It’s been proven that social media marketers and community managers can often get burned out on coming up with new and innovative content and ideas day after day, especially if they’re only responsible for working on one brand.
Every so often, it helps to get an expert’s perspective on your current social tactics and strategies, a task we were recently commissioned to do for a major university. Collectively, we spent about 20 hours reviewing all of their social networks, providing feedback and recommendations, concluding with a detailed and informational presentation to their marketing department.
When was the last time you questioned how effective your social media marketing strategy was for your business? If it’s been more than a year, here are a few major reasons why you need to take a step back and take a look into the effectiveness of your social media marketing plan.
1. Facebook changes on the regular. You may not be aware that Facebook takes hundreds of thousands of factors into consideration when determining what shows up in people’s Timelines. If you’re not completely up to date on the newest Facebook algorithm (or if you don’t even know what that is) you should seek outside consultation.
2. You may be on the wrong networks. If you’re a fashion brand that doesn’t have a presence on Pinterest, someone should be shaking you. Likewise, a photographer that doesn’t exist on image-centric sites like Instagram and Pinterest is missing out on dozens of potential clients.
3. You (or your social media manager) may be burned out. It takes a lot of work to come up with something witty, funny, informational, etc. every single day. A few brainstorm sessions with a creative team may be all that a social media manager needs to ignite their imagination and put together a rock solid social media outline/plan for the year. We hold team brainstorming sessions regularly to assure this isn’t the case with our clients.
4. Constructive criticism will only improve your current strategy and get you closer to reaching your overall goals and objectives.
