that social media users influence other social media users and, in turn, influence their shopping habits.
We often notice that consumers are discovering our brands because their friends tag them in our posts. We always see an influx of new fans when influencers post on our behalf. We watch our pages grow and garner a stronger reputation and following because influencers and eager brand evangelists post on our behalf and tag us.
It’s for this reason that I absolutely always recommend that clients use our blogger outreach service. Not only do influencers typically share beautiful, curated photos of products, but they sing the brands praises to their army of loyal followers. I have no doubt that this kind of brand awareness eventually leads to an increase in sales.
In the month of November, the Gossip Genie team reached out to 35 online influencers and arranged 10 blogger collaborations.
As a result, their Instagram page gained in 100 new followers throughout the course of the month and received a total of 1,766 Likes and 82 comments. Additionally, the influencers reached a total 300,000 users on Instagram alone. Above all, Naot will now be able to use these photos in other marketing efforts, such as in their seasonal catalog and as collateral for their retail partners.
Still not convinced it was a great move for their brand? Take a look at some of the comments people left on these influencers photos:
In this instance, we reached out and thanked every person that commented and followed them on Instagram. Follow through is equally as important as the initial post, and we want consumers to see that we are responsive and appreciative.
If you aren’t yet allocating resources to an influencer marketing program, we highly encourage it. Click here to get in touch with us and learn more about our influencer outreach services.
