Tomorrow will mark my 5 month anniversary at Gossip Genie. In honor of it, I’ve compiled a list of the 5 top characteristics one must have in order to be a successful social media manager.
- Organized: At an agency, you’re expected to manage multiple accounts at once. With multiple accounts comes a lot of work. You have your daily tasks, weekly tasks and monthly tasks that must be accomplished within each account. And then when you least expect it, you’ll get the occasional project that you didn’t plan on. That’s why being organized is so imperative, so you can easily change your schedule and adapt to whatever is going on at the moment. This also means you must be very good at multi-tasking.
- Creative: Because our work is so visual, one must think of new and exciting ways to a engage an audience, whether it be through images, contests or compelling content. Creativity is key because you don’t want to post the same type of content. If you do, you’ll end up boring the audience and lose their interest. If you lose their interest, you’ll lose their business.
- Responsible: As Voltaire would say, “With great power, comes great responsibility.” This in fact is very true. Being a social media manager of an account means that you are representing the company and managing their reputation via social media. You are responsible for what is posted and must know the appropriate content to post. Every brand is different so you don’t want to post content that won’t target your audience. You must always use your best judgment when posting.
- Team Player: Being a team player means you’re all working towards the same goal. We all want our clients to be successful so we all help each other out when need be. That can be anything from bouncing ideas of one another to watching someone else’s account while they are on vacation. When everyone works together, everyone is successful together.
- Focused: Being a social media manager isn’t a job for everyone. It is very easy to get lost in the world wide web and get distracted by something random in your newsfeed. That’s why it is important to stay on task and stick to your to-do list. If you don’t, you end up wasting your day and valuable time that could have been spent on the client.
What other characteristics do you think should be added to the list?
