After an entertaining night of football, it’s time to sift through the Super Bowl aftermath. Sure, everyone is talking about the commercials that aired last night but people are also talking about the social media excitement during the game. With a hefty price tag that is put on commercial space, more and more brands are getting smarter and moving to another arena, it’s social media outlets. Quite frankly, I think that the real action took place online last night. Even the commercials included hashtags. So, here are my favorite social media moments of Super Bowl XLIV:
Katy Perry teamed up with Universal Music Group and Pepsi to promote and sell Perry paraphernalia via Twitter, YouTube, and Shazam along with a variety of other internet-linked devices like Roku. All twitter users had to do was include @Visa and @Pepsi to qualify them to shop. Items were purchased through the new “Buy Now” button.
We were all lovin’ McDonald’s social media campaign. For every commercial break, McDonald’s was giving away huge prizes and all you had to do to win was Retweet!
Soutwest Airlines also joined in on the action with their own giveaway. Use the hashtag #MiddleSeatSelfie and you could get a couple freebies on your flight.
One of my favorite campaigns of the entire night was Coca-Cola. It used Twitter and Facebook to launch the new campaign, #MakeItHappy. This hashtag is used to reply to negative posts with positivity. I mean, how can you not love a campaign like that.
