5 Reasons Why Your Business Needs Social
It doesn’t matter if you run a small family business or a national company, your business needs social. In the past couple of years, countless brands and businesses have exploded on social media watched their channels grow rapidly. The potential for exposure of your brand is endless, as millions of consumers log on every day and are exposed to companies. If you’re still not convinced, here are five reasons why your brand needs social media.
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Your business will gain attention and awareness
It is free to create a business account, so at the end of the day what is there to lose? If people don’t know about your business, then they can’t be your customers. With time and effort, social media lets you reach a wide audience of consumers. Just find out which social media channels your target audience is hanging out on and meet them there.
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You can encourage engagement
Social media opens the door for instant communication and interaction. Sometimes a simple post about a new bakery item can invite likes, comments, and shares. People can ask questions about pre-ordering, flavors and read reviews. One of the best ways to encourage engagement is to post engaging content. So don’t be afraid to post GIFs, videos, and more to spice things up.
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You can craft your company’s voice
You have to power to portray your brand however you want it on social media. You can decide how you want your brand’s personality to shine through and how it represents your business. Overall, brands need to be polite and professional, but you can take a stand and find your voice online. Followers want to see the people behind the brand, so show them! Whether you want to be funny, serious, friendly, or formal– Don’t be afraid to let your customers get to know you and your brand.
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You can build brand loyalty
Brand loyalty is what will help you distinguish yourself from your competition. It helps keep your audience enthusiastic and engaged. Depending on your social media strategy, you can help strengthen your brand loyalty with customers. When new customers see others who love your brand, they will want to try it out for themselves.
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Social media marketing is efficient
Using ads on Facebook and other platforms might seem scary at first, but once you find your way around you can develop a rhythm that helps your business. Using Facebook you can create targeted ads that pinpoint specific groups of people that may be more likely to use your product. This way you’re not wasting your ad spend on people who are not interested.
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