Holy cow! I’ve been working as a social media manager at Gossip Genie for an entire year. Fifty-two weeks filled to the brim with client photo shoots, content calendars, brainstorms, happy hours, dog pets, and lots of and lots of learning. It’s hard to narrow down all the career lessons I’ve learned throughout my first here at Gossip Genie. But the following three are a pretty good start.
1. Confidence
Fake it til you make it? Yes. It sounds SO cheesy, but in a creative role, you have to believe in yourself. It’s imperative that you have the confidence to strategize, create, and pitch your thoughts to the client. If you don’t believe in your ideas, why should your boss or client? You have to learn how to sell yourself, and the only way to do that is to be confident in what you do, what you think, and what you create.
Over this past year, I’ve learned to recognize that I am an industry expert. I understand the nuances that surround the social landscape. I’ve learned what types of creative content will succeed, and what will fail. It’s because of this knowledge and experience that I can be confident in my recommendations, creative ideas, and ability to execute.
2. Adaptability
Always stay on your toes. When you work in an industry as fast-paced as social media you have to be nimble. Change is inevitable. Algorithms, advertising options, the type of media (i.e. gifs, static, text, video, live), they’re always evolving. I’ve learned you have to not only accept these changes but also fully embrace them in order to be a successful social media manager.
3. Teamwork
Teamwork makes the dream work. You don’t need a team just to help out with the workload. You need a solid team of social media gurus to feed off of. I’ve leaned on my teammates to help miscellaneous tasks, but the most beneficial teamwork is when you’re working towards learning something new or creating an epic campaign idea together.
My major takeaway? Your ideas, knowledge, and expertise can only reach the next level when you reach out to your coworkers for help and inspiration.
Here are a few of my favorite GG moments from the past year.
