It has been too long since my last blog post and to be honest, I have gotten so used to the fast-paced world of 140 characters or less. It is hard for me to come up with something to write about that is not outdated by the time I hit publish. Everything happens so quickly in our digital world that if you don’t know how to keep up, you miss out. My primary source of news is Twitter. Last week, I knew Gary Coleman died before he actually died. Obviously, that is not the case, but it is a good way to define the speed at which news hits social media.
For businesses, you have to be tech savvy to keep up with your audience. I keep reiterating this point, it is so important for a business to implement a social media marketing campaign. Let me correct that, a well-rounded social media marketing campaign. If you set up an ad on Facebook to send people to your fan page and your fan page has no content, you are throwing away money. If you have writer’s block, like Carrie Bradshaw, in that one episode of Sex and the City, let the news do your writing for you! Take a link from a popular story and relate it to your business. I have discreetly used 2 current event topics in this blog post…do you know what they are?
