Influencer outreach is perhaps one of the most effective ways to grow a following online. And thanks to social media platforms like Instagram, the utilization of influencer marketing has never been easier. In addition to being cost-effective, 51% of marketers believe they acquire better customers through this form of marketing.
Still not convinced? Check out these 5 reasons your brand should add influencer outreach to it’s social media strategy.
1. Reach Your Target Audience
If you’re looking for an effective way to reach your target market, than influencers are the way to go. By selecting relevant influencers, your product/service is being placed in front of potential customers that are already interested in your niche. This saves you both time and money you’d otherwise spend on locating your audience – the influencer has already done the work for you.
Additionally, social media users respect the opinions and reviews of online influencers. A raving review from a trusted influencer could prove to be extremely beneficial for your company.
2. ROI
According to Tapinfluence, brands that utilized influencer marketing in their social strategy saw sales grow 11 times higher. Additionally, consumers exposed to brands by virtue of influencer posts, purchased 10% more than usual.
Beyond sales, influencer outreach helps skyrocket impressions and engagement on your brand’s page as well. So whether you’re concerned with page growth or sales, influencer marketing will prove to be an asset for both.
3. Content Enrichment
Notice any gaps in your content calendar? Suffering from social media burnout? Another benefit of influencer outreach is that it helps enrich the content you produce online. When an influencer creates a post promoting your product, you can repurpose that promotion for your own online presence. Not only does this help with content creation, but it also allows users to see a familiar face when they come to your page.
4. Better than Traditional Ads
As we all know by now, many social media platforms have become ‘pay-to-play.’ While running ads on Facebook and other platforms is still a great way to increase your following and promote your brand, it isn’t the only way. In fact, many online users have become immune to these types of advertisements. Sponsored posts are a fresh and exciting way to promote your product in a way feels more organic and real for your audience.
5. Brand Awareness
Finally, influencer outreach is just another way to increase both brand exposure and awareness. Not only are you reaching your target audience in a unique way, but you are reaching other audiences who you previously may not have been marketing to. All in all, influencer marketing acts as a fresh and exciting way to present your brand to the world.
