It’s 2015. It’s a new year, folks! It’s time to make resolutions and stick to them. It’s time to refocus, recharge, and realign your objectives for the upcoming year.
In addition to my yearly New Year Resolutions to try and eat fewer sweets (yeah, right) and become a more decisive person (I decided this should be my resolution. That counts, doesn’t it?), one of my main resolutions for work in 2015 (and one I’m much more likely to stick to than the aforementioned attempts at self-improvement) is to blog on a regular basis.
Here are some reasons why:
It helps drive traffic to your website. And if you haven’t noticed, Gossip Genie just got a new website. The more visitors, the better I say.
In fact, 55% of companies that blog generate more web traffic.
It helps establish authority. We have great minds working at the Gossip Genie office and our blog is a great place to share our social media tips, advice, and insights.
It’s a great way to generate leads. 57% of companies have acquired customers from their blog and 61% of customers use a blog to research a company. Here’s a handy infographic with these stats.
Blogging is also an effective way to display knowledge or thought leadership, to curate content, and start conversations
In addition to blogging for this site, Gossip Genie offers blogging and blogger outreach services to help launch and effectively manage your company’s blog. Learn more here.
What would you like to see me blog about this year? Feel free to share in the comments!
