Sometimes we need the reminder—each member of your audience on social media is someone who cares enough about your brand that they want to support it by following you! So how can we make sure that those who follow us will keep following?
It’s important to relate to your followers in ways they can appreciate. It goes without saying that engaging with them by interacting with them and answering their questions promptly is key. Keep reading for five more ways to continually build relationships with your followers.
1. Pay attention to what they respond well to
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- Your results are an essential asset. Take account of what content is performing well in your monthly metrics reports, and show your followers what they care about.
2. Repost user-generated content
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- If your followers like your product enough to create content around it, that’s great! UGC is relevant, timely, and starts a conversation about your brand. Featuring your followers on your page by reposting this content can go a long way.
3. Reward your followers through giveaways
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- Provide incentive to follow and stay following by doing giveaways on your brand’s page. Contests get the community involved and boost engagement, and a series of giveaways can get your followers excited about what’s coming next.
4. Create a relatable brand voice
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- Social media should be social and fun! Think about the characteristics you want your brand voice to have and build them into your brand’s personality. Think about how you want your audience to perceive your content.
- You can refer to your brand’s voice when deciding how you want to incorporate social media trends and memes.
- Social media should be social and fun! Think about the characteristics you want your brand voice to have and build them into your brand’s personality. Think about how you want your audience to perceive your content.
5. Provide value by educating your followers
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- Trust us—it’s best to avoid over-saturating your followers with promotions. Mix it up from time to time by sharing industry updates and information about your brand’s niche.
If you have further questions about how to build your following base and retain followers, reach out to us today!
