The social media app, Snapchat, is used to send and receive fleeting photos and videos to friends that disappear immediately after they are viewed. The user can also add goofy filters, stickers, and text to the media they send out. Nearly 5 years after its initial release, big and small brands are finally jumping on board the Snapchat express.
As your typical millennial, I spend a lot of time on snapchat. I not only use the app as a means to share unflattering pictures of myself with my closest friends, but also as another way to feel closer to the brands and businesses I love.
I’ve rounded up 4 brands I think are killing it on Snapchat. I want you to keep in mind these are the organic “stories” posted by brands, not the paid “discover” content.
1. Beauty Subscription: Birchbox (birchbox)
Birchbox’s snapchat channel is always fun and engaging because they use the platform to highlight their different beauty products and showcase how to apply them. Another reason I love their snapchats is because Birchbox takes on the “divide and conquer” approach by following the beauty routine of a different Birchbox employee everyday. Color me obsessed.
2. Online Magazine: Pop Sugar (POPSUGAR)
Popsugar is an online magazine that covers everything from beauty and fitness, to pop culture and news. I love watching Popsugar’s snap story because they have a wide breadth of content on their channel. Some days they’ll share a workout routine, other days they’ll have their editors try new beauty trends. It’s fun, conversational, and true to brand. Love it.
3. Blogger: Corals and Cognacs (Coralsncognacs)
Hallie is a two-for-one deal. She’s part blogger, part Soul Cycle instructor, and 100% on top of her snapchat game. Her snaps achieve exactly what the platform set out for them to. She successfully gives you personal insight to her daily life as a hybrid member of the American workforce while simultaneously making you feel more like friends than a passive reader of her blog.
4. Fashion line: Free People (freepeople)
You might be familiar with Free People. Big retailers like Macy’s and Nordstrom sell the popular fashion line in their stores nationwide. The main reason I love their snapchat is because they give viewers a sneak peek at their new clothes and fashion trends for the upcoming season. They also shoot a lot of “BTS” or “behind the scenes” content of their photoshoots! Free People is branching out of the status quo and giving their audience an intimate insight to their business.
Do you follow any brands on Snapchat? Who are your personal favorites?
