3 Social Media Updates You Need to Know About

3 Social Media Updates You Need to Know About

Every social media platform is being constantly updated, so you and your marketing efforts should be, too. Below we’ve rounded up some of the top social media news updates from the past week that you should check out. 👇

Facebook Announces New Business Products for Personalized Messaging

Recently, Facebook has launched new business tools which will help brands connect directly with their leads and customers. Thanks to this new tool, your brand will now be able to focus on personalized messaging and brand discovery. 

With these new tools, once your brand creates a messaging ad, Facebook will identify where your audience and potential customers hang out the most and suggest you message to them on that platform and/or service. Finding where your target audience hangs out and meeting them there is key to a successful marketing campaign and this Facebook update will help eliminate a lot of the guesswork.

Read more about it here. 

Image via Facebook

Instagram Will Release Feature to Convert Stories to Reels

It seems like these days every social media platform is just trying to become the next TikTok and Instagram is taking their efforts to the next level. Right now, Instagram is testing the Montage feature which will allow users to select Stories to convert into Reels clips. Instagram will even have a selection of music for users to insert into these videos.

Twitter is testing out ‘Communities’

Remember a few months ago when we mentioned that Twitter was unveiling a feature that would allow Twitter users to create and join  groups around specific interests — like plants, cats, cars — allowing them to see more tweets based on those topics? It’s finally here! Communities will help your brand get started without the struggle of the platform’s current open-ended nature. AKA no more shouting into the void.

Which social media update are you most excited for?

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