With so much beautiful, downright gorgeous content on Instagram right now, it can be a struggle for businesses to stand out. It’s easy for the photos of even major brands to get lost among all the high-res shots, bold colors, and adorable puppies. One way to get seen, though, is to hop on a trend while it’s hot, even more ideally when it’s just beginning.
Although it’s not the newest trend, more and more brands are engaging their audiences by implementing lettering – creative, eye-catching handwriting or calligraphy – into their channels. I, for one, am a BIG fan of this trend (think: Ross Geller to dinosaurs, cats to Christmas trees, Prez Obama to VP Biden). The time-lapse videos or short GIFs are just so digestible and entertaining that I easily get sucked in every time.
Here’s some ways brands are killing the trend on their channels:
Dunkin’ Donuts
One of the first brands I saw utilizing this trend was Dunkin’ Donuts. They constantly find unique ways to create hype about their events and announce new menu items using lettering.
https://www.instagram.com/p/BInWS9vA6BJ/?taken-by=dunkindonuts
….aaaaand Starbucks
Starbucks has also been a major proponent for lettering on Instagram. Their page is filled with unique posts that demonstrate the limitless ways to get onboard with this trend.
https://www.instagram.com/p/BO2PXjABtBT/?taken-by=starbucks
Wilton Cakes
In a completely out-of-the-box use of the trend, Wilton Cake Decorating took part using food coloring!
https://www.instagram.com/p/BPgJZbzDnNb/?taken-by=wiltoncakes
Gossip Genie
Fellow Genie and Chicago Blogger, Shannon, used lettering on our GG feed to spice up our Thanksgiving post. Veering from the typical “Happy (insert holiday)!” post is another excellent use of the trend.
https://www.instagram.com/p/BNM98qQBWKR/?taken-by=teamgossipgenie
