If there is one thing that I suggest to every client, it’s to take advantage of Facebook advertising. Whether you want to increase the likes on your business page or drive traffic to your website,  Facebook advertising is an amazing vehicle to accomplish those goals. Here are 5 tips to make sure you are maximizing your use of Facebook ads.

1. Make sure you carefully select “Connections” – Facebook defaults to Anyone which will target people that already like your page and if the goal is get new likes, check the the third option “Only people not connected to…”

2. Try it before you commit! Facebook defaults to the option “Run my campaign continuously starting today.” You should test a new ad for a few days and monitor it closely before allowing the ad to run until the end of time. This is a sneaky way for Facebook to make money because it’s easily overlooked when running an ad. If you only intend to spend a certain monetary amount, chose a campaign budget and select the “lifetime budget” option versus the per day option. In that case, you can select “Run my campaign continuously starting today” because once the budget has been used up, the ad will be completed.

3. Do some A/B Testing – It’s great to have one successful ad running but I suggest trying some of the other advertising options Facebook has to

offer. 

We have had great success with ads about our pages, stories about friends liking our pages and even promoted posts. It’s worth spending a minimal amount on the various options to figure out which works best for your page.

4. Make sure you are targeting enough but not too many people. If you are running a cost per click campaign and you are only targeting a very small amount of people (under 100,000) your bid is going to be very high. Think outside of the box when you are inputting your target criteria. It always helps to target people that “like” your competitors’ pages.

5. Put a call to action in your ad if you are creating “a new ad about your page.” Although you are limited to 90 characters, if you can swing it, ask people to like your page as a part of the copy. It’s also helpful to give your target market an incentive to like your page, if you can.