It’s that time of year again…the most wonderful time of the year. It has nothing to do with Pumpkin Spice Lattes at Starbucks or Candy Corn at Walgreens, it has to do with Social Media! On Monday, September 23rd, Social Media Week Chicago  kicks off with a variety of social media focused FREE events. The event that has the most buzz is  Generating Leads Through Social Media hosted by yours truly on WEDNESDAY, SEPTEMBER 25th from 9am – 10am at 435 N. MICHIGAN AVENUE (HURON ROOM)!

Our presentation will focus on Gossip Genie’s main differentiator, which is the fact that we focus on the ROI of social media. As a refresher, ROI can be defined as such: return on investment = gain from investment – cost of investment/cost of investment.

ROI as it relates to social media has been a debatable topic, often times abstract and vague. Many marketers will have a deer in headlights look when they are asked about the ROI of social media. However, it doesn’t have to be that way. If a client has concrete goals and objectives that relate to an increase in revenue, these goals can be achieved by implementing a strategic social media marketing campaign. We focus on generating leads through social media which lead to conversions and thus a positive ROI. We take a systematic approach to this process. We start with an in-depth analysis of a client’s target market, followed by monitoring specific keywords and phrases a client’s target market would be using, all the while crafting compelling content that resonates with the target market and most importantly, following up on any and every opportunity we have been able to generate via social media.

We have been able to generate a positive ROI for many clients, B2B and B2C businesses. On September 25th, we will be giving providing our audience with specific examples of industries we have worked with to generate a positive ROI through social media. We will be discussing the Surrogacy/infertility industry, Elizabeth Ryder, our Director of Social Media will be discussing the Education and Crowd-funding  industries, Darryl Villacorta will be talking about the Consumer packaged goods industry, he will specifically focus on brand awareness and the challenges associated with calculating an ROI as it relates to social media. As well as the Dental/Medical industry and concluding with a B2B client in the telecom industry.